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T E C H N O L O G Y L E D
L E T S TA L K A B O U T C H A N G E S
C R E AT E D T H I S W H E N AT
S A P I E N T - T H A N K S S A P I E N T !
– A N O N Y M O U S
“suddenly, i notice my fan move like a pendulum…holding my kids I
ran out”
– A N O N Y M O U S
“there are stories all around us we need to hear”
http://edition.cnn.com/2015/04/30/asia/nepal-earthquake-baby/
– S U P E R PA L
“there are many ways to experience a story”
http://www.scientificamerican.com/article/how-the-deadly-nepal-earthquake-happened-infographic/
H T T P S : / / S R O G E R S . C A RT O D B . C O M / V I Z / 6 7 1 4 A 4 3 A - E C A 5 - 1 1 E 4 - 9 F 3 D - 0 E 8 5 3 D 0 4 7 B B A / E M B E D _ M A P
“there are many ways to experience a story”
– S U P E R PA L
https://visual.ly/nepal-earthquake-nutshell
– S U P E R PA L
“its all about application of technology in a context”
http://news.sciencemag.org/sifter
– S U P E R PA L
“technology application defines our destiny”
https://google.org/personfinder/2015-nepal-earthquake
HOW DID WE ALL EXPERIENCE IT?
M E D I A
C O N T E N T
S T O RY
D ATA
S O C I A L
A P P S
T E C H
TA R G E T H U M A N S
P H Y S I C A L
M A N - M A C H I N E
R E L AT I O N S H I P
@ R AV I PA L 1 2 1 4 S U P E R PA L B L O G . W O R D P R E S S . C O M
1© COPYRIGHT 2013 SAPIENTNITRO | CONFIDENTIAL
P E O P L E ’ S P E R S O N
@ R U C H I R PA N D E L I N K E D I N . C O M / I N / R U C H I R PA N D E
@ K A N O D R A J
L I N K E D I N . C O M / I N / R A J AT K A N O D I A
C O L L A B O R AT O R -
I N - C H I E F
1999#
2001#
2006#
2010# 2015#
B.#Tech.#HBTI#Kanpur#
M.#Tech.#IIT#Kanpur#
JOINED#INFOSYS#
Lead#e;commerce#
Programs#
JOINED#SAPIENT#
DELIVERY#LEAD#DIGITAL#
MARKETING#&#CONTENT#
This isn’t an industry standard, it is mostly
our own opinion gathered from
our personal journey, experience
and foray into designing and delivering
digital experiences.
What we plan to accomplish this week
is to take a journey from technology and delivery
perspective into marketing world.
Our endeavor would be to provide with a high level framework with
macro trends as focus areas so that you could build your own POV
on this topic.
X Y L O B A N D S
U S E D B Y C O L D P L AY I N T H E I R C O N C E RT
B E T T E R T O O L S = = M O R E C R E AT I V I T Y
M O B I L I T Y I O T P H Y S I C A L - C O M P U T I N G S E N S O R S B E A C O N S W E A R A B L E S V I R T U A L R E A L I T Y A R T I F I C I A L - I N T E L L I G E N C E B I G - D A TA C O N N E C T I V I T Y C L O U D
PA S T
P R E S E N T
F U T U R E
W E B
W E B & M O B I L E
M O B I L E ?
W I L L I T B E A L I N E A R F U T U R E ?
A R E N ' T W E I N T H E A G E O F T H E C U S T O M E R ?
T H E R E V E R S I N G W E B
S E M A N T I C I N T E L L I G E N T W E B
Y O U R W E B
http://leadershiparchways.com/2015/01/28/emotional-intelligence-how-do-you-know-if-you-have-it/
PA S T
P R E S E N T
F U T U R E
W E B
W E B & M O B I L E
M O B I L E ?
F U T U R E
T H O U G H T S ?
W E N E E D T O T H I N K B E Y O N D O B V I O U S
F U T U R E O F E X P E R I E N C E
I N T E R FA C E N O I N T E R FA C E
sapientnitro.com
E X P E R I E N C E I N N O VAT I O N S E R V I C E I N N O VAT I O N
https://www.flickr.com/photos/jalbertbowdenii/
http://www.idigitaltimes.com/new-app-lets-you-send-hug-emojis-recipients-can-feel-425999
https://www.flickr.com/photos/jasonnewport/14674675588
M O B I L I T Y D I S A P P E A R A B I L I T Y
http://shugarlove.com/2014/02/07/mrs-shugar-reviews-her/https://www.flickr.com/photos/futurestreet/
H O W D O W E A P P R O A C H T H I S ?
