Content Marketing: More Traffic, More Leads, and More Business - Forward Progress - Dean DeLisle - Steve Gilberg- 2014
This slidedeck supplemented the following webinar described: Do you currently have a content marketing strategy? Do you even know what content marketing is? In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the hottest new Web Marketing strategies for 2014. During the session, you will learn how Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, and Blogging are now the most cost-effective ways to generate new traffic to your website and increase lead generation which will translate to more revenue. In this session, you will learn: - Where to find your content - How to make your content “Web-Ready” - What content drives your social media - How to get the most out of your current content - A strategy for attracting more warm leads - How to build community and trust around your content All registrants will receive the webinar’s recording and materials by email following this webinar. Forward Progress’s Search Engine Marketing services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results. “It has been a pleasure working with Dean and his organization, Forward Progress. Dean has been providing superb Online Marketing coaching to members of our Business Accelerator Program. The information he delivers is succinct, and is in a simple to follow, step-by-step form that enables our members to take their businesses to the next level. I would highly recommend Dean to leverage Online Marketing techniques to grow your business.” - Euan Ford – American Family Insurance, Innovative Marketing Strategist
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Content Marketing: More Traffic, More Leads, and More Business - Forward Progress - Dean DeLisle - Steve Gilberg- 2014
- 2. Maximize Your Learning • • • • ForwardProgress.NET Please turn off your mobile phone Close your email Remove all distractions Tune in and you will see results quickly facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 3. How to Engage with the Go-To-Webinar Interface • • • Questions area in task bar Type us a question so we know you understand Ask us anything throughout the session ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 4. Dean DeLisle • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people per month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales….. ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 5. Steve Gilberg • • • • 20+ years of publishing, digital, and content experience Content strategy and planning, content monetization and productization, and content licensing Social Media Marketing and Relationship Marketing strategy and execution Designed and executed strategies for Encyclopedia Britannica, Playboy Enterprises, World Book, Tails Media Group, and more… ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 6. Content Marketing • What is it? • Why is it Important? • What’s the Strategy? ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 7. What is Content Marketing? Content Marketing is the science and art of reaching your audience and pulling it toward your business ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 8. Why is Content Marketing Important? There are qualified prospects looking for your product or service right now ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 9. What is the Strategy for Content Marketing? • Create and promote useful, relevant information • Attract and engage with website visitors • Convert those visitors into customers/clients Graphic: Andy Crestodina - Orbit Media Studios, Chicago ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 10. Conversion • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • • • • • • Customers Subscribers Social Media Fans/Followers/+1s Product Reviewers Members Promotion Entrants ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 14. Social Media Connections ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 15. Periodic Table of Content How to Turn Articles into Particles • Elements at top are and have a short“half-life” • Elements are bottom are larger and last longer • Elements on the left are appear everywhere in the web-sphere • Elements on the right appear only on your website Graphic: Andy Crestodina - Orbit Media Studios, Chicago ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 16. Why Online Social Networks? • • • • • • Interactive People Respond Building Trust Building Community Viral Activity Sharing ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 17. How Many Contacts Do You Have That You Cannot See? • • • • That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU? ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 18. Facebook ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 19. Twitter ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 20. YouTube ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 21. Blog • • • • A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers. ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 22. Webinar ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 23. Integrate Your Content ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 24. Assignment • • • • • ForwardProgress.NET Assemble/Align Your Team Create a Content Marketing Plan Gather Your Content Share Your Content Engage with Your Audience facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 25. Do You Need Help? Content Marketing Campaign/Plan Website/Landing Page SEM Services – Search Engine Marketing Training and Coaching ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET
- 26. Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET facebook.com/ForwardProgress (877) 592-6224 coachme@ForwardProgress.NET