Getting Ready for 2014: Online Marketing Preparation Checklist - Forward Progress - Dean DeLisle

Getting Ready for 2014
Online Marketing Preparation Checklist

(877) 592-6224

www.ForwardProgress.net

Using The Web for New Business Development
Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting, and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
Coaching, Training, Financial Services, Real Estate, Professional
Services, Legal, Accounting, Manufacturing, Telecommunications,
Technical, Insurance, Agencies, Auto, Retail, Banking, Educational
and Channel Sales…..

(877) 592-6224


Worldwide Association of
Business Coaches

(877) 592-6224


Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results

quickly!

(877) 592-6224


Questions area in task bar
Type us a message so we know you

got it
Ask us anything throughout the class

(877) 592-6224


#SocialJack

Online Marketing Prep Checklist










Define Goals and Objectives
Trusted Agents (Your Support Network)
Confirm Target
Chose Destination
Define Inventory
Build and Optimize
Test
Execute
Measure - Adjust - Repeat

(877) 592-6224


Goals and Objectives
•Marketing
•Leads
•Traffic
•Registrations
•Friends
•Connections
•Comments

•Sales
•Dials
•Clicks
•Connections
•Appointments
•Proposals
•Closes

(877) 592-6224


Objectives – For the Business
1.
2.
3.
4.
5.

Increase over last year?
Primary products or services?
Growth by month?
Support required?
Why is this important?

We are going to increase our profits
by 20% this year, with the first
quarter growing by 8% over last
year. This will allow us to develop
the infrastucture required to support
our clients and reward our
employees.
(877) 592-6224


Objectives – Individuals
1. Write how many Sales/Contracts/Deals you
need _______
2. Per when – Week/Month/Etc _________
3. How many Proposals/Quotes to achieve one
sale? ______
4. How many appointments do you need for per
Proposal/Quote? ________
Sales = 1 @ $2,000
Proposals = 4
Appointments = 8

(877) 592-6224


Objectives – Budget
1.
2.
3.
4.

What is your current client acquisition cost?
What is your ideal client acquisition cost?
What is your current cost per lead?
What is your ideal cost per lead?
Sales = 1 @ $2,000
Proposals = 4
Appointments = 8
Leads = 20

(877) 592-6224


Online Marketing Prep Checklist










Define Goals and Objectives
Trusted Agents (Your Support Network)
Confirm Target
Chose Destination
Define Inventory
Build and Optimize
Test
Execute
Measure - Adjust - Repeat

(877) 592-6224


Trusted Agents – Your Network
Partners
Vendors

Clients

(877) 592-6224

Associations

Sales Team

(877) 592-6224


The Network – Your Team

(877) 592-6224


Who is your Target
Customer/Partner?
•
•
•
•
•

What do they look like?
Where are they?
What Industry are they in?
What size Company do they work for?
Who do they know?

(877) 592-6224


Chose the “New Business”
Destination!
Landing Page
Website
Registration
Phone
Webinar/Event
Location
What is yours?
(877) 592-6224


Web Site Conversion –
Ineffective Landing Page
Display Ads

(877) 592-6224


Web Site Conversion –
Effective Landing Page
Display Ads

(877) 592-6224


Specialized Landing Page (PPC)
Product Title

Large “Add to Cart”

(877) 592-6224

Product name and major
keyword in description


Web Site Conversions –
Micro Site

(877) 592-6224


Resource Inventory
DATA
Current
• ProspectsClients
• eMails
• Mobile Phone
• Other Contacts

New
• 3rd Party List Sources
• D&B
• Info USA
• Internal
• Campaigns
• Joint Venture
• Partners

(877) 592-6224

CONTENT
Current
• Websites
• Domain Names
• Articles
• Power Points
• Video
• Photo
• Sales Brochures
• Training Materials

New
• Keywords
• Blogs
• Postings

DELIVERY
Current
• Direct Mail
• Telemarketing
• Newsletters
• Flyers

New
• Social Sites
• Discussions
• eVents
• Blogs
• Micro-Sites
• eContests
• MobileTextVideo


What about Social Media – Content?


Online tools and platforms that people use to share opinions,
insights, experiences and perspectives with each other and can be
used to build a community around



Social Media is built on generated content that can take many
forms: text, images, audio and video



Popular social mediums include: blogs, message boards,
podcasts, vlogs



Social network sites include: Youtube, Facebook, Friendster,
Linked-In (Business)



Social media tools and platforms are websites where you can
place and spread your marketing message

(877) 592-6224


What about Social Media?
Content Marketing
Inventory Your Content









Brochures
Training Guides
Articles
Press Release
Power Point Presentations
Video Files
Audio Clips
Blogs

(877) 592-6224


Search Engine Marketing
Social Media

(877) 592-6224

Blog

Pay-Per-Click


Facebook
Value-Based Content

(877) 592-6224

Fan Engagement

Promoted Posts


Twitter
Value-Based Content

(877) 592-6224

Follower Engagement

Promoted Tweets


LinkedIn
Value-Based Content

(877) 592-6224

Follower Engagement

Network Building


YouTube
Value-Based Content

(877) 592-6224

Viewer Engagement

Accrued Subscribers


Slideshare
Value-Based Content

(877) 592-6224

Consistent Sharing

Content Integration


Blog
Value-Based Content

(877) 592-6224

Proper Keywording

Content Integration


Content Integration

(877) 592-6224


Social Media Blend
Get the SEM Lift!

(877) 592-6224


Pay-Per-Click

(877) 592-6224


Website

(877) 592-6224


Landing Page / Micro-Site

(877) 592-6224


Mobile Access

(877) 592-6224


Event / Webinar

(877) 592-6224


Scoring and Measure

(877) 592-6224


Do You Need Help?
$900 +

• Website/Landing Page

$500 +

• SEM Services – Search Engine Marketing (Organic)

$500 +

• SEM Services – Paid Advertising (Paid)

$29 +

• Training and Coaching

(877) 592-6224


Questions?

www.ForwardProgress.NET
(877) 592-6224


Getting Ready for 2014: Online Marketing Preparation Checklist - Forward Progress - Dean DeLisle

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Getting Ready for 2014: Online Marketing Preparation Checklist - Forward Progress - Dean DeLisle