Emerging types of marketing
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Emerging types of Marketing discusses new digital marketing trends and techniques. While traditional online advertising like SEO, display ads, and affiliate marketing still exist, many new buzzwords have emerged in digital marketing like cost per like, social commerce, and big data. However, few of these new techniques will survive. Two marketing approaches that are likely to endure are big data and real-time marketing. Real-time marketing involves authentic communication delivered at the right time and place, while big data allows analysis of large customer datasets. Content marketing is also discussed as creating and distributing valuable content to engage customers without direct selling. Innovation is needed as customer wants continually change.
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Emerging types of marketing
- 1. Emerging types of Marketing SAATCHI & SAATCHI
- 2. Digital era brings constantly new ways to do marketing
- 3. We have on the one hand the “traditional” way to do online advertising: SEO/SEM Display Advertising Affiliate Marketing Mobile Advertising
- 4. But there are a lot of buzzwords in Digital Marketing
- 7. P - Commerce
- 8. So Lo Mo
- 9. Big Data
- 10. Gamification
- 11. Real – Time Marketing
- 12. • Blue Ocean Strategy • Viral • Curator • Custom activation • Second screen • Omni channel
- 13. Few of them will survive
- 14. What will not die? Big Data
- 15. Big Data
- 16. “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely
- 19. “If you wait until there is another case study in your industry you will be too late.” Seth Godin Author of Permission Marketing
- 20. “Authentic communication delivered at the right time and place, with the right message often linked to other stimuli”
- 25. “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”
- 26. Basically, content marketing is the art of communicating with your customers and prospects without selling.
- 29. You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. Steve Jobs
- 30. Gabriel Sora Saatchi & Saatchi SAATCH & SAATCHI @GabiSora
Editor's Notes
- Majoritateadintrevoifaceti parte din generatia Y. Suntetiultimageneratieinainte de Digital Natives, copiinascutii in decadaurmatoare, incepand cu 2000 darvoitraiti din plinaceasta era a digitalizarii. Voireprezentatimotorulcresteriitehnologice de azi, panacandaceastageneratie de digitals natives vaincepesa consume Aceastaexplozie de numar de device-uriprecumsimodulnouprin care se consumapublicitatea face caindustria de advertising saevolueze rapid. Atat de rapid incat (info de pe next slide) arputeapareaopsolite, neadecvatepublicului de azisimodului in care acesta, voi, consumati media
- Dreptpentru care industria se adapteaza la noiletendinte, la noilerealitati, iarformele de comunicareiauformenoiunelechiarneobisnuite, uneledintreeleajungsa fie numitetendintedaraltelevormuri in scurttimp
- Participatory commerce sauPinterest CommerceAmodel that allows shoppers to participate in the design, selection or funding of the products they purchase. NIKEiD, for example, lets customers customize the colors and materials of Nike shoes.
- Foursquare
- Agile – marketing – marketing initiatives that are nimble, flexible and allow real time changes or adjustments
- Ceeste relevant in acestecosistem, cevaramane?
- Ceinsemana big data? Analizarea in timp real a datelor din social media, email-uri, trafic de internet, geolocatie, date structuratesaunestructurate, care pot duce la inshigt-urirelevanteIn fiecareminut se incarca 100 h de video in youtube500 milioane de comentariipeminut in facebookcelebraaparitiei a lui Miley Cyrus la VMA anulacest a agenerat nu maiputin de 300,000 de twetturipeminutla superbowl tot in 2013, cand s-a produs o pana de curent s-au inregistrastpeste 3 milionane de twiteuri care contineaucuvintele “Super Bowl” sau “blackout”De fapt90% of the data that exists today was created in the last two years
- Dar… analizareacantitatilor de date in timp real si cu rezultateevidenteesteinca la inceput. Chiardacasuntcompanii care valoreazamiliarde de $ si care pretindcafacacestlucru, domeniulesteinca la inceput
- Un exemplu recent vine de la Mastercard care administreaza in permanenta 1miliald de GB (1 petabyte). Este un caz care arata cum se poate genera un numar de 55 milioane DE IMPRESII
- Ceeste de fapt Real time marketing?Este un pic de oportunism, estereactiecontrolata la un anumit event media de mare expunere
- la superbowl tot in 2013, cand s-a produs o pana de curent s-au inregistrastpeste 3 milionane de twiteuri care contineaucuvintele “Super Bowl” sau “blackout”
- Exista un pattern pentru real time marketing? In opinia mea estemaimult un marketing oportunist in manacelormaicreativisiinspirati
- Din punctulmeu de vedereacestaeste buzzword-ulmomentului.