Unit 01-Analysing Media Products and Audiences

1. OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 01:
Analysing Media Products and
Audiences
Evidence
Name: Fiona Davison
Candidate Number: 1107
Center Name:
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

3. Publisher Product
Source-
http://www.bauermedia.co.uk/about
/our-company
22 million people, 107 brands, radio, digital, TV,
magazines, live.
TV choice- an additional 144,737 sales a week for
Britain's number one magazine.
has been managed by five generations of the Bauer
family.
Bauer media entered the UK with the launch of the
Bella magazine in 1987.
It has a workforce of approximately 11,000 employees
in 17 countries
Under the name of H Bauer publishing, they became
Britain's third largest publisher.
The group is a worldwide media empire offering over
300 magazines in 15 countries, as well as online, TV
and radio stations.
41 audited Bauer media magazines, which sell over 65
million copies each year.
Bauer custom media leads the way in creating award-
winning, branded editorial content for print,
websites, digital and social media.
Bauer media has international businesses in the
region, including Bauer media new Zealand, the
countries largest and most influential magazine
publisher.
It publishes more than 30 magazines across a wide
range of categories and selling 35 million magazines a
year.
Q is a popular magazine published monthly in
the united kingdom.
Q was first published by the EMAP media
group in October 1986.
Q magazine is monthly magazine.
The founders of Q magazine are Mark Ellen
and David Hepworth because they felt it was
a niche market as there wasn't a magazine for
the older generation.
Q was first published in 1986 and was
different from other magazines due to it's
high quality photography and printing.
Q has a history of association with charitable
organisations.
It's cover price is £3.90.
Q also has it's own music channel called Q TV.
Q launched a radio station in June 2008,
however it is only available on digital TV.
The target audience for Q magazine are the
older generation

4. Publisher
Manager
manager
Manager
https//www.bauermedia.co.uk/
about/our-company

5. Bauer media is Europe's largest privately owned publishing group.
The group is a worldwide media empire offering over 300 magazines
in 15 different countries, as well as online, on TV and radio stations.
Bauer was founded by Mark Ellen and David Hepworth. Bauer entered
the UK scene with Bella magazine in 1987, the company gained
attention in 1990 where they introducing a new format that changes
before unseen real life editing and exciting service features.
www.bauer.co.uk

6. The denotation of the verbal code of the slogan for ‘Q’ is “the
worlds greatest magazine”, which connotes that this slogan is
serious and makes the magazine seem that it is at a very high
quality. It also connotes that it will interest more people to Q
magazine.
Q magazine is published monthly in the UK, it was first published on
October 1986. Q was originally named “cue” but the magazine was
mistakenly thought as a snooker magazine. on the 200th
edition the
name was shortened to Q. the name “Q” would possibly make the
magazine popular because of the modern twist. The verbal code
“Popular” connotes that the magazine are dedicated to make their
magazine known and popular to the audience.
The price of the magazine is £3.90, it is thought to be quite
expensive but it connotes that the audience is mostly adults that
are interested in the magazine. The magazine is approximately 136
pages, there are 9 other stories in the magazine.This logo of Bauer media could
represent peace on earth, it is
also representing the world
because bauer media is a global
company
This logo “we think
popular” could
represent the colours of
the rainbow and could
also relate to Bauer
because it is a popular
brand.

7. You can subscribe to Q online and enjoy VIP packaging which
allows you to access Q magazine from two different
platforms, which are digital and print. You can also read a
digital subscription and download the latest issue on a
device. Q is dedicated to interviewers with popular artists
and it has a large review section that includes: new music
realizes, music compilations, film live concert, radio and
television reviewers that are rated from one to five stars.

8. On the website of Q magazine, as you can see they have links to twitter,
Facebook, publisher, Instagram and YouTube. These are to keep readers
of Q magazine updated with the latest news that the magazine has to
offer such as when is the next publishment of the magazine. Q magazine
have used dark colours to place each of the social medias where you can
find the magazine, they have done this so it stands out to readers. They
have used this particular colour because it is one of the colours they use
on the magazine. On the website as you can see they have laid it out in a
professional manner, they have the title which is “Q magazine” in bold
letters and the logo is red with a capital Q that is white and “magazine” is
written in black bold letters to represent the colours.

9. Q Website - Analysis
Relationship Between the
Magazine and Audience
http://www.qthemusic.com
The website encourages interaction
with this print media product online.
Certain features that encourage this
interrelationship between the reader
and magazine are highlighted to the
left from the Navigation menu.
The interviews allow the reader to
build a much clearer ‘personal
relationship’ (Katz) with the
magazine and is more appealing to
the readers online as people seem to
rely on the internet to receive their
information because it is considered
an easier way to access information.
Convergent technology and
interactive features such as Video
contain for example “The Q awards”
where the audience can see artists
collecting an award.
Finally, the ‘Track of the day’ would
be important for ‘social climbers’
(Maslow) because it would make
them aware what is popular and
trending within Q magazine.

