Unit 30: LO1

Magazines
Magazine: A periodical publication
containing articles and illustrations,
often on a particular subject or
aimed at a particular readership.

Focus and Publisher - Q Magazine
Date of Publication
• The magazine was founded on October 1986 by Mark
Ellen and David Hepworth.
• Q magazine was first published by EMAP media group
of later the month of the same year.
• The earliest circulation was in December of 2015 with
an average of 44,050
Publisher
• From setting apart from most of the music press, through
monthly products along with the high standards of Photography
and Printing.
• The magazine itself, contains a wide variety, such as; Music and
Live Concert reviews and New Music releases.
• Although, the magazine company was formerly a ’Q TV
television channel’ which was well known throughout the UK,
however, unfortunately closed down on July 3rd
of 2012. In
addition the magazine holds a yearly awards ceremony which is
known as ‘Q Awards’.
• The Q Awards is the most unique awards ceremony in music.
Every year sees rock ‘n’ roll icons such as The Rolling Stones
and Elton John.
Associated Products
• Q magazine which launched its associated magazine
website in 1972 and is owned by the Bauer Media
Group company, has made other associated products
for their audience, such as; Q Radio which launched in
June of 2008
• Q magazine has also other associated products, for
instance; Q Awards 2018, Q Recommender and The
Latest Q
• The magazine itself, contains a wide variety, such as;
Music and Live Concert reviews and New Music
releases.
• Providing a daily pass into the world of rock ’n’ roll,
Qthemusic.com is a blog full of fresh sounds and ideas.
http://www.bauermedia.co.uk/brands-magazin
e
https://www.bauermedia.co.uk/brands/q

Focus and Publisher - Bauer Media
About
• Bauer Media was founded in 1875, in which their
industry of media had increased.
• In the year of 2013, the company has 11,000
employees in 17 different countries
• The Headquarters are based in Hamburg, Germany. Ideology
• The company’s network has a 50% stake in the British
television company known as ’The Box Plus Network’.
• This company is well-known abroad in many countries, such
as: Australia, Qatar, New York, and the USA.
Products
• Their portfolio manages many different products,
which include the following: Over 600 magazines,
over 400 digital products and 50 TV stations and
radios, along with their own radio station, called:
‘Bauer Radio’
• The company has presented the public with a ‘Trail
Magazine PPA Digital Award’ in which it was
awarded to the Social Media Campaign of the Year
2018.
http://www.bauermedia.co.uk

Ownership Structure
http://www.bauermedia.co.uk/about
https://en.wikipedia.org/wiki/Q_(magazine)
One of the largest privately owned media group in 2008. The Bauer Media group operates in over 20 countries,
including the UK, Germany, Australia and the USA with over 11,000 employees worldwide.
Within the UK, the media group reaches 25 million consumers, where their profile includes, Kiss, Empire, TV
Choice and Magic.
In relation to cultural connections, the company build strong cultural connections by drawing people together with
things they care about.
Magazines:
The magazine heritage which stretches back to 1953; Their women’s weekly magazine which includes Take A
Break, is one of the long best-selling women’s weekly title and with TV choice being one of the UK’s best-selling
magazine.
Digital:
Today, having 40 million unique users, over 100 websites and 50 digital editions, the digital business was
harnessed under the Bauer XCEL umbrella.
Radio:
Planted in 1990, the today’s company operates in 70 commercial, local and national stations in the UK include
KISS FM, Magic and Absolute Radio. Bauer Media UK has the biggest commercial digital radio audience, with
over half the total of Bauer Radio listeners taking place, via a digital device.
TV:
In 1996, the digital music tv channel The Box and reaching 16 million viewers per month and offering more music
than any other TV network, Box Plus Network brands include 4Music, KISS, Magic, Box Hits and Kerrang!

Ownership Structure
The content of the magazine reaches an extensive review, with its new features of; new releases, reissues and
film and concert reviews. The content also features a five-star rating system where the rating of an album is
included into the magazine print and included in the television advertisement for the album in the UK and Ireland.
A large portion of the magazine is devoted to interviews with popular music artists; these can range from ‘The 100
Greatest Albums’ to ‘100 Greatest lists’ Also, every other month, Q magazine and its sister magazine Mojo,
release a special edition which includes an important musician and genres; Every issue they release presents a
different message, where the readers are meant to work out what the message is and how it relates to the content/
magazine.

