Seo bar camp presentation - how to scale your agency

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Seo bar camp presentation - how to scale your agency

  1. 1. Traffic Optimiser Company Credentials Prepared in confidence for Huawei by: Traffic Optimiser 3 Hanson St London, W1W 6TB www.trafficoptimiser.com Please contact: Huw Aveston huw@trafficoptimiser.com +44 7780975315 SEO BAR CAMP How to run an SEO agency
  2. 2. Core statistics 2 0 0 9 LDN SCL POZ Founded in: 20 multilingual experts: Offices in: 12 2 6
  3. 3. HOW TO BUILD AN SEO AGENCY 8 KEY LEARNINGS
  4. 4. How we scaled our SEO agency July 2012 4 staff £300k July 2013 20 staff £1m
  5. 5. A YEAR IN THE LIFE OF TRAFFIC OPTIMISER
  6. 6. These are our 8tips based on our experiences and mistakes we have made ITS A JUGGLEING ACT
  7. 7. WE COULDN’T BUILD AN SEO AND MOBILE AGENCY AT THE SAME TIME. ALTHOUGH WE THOUGHT WE COULD AT THE BEGINNING 1 YOU CAN’T DO EVERYTHING
  8. 8. DON’T GET BOGGED DOWN IN ADMIN HIRE SOMEONE TO TAKE CARE OF FINANCE, HR AND EVENTUALLY THE TEAM... 2 BE THE TALENT
  9. 9. For me its been about instilling the right thinking methodology and the team can do anything! TEACH YOUR TEAM THE METHODOLOGY 3
  10. 10. When you stop investing your time and are lazy you will notice the difference Devote time to everyone – everyone needs love, otherwise they won’t stay 4 INVEST IN YOUR TEAM
  11. 11. People are forgiving... 5 OWN UP TO FAILURE
  12. 12. Your brand, website, ideas, the way you have done things in the past….. 6 DON’T GET ATTACHED TO ANYTHING
  13. 13. RADIAN6 Did not work for link building for us Custom Twitter tool which pulls out Twitter handles and URLS is a lot more useful for SEO and outreach Buzzstream – too clunky, limited functionality Custom link management workflows to improve efficiency Link audits Automated reviews HAVE THE RIGHT SKILLS AT HAND 7
  14. 14. YOU WILL ONLY MAKE YOURSELF UNHAPPY But make sure you give yourself some OUTS 8FOCUS ON YOUR PRINCIPLES NOT THE PRIZE
  15. 15. What does it mean for everyone? • In-house SEO skills work perfectly for agency – Your skills are broad so flexible to tackle different tasks – Makes you think big, stops you from focusing on low value tasks or initiatives – Trains you to work with big data and build the right tools to access this data – Trains you to pitch ideas at the right level • What I wasn’t ready for – The amount of time I needed to work on training the team – Long Friday lunches are a myth
  16. 16. Contact us Our offices are based in Fitzrovia and can be easily accessed by the following tub stations: Our address is: 3 Hanson St London, W1W 6TB www.trafficoptimiser.com info@trafficoptimiser.com +44 207 323 6891 You can also contact either of our directors : Huw Aveston: +447780 975315 huw@trafficoptimiser.com Chee Ho Wan: +447968994878 chee@trafficoptimiser.com

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