Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sapient nitro xi 2014_keynote_experiencetechnology_ravipal

1,264 views

Published on

Keynote - experience technology | future | a point of view in getting to understand experience technology in marketing landscape

Published in: Marketing

Sapient nitro xi 2014_keynote_experiencetechnology_ravipal

  1. 1. FUTURE  OF   EXPERIENCE  TECHNOLOGY  
  2. 2. idea, story… action!
  3. 3. This is Marketing – Genius of Marketing
  4. 4. imagine new worlds
  5. 5. transport us
  6. 6. influence our experiences
  7. 7. You can’t learn what's wrong with the driver by looking into engine pieces - anonymous
  8. 8. imagination needs fire power
  9. 9. a lot of it
  10. 10. in many ways
  11. 11. there is more
  12. 12. creative mediatechnology marketing technology
  13. 13. what this might be ? www.psfk.com
  14. 14. technology behind love Brainwave sensor Voice sensor Heart rate sensor 3D algorithm tool & printer Visualization
  15. 15. ideas imagination anytime anywhere technology experience technology
  16. 16. Once upon a time there was a marketer a web campaign an agency an unknown tale MARKETING happily ever aſter Replace loyalty program   TECHNOLOGY and upload.wikimedia.org/wikipedia/commons/ Global rollout Platform need Reusability Tech. saves the day New needs
  17. 17. technology is ONLY the start
  18. 18. https://www.flickr.com/photos/98761743@N00/ imagine a city of the future (Bengaluru in 2020)?
  19. 19. filmschoolrejects.com flickr.com/photos/ccsinsight/ en.wikipedia.org/wiki/CarPlay flickr.com/photos/homedecorandfashion/ en.wikipedia.org/wiki/CarPlay today.mts.com.ua/posts/shopping-budushhego- upload.wikimedia.org/ experience of the future
  20. 20. Technology is now part of everyday experiences
  21. 21. future is virtual
  22. 22. future is physical http://www.gasparotto.biz
  23. 23. physical anytimedigital future is blended
  24. 24. we live our lives in a blended world Show (off) time
  25. 25. In few years time most of the technology in this room will be obsolete
  26. 26. we have been here before http://en.wikipedia.org/wiki/Early_Indian_epigraphy http://de.wikipedia.org/wiki/Datei:Facebook.JPG
  27. 27. ideator makerpolyglot future is a mindset
  28. 28. mobile locationdata future is consumer driven
  29. 29. Interaction analytics Device analytics People analytics Location analytics future is mastering the intelligence
  30. 30. future is natural
  31. 31. future is human … even if it’s a machine flickr.com/photos/atomictaco/
  32. 32. future is shaped by creators
  33. 33. future is shaped by visionaries  flickr.com/photos/robfahey/flickr.com/photos/aneyeformymind/flickr.com/photos/home_of_chaos/flickr.com/photos/centralasian/
  34. 34. You have one life, go create

×