Operating Model
Yvonne Bauer Andreas Schoo Jorg Hausendorf Witold Wozniak Harald Jessen
Born in 1977, she is the
founder of the
company, she is now
the CEO and 85%
owner. After being in
several different
positions, within sales
organizations, she
followed the footsteps
of her father in 2010.
She also controls the
publishing group with
Executive board
members, Jorg, Witold
and Harald.
Born 1960, he joined
the media group in
1992 in the legal
department, before he
then took the
responsibility for a
range of different
magazines as
‘Publishing Manager’.
Born 1964, and has
been a member of the
Executive Board since
2013. In 1992, he was
appointed ‘Managing
Director’ in Poland, as
he studied Economics,
Politics and History at
Helmut Schmidt
University, Hamburg.
Born 1968, he has led
Bauer Media Poland
since 1999, and is
responsible for the
establishment of print ,
radio and online
activities. He studied
international trade and
finance at the ‘Warsaw
School for Economics’.
Born 1971, and he
studied Business
Administration in Kiel.
Harold joined the Media
group as CFO in 2016
and has held the global
responsibility for
finance and controlling
divisions. In September
2017 he was appointed
the ‘Executive Board’.
http://www.bauermedia.com/en/company/management/

Associated Products
In relation to the form and style of the magazine the website offered a
subscription service where the digital and print style of the magazine can be
offered to the public with easy access and sell an average of 13 new issues per
year.
The service provides three steps to buying the product as such the reader can
choose between a print form, a digital from for both tablet and iPhone and a offer
of both a print form and access to the digital product on any device.
The second option at they offer to their viewers is their location and the
suggestion of if this is a gift to someone; and the final option they present is of
what offer they want; for instance for £3.00 with the benefit of saving £25.10 per
year, the viewer can pay a monthly recurring payment for their subscription
service.
Size
As shown below, q magazine has a variety of fixed display sizes where the
viewer can understand the size of the magazine and what kind of style they want
to have in their magazine edition.
http://specle.net/uk/bauer-consumer-media-ltd/q

Magazine Digital Products Radio Television
Owned by Time Inc. , it was
founded in April 1959 by the
Universal Publishing and
Distributing and sold it to
Times Mirror in 1972. It was
the world's most widely read
golf publication from August
2006 to January 2007. Some
features include; Top 100
Teacher in America.
The company sells their new
issues every month in the
United States where
everything is based in New
York City. Their total
circulation of 2011 was;
1,430,563.
One of their many digital
products, such as; Closer, is a
combination of, gossip, news
and glamour of the celebrity
world. ‘Closer’ mainly focuses
on their top three magazine
names: ‘Closer Celebrity’,
‘Closer Real Life’ and ‘Closer
Life and Style’
The magazine also has a
online website called
‘CLOSERONLINE.CO.UK’
where they deliver the latest
news and features along with
entertainment updates. They
provide an expert opinion and
commentary, along with the
inside scoop on the day’s
events.
Bauer media owns many
different networks and
stations such as; Kiss and
Bauer City (Networks) and
Free Radio and Metro Radio
(Stations). With the audible
access to the public such as
house and car radios.
Secondly, the Bauer Media
company has the collaborates
with many popular radio
stations, this can therefore
increase the popularity, due to
the media group, also owns a
few of their radio stations
including Bauer City. The
media group expands their
horizons by expanding their
variety of communication.
What a large amount of the
population around the world,
use the most today, is by
watching the news and
listening into its gossip. A
large number of the young
generation between the ages
of early teenagers of 13 to the
young adults of 27 the
audience of the young
experience viewing the
companies entertainment of
what the company, along with
its different collaborations,
has to offer.
Finally, since the increasing
development of technology,
Bauer has taken the
opportunity to expand the
quality of their entertainment,
towards its public.
http://www.bauermedia.co.uk/brands
http://www.bauermedia.co.uk/brands-magazine
Associated Products