10. Bauer media are linked to broadcasting on the radio, TV,
mobile and online, For example kiss, magic and Kerrang!. On
mobile and online include of their magazines and radio
companies. Q magazine have 48, 535 circulation and are sold
at £3.99, this means there is a £192, 928.47 profit over 6
months. Radio

11. In the table above, it shows some titles of some magazines which have
the total amounts for example mojo has the highest amount and
kerrangl has the lowest amount.
Source-http://www.campaignlive.co.uk/article/1307929/magazines-
abcs-nme-print-sales-drop-below-15000?src_site=mediaweek

12. Chart 1 denotes how Bauer
have a 44% of the music
magazine market, with IPC
15% behind connotes that
Bauer is the primary
publishing house when it
comes to music magazines.
Chart 2 however denotes that
NME and the fly are the most
popular music magazines on the
market and these are owned by
IPC and Music & Media Group.
Bauer seems to get its market
share from producing more than
one type of music magazine
genre.

13. The national magazine company(Nat Mags)
was founded by William Randolph in 1910.
The national magazine company is a
London based publisher company. They
started the company because of the merge
of the Hachette Filipacchi Medias to make
Hearst magazines UK. The company is
worth £23.53 million.
Conde Nast-was
founded in 1909 by
Conde Montrose
Nast, the operator
of Conde Nast is
Samuel Irving
Newhouse, the
company is worth
$9.2 billion.
Time Inc. UK-was
founded in 1968, it was
originally known as IPC
media, Time INC
company are now
worth £211,930,00.
Future Plc-was
founded in 1985 for
future publishing
which was by Chris
Anderson but it is now
known as Future Plc.
The company is now
worth £80,325,000
Immediate Media-was
founded in 2011 which
has predecessors such as
BBC magazines. The
company is worth
£106,798,000.
http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=679144
http://www.condenast.com/about/
http://www.timeinc.com/about/
http://www.futureplc.com/#about-us

14. Kerrang is a music magazine that was
first issued on the 6th
of June 1981,
the publisher for this magazine is
Bauer media group. The target
audience for kerrang is aimed at 14 to
21 year olds which are interested in in
heavy metal/rock music. The
circulation of kerrang magazine is
43,003, it was a monthly magazine but
in 1987 it became weekly. The price
of kerrang magazine is £2.40
Mojo magazine is a popular music magazine,
it was first published on the 15th
of October
1993. the first issue of mojo magazine was
November 1993 which had Bob Dylan and
john Lennon as its first cover stars, the
circulation of mojo magazine is 100,507
Vibe is a music and entertainment
magazine which was founded by
producer Quincy Jones. Quincy Jones
launched vibe magazine in 1993. the
target audience of vibe are R and B,
Hip hop and rap listeners, the
circulation of vibe magazine Is
300,943.
NME is a music magazine that was published since
march 1952. the genre for NME magazine is rock,
alternative and indie music. It is a weekly
magazine.

15. The masthead is the title of the magazine
and as you can see there is a red box with
the letter Q in white writing. The colour
red connotes how Q are passionate about
providing ‘great’ music information.
Another convention of a
Magazine cover is the main
image. The denotation of the
main image is “Florence and
The Machine” which connotes
“star appeal” (Richard Dyer).
The technical code of the
close up of Florence grabs the
readers attention as the front
cover is mainly focusing on
her.
The non-verbal codes on the front
cover such as the pale blue dashes and
bullet points are other conventions,
the bullet points in the cover line
interest the reader through the brief
summary and therefore they would
want to read more.
The strapline is placed underneath
the masthead, the strapline denotes
“Discover great music” which
connotes inside this magazine there
will be new and updated information
about the music industry and the
audience will be able to “Discover”
this by buying and reading the
magazine.
On the left and right hand side of the
page, there are coverlines which is
information about what is inside of
the magazine, for example “16 page
Gig”. Coverlines are an insight to the
audience about what they can read. The barcode contains the
date, issue number and
price, furthermore there is
usually a web address
(technical convergence)
which allows the audience
to view the magazine
online.
The main story is featured at
the top, the main story
anchors the image. The
verbal code “I feel so alone”
connotes that this will be an
interesting story and entices
the reader to want to know
what it is about.