ASSET LED
F R A M E W O R K S P O V A C C E L E R AT O R S T O O L K I T S P R O D U C T S P L AT F O R M S
I N N O VAT I O N L A B I S O N E S U C H T O O L T O D E V E L O P A S S E T S
SOLUTION LED
P R O B L E M - S O L U T I O N C O N N E C T E D - T H I N K I N G B U S I N E S S - U N D E R S TA N D I N G
E C O S Y S T E M I S B I G G E R H E N C E T H E O P P O RT U N I T Y
CONSULTING LED
S T E WA R D S H I P T H O U G H T- L E A D E R S H I P D I G I TA L - T R A N S F O R M AT I O N
E X P E R I E N C E T E C H N O L O G Y I S AT T H E F O R E F R O N T O F
D I G I TA L T R A N S F O R M AT I O N
W H O D O W E N E E D ?
S P E C I A L I S T C R E AT I V E T E C H
https://commons.wikimedia.org/ https://superpalblog.wordpress.com/
D I S C I P L I N A RY A N T I D I S C I P L I N A RY
http://www.allaguida.it/articolo/hyundai-i10-foto-ufficiali-del-restyling/43585/ http://www.core77.com/posts/22982/rethinking-the-first-and-last-mile-mit-media-labs-hiriko-citycar-vs-copenhagens-bike-supe
D O E R T H O U G H T L E A D E R S
https://www.flickr.com/photos/andy_tyler/ https://commons.wikimedia.org
O N E L A S T T H I N G
WE ARE FOR NATURAL HUMAN EXPERIENCES
X T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O RY
S O L U T I O N
C R E AT I V E
@ R AV I PA L 1 2 1 4
thanks
@ K A N O D R A J
@ R U C H I R PA N D E
@ R AV I PA L 1 2 1 4
@ R U C H I R PA N D E
thanks

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Technology Led Future of Experience

  • 1. T E C H N O L O G Y L E D L E T S TA L K A B O U T C H A N G E S
  • 2. C R E AT E D T H I S W H E N AT S A P I E N T - T H A N K S S A P I E N T !
  • 3. – A N O N Y M O U S “suddenly, i notice my fan move like a pendulum…holding my kids I ran out”
  • 4. – A N O N Y M O U S “there are stories all around us we need to hear” http://edition.cnn.com/2015/04/30/asia/nepal-earthquake-baby/
  • 5. – S U P E R PA L “there are many ways to experience a story” http://www.scientificamerican.com/article/how-the-deadly-nepal-earthquake-happened-infographic/
  • 6. H T T P S : / / S R O G E R S . C A RT O D B . C O M / V I Z / 6 7 1 4 A 4 3 A - E C A 5 - 1 1 E 4 - 9 F 3 D - 0 E 8 5 3 D 0 4 7 B B A / E M B E D _ M A P “there are many ways to experience a story” – S U P E R PA L https://visual.ly/nepal-earthquake-nutshell
  • 7. – S U P E R PA L “its all about application of technology in a context” http://news.sciencemag.org/sifter
  • 8. – S U P E R PA L “technology application defines our destiny” https://google.org/personfinder/2015-nepal-earthquake
  • 9. HOW DID WE ALL EXPERIENCE IT? M E D I A C O N T E N T S T O RY D ATA S O C I A L A P P S T E C H TA R G E T H U M A N S P H Y S I C A L
  • 10. M A N - M A C H I N E R E L AT I O N S H I P @ R AV I PA L 1 2 1 4 S U P E R PA L B L O G . W O R D P R E S S . C O M
  • 11. 1© COPYRIGHT 2013 SAPIENTNITRO | CONFIDENTIAL P E O P L E ’ S P E R S O N @ R U C H I R PA N D E L I N K E D I N . C O M / I N / R U C H I R PA N D E
  • 12. @ K A N O D R A J L I N K E D I N . C O M / I N / R A J AT K A N O D I A C O L L A B O R AT O R - I N - C H I E F 1999# 2001# 2006# 2010# 2015# B.#Tech.#HBTI#Kanpur# M.#Tech.#IIT#Kanpur# JOINED#INFOSYS# Lead#e;commerce# Programs# JOINED#SAPIENT# DELIVERY#LEAD#DIGITAL# MARKETING#&#CONTENT#
  • 13. This isn’t an industry standard, it is mostly our own opinion gathered from our personal journey, experience and foray into designing and delivering digital experiences.
