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Mykidstime.ie - How we engaged 400,000 + Parents on Social Media

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Mykidstime.ie - How we engaged 400,000 + Parents on Social Media .

OMiG August Meet Up, Tuesday 26th August 2014. Presented by Jill Holtz, MD of MyKidsTime.ie

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Mykidstime.ie - How we engaged 400,000 + Parents on Social Media

  1. 1. How We Engaged 400,000+ Parents on Social Media
  2. 2. Today’s Present at ion • The Mykidst ime Story • Things that Contributed to our Success • Things That Didn’t Work • Summary
  3. 3. The St ory of Mykidst ime • Started in 2007: Galway website for parents • Local Directory of after school classes, events etc • Added ezine, blog, competitions • Added an online booking payment service in 2008 (now www.clearbookings.com) • Became “national” website 2011 • Revenue: advertising & sponsorship & Store
  4. 4. The St ory of Mykidst ime • Started social media in 2011 – Facebook profiles (!) then pages – Followed by Twitter, YouTube (2 attempts) – Anything new going  • 2012 implemented social media strategy • 2013 growth • 2014 400,000+ fans on Social Media Channel Number of fans / followers Facebook 425,000 Twitter 12,000+ Pinterest 1,000+ Instagram 200+ Google+ 100+ YouTube 30
  5. 5. The St ory of Mykidst ime • Finalists Bord Gaís Energy Social Media Awards 2011, 2012, 2014 • Winner OMiG Best Social Media Award 2014 • One of the most trusted online brands – Measured by Userneeds.com 2012 and 2013 • Rebranded 2013
  6. 6. Our Growt h on f acebook October 2013 = 11,000 facebook fans December 2013 = 24,000 facebook fans August 2014 = 425,000 facebook fans On average 50% of our website traffic comes from facebook & mobile facebook So how did we do it ?
  7. 7. Things t hat Cont ribut ed t o Our Success 1. Deliberate Content Strategy 2. We Went Viral 3. Measure, Analyse, Adjust
  8. 8. Deliberat e Cont ent St rat egy • We know to the day and hour what we are going to post • Planned at least 1 month ahead with room for ad-hoc news/items • Shared doc plan • Shared private group for ideas from the team You can’t run your business and be there thinking “What will I post today”. Plan ahead, makes it easier to manage
  9. 9. We Went Viral • We went viral! This isn’t something you can control but finding high quality shareable content puts you in a good position
  10. 10. Measure, Analyse, Adj ust • Pick your KPIs – tie them to your business objectives • Measure every month • Analyse • Adjust Jay Baer “If you really want to know what the impact of social media is on your business, you’re going to have to do something other than Print”
  11. 11. To Sum Up 1. High quality content (curate) 2. Engage and listen 3. Measure and tweak
  12. 12. Cont act I nf o jill@mykidstime.com 087 2299128 ie.linkedin.com/in/jillholtz/ www.mykidstime.com www.facebook.com/mykidstime

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