The document discusses 5 strategies for using LinkedIn effectively to generate leads and business: 1) branding and keyword strategies, 2) search strategies, 3) connecting strategies, 4) engagement strategies, and 5) top of mind awareness strategies. It provides tips for each strategy such as optimizing your profile with keywords that prospects search, using advanced search and Boolean operators to find leads, tagging and setting reminders for connections, engaging connections through messages and introductions, and increasing visibility through publishing and paid ads. The overall aim is to find and qualify leads on LinkedIn and get them connected to your business.
One sure-fire LinkedIn Strategy that will increase engagement & business inco...Social Media Camp
Did you know that LinkedIn has over 350 million members? 11,918,492 of which are currently residing in Canada. That’s over a 1/3 of Canada’s population on and using LinkedIn. Why? Because it is absolutely the most powerful social network for business professionals. Period.
According to LinkedIn’s “The Sophisticated Marketer’s Guide to LinkedIn”:
-91% of digital marketers believe LinkedIn to be the #1 channel to distribute content
-LinkedIn drives more traffic to B2B Blogs and Sites than Twitter, Facebook and G+ combined
-93% of B2B Marketers consider LinkedIn to be the most effective site for Lead Gen
ROI (Return on Investment) is important - but what about the COI (cost of inaction)? How much is your lack of activity on LinkedIn costing your business every year? In my break-out (and break-through) training, I will be sharing one sure-fire strategy, that you can implement immediately, which will absolutely increase your engagement, visibility and business on LinkedIn. I will walk you, step-by-step, through the actions you need to take to begin to truly engage on LinkedIn in a effective way. I guarantee that by the end of this training session, if you take action, you will see a vast improvement on your LinkedIn engagement.
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
One sure-fire LinkedIn Strategy that will increase engagement & business inco...Social Media Camp
Did you know that LinkedIn has over 350 million members? 11,918,492 of which are currently residing in Canada. That’s over a 1/3 of Canada’s population on and using LinkedIn. Why? Because it is absolutely the most powerful social network for business professionals. Period.
According to LinkedIn’s “The Sophisticated Marketer’s Guide to LinkedIn”:
-91% of digital marketers believe LinkedIn to be the #1 channel to distribute content
-LinkedIn drives more traffic to B2B Blogs and Sites than Twitter, Facebook and G+ combined
-93% of B2B Marketers consider LinkedIn to be the most effective site for Lead Gen
ROI (Return on Investment) is important - but what about the COI (cost of inaction)? How much is your lack of activity on LinkedIn costing your business every year? In my break-out (and break-through) training, I will be sharing one sure-fire strategy, that you can implement immediately, which will absolutely increase your engagement, visibility and business on LinkedIn. I will walk you, step-by-step, through the actions you need to take to begin to truly engage on LinkedIn in a effective way. I guarantee that by the end of this training session, if you take action, you will see a vast improvement on your LinkedIn engagement.
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
Creating a High Performing Law Firm WebsiteDan Toombs
It goes without saying that central to your firm’s marketing strategy is your website and my team and I often lament that not enough law firms take it seriously
More people are searching for local businesses than ever before.
This also means local search has never been as competitive as it is today.
So how can local businesses stand out and rise in the rankings? How can you make it easy for customers to easily find your business and connect with you?
Register now for the next sponsored Search Engine Journal webinar to find out. Matt Boyce, Director of Demand Generation and Jared McKinney, Sr. Marketing Manager at Podium, will share tips on how to improve your local SEO strategy and improve your visibility in local search results.
Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.
In this webinar, you will learn how to:
- Rank higher in search using some lesser-known local SEO tips.
- Use text messaging in your local marketing strategy
- Take full advantage of the Google Map pack and more
There's no doubt about it that 2019 is going to be the year of voice search, and it's more important than ever that your website is optimized to attract, engage, and convert those using it. In fact, by 2020 half of all searches are expected to be using voice search! In our webinar, Optimizing Your Site For Voice Search, we'll teach you the organic and paid search tactics you need to focus on to drive more quality traffic and conversions to your site from voice search, today!
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
SearchLove London 2018 - Rebecca Brown - Winning PR Over with DataDistilled
Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
Creating Content that Converts: Lean Content Marketing for Lead GenerationMarketo
Everyone is talking about content marketing. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Attend this webinar and learn how to construct a solid content marketing plan that converts.
