Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Use Google Analytics to Improve Your Website & Attract More Members

1,226 views

Published on

Google Analytics is a powerful, free tool that tells you what is going on with your website, email and social media. It can also be really overwhelming, until you learn the short cuts.

This session will focus on basic techniques with Google Analytics that will help you understand what is working and what is not with your website, so you can sign up more members, raise more money and reach more people.

Published in: Education
  • Be the first to comment

Use Google Analytics to Improve Your Website & Attract More Members

  1. 1. US Call in #: +1 (646) 307-1716 CANADA Call in #: 1 (647) 497-9389  Access Code: 984-070-797 Use Google Analytics to Improve Your Website & Attract More Members Feature Presenter: Eric Squair (Data Habits) Thursday, September 17th, 2015 3:00 – 4:00 PM (ET) Build. Connect. Grow. Membership & more. @wildapricot #webinarchat @DataHabits
  2. 2. Lori Smith Smiley Apricot Community Manager Terry Ibele Apricot-in-training Digital Coordinator Meet the Apricots @wildapricot #webinarchat @DataHabits US Call in #: +1 (646) 307-1716 CANADA Call in #: 1 (647) 497-9389  Access Code: 984-070-797
  3. 3. Earn CAE Credits! @wildapricot #webinarchat @DataHabits US Call in #: +1 (646) 307-1716 CANADA Call in #: 1 (647) 497-9389  Access Code: 984-070-797
  4. 4. We are recording this webinar Yes! We will be sharing the recording of this webinar with you in a follow up email sent out tomorrow. You can also find this recording, along with announcements of upcoming expert webinars on our website: wildapricot.com/community/expert-webinar-series US Call in #: CANADA Call in #:  Access Code: @wildapricot #webinarchat @webbright
  5. 5. @wildapricot #webinarchat @DataHabits Our Presenter Today: Eric Squair, Data Habits Eric Squair helps clients make smarter decisions about their online work. One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics. He has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International and several political campaigns. Currently he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses. You can find Eric online at datahabits.com US Call in #: +1 (646) 307-1716 CANADA Call in #: 1 (647) 497-9389  Access Code: 984-070-797
  6. 6. September 2015 Eric Squair | eric@datahabits.com Measuring Your Wild Apricot Site with Google Analytics
  7. 7. Google Analytics for Wild Apricot| DataHabits.com/WildApricot Google Analytics
  8. 8. Google Analytics
  9. 9. Google Analytics for Wild Apricot | DataHabits.com/WildApricot Google Analytics, simplified
  10. 10. Google Analytics for Wild Apricot | DataHabits.com/wildapricot Today’s Session 1. What is Google Analytics? 2. Technique 1: Set Goals 3. Technique 2: Track your outreach 4. The most important report in Google Analytics
  11. 11. Google Analytics for Wild Apricot | DataHabits.com/WildApricot A web-based tool that records (anonymously) visits to your website Google Analytics is...
  12. 12. Google Analytics for Wild Apricot | DataHabits.com/wildapricot Some code you place on your website Google Analytics is...
  13. 13. Put tracking code at Settings > Site > Global Javascript Step-by-step instructions at datahabits.com/WildApricot How to Set up Google Analytics
  14. 14. Technique 1: Set Goals Some definition of success for your site. Successful completion of a goal
  15. 15. How To Track Goals Easiest when you have a ‘finish line’
  16. 16. The “Finish Line” datahabits.WildApricot.org/Sys/ Profile
  17. 17. Destination Goal = Finish Line Admin > Goals > + NEW GOAL > Destination
  18. 18. Conversions Dashboard bit.ly/gaconversionda sh
  19. 19. Technique 2: Track Outreach Add some information to each link you send out, telling Analytics who is clicking Google Analytics for Wild Apricot | DataHabits.com/wildapricot
  20. 20. Campaigns Report Available under “Acquisitions > Campaigns”
  21. 21. The Key Report http://bit.ly/mostimportantrepo rt Conversions > Goals > Overview > By Source /
  22. 22. Google Analytics for Wild Apricot | DataHabits.com/learn What we covered: 1. What is Google Analytics? 2. Technique 1: Set Goals to track conversions 3. Technique 2: Track your outreach with campaign tagging 4. Measure conversions from outreach
  23. 23. Google Analytics for Wild Apricot | DataHabits.com/learn Resources specific to Wild Apricot websites: DataHabits.com/wildapricot Includes free tutorials on how to make sense of Google Analytics
  24. 24. Questions? datahabits.com/wildapricot Twitter: @DataHabits eric@datahabits.com
  25. 25. We have recorded this webinar and will be sharing it with you. Build. Connect. Grow. Membership & more. You can also find this recording on our website: www.wildapricot.com/community/expert-webinar-series THANK YOU! @wildapricot #webinarchat @webbright
  26. 26. Sign up for our Mini-Course!
  27. 27. Sign up for a demo with Wild Apricot! In this demo, you will learn how to:  ●add and/or import contacts to your membership database ●create and modify membership levels, fees and renewal policies ●manage events using the events module ●compose and send out email blasts to different member groups ●manage your finances ●...plus get all your questions answered on the spot. A Live Demo with Milan Wild Apricot Technology Consultant Next Demo: Friday, September 18th at Noon (ET) Register here: wildapricot.com/wild-apricot-demo-registration
  28. 28. Build. Connect. Grow. Membership & more. Thank you for participating in our webinar. www.wildapricot.com Try our free 30 day trial – risk free! Rated #1 in Capterra’s Top Membership Management Software three years in a row.

×