LinkedIn for Business by SocialMedia AMP'd
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This document discusses how to use LinkedIn effectively for business purposes. It recommends updating personal profiles with professional headshots, clear headlines, and a full profile to attract clients and generate leads. It also suggests leveraging LinkedIn groups to network and position yourself as an industry expert. Finally, it advises businesses to create optimized Company pages to share information and boost engagement.
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LinkedIn for Business by SocialMedia AMP'd
- 2. What We Will Cover Connect. Engage. Thrive. •Why you should use LinkedIn for business •Why and how you should update Personal Profiles •How to leverage Groups •Why you should update Company Pages if you own a business
- 3. Why You Should Use LinkedIn www.socialmediampd.net
- 4. LinkedIn Benefits Connect. Engage. Thrive. •Over 332 million active LinkedIn users. •Create referral relationships to generate clients. •Attract B2B Clients •Generate New Leads & Fill Pipelines •Shorter Sales Cycles •Larger Per Deal Purchases •Longer Client Lifecycles •Get Found •Create Inbound Leads Consistently •Create a Targeted Online Communities •Stay Top of Mind •Establish Cutting Edge Social Strategies
- 6. First Impressions • Use a professional headshot • Use your REAL name • Update your headline Connect. Engage. Thrive.
- 8. Headlines Connect. Engage. Thrive. Bad This is not Facebook. Professionals want to know what you do professionally.
- 9. Headlines Connect. Engage. Thrive. Better Headline is optimized. It is clear what she does professionally.
- 10. Headlines Connect. Engage. Thrive. Headline is optimized. It clearly states how she can help her demographic. It states what he does professionally. Best
- 11. Privacy Settings Connect. Engage. Thrive. Rather than omitting information, selectively choose the information you want to be made public.
- 12. Updating your profile Connect. Engage. Thrive. Summary Experience Projects Organizations Certifications Skills Education Publications Honors & Awards
- 13. Posts Connect. Engage. Thrive. •Establish yourself as an industry leader. •Increase engagement. •Drive traffic to your website or company profiles. •Repurpose your content between social profiles.
- 14. Background Image Connect. Engage. Thrive. Updating your background image will help you brand yourself.
- 16. Groups Connect. Engage. Thrive. •How many groups do I need to join? Which groups should I join? •Should you create your own group? •Identify who you want to target {target demographic} •Network directly with your demographic •Share your posts to maximize engagement •Become known as industry leader •Maximize exposure to your personal and company profiles •Generate leads
- 18. Company Pages Connect. Engage. Thrive. •Every business should have a company page •Share company information •Have employees link to your profile to maximize reach •Share updates to increase engagement and reach •Recruit new talent (paid feature •Highlight groups
- 19. Contact SocialMedia AMP’d 1785 E Sahara Ave Suite 490- 1055 Las Vegas, Nevada 89104 702.624.1543 info@socialmediaampd.net socialmediaampd.net Paola Seminario Founder & CEO 702.624.1543 paola@socialmediaampd.net Connect. Engage. Thrive.
Editor's Notes
- Good: Clear, professional headshots. An interesting background that is not distracting will make you stand out. Bad: Party pics Wedding pics Couples pics Full body pics Out of focus pics Too dark or too bright pics Silly or otherwise unprofessional pics Logos
- Optimizing the different sections of your profile will help you optimize your profile, making it easier to be found, and linking you to people that may want your services. It also makes you credibility.
- Keep posts brief and to the point. Use esthetically pleasing graphics. Include links to your website and social spaces. Remind people to “follow” you. Repurpose your content by sharing links to your posts on various platforms.
- To add a background photo for free Basic accounts: Move your cursor over Profile at the top of your homepage, and select Edit Profile. Click the Camera icon above the top section of your profile. Select an image file from your computer to upload. Click Save.