  • 14. What we plan to accomplish this week is to take a journey from technology and delivery perspective into marketing world.
  • 15. Our endeavor would be to provide with a high level framework with macro trends as focus areas so that you could build your own POV on this topic.
  • 16.
  • 17. X Y L O B A N D S U S E D B Y C O L D P L AY I N T H E I R C O N C E RT
  • 18. B E T T E R T O O L S = = M O R E C R E AT I V I T Y M O B I L I T Y I O T P H Y S I C A L - C O M P U T I N G S E N S O R S B E A C O N S W E A R A B L E S V I R T U A L R E A L I T Y A R T I F I C I A L - I N T E L L I G E N C E B I G - D A TA C O N N E C T I V I T Y C L O U D
  • 19. PA S T P R E S E N T F U T U R E W E B W E B & M O B I L E M O B I L E ? W I L L I T B E A L I N E A R F U T U R E ?
  • 20. A R E N ' T W E I N T H E A G E O F T H E C U S T O M E R ?
  • 21. T H E R E V E R S I N G W E B S E M A N T I C I N T E L L I G E N T W E B Y O U R W E B http://leadershiparchways.com/2015/01/28/emotional-intelligence-how-do-you-know-if-you-have-it/
  • 22. PA S T P R E S E N T F U T U R E W E B W E B & M O B I L E M O B I L E ? F U T U R E T H O U G H T S ? W E N E E D T O T H I N K B E Y O N D O B V I O U S
  • 23. F U T U R E O F E X P E R I E N C E
  • 24. I N T E R FA C E N O I N T E R FA C E sapientnitro.com
  • 25. E X P E R I E N C E I N N O VAT I O N S E R V I C E I N N O VAT I O N https://www.flickr.com/photos/jalbertbowdenii/ http://www.idigitaltimes.com/new-app-lets-you-send-hug-emojis-recipients-can-feel-425999 https://www.flickr.com/photos/jasonnewport/14674675588
  • 26. M O B I L I T Y D I S A P P E A R A B I L I T Y http://shugarlove.com/2014/02/07/mrs-shugar-reviews-her/https://www.flickr.com/photos/futurestreet/
  • 27. H O W D O W E A P P R O A C H T H I S ?
  • 28. ASSET LED F R A M E W O R K S P O V A C C E L E R AT O R S T O O L K I T S P R O D U C T S P L AT F O R M S I N N O VAT I O N L A B I S O N E S U C H T O O L T O D E V E L O P A S S E T S
  • 29. SOLUTION LED P R O B L E M - S O L U T I O N C O N N E C T E D - T H I N K I N G B U S I N E S S - U N D E R S TA N D I N G E C O S Y S T E M I S B I G G E R H E N C E T H E O P P O RT U N I T Y
  • 30. CONSULTING LED S T E WA R D S H I P T H O U G H T- L E A D E R S H I P D I G I TA L - T R A N S F O R M AT I O N E X P E R I E N C E T E C H N O L O G Y I S AT T H E F O R E F R O N T O F D I G I TA L T R A N S F O R M AT I O N
  • 31. W H O D O W E N E E D ?
  • 32. S P E C I A L I S T C R E AT I V E T E C H https://commons.wikimedia.org/ https://superpalblog.wordpress.com/
  • 33. D I S C I P L I N A RY A N T I D I S C I P L I N A RY http://www.allaguida.it/articolo/hyundai-i10-foto-ufficiali-del-restyling/43585/ http://www.core77.com/posts/22982/rethinking-the-first-and-last-mile-mit-media-labs-hiriko-citycar-vs-copenhagens-bike-supe
  • 34. D O E R T H O U G H T L E A D E R S https://www.flickr.com/photos/andy_tyler/ https://commons.wikimedia.org
  • 35. O N E L A S T T H I N G
  • 36. WE ARE FOR NATURAL HUMAN EXPERIENCES X T+ D E S I G N F O R H U M A N S E M PAT H E T I C N AT U R A L E X P E R I E N C E S D ATA S T R AT E G Y A N A LY T I C S S T O RY S O L U T I O N C R E AT I V E
  • 37. @ R AV I PA L 1 2 1 4 thanks @ K A N O D R A J @ R U C H I R PA N D E
  • 38. @ R AV I PA L 1 2 1 4 @ R U C H I R PA N D E thanks