SlideShare a Scribd company logo
www.ForwardProgress.net(877) 592-6224
LinkedIn for
Real Estate - From
Connections to
Closings –
2013 Top 5 Sales
Techniques
www.ForwardProgress.net(877) 592-6224
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 75,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
www.ForwardProgress.net(877) 592-6224
Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!
www.ForwardProgress.net(877) 592-6224
Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class
www.ForwardProgress.net(877) 592-6224
The Issue with Social
Networks
People add connections
They make postings
They link to content and articles
They make updates
They even link to their websites
THEY DON’T PRODUCE
ANY RESULTS!
www.ForwardProgress.net(877) 592-6224
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• VideoPhoto
• Links
Current Use of Social Network
Communication?
www.ForwardProgress.net(877) 592-6224
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
Why Online Social Networks?
www.ForwardProgress.net(877) 592-6224
• Ourselves
• Our Business
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups
Social Networks We Already Know
www.ForwardProgress.net(877) 592-6224
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark
Networking
Beyond
One-to-One
How Many Contacts Do You Have That
You Cannot See?
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
• LinkedIn Has Over 230 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
2013 LinkedIn Stats - Growing
OVER 1,000 to 1
www.ForwardProgress.net(877) 592-6224
Step One – Measure
www.ForwardProgress.net(877) 592-6224
Your Social Network C.E.O.
Connections
Engagement
Outcome
www.ForwardProgress.net(877) 592-6224
Your Social Results Plan
www.ForwardProgress.net(877) 592-6224
Step Two – look Great!
• Critical Profile Items
• Headline
• Summary
• Referrals
• Skills
• Certifications
• Projects
• Organization
• Video/Photo
www.ForwardProgress.net(877) 592-6224
Your Business Keywords
www.ForwardProgress.net(877) 592-6224
#1 Lets Make Sure – Look
Good
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
More New Items
www.ForwardProgress.net(877) 592-6224
More New Items - Skills
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
More New Items
LOOK
VIDEO
www.ForwardProgress.net(877) 592-6224
Step 3 – Connect/Engage
• Add Connections
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social
www.ForwardProgress.net(877) 592-6224
Flip on the Add!
www.ForwardProgress.net(877) 592-6224
People You May Know
www.ForwardProgress.net(877) 592-6224
Step 4 – Engage/Convert
www.ForwardProgress.net(877) 592-6224
Share an update
www.ForwardProgress.net(877) 592-6224
Show off Listings!
www.ForwardProgress.net(877) 592-6224
Show off Listings!
www.ForwardProgress.net(877) 592-6224
Interaction – Home – 2 Min
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
Interaction – Home – 2 Min
www.ForwardProgress.net(877) 592-6224
Endorse Someone – Be Real!
www.ForwardProgress.net(877) 592-6224
Get to know the person –
better!
www.ForwardProgress.net(877) 592-6224
Note it!
www.ForwardProgress.net(877) 592-6224
Step 5 –
Group/Engage/Convert
www.ForwardProgress.net(877) 592-6224
Interaction – Groups – 2 Min
www.ForwardProgress.net(877) 592-6224
Interaction – Groups – 2 Min
The Secret
Sauce?Take them OFFLINE for
a deeper conversation
and then get your
results!
www.ForwardProgress.net(877) 592-6224
Your Social Results Plan
www.ForwardProgress.net(877) 592-6224
• Set your goals before you login
• Set your time limit
• Commit to Results
• Connect
• Engage
• Generate Outcomes!
Assignment
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
www.LinkedInOnDemand.com
1. Access 24 x 7 – ONE YEAR!
2. Same Training we use in Corporations
3. Over 70,000 satisfied students
4. Learn to Build Your Ideal Network
5. Create and Maintain and Amazing LinkedIn Profile
6. Build your Connections and Social Reach
7. Generate Referrals
8. Score Appointments
9. Close Like You Do! PLUS 60 DAYS OF SOCIAL JACK!
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.NET

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