1. Music magazine
I have chosen to explore the dance genre, because I feel that dance is not as well-known as other
genres, and it would be a good change to the familiar Pop, R&B scene.
I hope to achieve to apply to a smaller niche market, which in some ways is a benefit as there are
less dance magazines resulting in less competition.
Research into magazine institutions
Established in 1875
Bauer Media is a division of the Bauer Media Group, Europe’s largest
privately owned publishing Group. The Group is a worldwide media
empire offering over 300 magazines in 15 countries, as well as online, TV
and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following
acquisition of Emapplc’s consumer and specialist magazines, radio, TV,
online and digital businesses. Collectively, the Group employs
some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of
many companies collected around two main divisions – Magazines and Radio - widely recognised
and rewarded as being industry innovators.
Bauer media produce a wide genre of magazines from gardening to sports to music, some of their
main magazines are
Kerrang is a niche market music magazine, based on rock music. It was first
published on 6 June 1981
Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the
younger teenage readers who are more open to different genres of rock music – from EMO
to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our
scene’s heritage bands.
Grazia is a mainstream magazine aimed at women in their mid-20s, the British edition
was first started in 2005 and the Italian edition in 1938
Graziais the most exciting, talked about title for smart, modern women. With its
unique mix of fashion and beauty trends, thought-provoking features and A'list news
content, Grazia magazine perfectly captures the weekly Who, What, Wear.
Empire magazine is a Movie magazine aimed at women and men between the
ages of 16-25.
EMPIRE is the premier movie destination, providing indispensable insight into
cinema, both blockbusting and classic. Online, in-print and via app EMPIRE’s
unparalleled access has led to world-beating exclusive

2. Established in 1963
With more than 60 iconic media brands, IPC creates content for
multiple platforms, across print, online, mobile, tablets and events.
As the UK's leading consumer magazine publisher we engage with
26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning
portfolio of websites reaches over 25 million users globally every month.
IPC Media produce a wide variety of magazine from Music to life style to TV Entertainment,
some of their main magazines are:
EMAP was established in 1947
EMAP owns industry-leading brands that sit at the heart of
business powerful B2B communities like retail, health,
construction, architecture and fashion.
Was established in 1985
Future plc. is an international media group, listed on the
London Stock Exchange (symbol: FUTR). Founded in 1985
with one magazine, today we have operations in the UK, US
and Australia creating over 200 specialist publications, apps,
websites and events.
1. Give an example of the types of magazines they produce
Include some images of their front covers
Are they mainstream/niche magazines?
2. Who would own your magazine?
Would they be one of the main players?
Would they be a smaller company such as Monkey, Future?
Why?

4. Focus Group
3. What kind of music will your magazine focus on?
Dance
4. What will your magazine be called?
Passion
5. Will you feature a single artist or a band on your front cover?
Single artist
6. What kind of article will be on your double page spread?
Upcoming music releases
7. What colour scheme will your magazine have?
Bold colours – Bring purple, Pink, Yellows, Blues, Greens, White, Black
8. How much will it cost?
£3.00
After the focus group meeting, I saw that a lot of people had chosen to research the Rock
genre, so I changed it, it was a choice between classical and Dance, I however chose to
Dance music as I think it is not as well advertised as other genres.
I then decided to change the colour scheme from quite dark colours to brighter bolder
colours that are associated with dance music from bands such as the Ministry Of Sound.
I stuck with the price as I think that £3 is a reasonable price for a music magazine.
I decided the name “Passion” with the help of the people in my focus group, WE liked the
name as I think dance is quite a passionate in your face genre, with a lot of energy, with the
word passions connotes.