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Final LinkedIn Presentation for TBBA Cruise
The document discusses 5 strategies for using LinkedIn effectively to generate leads and business: 1) branding and keyword strategies, 2) search strategies, 3) connecting strategies, 4) engagement strategies, and 5) top of mind awareness strategies. It provides tips for each strategy such as optimizing your profile with keywords that prospects search, using advanced search and Boolean operators to find leads, tagging and setting reminders for connections, engaging connections through messages and introductions, and increasing visibility through publishing and paid ads. The overall aim is to find and qualify leads on LinkedIn and get them connected to your business.
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- 7. What is aLead? A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service, knows about your product or service and the desire and ability to purchase it. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
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- 31.
- 32. B2BLinkedInTraining.com/Discount Today Only (Ok – for a week)
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- 34. Linked into Business: www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 279-1710 LinkedIntoBusiness.com Your LinkedIn Business Resource www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 970 279-1710 LinkedIntoBusiness.com
Editor's Notes
- #2 Traffic and conversion
- #9 Advanced Keyword Strategy Advanced Search Strategy Advanced Targeting Strategy Advanced Connecting Strategy Advanced Engagement Strategy For a copy of this presentation go to http://bit.ly/LI5steps
- #10 Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- #11 Like Google, your profile must be optimized if you want to be found. Find the right keywords at www.LinkedIn.com/Skills (Related Skills). Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.) Prioritize them. Test them. See what other people are doing and continue to update your list.
- #12 Add your keywords to: Professional Headline (120 Characters). Content is more important than keywords here. But if you can fit one or two in, great! This small setion of copy is seem more often than any other part of your profile except your picture and name Titles(100 Characters) and Descriptions (1000 Characters) in Experience Get your relevant keywords in your Title fields and get that great copy (repurpose and customize website copy) in your descriptions. Summary Section (2000) Tell your story! Remember the WIIFM. Focus on benefits. Share contact info and links. Format and add special characters. Interests (1000) Ninja Trick: Create your profile in a word doc first to catch spelling errors, access word count and format where appropriate Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)
- #14 LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for: Use Advanced Search Use Boolean Search: + () AND OR NOT Save Your Searches
- #15 LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for: Use Advanced Search Use Boolean Search: + () AND OR NOT Save Your Searches
- #16 Boolean Search: + or “” keep the words together OR when either will do AND when you are clarifying an audience or industry or niche NOT to ignore an audience Example: CEO OR Chief+Executive OR Founder OR Owner AND (Legal OR Lawyer OR Partner) NOT (IT OR Internet+Technology) NOT Fortune+500 Finally – remember to save your search! You will get 3 saved searches (including job searches) with the free membership and 5+ with the premium accounts
- #18 Once you have built your network, you must continue to engage with them! LinkedIn’s new and time-honored tools help you do that!
- #19 Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively! You get up to 200 tags You can use multiple tags You can tag form their profile or from Contacts
- #20 Keep notes on your connections, set reminders, note how you met and tag your connections from their profiles. LinkedIn also keeps an archive of your communications with them. I keep my meeting notes for all my client and prospect calls in LinkedIn now! (It also helps me to remember to send them an invite to connect!)
- #21 Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively! You get up to 200 tags You can use multiple tags You can tag form their profile or from Contacts
- #22 Invitations are still the easiest way to connect with people on LinkedIn – but you usually have to “jump through the hoops” unless you find them in the “People You May Know” page or in the “Who’s Viewed My Profile” page. Choose “Groups” if possible. If you do share a group, you might message them through the group and ask them if they are willing to accept an invitation first!
- #23 You can send a message to a 1st level connection OR someone you share a group with (Hence the importance of LinkedIn Groups!) They are text only, but they will hyperlink a URL Its easier to get past spam filters with a LinkedIn message Don’t SPAM!
- #24 See Introduction above!
- #25 InMail is a good last resort. You have to pay an average of $10 for an InMail if you have a free account You get 3 with the basic paid account (I almost NEVER use mine) DON”T SPAM!
- #27 LinkedIn offers some pretty nifty tools and features that most people don’t even know about, or don’t know how to use, or don’t use correctly. These are the: Connection’s Connection Search “In Common” feature Introduction Tool
- #28 By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
- #29 By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
- #30 By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
- #31 By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!