16. Main Image - in this double
page spread, Florence is
looking directly at the
reader which suggests that
she is inviting the readers
into the article.
In the main article of the double page spread, the drop
capital is used to catch the readers attention at the
beginning of the text. The Font style is bold to try and
make the readers interested in the Magazine. The
purpose of the drop capital is to signal the reader where
to begin.
This article is in columns which implies
the conventions of a double page spread
and this is also usually a interview that is
in columns.
This heading is very
appropriate because
it is a line of one of
Florence's number
one singles. The bold
front stands out to
get the readers
attention as the front
is different from the
others in this article
The colour red is an
extremely bold colour and
suggests passion and fire
which could connote the
artists passion for music
The stand first is the
introduction for the
interview, this gives
the reader an insight
on what the
interview or column
is about and allows
them to decide if
they want to read it
Credits- this
writing states
who wrote the
article and who
took pictures.
Usually in an interview on a
double page spread, there is
a pull quote which is a quote
from the artist pulled out of
the interview. This is usually a
quote that is interesting,
making the audience want to
read the interview.
Codes and conventions
Denotations and Connotations of Q Double Page
Spread

18. The denotation of Q Magazines genre is
eclectic, it is confirmed as eclectic
because it has a range of genres, this is
because Q magazine is aimed at young
people and adults that are interested in
a specific genres.
The verbal code of the strapline
“Discover great music” connotes that Q
magazine over a range of genres in order
to attract different audiences.

19. The purpose of Q magazine is to read not just about one music
type, but a range of music types, it gives a purpose to the reader
because it will encourage them to read the magazine.
It has a bright red logo to stand out to the audience. The colour red
connotes how the publication are passionate about covering all
music genres.
Q Magazine uses dark colours like black, red and others to suggest
love, adventure or danger.
‘Discover Great Music’
Finally, the verbal code of the strapline above establishes how ‘Q’
have a purpose of produces great music to their audiences where
they will be able to explore a range of genres.

20. The meaning of Q magazine is to get the readers interested in
particular music types such as rock, pop and others for example
picture 1 and 2. Another reason is to update music fans on new
artists and new music. Q magazine allows the audience to
become involved by voting.
http://www.qthemusic.com/playlists/page/4/
1 2

21. Format of Q Magazine
•The sizing for Q magazine is
28 12cm by 21cm.
•Q magazine allows you to
download it digitally if you
buy the VIP package.
•You can also access Q on
Spotify and Instagram
Language
The verbal code “blows us away”
connotes a sense of excitement and
not only Adele can “blow us away” with her powerful voice
but also the magazine is going to contain content that will
contain great information. The puff promotion denotes the
verbal code “the 300th
issue” with a gold background which
connotes a celebration of the Magazine.
Colour scheme
•It is evident primary
colour of the magazine
is the colour red. The
colour red connotes
excitement, and the
boldness of the colour
stands out and attracts
an audience. Other
colours used are black
and white. Therefore it
highlights that the
house-style of the
magazine will follow
these colours.
www.bauermedia.co.uk

22. Purpose- the purpose of Q magazine is to read not
just about one music type, but a range of music
types, it gives a purpose to the reader because it
gets the readers interested in reading the
Magazine. It has a bright red logo to stand out to
the audience. Q magazine uses dark colours like
black, red and others to suggest love, adventure
and danger
Genre-The genre of Q magazines is eclectic.
Format-the format of Q magazine would firstly
start with the sizing of the magazine, the sizing of
Q magazine is 28 1/2cm by 21cm, Q magazine
allows you to download it digitally, you can also
access Q on Spotify and Instagram.

24. http://hosbeg.com/the-magazine-
production-process/

26. A Higher management, bankers, lawyers, doctors
and other professionals
B Middle management, teachers, creative and media
people eg graphic designers etc
C1 Office supervisors, junior managers, nurses,
specialist clerical-white collar
C2 Skilled manual workers, plumbers, builders-blue
collar
D Semi-skilled and unskilled manual workers
E Unemployed, students, pensioners, casual workers
Audience Demographics defines the adults population largely by the job
they do, this is based on the national readership survey (NRS)
According to the socio-economic graph the target audience for Q
magazine would be in category D and E because the target audience for
Q magazine is mainly aimed at young people and young adults.

