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B2B Marketing Campaigns 2020 - digital thought leadership - Forward Progress Website



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B2B Marketing Campaigns 2020 - digital thought leadership - Forward Progress Website

  1. 1. Build Thought Leadership in Your Industry Digital Marketing Campaigns Humanize Your Brand to Attract New Business
  2. 2. Desired Results Connected Culture Customer Acquisition Social Recruiting Engine Increased Market Share Thought Leadership Customer Loyalty and Retention Moving from Traditional Sales to Digital Transformation Increased Revenue
  3. 3. Our Process Summary
  4. 4. Digital Transformation Program Humanized Brand Rapid Launch Plan Influencer and Advocacy Development Thought Leadership Content Training and Coaching Content Distribution & Management Measure , Adjust, Continue Connected Culture Increased Revenue Social Recruiting Engine Increased Market Share Thought Leadership Customer Retention and Acquisition
  5. 5. Timeline for Digital Transformation Project
  6. 6. Measure the Success Key Performance Indicators: • Audience Reach • Impressions • Views (platform dependent) • Engagement Rate (ER) • Click-Through Rate (CTR) • Increase in Connections (GAIN) • Referrals and Appointments (Leads) • Net New Pipeline • Increased Revenue
  7. 7. For Your Employees For Your Organization Personal Branding Humanized Brand Thought Leadership Thought Leadership Career Advancement Social Team Culture Powerful Network Recruiting Engine (SR) Increased Skills Increased Market Share Recognition Increased Revenue Overall Benefits
  8. 8. Flexible Options
  9. 9. Package Includes: The Following for the Organization • Establish Goals • Create Ideal Target Personas • Analyze Competitors • Scout Target Audience Content • Optimize Primary Social Media Channels • Create Content/Engagement Map and Calendar • Initial SEO Press Release • Training and Coaching Support Organization Community Build
  10. 10. Package Includes: The Following for Each Influencer • Establish Goals • Create Persona and Story • Social Network Map • Create Ideal Target Profile • Scout Target Content • Optimize 2 Social Media Channels • Create Content/Engagement Map and Calendar • Initial SEO Press Release • Influencer Training and Coaching Employee Influencer Profile Buildout
  11. 11. We find the best content for your audience, Post on your behalf, Generate custom content, Then… Finding the Best Content
  12. 12. We provide an easy to follow content engagement map that is a game plan by which we post content on your social media channels and outline a plan for your team when they join us online. Create Content Map and Calendar • We Plan • We Create • You Approve • We Post
  13. 13. We gather feedback right next to the post. Tag team members and choose to send notifications to the right people. Eliminate miscommunications with clear feedback: • Add attachments to comments • Resolve comments once feedback is implemented • Reply to specific comments • Collaborate in real time Easy to Comment, Edit and Deploy Social Media
  14. 14. R E S U L T S LIKES COMMENTS/SHARES We engage in your network on your behalf!
  15. 15. Suppliers and Partnerships Ideal Clients Employee Team Your Organization We take your current network and wake it up.. Referrals and Appointments Internal Influencers External Influencers Then Activate It.. Social Jack™ Influencer Formula We score, target and awaken your current social network
  16. 16. Social Selling Named Account Pursuit Net New Pipeline Scout Ideal Contacts Build Approved Target List Engage in Their Network Seek Connected Approvals Covert to Appointments
  17. 17. Package Includes: • Messaging Targeted Network Connections • Connect and Engage with New Targeted Connections • Get Referrals and Set Appointments LinkedIn Appointment Setting
  18. 18. Our superior media reach creates hundreds of powerful backlinks pointing to your website from highly reputable news websites resulting in higher Google search engine rank. SEO Press Release We place you on over 200 news sites to drive your brand to the top of Google
  19. 19. Landing Pages and Digital Content Create High Value Thought Leadership Events and Content Downloads We Create Thought Leadership Conversion Content and Pages
  20. 20. Websites, Blogs, Press Releases, White Papers, Industry Reports, Webinars, Podcasts, Infographics and Beyond… Content Development Available for Any Digital Need
  21. 21. Social Jack Academy Platform
  22. 22. • Policy & Guidelines - Review of policy • Objectives – Business goals • Personal Branding – Building a professional brand • Storytelling – Getting the story authentic • Social Teaming – Working together online • Building Influence – What’s in it for them • Advocacy – How to be a brand champion • Functional Social Media/Digital Basics • Social Selling – Sales Team ++ • Social Recruiting – Leverage of Social Team • Measuring Success Functional Training and Coaching
  23. 23. Structure of Our Training • Kick Off Meeting – Set objectives • Orientation – Program and system • Platform Access – Access to classes, support materials and coaching support • Instructor Led Training – Kick off live instructor led training • Live Online Coaching– Virtual group coaching sessions • Virtual Learning – Based on program • Measure Success – Metrics/KPI/ROI Micro Learning Format Kick Off Meeting Orientation Platform Access Instructor Led Training Live Online Coaching Virtual Learning Measure Success
  24. 24. Social Selling
  25. 25. Let’s Talk Further
  26. 26. Thank You We look forward to working with you Dean DeLisle Founder and CEO Forward Progress (312) 257-2224 Morgan Fentress Project Coordinator (219) 776-8223