Linkedin: How to Build The Ultimate Profile - Union League Club - Dean DeLisle - Forward Progress 2014

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Linkedin: How to Build The Ultimate Profile - Union League Club - Dean DeLisle - Forward Progress 2014

  1. 1. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  2. 2. Dean DeLisle • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people per month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales….. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  3. 3. Building the Ultimate LinkedIn Profile • • • • • ForwardProgress.NET Introduction to Social Networks Determine Your Professional Keywords Adjust Your Settings Build and Optimize Your Profile Peer Review coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  4. 4. The Foundation of Social Networks • Your Social Reach • The LinkedIn Network ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  5. 5. How Many Contacts Do You Have That You Cannot See? • • • • That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  6. 6. 2014 LinkedIn Stats - Growing • LinkedIn Has Over 250 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page ForwardProgress.NET coachme@ForwardProgress.NET OVER 1,000 to 1 facebook.com/ForwardProgress @FwdProgressInc
  7. 7. Your Social Reach ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  8. 8. Your Professional Keywords • • • • • What are you an expert in? How would your ideal prospect find you? What would they “yell” or “Google” to find you? What makes you different? What is your skill set? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  9. 9. Sample Keywords (Mortgage Example) ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  10. 10. Determine Your Keywords ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  11. 11. Your Professional Keywords • • • • • What are you an expert in? How would your ideal prospect find you? What would they “yell or “Google” to find you? What makes you different? What is your skill set? Exercise: 1. 2. ForwardProgress.NET Write 10 things in which you are an expert What terms would someone use to find you coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  12. 12. Settings • • • • Who can see your activity feed Who can see your connections Your visibility Communications ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  13. 13. Optimal Settings ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  14. 14. Turn off Activity Broadcasts ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  15. 15. Optimal Settings ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  16. 16. Backup! ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  17. 17. Adjust Your Settings and Back Up ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  18. 18. Build and Optimize Your Profile • • • • Heading and Summary Experience Documented Work Skills ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  19. 19. Build and Optimize Your Profile ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  20. 20. Professional Heading ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  21. 21. Improve Your Google Page Rank Contact Settings ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  22. 22. Contact Information ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  23. 23. Update Your Professional Headline and Contact Information ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  24. 24. Professional Summary ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  25. 25. Update Your Professional Summary ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  26. 26. Professional Experience ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  27. 27. Education ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  28. 28. Update Your Professional Experience and Education ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  29. 29. Documented Work ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  30. 30. Update Your Documented Work ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  31. 31. Skills ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  32. 32. Update Your Skills ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  33. 33. Projects ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  34. 34. Update Your Projects ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  35. 35. Peer Review - Network ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  36. 36. Turn On Activity Broadcasts ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  37. 37. Assignments • Continue Completing Your Profile • Utilize LinkedIn’s “Complete Your Profile” Feature • Peer Review with Your Network ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  38. 38. Thank You! ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  39. 39. Connect WITH us! dean@forwardprogress.net TWITTER: @FwdProgressInc TWITTER DEAN: @DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc

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