Listen in as Dayna Rothman, Content Marketing Manager at Marketo, discusses:
• How to create a rockstar content marketing team
• How to do more with less by using lean content marketing techniques
• How to build your content marketing planned based around themes and personas
• Examples from Marketo’s own content marketing successes
• How to leverage content throughout the customer lifecycle
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Creating a High Performing Law Firm WebsiteDan Toombs
It goes without saying that central to your firm’s marketing strategy is your website and my team and I often lament that not enough law firms take it seriously
More people are searching for local businesses than ever before.
This also means local search has never been as competitive as it is today.
So how can local businesses stand out and rise in the rankings? How can you make it easy for customers to easily find your business and connect with you?
Register now for the next sponsored Search Engine Journal webinar to find out. Matt Boyce, Director of Demand Generation and Jared McKinney, Sr. Marketing Manager at Podium, will share tips on how to improve your local SEO strategy and improve your visibility in local search results.
Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.
In this webinar, you will learn how to:
- Rank higher in search using some lesser-known local SEO tips.
- Use text messaging in your local marketing strategy
- Take full advantage of the Google Map pack and more
There's no doubt about it that 2019 is going to be the year of voice search, and it's more important than ever that your website is optimized to attract, engage, and convert those using it. In fact, by 2020 half of all searches are expected to be using voice search! In our webinar, Optimizing Your Site For Voice Search, we'll teach you the organic and paid search tactics you need to focus on to drive more quality traffic and conversions to your site from voice search, today!
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
SearchLove London 2018 - Rebecca Brown - Winning PR Over with DataDistilled
Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
Creating Content that Converts: Lean Content Marketing for Lead GenerationMarketo
Everyone is talking about content marketing. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Attend this webinar and learn how to construct a solid content marketing plan that converts.
Listen in as Dayna Rothman, Content Marketing Manager at Marketo, discusses:
• How to create a rockstar content marketing team
• How to do more with less by using lean content marketing techniques
• How to build your content marketing planned based around themes and personas
• Examples from Marketo’s own content marketing successes
• How to leverage content throughout the customer lifecycle
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Personalize Your Buyer's Experience Using Sales and Marketing HubSpot
66% of customers say that relevant communication from sales and marketing play a critical role in choosing a solution provider. Creating a personalized and consistent experience for buyers will help increase conversion rates and close sales. To start creating this personalized experience, leverage your social presence to interact with potential buyers and collect data. View full webinar here: http://bit.ly/1hI2gC0
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
Presentation LinkedIn New Advanced features for 2016BRUCE Bixler
Presentation LinkedIn New Advanced features for 2016 for CareerPlace. New LinkedIn features for profiles, headlines, summary, groups, and skills. Plus alumni feature for skills assessment and using Jobscan to match skills for jobs to your LinkedIn profile.
Explore social media for small business and engage your customers online! Learn how to leverage the most popular sites, how to build followers, and how to apply a deliberate strategy that will build your business using social media.
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
2019 LinkedIn Personal and Company Banner Images (July Edition)Viveka von Rosen
LinkedIn has changed its banner images AGAIN! Now your personal banner looks almost the same on mobile and desktop which means you have a lot more LinkedIn real estate to work with! Check out these Background / Banner image templates for LinkedIn personal profiles and company pages
LinkedIn Company and Personal Profile: New with Examples and Templates 2019Viveka von Rosen
If you haven’t added a background image to your profile yet, you are missing out on a HUGE branding opportunity.
Adding or Changing Your LinkedIn Background Image
To add or change your background image, click on the pen on the right of your profile, and then when the intro section pops up, click on the pen again. That will take you to the page where you can upload your new image.
If the elements of your new background image are not properly placed, they won't be seen.
Fortunately, the overall background image size is still 1584 x 398. The biggest change is that your photo is a little bit bigger and aligned (approximately) 500 pixels more to the left. If your existing background image has important information on the left, you will want to scoot it over so that your picture doesn’t cover it!
If you are uploading an image for the first time, make sure that all important information is on the right side within the 396 x 1215 pixels “safe” space.
Additional Tips:
1. If you have the old profile, you might still think about changing your background image. Why? Because if someone else has the new user interface, they will see you profile in the new interface dimensions, even if you don’t have it yet. (That’s actually how I was able to get the screenshot above.)
