Search Engine Marketing: How to Climb to the Top of Google on any Budget

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This slidedeck was used in the Forward Progress, Inc. webinar, "Search Engine Marketing: How to Climb to the Top of Google on any Budget." In this Forward Progress webinar, Dean DeLisle, Founder and CEO of Forward Progress and Joe Karns, Forward Progress' SEM specialist discuss current methods of enhancing your business' Search Engine Marketing strategy.

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Search Engine Marketing: How to Climb to the Top of Google on any Budget

  1. 1. (877) 59 - COACH (592-6224) Search Engine Marketing How to Climb To The Top of Google On Any Budget
  2. 2. (877) 59 - COACH (592-6224) Using The Web for New Business Development Dean DeLisle • • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting, and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Coaching, Training, Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  3. 3. (877) 59 - COACH (592-6224) Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly!
  4. 4. (877) 59 - COACH (592-6224) Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class
  5. 5. (877) 59 - COACH (592-6224) Components of Internet Marketing E-Mail Marketing Search Engine Marketing Search Search Engine Engine Optimization Advertising Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Online Business Reputation Blog Podcasting Management Marketing VIDEO Social Marketing Social Media Marketing & Optimization
  6. 6. (877) 59 - COACH (592-6224) The New Marketing Tool Kit Traditional Marketing Tool Kit Internet Marketing Tool Kit Channels - TV/Cable - Radio - Magazines Tactics - Coupons - Customer Promos - Tradeshow Promos Channels - Website - Online Ads - Email Technology/Tactics - Personalization - Search - Site Merchandising - Newspapers - Outdoor - Direct Mail - Tradeshows - Cold Calling - Networking - Sales Force Metrics - Reach - Frequency - Business leads/ - Prospects - Blogs - Interactive TV - Podcasting - RSS Feeds - Mobile Ads - Social Media - Social Networks - CRM System - Web Analytics - Brand Reputation/ - Monitoring - Content Syndication Metrics - Conversion Rates - Cost Per Acquisition
  7. 7. #SocialJack (877) 59 - COACH (592-6224) Who is your Target Customer/Partner? • • • • • What do they look like? Where are they? What Industry are they in? What size Company do they work for? Who do they know?
  8. 8. (877) 59 - COACH (592-6224) Think about the Destination! Landing Page Website Registration Phone Webinar/Event What is yours?
  9. 9. (877) 59 - COACH (592-6224) Factors That Affect Web Conversion Message – Landing Page Compatibility Unqualified Traffic – Keywords and Ad Text, Email Message  Wrong Keywords – (e.g., keywords that attract bargain hunters while selling upscale merchandise)  Incompatible Ad Text – Copy that does not extend the message to the landing page  Out-of-Area visitors – Geographic area of local business not communicated in ad text/email message Brand Confidence  Low level of customer confidence in a brand or manufacturer(s) name  Trust
  10. 10. (877) 59 - COACH (592-6224) Web Site Conversion – Ineffective Landing Page Display Ads
  11. 11. (877) 59 - COACH (592-6224) Web Site Conversion – Ineffective Landing Page Display Ads
  12. 12. (877) 59 - COACH (592-6224) Web Site Conversion – Effective Landing Page Display Ads
  13. 13. (877) 59 - COACH (592-6224) Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
  14. 14. (877) 59 - COACH (592-6224) Web Site Conversions – Web Site Home Page/Landing Combo
  15. 15. (877) 59 - COACH (592-6224) What about Social Media?  Online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other and can be used to build a community around  Social Media is built on generated content that can take many forms: text, images, audio and video  Popular social mediums include: blogs, message boards, podcasts, vlogs  Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business)  Social media tools and platforms are websites where you can place and spread your marketing message
  16. 16. (877) 59 - COACH (592-6224) What about Social Media? Content Marketing Inventory Your Content         Brochures Training Guides Articles Press Release Power Point Presentations Video Files Audio Clips Blogs
  17. 17. (877) 59 - COACH (592-6224) Video – Great Content
  18. 18. (877) 59 - COACH (592-6224) Power Point and Brochures
  19. 19. (877) 59 - COACH (592-6224) Blogging = Content Marketing A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers.
  20. 20. (877) 59 - COACH (592-6224) Why blog?  A blog can provoke feedback and suggestions from clients  A blog can give customers information on how to use products and services, as well as how to buy.  A blog can develop client community around a product.
  21. 21. (877) 59 - COACH (592-6224) Let’s Get Social – Blend
  22. 22. (877) 59 - COACH (592-6224) Let’s Get Social – LinkedIn
  23. 23. (877) 59 - COACH (592-6224) Let’s Get Social – Twitter
  24. 24. (877) 59 - COACH (592-6224) Social Networks – So What?
  25. 25. (877) 59 - COACH (592-6224) Why Online Social Networks? • Interactive • People Respond • Builds Trust • Builds Community • Viral Activity • Sharing
  26. 26. (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See? • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue REACH Pat Mark
  27. 27. (877) 59 - COACH (592-6224) Social Media Blend Where People and Content Meet
  28. 28. (877) 59 - COACH (592-6224) Social Media Blend Get the SEM Lift!
  29. 29. (877) 59 - COACH (592-6224) Organic = Work your way to the top
  30. 30. (877) 59 - COACH (592-6224) What Keyword Phrase Would You Like to Own? ?????????????????????????????
  31. 31. (877) 59 - COACH (592-6224) Effective Posting DON’T FORGET KEYWORDS
  32. 32. (877) 59 - COACH (592-6224) Effective Posting
  33. 33. (877) 59 - COACH (592-6224)
  34. 34. (877) 59 - COACH (592-6224)
  35. 35. (877) 59 - COACH (592-6224) Buy Your Way to the Top Now!
  36. 36. (877) 59 - COACH (592-6224) SEM – Paid or Organic? ?
  37. 37. (877) 59 - COACH (592-6224) Growing Numbers • LinkedIn Has Over 240 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
  38. 38. (877) 59 - COACH (592-6224) Growing Numbers Interesting Facebook Statistics • Over One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
  39. 39. (877) 59 - COACH (592-6224) Assignment 1. Define a target audience 2. Identify your destination 3. Define your approach 1. Organic 2. Paid 3. Blended 4. Create Plan 5. Define Your Team 6. Get Going!
  40. 40. (877) 59 - COACH (592-6224) Do You Need Help? $900 + • Website/Landing Page $500 + • SEM Services – Search Engine Marketing (Organic) $500 + • SEM Services – Paid Advertising (Paid) $29 + • Training and Coaching
  41. 41. (877) 59 - COACH (592-6224) Questions? www.ForwardProgress.NET

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