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1. /
Website Development
Proposal Document
Your Company Name

2. What we heard
from you
Target Audience
Design Process
Site Map
Marketing Approach
Project Phases
& Timeline
Project Cost
About Us
Where we Typically
Partner with Clients
Our Team
Case Study
Our Clientele
Client Feedback
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Proposal
Outline
2

3. Design Process
UI/ UX
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Wireframes
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Front end
coding
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Mockups/
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QA &
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Back end
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Hand over
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02 06
01 07
03
04
05
PHASES TO
WEBSITE DEVELOPMENT
3

4. Leader-Member Exchange Theory
4
Travelers
3 DEMOGRAHIC
ARCHETYPES
Middle age, Group,
Planned
Single
Adventure
Process
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5. NEW WEBSITE
Company XX
would like us to
develop a
That provides
information about all
Travelling
Destinations
What We
Heard
from You
The purpose of this mini-
site is to develop a
valuable set of information
sources that provides
travelers with information
and news about United
States and building
synergy with your brand
▪ Add your text here
▪ Add your text here
▪ Add your text here
▪ Add your text here
Project Context
This website will serve as a
local social environment
that allows for travelers to
discuss and chat about
travel related topics
▪ Add your text here
▪ Add your text here
▪ Add your text here
▪ Add your text here
Project Objectives
5

6. Site Map
The following site map is
proposed. The site map may
change during the
development of the website
Home Page
Including an introduction, booking module, subscriber sign
up form, related news, promotions and social modules
Article Pages
Up to 10 Search Engine optimized article pages providing
information to visitors searching the web looking for
information on your firm, tourism or USA travel
A Web-blog (Blog)
Page for additional information and to assist your SE
Optimization efforts A Newsletter sign up page
A Contact Us page
Including your company address, phone, fax, and an
online contact form to minimize spam email messages
01
02
03
04
6

7. Web site
SEM & other
online advertising
Mobile Apps
& content
Social media
marketing
SEM & Linking
strategy
E – Mail
program
Campaign
conversion
masteries
Offline advertising,
PR & Promotions
Visitation & Bookings
(Influenced by campaign)
Analytics
&
Research
Marketing
Approach
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Main Objectives
Increasing
brand
awareness
Connecting with
potential
consumers
Developing a trust
relationship with
consumers through
social engagement
Extending commercial
relationships with
Travel Agents through
this micro-site
Building
awareness of the
values you offer
to travelers
7

8. Mobile Apps
With mobile internet users outnumbering desktop
internet users in US, a mobile-optimized website and
mobile app to support the mini site is essential
Mobile support is also a great way to boost and
maintain engagement and participation with your
website readers
Our experienced design team can develop unique
and engaging iPhone, iPad, and Android apps
catered to the specific Brand content and messages
you want to deliver
8

9. Our backbone of our social strategy is
to interact with your target audience
as a sociable Brand by building an
online community hub through which
you and brand sponsors can deliver
engaging content and activities to
generate buzz leading up to the event
Social Media
Approach
We will work with your team to ensure best
practice in the management of the online
community and social media activities
Our dedicated team are experts in
KOL & blogger
outreach &
management
Social media
advertising
Seeding &
feeding activities
Structured content
development
Paid media planning
& management
9

10. Utilizing paid search tactics will allow you to connect with
potential customers who already have an interest in
digital cinema or Chinese film
Off-site SEO tactics include link-building,
blogger outreach, and the release and
promotion of articles
Targeted SEM will drive traffic to the
campaign online community and website,
increasing reach
Our SEO strategy begins with a detailed SEO audit (of your
current site as we will automatically SEO the mini-site)
followed by on-site SEO recommendations and
implementation
Search
Marketing
10

11. Project Phases & Timeline
▪ Proposal review
▪ Contract signing
▪ Kick off meeting to confirm objectives,
project scope, communication
protocols, milestones
▪ Decide on and register your domain name
▪ Design of site theme, look and feel, template
selection, Fonts etc.
▪ Development of navigation scheme
▪ Additional keyword and competition research
▪ Finalization of site map, site layout, and final
preparations for construction
▪ Client review and approval
Phase 01
Phase 02
(10 to 15 days)
11

12. Project Phases & Timeline Continued….
Phase 04
(3 to 5 days)
Phase 03
(15 to 20 days)
▪ Optimize all of these pages for search engine positioning
(Baidu/Qihoo) inclusion methods into your website
▪ Create and Submit XX articles to appropriate article directories,
guest blog, ePR announcement
▪ Build links to XX appropriate association/business websites
▪ Test all links, forms and email addresses to make sure that they all
work effectively
▪ Present your site to you for review and approval
▪ Transfer and handover
12