2. Add branding elements in the “safe” zones: logos, taglines
2018 LinkedIn Background / Banner Image Template for Personal ProfilesViveka von Rosen
If you haven’t added a background image to your profile yet, you are missing out on a HUGE branding opportunity.
Adding or Changing Your LinkedIn Background Image
To add or change your background image, click on the pen on the right of your profile, and then when the intro section pops up, click on the pen again. That will take you to the page where you can upload your new image.
If the elements of your new background image are not properly placed, they won't be seen.
Fortunately, the overall background image size is still 1584 x 398. The biggest change is that your photo is a little bit bigger and aligned (approximately) 500 pixels more to the left. If your existing background image has important information on the left, you will want to scoot it over so that your picture doesn’t cover it!
If you are uploading an image for the first time, make sure that all important information is on the right side within the 396 x 1215 pixels “safe” space.
Additional Tips:
1. If you have the old profile, you might still think about changing your background image. Why? Because if someone else has the new user interface, they will see you profile in the new interface dimensions, even if you don’t have it yet. (That’s actually how I was able to get the screenshot above.)
2. Add branding elements in the “safe” zones: logos, taglines
LinkedIn Conversion: Kick Ass Strategies, Case Studies and MetricsViveka von Rosen
Content: MarketingCoPilot found average conversion rates using Content Marketing on LinkedIn to be around 15%
Ads: Vertic showed 17% conversion rate using LinkedIn ads
According to a recent HubSpot study, LinkedIn generated the highest visitor-to-lead conversion rate, with 2.74% of site visitors converting into leads, compared to Facebook and Twitter, with respective conversion rates of 0.69% and 0.77%.
Engagement: My clients show (an average) 42% conversion using TOMA and direct engagement
This is the slide deck for my Social Media 101 class for the customers of Larimer County Workforce Center. If you are a job seeker wondering HOW you should be using social media, this is for you,. We talk about specific social media strategies when using these mediums in your job search.
How to Create and Manage Your Online Presence
The internet plays a critical role in shaping your impressions about companies, products and people. So, what impression are you creating online about yourself? Whether you need to do some damage control to your online reputation or want to establish an online presence, Viveka Von Rosen (Larimer County Workforce Center) will present relevant and valuable information. She will discuss how you can pro-actively create a professional, powerful, positive, and consistent online presence for yourself and how to develop your personal brand.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Digital Tools and AI for Teaching Learning and Research
Final LinkedIn Presentation for TBBA Cruise
1. 5 Ways to Kick Ass and Take Names
on LinkedIn (Literally!)
-
Viveka von Rosen
@LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
7. What is a Lead?
A lead is someone who you find - or attract -
in a company, business, industry or
organization that has a need for your
product or service, knows about your
product or service and the desire and ability
to purchase it.
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
8. Strategies We’ll Cover
1. Branding & Keyword Strategies
2. Search Strategies
3. Connecting Strategy
4. Engagement Strategy
5. Top of Mind Awareness
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
9. Create a unified brand!
Branding
• Personal Profile
• Group
• Company Page
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
10. Keywords
Like Google, your profile must be optimized if you want to be found
by prospects
Find keywords in your connections’ Skills section
Use the new Keyword tool (Premium)
Use your existing keywords
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
11. Add New Keywords to:
CONTENT:
• Experience Description (1000)
• Summary Section (2000)
• Interests (1000)
• Company & Group Description
• (New keyword tool – LSI)
Ninja Trick: Make sure your name, your location and your
competition are keywords you use.
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
12. Do (At Least)These 3 Things!
① Make sure your branding is cohesive
② Make a keyword list
③ Add keywords to Interests
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
15. Boolean Search
+ keeps the words together
OR when either will do
AND when you are clarifying an audience, industry or niche
NOT to ignore an audience
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
16. Do (At Least)These 2 Things!
Try a Boolean search
Save your search
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
17. Connecting Strategy
LinkedIn Connected CRM
– Tag
– Take Notes
– Set Reminders
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
25. Do (At Least)These 3 Things!
Tag your TOP prospects
Set reminders to follow up with HOT prospects
Ask for an Introduction
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
27. Publisher
What are the 6 key elements of a good Published
post:
• A catchy title
• Attractive images (and video if you have it!)