Ownership Structure
Readership
Readership is where; ‘the readers of a newspaper, magazine, or book regarded collectively.’
In relation to q magazine, it is the world’s most widely read publication from August 2006 to January 2007 where
some of the features include Top 100 Teachers in America.
- Their brand has over 25 million consumers with a large portfolio which gives the company the advantage
over pure play of the magazine competitors and radio competitors. Having over 11,000 employees
worldwide and operating in over 22 countries, Bauer Media has been known for their Magazines, Radio
Stations, TV Channels and Digital access.
Circulation
The circulation of the company is that they sell their new issues every month in the U.S, where everything is based
in NYC. Their total circulation in 2011 was: 1,430,563.
Magazines
- Stretching back to 1953 with the launch of Angling Times and then the launch of Motor Cycle News in 1956
(which are now both iconics brands within the company’s profile). Bauer Media has come up with their most
recent: Closer which launched in 2002 which was then followed by Grazia in three years later.
Digital
- With today’s 40 million unique users around the world who have access to the Bauer Brands and access to
over 100 different websites and 50 digital editions of their print brands

Ownership Structure
Radio
- Started in 1990 with the launch of KISS FM radio station. Bauer radio operates in over 70 different
commercials locally, nationally and digitally in stations across the UK.
- Other known radio stations such as Absolute Radio, Magic and Hits Network with over 22 iconic brands that
are situated in cities around the UK.
- Research has shown that in 2018, Jazz FM reached 18 million listeners a week, and UK commercial
listening increased by 33.5%
TV
- In 1996, Bauer media launched a digital music TV channel called The Box, which was then renamed as
Box Plus Network; a 7 joint venture Tv business with Channel4.
- Reaching over 16 million viewers every month and offering more music than any other channel.

Brand Competitors
Uncut Kerrang NME Mojo
A monthly magazine since the
first release of the magazine
since the release of their first
issue in May 1997 with a large
circulation of 47,890 (Jul-Dec
2015) The magazine is owned
by Time Inc. UK. Based in
London with the editor John
Mulvey and former editors
Allan Jones, along with the
magazine basing their content
on the category of music, also
with the main focus of music,
the magazine includes film
and book sections. The target
audience is aimed to the
population of 24-45 year old
men. The content also
includes lengthy feature of old
albums, interviews with film
directors, music and film news
and reviews.
A magazine that release
weekly issues since their first
release on the 6th
of June
1981. Where the magazine is
devoted to rock music, which
was currently published by
Bauer Media Group. In the
early 2000s it was the
best-selling British music
weekly. Since 1993, the
magazine has held an annual
awards ceremony, in which to
mark the most successful
bands in the interest towards
many reader. In the year 2000,
EMAP, launched a Kerrang!
digital radio stations
throughout the UK, this was
referred to the ‘JukeBox’
station, by playing a back to
back sequence of rock and
alternative music.
Founded in the 1952 by
Theodore Ingham who on the
March 7th
1952, released the
magazines first issue. Also
owned by the company; Time
Inc. and based in Southwark,
London, England has a
circulation of 308,606 (Jan-Jun
2016). NME is formerly known
as ‘New Music Express’ which
is a British Music journalism
magazine publishing
company. It was the first
British paper to include a
singles chart, in the edition of
14th
November 1952. The
online version of NME was
launched in 1996, which then
became the world’s biggest
standalone music site, with
over 7 million users per month
In the category of music and a
total circulation of 79,345
(June 2013), this monthly
magazine is owned by the
Bauer Media Group, with their
first issue that was released in
October 15th
1993. The
popular magazine was
originally published by EMAP
and with the following the
success of Q magazine, Mojo
kept a classic rock aesthetic.
In early 2010, the magazine
company was involved the
controversial move by the new
parent company, Bauer. With
two hundred photographers
and writers for the magazine
of Mojo along with Kerrang!
and Q, it has been reported
that they refuse to work under
new terms.
https://en.wikipedia.org/wiki/NME
https://en.wikipedia.org/wiki/Mojo_(magazine
)
https://en.wikipedia.org/wiki/Uncut_(magazine)
https://en.wikipedia.org/wiki/Kerrang!