27.  Diversion-escaping from everyday life
 Personal relationships-using media for emotional
and other interaction
 Personality identity-reflecting yourself in texts,
learning behaviours and values from articles such
as Facebook, Instagram
 Surveillance-articles/information could be useful
for living-articles and information that is useful
to live an everyday life
Connections to music media- the audience might
be reading because they might have dreams
about becoming a pop star which means that
they escape their everyday lives. Audience
reviews of concerts-what they think about the
artist/bands using this would get their opinions
across to other people- information about the

28. Mainstreamers Seek security. Tend to be domestic, conformist,
conventional, sentimental-favour value for money
family brands. The largest group
Aspirers SEEK SECURITY- tend to be domestic conformist,
conventional, sentimental-favour value for money family
brands. Nearly always the largest group
Succeeders SEEK STATUS-Materialistic, Acquisitive, orientated to
image and appearance, personal and fashion. Attractive
packaging more important than contents. Typically
younger people, clerical and sales jobs.
Resigned Seeks survival. Rigid and authoritarian values. Interested
in past and tradition. Typically older people
Explorers Seeks discovery. Energy, individualism and experience.
Values difference and adventure typically a younger
demographic such as students
Strugglers Seeks escape. Alienated and disorganised. Few resources
beyond psychical skills. Typically lower demographics.
Reformers Seeks enlightenment. Freedom of restrictions and
personal growth. Social awareness but aware of good

29. According to the Psychographics theory, the most likely readership
is going to be fitted into the category of ‘Resigned’ because the
magazine is aimed at younger people for example teenagers and
young adults that are interested in a range of genres both
traditional and trending. Q magazine provides “album's of the
year” where they have chosen popular and traditional albums
which they have chosen to display on their website.

30. Katz’ Uses & Gratifications
According to Katz Uses & Gratifications Q magazine is fits into the category of ‘inform
and educate’ where the audience of Q magazine will learn something by reading the
information for example readers could be reading about an article and they could
possibly learn something about within the article they are reading. This will then get
Q magazine readers to learn something by reading this information. The “200 things
you didn’t know about The Beatles” would fit into this ‘informative’ category.

31. Hartley
According to Hartley’s seven
subjectivities, the age group for Q
magazine is mainly aimed at 16-25 year
Old's, secondly the gender for the
magazine is aimed at both male and
female readers. The demographics and
socio economics for Q would fit into
the group D and E because it is mainly
for people that enjoy indie music which
means it wouldn’t be upper class
compared to other magazines.

32. Maslow
According to Maslow’s Hierarchy of needs, Q
magazine would be categorized as ‘survivors’ because
the readers like a routine and what to know when the
magazine will be produced every month.

33. Psychographics
According to the psychographics
table, the target audience for Q
magazine would fit into the
category of ‘Reformers’ because
Q’s target audience would like to
be aware of new information
which would be published each
month for viewers to read, also
the audience would select
products of Q magazine that
were at top quality. Also the
target audience would be also
aimed at ‘strugglers’ as they
seek escape and the people in
the D and E demographic. Lastly
the target audience would be
‘Aspirers’ because Q magazine is
related to younger people who
seek status which therefore they
would be interested in Q
magazine because it would seek
a lower status which means
young viewers would more likely
be interested.

34. A Higher management, bankers,
lawyers, doctors and other
professionals
B Middle management, teachers,
creative and media people eg
graphic designers etc
C
1
Office supervisors, junior managers,
nurses, specialist clerical-white
collar
C
2
Skilled manual workers, plumbers,
builders-blue collar
D Semi-skilled and unskilled manual
workers
E Unemployed, students, pensioners,
casual workers
Socio-economic needs (A, B, C1, C2, D or E)
Audience Demographics defines
the adults population largely by
the job they do, this is based on
the national readership survey
(NRS).
According to the socio-
economic graph the target
audience for Q magazine would
be in category C because the
target audience for Q magazine
is aimed at mostly older people
and adults that are interested
in different music genres.

35. For “Q” magazine, the target audience
will be mainly aimed at young people
and teenagers. I am predicting the
information and published information
on Q magazine. Q magazine produce
content which young people and
teenagers are interested in to make the
magazine poplar so it can be known.
From looking at the table from Bauer media pack, I have analysed that the highest
amount of readers for Q are aged 15-24 years of age as the content produced in Q is
appropriate for both young people and teenagers.
For 70% of the readership to be in the ABC1 category, this also connotes how they
have the spending power to afford a £4.00 magazine.

36. Graham Burton (1997) has a theory about classifying audiences by
their social and media grouping. The social grouping of my target
audience is young adults from the ages of 16-25 years of age which
would be mixed gender. They will most likely be British but they
will also be from different countries such as America. The
demographic of Q magazine is categorized into C1 and C2 because
the magazine is targeted at people that are more higher The media
grouping of my target audience will be fans of other magazines such
as Mojo, Kerrang! and others, my target audience will look for
particular artists on the magazine.
Source:https://books.google.co.uk/books?
id=hiFxfmZteFgC&pg=PA286&dq=Graham+Burton+1997+audience+t
heory&hl=en&sa=X&redir_esc=y#v=onepage&q=Graham%20Burton
%201997%20audience%20theory&f=false

37. For my primary research I went out
to the public to get responses to my
questionnaire so I can then create
my magazine with the responses of
the publics interests. Started by
asking people within the target age
range.

