BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 85,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

Maximize Your Learning
• Please turn off your mobile phone
• Close your email
• Take Notes
• Tune in and you will learn quickly

How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

Social Media
• Reputation
• Protection
• Referrals

The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

Regulatory Compliance Items
• Take Caution – For High regulation industries, social media can be
dangerous when used irresponsibly and communication may be subject to
legal discovery in the event of a lawsuit
• Best Practice – Adopt a social media policy among employees and stick
with it
• Be cohesive with standing company by-laws and Social Compliance items
• Training – Once a policy is adopted, training and coaching is a must;
especially for employees in sales, marketing, and public relations

Social Compliance Tips
• Social Media Guidelines – Rules of Engagement
• Be transparent
• Write about what you know
• Perception is reality
• Posting is a conversation
• Add value to your network
• Be responsible
• Create some fun
• Be a thought leader - team
• Pause before you move

Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Social Networks We Already Know
• Ourselves
• Bridgeview Bank/BBMC
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• LinkedIn Groups

How Many Contacts Do You Have That You Cannot
See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?

Your Professional Keywords

Get Found & Get Credibility

The LinkedIn Network

2014 LinkedIn Stats - Growing
• LinkedIn Has Over 250 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

Your Profile
• Your First Conversation
• Complete Profile
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?

Posting
• When you post, you are talking
• What do your audience want?
• What do they need?
• What are you passionate about?
• What will you show them about
yourself?

Value Based Posting

Facebook for New Loans
• More than one BILLION active users
• 680 Million mobile users
• 48% of users log in on a given day
• More than 60 Million status updates posted each day
• More than 3 Billion photos uploaded each month
• More than 1.5 Million local businesses have Pages
• Pages have created more than 5.3 Billion fans
• More than 20 Million people become fans of pages each day

Personal vs. Business

Build Your Audience

Engage with Your Audience
Get Posting!

Twitter for New Loans
• Instant messaging system that allows users to send
brief messages up 140 characters to a list of followers
• Share the latest news
• Offer exclusive mortgage information
• Engage with customer feedback

Twitter for New Loans
• Announce rate changes
• Engage with followers
• Share Events
• Post Mortgage News
• Celebrate Clients

Just Twenty Minutes a Day

Bridgeview Getting Social
“I had a realtor referred to me by another realtor and they gave me a deal,
so I hooked up with her on LinkedIn and she just sent me another deal. I love
LinkedIn…two deals from a new realtor within 2 weeks! To be honest, I’m
actually having fun with my job again. Thanks for helping me!”
-Kristin Hill, BV LO

Partnership
• Get your Profiles Built/Re-Built
• Be complete – Be Relevant
• What will you do for others?
• Communicate with Your Network
• Daily Posting
• Even when you are busy
• Learn how to kick it up a notch!
• Weekly Coaching Sessions
• Live Instruction
• Unlimited Access to Classes

Free Social Jack Membership
with this Offer

• Visit www.myBBMCsocial.com
• Choose package
• Fill out billing information
• Complete intake forms
• We Build/Rebuild your profiles
• We post for your daily
• You get unlimited classes and training

Thank You!Thank You!

Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
DEAN’S TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014

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