Publisher Competitors
Hearst Time Inc. Conde Nast Burda The National Magazine Company
Born on April 29th
in San
Francisco, California, William
used his wealth to create a
massive media empire. He was
the founder of “Yellow
Journalism”. During the time of
’The Great Depression he took a
toll on the Hearst company and
his influence was gradually
notice. He died in Beverly Hill in
1951.
Founded by Henry Luce and
Briton Hadden with the mission
statement of 1922. However no
other magazine had yet adapted
to busy the reader and stay
informed. The company
continues to adapt and innovate
their magazine, by making sure
their product is appealing to the
public.
Regarded as the dominant
up marketing publisher, the
industry is working with
many talents that serve the
different sectors from
fashion to interior design.
In 1949 , Aenne Burda
expanded her family business
to aim towards women’s
magazine of printing and
publishing. The magazine
through the years changed
names, from ‘Favorit’ to
‘Burda Moden’ to finally
‘Burdastyle’
A British magazine publisher based in
London, was established in 1910 by
William Randolph Hearst. In 2006, the ‘Nat
Mags’ was then expanded into a digital
media, due to the purchase of women’s
portal website ‘Handbag.com’
With his success of the
‘Examiner’, Hearst then his
sights on larger markets due to
his former idol; Joseph Pulitzer.
By 1897 Hearst two New York
papers had bested Pulitzer with
a combined circulation total of
1.5 million.
With 100 Iconic brands, digital
and Social Reach, Events and
Innovative Solutions the
magazine company has a
relative 100 news and culture
brands. The company is what
they call; the trusted voice of
the human story. With ‘the
power of Time Inc.’s stories
everyday, every hour on every
platform and every angle’
The company was the first
publishing company to
establish international
editions. In 1909 the
company bought Vogue
and has transformed it into
monthly magazine. In 1959
the company was
published the late Samuel I
Newhouse.
In 1987 the magazine was
the first Western magazine
to be published in the
‘Soviet Union’ and in 1994, it
was also the first Western
magazine to appear in the
‘People’s Republic of China
Arnaud de Puyfontaine became the chief
executive of ‘Nat Mags’ in 2009. At
around 1990, his predecessor Duncan
Edwards has been at the company. The
newspaper ‘The Guardian’ named
Duncan the 75th
most important person in
the British Media. ‘Nat Mags’ launched
their digital arm ‘Hearst Digital’.
https://www.biography.com/people/william-randolph-hearst-9332973
https://www.timeinc.com/about/company-profile/
https://en.wikipedia.org/wiki/Nat_Mags
https://www.timeinc.com/about/history/
http://www.condenastinternational.com/heritage/hi
story/
https://en.wikipedia.org/wiki/Burda_Style

Brand Ideology
Slogan and Connotations
‘We think popular’ -Collective pronoun which suggests that everyone is involved into
their community and is treated equally. The pronoun “We” implies that the company
wants to include everyone of a different democracy. The word ‘popular’ connotes that
their company is a worldwide investment which well known in many countries.
Values
The company focuses on using the four main value which is shown on their website,
as this connotes that the company was to ‘Create’ a new of everything by
encouraging others for a safe but fun environment. The company ‘Collaborate’ with
other companies, through sponsorships as the present; “One vision, one company,
one united front” as this would imply that everyone wants worldwide nations to know
that their company is one large family. The employees are committed to becoming
open to communication and continuous improvement through the ‘Challenge’ as the
company wants to strive for greatness and success in the future. Finally, the
company always wants to obey the ‘Respect’ of others as this connotes that the
company accepts responsibility for their actions, and present pride and passion for
the company and their employees work.
History
Bauer Media is a multi-platform media group, with many locations across the UK.
They acquired a collection of media brands, for example ’Heat’. Along with a radio
portfolio of national radio brands, which include; KISS FM UK and Magic. In addition,
in 2013 the media group acquired the Absolute Radio Group from, Times of India.
The blue could represent the
ocean, which can show that
Bauer is a International
company, where branch
their media content to other
countries across the globe.
The white triangle could
represent something new.
It could also symbolise
that Bauer Media is a
safe, clean and pure
company.