38. Question 1
In this question it shows
what gender who took my
magazine questionnaire, it
shows that most of the
people who took the
questionnaire are female.
I will use this as a base for
my own magazine by
mainly targeting females
instead of males so that it
will become more
popular. There are very
few music magazines
aimed solely at females.

39. Question 2
In this question it shows
the age group who took my
magazine questionnaire. It
clearly shows that the most
popular age group is 13-18
year olds. Furthermore I
will use this information
for my own magazine by
making it aimed at 13-18
year olds. By doing this it
shows that I have followed
the information that I have
received and used it into
consideration.

40. Question 3
In this question it shows
how often people buy
magazines. It shows weekly,
fortnightly, monthly, yearly
and never. In this question
it shows that hardly anyone
has bought a magazine, it
also shows that most people
buy them yearly. I will use
this information to make
sure that my magazine is at
the cheapest price so
people would be interested
in buying it more often then
annually.

41. Question 4
In this question it shows
what articles/interviews
would people like that
have taken my magazine.
Most people have selected
posters and up coming
albums/artists. It shows
that the people prefer to
read about the artists and
also have free posters of
their favourite artists.

42. Question 5
In this question it shows if
people would buy a
subscription for a music
magazine. As you can clearly
see most of the people that
had taken my questionnaire
chose not to buy a
subscription for a music
magazine, in total there
were 20.00% choose yes and
80.00% choose no. I will
therefore use this
information to consider how I
can make subscriptions more
attractive possibly by
offering a discount to pay for
the magazine in this way.

43. Question 6
In this question it
shows how frequently
the public would like
magazines published,
as it can see the most
people have chosen is
monthly. I will
therefore use this
information to
consider producing a
monthly edition of
my own magazine.

44. Question 7
In this question it
shows what gender
of music people
would prefer on my
magazine, in the
question it gives
you options such as
indie, hip hop, rock
and pop music. The
one that was most
popular was pop
music. I will make
this the focus genre
of my magazine.

45. Question 8
In this question it shows
how much people would
spend on a music
magazine. From the
options you can tell that
people would spend £1-2
on a music magazine, I
will therefore use this
information to make my
magazine as cheap as
possible so it will attract
more people to buy my
magazine. I could
consider discounts and
free offers to help
promote my magazine.

46. Question 9
In this question it asks
you what prizes you
would like free in the
magazine, as you can see
the most popular was
free concert tickets. This
is an expensive option
but worth considering
although there would be
cheaper freebies that
could be offered or
perhaps a way of getting
some freebies in
exchange for advertising
in my magazine.

47. Question 10
Finally, in this last
question it asks if
people will buy a
music magazine
because of a free
gift. As you can see
people have chosen
maybe as the popular
answer. This could
be suggesting that it
isn’t always about a
free gift and needs
to be about the
content of the
magazine as well.

48. Secondary research involves looking at existing material, it allows
you to look at resources that have already have been created. It
could also involve both qualitative and quantitative research.
Positives of secondary research
The research is already out there. All you need to do is shift is
through. There are a wide range of resources available.
Negatives of secondary research
The research may not be suitable for your needs. You are reliant on
the accuracy and integrity of other researchers work.
Four star rating
given to
magazine by one
of its readers.
Source: HERE

50. Above the line means to use a large audience
which uses mass media methods. It concentrates
on the advertising to a large audience which
consists of prints, online media, television and
cinema advertising.
In the picture below it shows an example of above
the line. This picture shows that they are getting
more people into advertisement so the public will
see their product and It will be very popular and
that means that more people will be interested in
it.
http://www.theadvertisingclub.net/index.php/features/editorial/3256-difference-between-
above-the-line-and-below-the-line-advertising

51. Below the line means targeting at a small
audience. To use different activities to focus on
that set of audience. The purpose of doing this is
to build a brand profile so that it will be popular to
the that small group of people, these include
sponsorship, sales promotions, public relations,
personal selling and direct marketing
In the picture below it shows an example of below
the line. In this picture it shows that the company
is only attracting people to one particular product
so it means that a minimum of people will only be
interested in this product.
http://www.investopedia.com/terms/b/below-the-line-advertising.asp

52. Q magazine have online social media’s for example
Facebook, Youtube and Twitter that able readers to
follow these so won’t miss any of the latest information
about the magazine. Readers can also voice their
opinion on anything Q magazine have done or are
going to do, for example on Twitter they can tweet
about the magazine with their own opinions and
questions. Q magazine have done this in order to
attract Readers to different parts of the magazine.
Social media statistics from September
2016
 Facebook fans-120,435
 Twitter Followers-127k
 Youtube Subscribers-4,163
Q Magazine – Promotion and
Marketing

53. Brand Extensions:
Relationship between the magazine and
AudienceQ awards
Q awards started in the year of 1990, it is an awards ceremony which is celebrated for the
most popular artist awards which are nominated for awards.
Q newsletter
Q magazine have a newsletter for all the updated news from the magazine, this will keep
readers updated and will attract more people to read the magazine.
Subscribe to Q
Readers can subscribe to Q magazine by print, digital and joint which are all the package
offers that are available so readers will never miss an issue. This will also promote more
people to read the magazine.

