macro view of how technology trends are affecting consumers, story telling and agency landscape

1. M A R K E T I N G T E C H T R E N D S
L E T S TA L K A B O U T

2. - S U P E R PA L
“As the era of machine begins we are all racing against robots.”
http://www.independent.co.uk/

3. – S U P E R PA L
“Machines are becoming more human.”
http://www.independent.co.uk/

4. http://www.pr2020.com/

5. http://mashable.com/2015/03/16/ex-machina-tinder-marketing/

6. http://mashable.com/2015/03/16/ex-machina-tinder-marketing/

7. M A R K E T I N G
A G E N C Y
H U M A N B R A N D
S T O RY

8. M A R K E T I N G
A G E N C Y
H U M A N B R A N D
S T O RY
F U T U R E
O F
M A R K E T I N G

9. T E X T
P I C
V I D
V R
MICA is awesome

10. T E X T
P I C
V I D
V R
MICA is awesome
I N F O G R A P H I C
I N T E R A C T I V E
A R

11. T E X T
P I C
V I D
V R
MICA is awesome
F U T U R E
O F
S T O RY
T E L L I N G

12. https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine?language=en

13. B R A N D

14. B R A N D
P R O D U C T
S E R V I C E

15. B R A N D
M O R E
L E S S
I N N O VAT I O N
L E S S C O N T R O L
S E G M E N T
S TA RT U P
C O N T E N T

16. B R A N D
P R O D U C T
S E R V I C E
I N N O VAT I O N
L E S S C O N T R O L
S E G M E N T
S TA RT U P
C O N T E N T
F U T U R E
O F
B R A N D

17. http://www.fastcompany.com/3039602/most-innovative-companies-2015/tesla
http://www.forbes.com/sites/jenniferrooney/2014/11/20/video-a-look-inside-starwoods-new-starlab-innovation-center-with-cmo-phil-mcaveety/
http://www.fastcompany.com/3039576/most-innovative-companies-2015/paner

18. C O N S U M E R
C A S U A L
P R O G R A M M E R
P E R VA S I V E
A N A LY T I C S
M E A N I N G F U L
E X P E R I E N C E S
I N T E R A C T
W I T H
E V E RY T H I N G

19. C O N S U M E R
C A S U A L
P R O G R A M M E R
U B I Q U O T O U S
A N A LY T I C S
M E A N I N G F U L
E X P E R I E N C E S
I N T E R A C T
W I T H
E V E RY T H I N G
C O N S U M E R
I N
F U T U R E

20. A G E N C Y O F
F U T U R E
• era of mad man is over
• expertise over one big box
• hybrid talent
• role of an educator
A
O
F

21. http://adage.com/article/special-report-agency-alist/tbwa-hakuhodo-ad-age-s-international-agency-year/232227/

22. O N E L A S T T H I N G

23. BRINGING IT TOGETHER - HUMAN EXPERIENCES
X T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O RY
S O L U T I O N
C R E AT I V E

24. @ R AV I PA L 1 2 1 4
thanks