13. Project Phases & Timeline
Phase 1 Task Estimates Hours Rate Cost
Graphic & User Interface Deign
▪ Home page design concepts X2 12 $130.00 $1560
▪ Revisions X3 3 $130.00 $390
▪ Inner pages
▪ Inside page designs 2 $130.00 $260
▪ Revisions X3 3 $130.00 $390
Implementation
Home page 26 $130.00 $3380
Focus Pages X4 17 $130.00 $2210
Get Involved (static – multiple blocks) 2 $130.00 $260
Experts (grouped & sorted lists) 4 $130.00 $520
Research – Programs & Projects (summaries & links) 9 $130.00 $1170
Events (calendar widget, lists) 4 $130.00 $520
People (sorted & grouped lists) 4 $130.00 $520
About Us (static) 2 $130.00 $260
Disclosures (static) 2 $130.00 $260
Cases (grouped lists) 4 $130.00 $520
Publications (lists) 4 $130.00 $520
Multimedia – youtube (lists w/featured) 6 $130.00 $780
Academics (static links with subnav) 2 $130.00 $260
News (lists) 4 $130.00 $520
Contact (forms with sitepal) 4 $130.00 $ 520
Comments w/spam control 8 $130.00 $1040
Print friendly pages 8 $130.00 $1040
Taxonomies 2 $130.00 $260
Access control for admin, blogger, & guest blogger 4 $130.00 $520
13

14. About Us
Tools &
Methodologies
Hi-tech /
Telecom
Retail /
CPG
Lifesciences / Healthcare
Financial Services
Website
Deign
Website
Maintenance
Website
Promotion
Website
Development
Content
Writing
Article
Writing
Business
Benchmarking
Key
Verticals
Key
Offerings
43%
Key
Stats 1
780+
Key
Stats 2
1
Million
Key
Stats 3
Mention in brief about your company, key service offering and core competencies in 3-4 lines
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
14

15. Service Offering Service Offering
Service Offering
Service Offering
Service Offering
Service Offering
Service Offering
Service Offering
Service Offering
Our Company’s Experience
Includes A Wide Range Of
Engagement Types, Providing
Support Across Functions And
Departments
Where We
Typically
Partner
With Clients
15

16. Caroline Thompson
(Designation)
Overview
Experience
Education
Our Team
I’m an independent, full-time freelance Graphic Designer with 10+ years of professional design experience. I am passionate
about what I do and committed to delivering high calibre design, consistent communication and follow-through every time. I work
directly with you to achieve the best solution for your specific needs and never, ever outsource work. My goal is to make your
experience better than you expect. I can help you with all phases of creative development from conception through production.
It’s not uncommon to find someone who has expert technical software skills OR a great eye for design, the key to my success is
that I offer a combination of both.
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lacus, suscipt quis lorem id, blandit pretium lectus.
Website URL
Email ID
+1443559889
123 Address, City.
Contact Information:-
16

17. Our Approach
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Client Objective
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Case Study
Timeline:
3w ks
17

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Our Clientele
18

19. A Proven Record of Success
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Name Here
Designation
Client feedback
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Designation
Client feedback
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Designation
Client feedback
19

20. For
more
Information,
please
Contact
‘COMPANY
LOGO’
Person
Contact Details
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Person
Contact Details
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20

21. 20Min
Coffee
Break
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21

22. Our Graph And Charts
22

23. Column Chart
0
50
100
150
200
250
300
350
400
450
500
550
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
In Months
600
▪ Product 1 ▪ Product 2
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23

24. Line Chart
0
10
20
30
40
50
60
70
80
2010 2011 2012 2013 2014 2015 2016 2017
In
percentage
In years
70%
25%
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▪ Product 1 ▪ Product 2
24

25. Pie Chart
10%
25%
45%
20%
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26. Bar Chart
0
10
20
30
40
50
60
70
80
90
100
FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Sales
in
percentage(%)
Financial years
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▪ Product 1
26

27. Additional Slides
27

28. About Us
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Professional
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Creative
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Talented
28

29. Meet Our Team
29

30. Financial
Minimum
$35
Medium
$55
Maximum
$85
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31. Our Goal
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01
02
03
04
31

32. Dashboard
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55%
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30%
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80%
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02
03
01
Mind Map
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34. Blub Or Idea
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Idea 01
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Idea 02
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Idea 03
34

35. Thank You
Address
# street number,
city, state
Contact
Numbers:
0123456789
Email Address:
emailaddress123@
gmail.com
35