54. One of the ways Q magazine will be marketed will be through the content that is
going to be published so the readers will take an interest in the professional
quality. The advertising for Q magazine is built up through social media which will
IS ‘below the line’ advertising.
Another thing the magazine use by gaining a relationship with the audience is they
reduce the price so it will be cheaper for everyone to afford getting a copy they
could also reduce the amount of content so that the price can be reduced and so
Q magazine will be popular for the audience.

55. Viral marketing- is a marketing technique where companies will send
information through social media, for it to be virial it has to be
hundreds and thousands of hits.
Guerrilla marketing- this is unpredictable and a form of marketing
which is done in a unexpected way.
The image connotes an
advertisement of a KitKat, by
implying the advertisement it
shows that there is a man sitting on
a bench. In the slogan “have a
break, have a KitKat” demonstrates
that he is taking a break by sitting
on a bench whilst advertising
KitKat.
http://farm1.static.flickr.com/2/2863313_cb7178da84.jpg?v=0

56. You can subscribe to Q online and enjoy VIP packaging which
allows you to access Q magazine from two different
platforms, which are digital and print. You can also read a
digital subscription and download the latest issue on a
device. Q is dedicated to interviewers with popular artists
and it has a large review section that includes: new music
realizes, music compilations, film live concert, radio and
television reviewers that are rated from one to five stars.
Source:
https://www.greatmagazines.co.uk/q-magazine?
utm_source=dynamic&utm_medium=bws&utm_content=topnavsubscribetext&utm_campaign=bau_q

57. Q magazine is mainly based in the UK. You can
subscribe to Q magazine and enjoy a VIP package
which allows you to access Q magazine to two
different platforms such as print and digital.
Q magazine circulates monthly and costs £3.99.
Circulation figures- Q 103,017,(113,174/131,330
Source: HERE

58. Within Q magazine, they
offer an online app which
is available on Google
play where each user will
be able to install the app
where they will be able
to receive notifications
when the magazine is
going to be released each
month. Q magazine is
available in shops such as
Tesco, Asda, Sainsbury's
and Morrison's.
https://play.google.com/store/apps/details
id=com.bauermedia.qmagazine&hl=en_GB

60.  Teen Tribes- is a category based on teenagers all
over the world who dress, behave and act in a
certain way in which they categorise themselves
in.
 Q magazine would be aimed at Aspirants and the
sub-tribe would be Trendies because the
magazine feature artists that are trending
through social media.
 http://www.uktribes.com/

61. Copyright- the legal right to be the only one
produce, publish and sell a book, a video or
anything on social media that you have
created or brought out to the public to see,
an example of this would be things such as
brochures, books etc.
Royalties- copyright such as songs used in
different promotions to stand out their
particular promotion that they are making.
This relates to my magazine because I would
have to make sure that I ask for permission if
I wanted to use a certain picture of a artist

62. Stereotypes
The age group for Q magazine is mainly aimed at 15-24 year old's, the gender
for the magazine is aimed at both male and female readers. The demographics
and socio economics for Q would fit into the group D and E because it is mainly
for people that enjoy multiple music genres which means it wouldn’t be upper
class compared to other magazines. Q magazine is fitted into the category of
‘inform and educate’ where the audience will learn something by reading the
information for example readers could be reading about an article and they
could possibly learn something about within the article they are reading.
The stereotypical areas of interest for this readership would be:
Casual clothing
Lower class
Part time job

63. Stereotypes-a widely held but fixed and
oversimplified image or idea of a particular type of
person or thing. An example of a Stereotype is a
racist stereotype by making fun of people from a
different race such as saying “all blacks are good a
sport” is an example of a stereotype because by
this saying this it is grouping that particular race
together to indicate that everyone of that race is
good at sports.
This image reflects how clothes
can change our opinion of
the same person.

64.  Advantages- by following someone’s approach
and trying to copy that person will give you a
better background of things and problems you
may face. It will also push you to higher success
in life. That celebrity could motivate you for
example if they gave an inspirational speech it
would encourage you to be inspired by that
person.
 Disadvantages-the disadvantages of having a role
model is that by reading about them on the
internet or experiencing their behaviour could
make a person also act in that way and would
think its right to act like that. It can also become
an obsession to always want to know that they
celebrity has been up to in their life because
they would think by acting in a certain way or
talking to someone in a certain way could cause
a negative impact.