• Brief but engaging content (300 – 600 words)
• Keywords
• Good marketing/sharing strategy for your post
• Luck
Ninja Trick: Channel AND Keywords!
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
29. Targeted VS Sponsored
Company Updates ONLY
Targeted (FREE) 100 of your
followers
Sponsored (PAID) grow your
followers
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
30. Ads
Bizo?
Super Targeting!
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
33. Wrapping Up
Do this:
Make a list of hot prospects
Do your research
Find them on LinkedIn (remember Who’s
Viewed?)
Reach out to them OR
Ask for an Introduction
Reference your research
Pop them into your CRM
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
34. Linked into Business:
www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
279-1710
LinkedIntoBusiness.com
Your LinkedIn Business Resource
www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
970 279-1710
LinkedIntoBusiness.com
Editor's Notes
Traffic and conversion
Advanced Keyword Strategy
Advanced Search Strategy
Advanced Targeting Strategy
Advanced Connecting Strategy
Advanced Engagement Strategy
For a copy of this presentation go to http://bit.ly/LI5steps
Like Google, your profile must be optimized if you want to be found.
Find the right keywords at www.LinkedIn.com/Skills (Related Skills).
Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.)
Prioritize them.
Test them.
See what other people are doing and continue to update your list.
Like Google, your profile must be optimized if you want to be found.
Find the right keywords at www.LinkedIn.com/Skills (Related Skills).
Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.)
Prioritize them.
Test them.
See what other people are doing and continue to update your list.
Add your keywords to:
Professional Headline (120 Characters). Content is more important than keywords here. But if you can fit one or two in, great! This small setion of copy is seem more often than any other part of your profile except your picture and name
Titles(100 Characters) and Descriptions (1000 Characters) in Experience Get your relevant keywords in your Title fields and get that great copy (repurpose and customize website copy) in your descriptions.
Summary Section (2000) Tell your story! Remember the WIIFM. Focus on benefits. Share contact info and links. Format and add special characters.
Interests (1000)
Ninja Trick: Create your profile in a word doc first to catch spelling errors, access word count and format where appropriate
Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)
LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for:
Use Advanced Search
Use Boolean Search: + () AND OR NOT
Save Your Searches
LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for:
Use Advanced Search
Use Boolean Search: + () AND OR NOT
Save Your Searches
Boolean Search:
+ or “” keep the words together
OR when either will do
AND when you are clarifying an audience or industry or niche
NOT to ignore an audience
Example: CEO OR Chief+Executive OR Founder OR Owner AND (Legal OR Lawyer OR Partner) NOT (IT OR Internet+Technology) NOT Fortune+500
Finally – remember to save your search! You will get 3 saved searches (including job searches) with the free membership and 5+ with the premium accounts
Once you have built your network, you must continue to engage with them! LinkedIn’s new and time-honored tools help you do that!
Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively!
You get up to 200 tags
You can use multiple tags
You can tag form their profile or from Contacts
Keep notes on your connections, set reminders, note how you met and tag your connections from their profiles.
LinkedIn also keeps an archive of your communications with them.
I keep my meeting notes for all my client and prospect calls in LinkedIn now!
(It also helps me to remember to send them an invite to connect!)
Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively!
You get up to 200 tags
You can use multiple tags
You can tag form their profile or from Contacts
Invitations are still the easiest way to connect with people on LinkedIn – but you usually have to “jump through the hoops” unless you find them in the “People You May Know” page or in the “Who’s Viewed My Profile” page.
Choose “Groups” if possible.
If you do share a group, you might message them through the group and ask them if they are willing to accept an invitation first!
You can send a message to a 1st level connection OR someone you share a group with (Hence the importance of LinkedIn Groups!)
They are text only, but they will hyperlink a URL
Its easier to get past spam filters with a LinkedIn message
Don’t SPAM!
See Introduction above!
InMail is a good last resort.
You have to pay an average of $10 for an InMail if you have a free account
You get 3 with the basic paid account (I almost NEVER use mine)
DON”T SPAM!
LinkedIn offers some pretty nifty tools and features that most people don’t even know about, or don’t know how to use, or don’t use correctly. These are the:
Connection’s Connection Search
“In Common” feature
Introduction Tool
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!