What colours does your magazine you’re researching use?
With the complimentary bold and bright colours, this allows the magazine
to create an eye-catching colour that would enhance the quality of the
magazine and stand out to the public eye. Furthermore, the company
mainly uses the primary colour red that would contrast well with the white
background, and therefore allow the magazine to use a image images
that would be unique compared to the other magazines.
How are the Front Covers set out?
The magazine, presents their front cover with a decent amount of
information, however not cover the main image entirely as this is what
the company uses to anchor the public to the latest news and updates.
What are the font styles like? Do they “repeat” (Steve Neale - 1980)
the font styles?
The magazine uses a simple font style so that the public is not
overwhelmed by the large amount of information presented.
The style of the magazine must also relate to the connotations of the
colours used in the magazine, along with this images, organised layout
and language used should be appropriate and engaging to the
consumer.
Form and Style

What is the Genre (type) of the magazine?
What codes & conventions (verbal, non-verbal, technical)
establish the genre of the magazine to the readership?
The nonverbal code of the main image, depicts the enhancement of
the magazine and compliments the verbal code of the masthead. For
instance, the images shown is an example of what Q magazine does
with their new issues, such as the contrast of black, white and red
make the magazine front cover stand out.
Along with the verbal connotations of the puff promotions and the
cover lines, Q magazine uses verbal codes to amplify the non-verbal
coding of the main image. Furthermore, the masthead, main image
overlap each other as this enhances the quality of the magazine.
Finally, to conclude, the variety use of verbal and non-verbal content
would interest the public to buy the magazine, especially the male
public, due to the use of oversimplified ‘Cheryl Cole’ men are more
interested and drawn to buy ‘Q’ magazine, resulting in an increase in
sales of the magazine and to conclude, a rise in popularity.
With the different genres presented such as in the form of broadsheets
or tabloids and present interests that relate to the consumers lifestyle.
Genre

● Masthead -Covering a decent amount of the magazine front
cover, as this allows the public to understand the brand of
the magazine.
● Strapline -Normally placed under the masthead to provide
the public that the magazine is a well-known company.
● Cover lines -Spread across the front cover, which provide
enough content to reveal to the reader/passers-by about
what is in the magazine.
● Main Image -Sometimes can overlap the masthead to
enhance the quality of the magazine, however, present its
content that would be eye-catching to the public.
● Puff Promotion -A small text that would notify the reader
about the latest news on the music industry.
● Barcode -Providing, the date, issue and price.
● Synergy with social media -Not presented on the front
cover, however, relates to the context.
● Anchorage Text -Placed over the main image, and to inform
the reader who is on the front cover and a brief explanation
on why they are there.
● Imagery – ‘Star Appeal’ -With the contrasting colours that
would be eye-catching to the public.
● The front cover must relate to the consumer through the key
features displayed, for instance the text of the cover or
connotations behind the headline.
Front Cover Analysis

A well organized form on content, this attracts the
reader to the information presented along with the
complimenting images, that contrast well.
As a DPS, this allows the company to provide the
public with a decent amount of information, as
such of content shown. Finally, the vibrant colour
red compliments the white background, and
therefore enhancing the quality of the magazine,
anchoring the reader to review the content.
Overall, the context in a contents page would
resemble the front cover, as such of the main
image, puff promotion and cover lines, as this
would relate to the rest of the magazine. Also a
contents page would normally provide page links
to reviews and articles, such as; albums on festival
performances.
The content would also navigate the reader to the
different contents around throughout the
magazine. Consists of different articles in relation
to the readers, advertising and merchandising
products.
Contents Analysis

● Main Image -Covering an entire page on a DPS as such its
content would relate to the next page, as this would attract the
reader to the context.
● Caption to support images (Anchorage) -Placed in the corner of
the main image, as this would provide the public will a brief
explanation the information on both pages.
● Drop Capital - Can cover the entire page, or there could be
multiple spread throughout the magazine, to notify the reader on
where to start or if a new topic begins
● Stand First -Found at the top of a DSP, in which this allows the
public to understand what is presents and how this relates to the
main images.
● Issue month and year -Located in the bottom corners of the
magazine along with the brand and website address
● Page number/logo - To relate the reader to the contents page,
allowing quicker and easier access.
● Differentiated Questions and Answers - Throughout the context,
there would be a paragraph of a brief Q&A interview
● Pull Quote - Either placed by the main image or in the center or
the context, this anchors the reader to a brief piece of
information.
● Through the advertisement and use of the double page spread,
the style of the language presented should be appropriate and
engage the reader followed by the relation between the
organised layout and images used.
Double Page Spread