65. Racism-the belief that all members of each race possess
characteristics such as abilities and qualities that are specific to
that race. An example of racism for example people that join the
“KKK” are completely against black people because of their colour.
This would link to Q magazine as there could possibly be racism
against people within what they publish for example they could
feature white artists and bands other than black artists/bands.
Sexism- the belief that one sex is better than the other, especially
discrimination against women in particular, an example of sexism is
that “girls cant do the same things boys can” such as sports,
because they don’t believe that girls can achieve the possibilities
that boys can achieve. This would link to Q magazine as there could
possibly be sexism that could be published to the public
- VAGUE
https://en.oxforddictionaries.com/definition/racism
https://en.oxforddictionaries.com/definition/sexism

66. Racism
The front covers above suggest that Q magazine feature 57% of white
artists/bands on their front covers as it attracts the audience, which
connotes that, based on the selection of covers above, the magazine cover
a range of artists from a range of ethnic groups.

67. Male gaze- is the tendency to see the world
and women from the male perspective.
Cheryl Cole is seen here in a provocative way so that men –
particularly a pass along audience - spend longer ‘gazing’ at
the front cover and will buy the magazine.
Deliberately erotic
pose to attract male
readers so that they
buy the magazine
http://dictionary.cambridge.org/dictionary/english/male-gaze

68.  Copyright- the legal right to be the only one
produce, publish and sell a book, a video or
anything on social media that you have created
or brought out to the public to see, an example
of this would be things such as brochures, books
etc. for Q magazine, they use copyright by using
pictures of a particular artist or band member.
By using a particular image, they will have to ask
them for permission before using it, they can do
this by sending an email to confirm access and
permission.
 Royalties- copyright such as songs used in
different promotions to stand out their particular
promotion that they are making. For Q magazine
they use royalties by again asking for permission
from a certain artist that they would like to use
their song in the magazine in order to promote
it, so the magazine will be more popular and
readers would be more interested in reading it.
Copyright and royalties

69. On the Bauer media website, they have produced terms and conditions to the website
where it enables people to register, look at the community features, use of the website
and law and jurisdiction, these are some ways that users will have to be aware of
copyright. Law and jurisdiction could be an affect that could be used against anyone that
is going to copyright for example varation, this implies that Bauer media will have to
verify their information where they will continue to use their service.
“If you are a rights owner (or acting on behalf of a rights owner) and believe that any
User Content infringes your copyright, you must provide us with a written notice by
email to legal@bauermedia.co.uk” - This connotes how the magazine of conscious of
ensuring they don’t use other IP without the correct permissions.

70. Offensive material- any published or broadcasted content that has been
shown to the public or on social media that is offensive, insulting or
upsetting to the public. An example of this would be saying something
offensive such as something to do with their personal appearance of judging
them by what they do or say. Q magazine ask for permission before any
offensive material has been made, if it happens and a member of the public
wouldn’t like anyone to see this type of information, then they would take
it down immediately and they would give out an apology to the people of
the public that were offended in any way.
Censorship- a figure of speech or public communication or any other sort of
information that may be considered harmful, sensitive or incorrect that are
encouraged by the governments. An example of this would be if you say an
offensive word to the public and they would consider that a censorship. For
Q magazine they use censorship by asking for the newspaper or magazines
permission before letting out any harmful material of language or
information.

71. Offensive material
Q magazine have used a Front cover that is
considered to have “offensive content”
within the magazine as the artist that is
displayed on the front cover is dressed
inappropriately which could be offensive to
readers.
The sexualised representation of the female
gender – though stereotypical according to
John Berger (1972) and how “men act,
women appear” – is risky and could open the
magazine up to complaints from female
readers especially as they would be
offended by how women have
stereotypically come across to the public
eye.

72. Representation
There are many people that are interested in different types of
magazines all over the world, specifically young adults and
teenagers. This could be because most magazines such as Q
magazine Mojo people as there could be a popular artist on the
front cover. These magazines can be very popular where readers
seem to know about it based on the music genre that is chosen of
the magazine. There also can be certain parts of a magazine that
can be lead to readers that could be offensive as there could be
incorrect information published to the public, this could affect the
reputation of the magazine as it could possibly become unpopular.
Furthermore magazines can be very enjoyable to read as it
produces information about popular artists and music genres.

