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Media of the Moment

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Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.

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Published in: Business, Technology
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Media of the Moment

  1. WORKING YOUR PLAN:<br />GOING BEYOND THE MASSES<br />Presented by<br />David Bradfield<br />Director, Social Experience<br />SapientNitro – sapientnitro.com<br />Twitter @dbradfield<br />Email dbradfield@sapient.com<br />Office 647.837.5396<br />Mobile 416.520.4224<br />September 30, 2011<br />#PRseries<br />SapientNitro<br />SM<br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  2. MEDIA OF THE MOMENT<br />TURN EXPERIENCE<br />INTO ACTION<br />@dbradfield<br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  3. CONDUIT<br />THE NEW PR<br />DIRECT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  4. MOMENTS HAPPEN<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  5. MEDIA ARE ACTIVE, NOT PASSIVE<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  6. ACTIVATE MOMENTS<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  7. AMPLIFY MEDIA<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  8. IN THE MOMENT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  9. OUT OF THE MOMENT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  10. MEDIA OF THE MOMENT<br />TURN EXPERIENCE INTO ACTION<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  11. Context<br />CONTEXT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  12. CONTEXT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  13. WHAT DOES CONTEXT LOOK LIKE?<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  14. MARKETERS NEED TO UNDERSTANDCONSUMER CONTEXT AND ALIGN WITH THOSE CONVERSATIONS AND COMMUNITIES<br />THAT DOESN’T MEAN BEING INTRUSIVE. BERESPECTFULAND USEFUL<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  15. THE VALUE OF CONVERSATIONs<br /> FROM CONTEXT TO SUBTEXT<br />CLOSE TO ME<br /> IN “PROXIMITY”TO THE MOMENT OR “CONTEXT”<br /> CONVERSATIONS ARE POINTS OF ENTRY<br /> ALIGN, DON’T INTERRUPT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  16. LEVERAGE CONVERSATION<br /> TO UNDERSTAND PERCEPTION<br />BUILD RAPPORT &LEARN SUBTEXT<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  17. KNOW WHERE AND WHO…<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  18. CONVERSATIONAL MARKETING<br /> 1. DYNAMIC RELATIONSHIPS<br /> 2. LET GO (AT LEAST A BIT)<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  19. SOCIAL MEDIA FRIENDLY CONTENT<br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  20. ADD DEPTH THROUGH COMMUNITY<br />ACTIVATE<br />IGNITE<br />EMPOWER<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  21. PUBLISHED<br />CONTRIBUTED<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  22. YOU CAN MANAGE<br />BUT NOT CONTROL<br />COMMUNITY CONVERSATIONS<br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  23. © COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  24. © COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  25. CAPTIVATE THE AUDIENCE<br />GAMIFICATION APPS ADVOCACY<br /> CONTENT LOYALTY<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  26. © COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  27. CAPTIVATING EXPERIENCES HAVE A LONGER DURATION AND CARRY A HIGHER VALUE PROPOSITION TO THE CUSTOMER.<br />A CAPTIVATED CUSTOMER CAN CREATE CONTEXT, DRIVE CONVERSATIONAND ENGAGE A COMMUNITY CONVERSATIONIN A WAY THAT TRADITIONAL MEDIA IS CURRENTLY UNABLE TO ACHIEVE. <br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  28. PULL PEOPLE CLOSER TO THE BRAND<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  29. TURN EXPERIENCE INTO ACTION<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  30. EVERY CUSTOMER EXPERIENCES MOMENTS WITH YOUR BRAND<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  31. ADVOCATES SHARE MOMENTS <br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  32. SOMETIMES JUST ASKING IS ENOUGH <br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  33. BRAND VALUE IS ACHIEVED WHEN WE TURN EXPERIENCE INTO ACTION<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  34. EMPOWER OTHERS TO <br />TELL YOUR STORY<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  35. ESTABLISH APPROPRIATE <br />GOVERNANCE TO…<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  36. MANAGE THE CONVERSATION AND…<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  37. GIVE THE COMMUNITY MEANINGFUL CONTROL OF THEIR EXPERIENCE<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  38. IT’S THEIRS.<br />© COPYRIGHT 2011 SAPIENT CORPORATION <br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />
  39. WORKING YOUR PLAN:<br />GOING BEYOND THE MASSES<br />Presented by<br />David Bradfield<br />Director, Social Experience<br />SapientNitro – sapientnitro.com<br />Twitter @dbradfield<br />Email dbradfield@sapient.com<br />Office 647.837.5396<br />Mobile 416.520.4224<br />September 30, 2011<br />#PRseries<br /> QUESTIONS?<br />SapientNitro<br />SM<br />How to Supercharge Your PR Program with Social Media<br />www.marketwire.com/engage<br />

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