Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Evolution of the Client-Agency Relationship


Published on

My presentation from #SEOBarcamp in July 2013 on the evolution of the client-agency landscape

Published in: Business, News & Politics
  • Be the first to comment

Evolution of the Client-Agency Relationship

  1. 1. Evolution of the Client-Agency Landscape KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
  2. 2. No-one wants just SEO anymore… changed-in-2013
  3. 3. Search should be part of a single strategy, set by the brand across all marketing channels
  4. 4. The agency role is to support in-house marketing teams & work closer to execute
  5. 5. Agencies need to be more agile - shorter term projects vs long-term contracts
  6. 6. We had to break down the silos & re-structure our team based around client lifecycle
  7. 7. What are you doing now, that wasn’t on the agenda 12 months ago? • Are you reading different blogs? Or attending different events? • How has the importance of content increased over the last 12 months? Is the brand involved in providing data/information? • Are you working closer with internal digital teams? What about offline marketing and brand teams? • Is the agency role now more supportive/delivery based? To challenge ideas and provide industry knowledge/trends