73. Production Legal and Ethical Issues
before my magazine can be published to the public, there are some legal and ethical
issues that have to be investigated before doing so. Two of these are to publish the
organization so that it is professional, this will also include privacy to label accuracy.
Copyright- the legal right to be the only one to produce, publish and sell a book, a
video or anything on social media that has been created or brought out to the
public. an example of this would be brochures, books and other things on social
media that would be considered copyrighted. For Sound magazine, I am going to
use copyright by using pictures of a particular artist or band member. By using
different images, they will have to therefore ask the company for permission in
order to use the image.
The right to privacy- publishing content about different people, it is important to regulate
people’s privacy and what they purchase on the internet. In order to make sure of this, I will
have to ask the people for their permission to feature on my magazine.
Seditious and Criminal Libel- this is when something that is released on the internet is considered
offensive to the government and the people of the public. Criminal Libel is published information
that is released about someone that is considered negative to the public and which would create
a reputation for that person or company.

74. Editors code of practice
https://www.ipso.co.uk/editors-code-of-practice/
There are codes of practice that
editors have to follow to obey
legal and ethical issues such as:
Clause 1-accuracy
In order to produce the
magazine, Q magazine will have
to make sure that they are not
producing any information that
is considered inaccurate about
the artist.
Clause 12-Discrimiation
Q magazine will have to make
sure they don’t use
discrimination within what
information they are producing
that doesn’t discriminate
against race, colour, religion
and gender identity.

75. Production Legal and Ethical
Issues
Discrimination-if an article is published and has signs of discrimination, this would
mean they are talking about an individuals race, colour, religion and gender. Examples
of discrimination would be racism, harassment and many others.
Children- people have to be careful about what they say about children in the media industry and
content that is released about them because they are considered innocent and vulnerable. It is
important to use permission from their parents/parent to use their information on the internet if
they are under the age of 18, then the parents or parent will then have to agree to the terms and
make sure that they are using necessary content that is appropriate for the magazine.
Accuracy-content that is published in a magazine must not be inaccurate, this means that the
information they produce such as written information or pictures they use must not be
misleading. This means that it must be accurate and not made up or extended. Furthermore, I
need to be accurate in the magazine I am creating because then I will be giving readers the
correct information that they are reading about within the magazine.
https://www.tes.com/lessons/x9hMlieIZ5BXqQ/unit-6-week-5-
discrimination
http://www.eastspartachurch.com/childrens-mnistry/

76. Legal and Ethical Issues
Contract Challenges: when looking through the content of the magazine, it goes through a
contract to the organisation so they will only use copyright on the things that they have created.
When the person/people sign the contract, this will then mean they have to stick to it and it must
not be changed in any way possible. This would also mean that they have control of some of the
rights they have made.
Copyright:Intellectual Property-before making the magazine, I had to research legal areas that I
can then be able to use a type of content in my magazine that I will be producing. Using this, they
will have to ask for permission to use particular content so it can be featured in the magazine and
so it will be safe from paying fines.
Privacy-when publishing content into my magazine, I will have to make sure that I limit people's
privacy that will be featured in the magazine. I will have to make sure that I ask for permission for
any personal details that will be featured before I publish the magazine and with the permission of
the person I would like to feature in the magazine. I have to also made sure not to include
anything negative information about that person so the magazine won't have a negative impact on
the readers and public.
https://www.copyrightservice.co.uk/
This would link to Q magazine as they
will have to use these things in order to
publish the magazine for their readers.
They will have to include the legal and
ethical issues when they are dealing
with the content of the magazine, this
would include the artist and who is
featured within each issue.

77.  IPSO operates new produce complaints that are used to help
achieve a fast and achievable fair resolution of a complaint that
has been placed. It has the ability to ensure the placement of
corrections when they are necessary to order to get the
information across to the editors.
 Harassment- at IPSO if a person is experiencing harassment by
journalists or if they are concerned that a piece of information
that they were going to produce would be false information or if
they don’t want the information to be published.
 About IPSO- it is a independent newspaper and magazine industry
of the UK, meaning they maintain and provide support for when
people complain about serious issues that have been made and
people that would find it offensive. IPSO are committed by
sorting out any issues or complaints that have been made, by
working with a newspaper and magazine industry to maintain the
freedom of authority of the news in an organising and effective
manner to succeed finding out the problem or issue.

78. Regulatory Bodies
The ASA, Advertising standards Authority is a UK advertising organisation
company that markets all types of media online. They provide codes that advertise
different types of companies. ASA works on complaints that are made from
different people about their privacy online to make sure that people using social
media don’t receive harmful or offensive advertisements. Their purpose and
strategy of the website and the company is to make different types of public
notices that are appropriate for the public eye to ensure that no one has any
offensive comments or concerns about what has been published. This would link
to Q magazine because they will have to provide advertising standards in order to
produce their magazine each month.
https://www.asa.org.uk

79. conclusion
Within this learning outcome I have addressed and understood the
areas of the media products and how to produce them into the
target audiences.