Similar to their magazine, the company
creates and resembles their website to
appeal quite interesting to the public,
as such of their use of colours which
ensensuate the website as well as the
magazine itself.
Secondly, the layout of the magazine,
is well organised with bold headlines
and a generous amount of briefing
along with the a hint from the main
image.
Thirdly, the magazine website
categorises their information into the
categories shown in the example, also
on the left hand side, they brand
presents updates.
The company also presents their
social media links such as; instagram,
twitter and facebook. This would entice
the viewer to subscribe to their
website, which would increase in
followers, resulting in a high popularity.
Website Analysis

Production Process
1. Date of Publication - The first thing to do is to set up the date of publication; the issue date of the magazine
when it is released to the public. Once the date is established, you are now operating with a schedule. A
schedule that is the plan on how you are going to go about the production process and when of the process will
occur.
2. Managing the Schedule - An extremely important step that should not be taken for granted, especially when it
comes to the production of the magazine. If the magazine wants to be produced successfully, then the schedule
must properly be managed. The schedule must be made in such as way that there are provisions for the certain
mishaps that may occur. When these mishaps occur, you can always meet the deadline. This is the reason as to
why a proper management of the schedule is very vital.
3. Editorial and Budgetary Decision - The next step in the production of a magazine is the editorial decision.
These involve the the magazine’s editorial team assembling and deciding on the topics that will be covered in
the next issue. The editorial team is about talks about the various contents that make up the magazine. After
deciding which article ideas/topics, new stories, illustrations and photographs, the team then make the
budgetary decisions, but looking at how much money is available and how much money will be spent
towards the production of the magazine.
4. Content Acquisition - The content acquisition process is arguably the most important step, this is because
without content, there would simply be no magazine in the first place. There are two major ways that content can
be gathered. The first is through in-house staff writers (work inside the industry, eg. research) and the second is
through external writer (news reporters) that are commissioned to write on the topics that are specialist in
nature. At this stage, it is the artwork graphics which are also worked on. The artwork is also defined as
illustrations and pictures that undergo this process and then placed in the magazine. In simpler ways, Graphics
are the images/pictures that are designed with a computer program.

Production Process (continued)
1. Sub-editing - Sub-editing focuses on one major priority, Quality Control. If the media organisation is large enough, to
contain a sub-editor, then this person is going to be responsible for this job; if there is no sub-editor, then the editor
does this job. This step involves the following;
● Checking the accuracy of all the facts in the article
● Making sure that words are properly spelled
● Grammar and Punctuation is used correctly
● All articles follow the house-style
● Working on the page layout
2. Page Layout - In big publications, there is a special team that is responsible for the page layout; this team is known as
the Layout staff. Their job is to typeset and layout the various pages that come together to make a magazine. In the
performing of this task, the team uses a powerful Desktop Publishing Program (DPP/DTP) such as InDesign or
Pagemaker. It is at this stage that Adverts from advertisers are placed into the content.
3. Proofreading - After the page layout is complete, the next stage is to proofread. The editorial department will print out
a hardcopy of the magazine for the sole purpose of reading through the magazine to find and correct any mistakes. It is
easier to proofread a hardcopy than to proofread a soft copy. Any mistakes that are spotted is quickly corrected on the
DTP file. The editorial team keeps proofreading, until a member of the team is satisfied that all the mistakes have been
corrected.
4. Distribution - The final stage of the entire process. With the printing company having finished with the continuous
printing of the magazines, they are then packaged neatly and sent to a warehouse, for international transport and
storage. After the magazines have been stored in the warehouse for a short amount of time, the copies are then taken
out of the warehouse and distributed to the public, via the post or in a shop.
The media company is considered as having a structure of post-production products that are then advertised on the website,
with the many job roles and activities that the site offers.

Products
Bauer Media Company, is quite well-known for the types of products they sell and advertise on their website.
Offering a wide range of products which include, a variety of magazines such as ‘TV Choice’ and ‘Bella’, along
with radio stations, digital sites and tv channels and location/ national events. The site offers a free access to all of
its resources and products on the website.
The Bauer Media company website consists of different types of product brands and products they sell. These can
range from: Magazines such as Q, Bella, Bike, Car Mechanics and many more. Also they advertise different Radio
stations like: Kiss, Absolute Radio, Magic, Gem and lots more. The third category that Bauer Media presents and
advertises, is Digital products, for instance: Angling Times, Cool Fm and Practical Photography. Bauer Media also
advertises TV products and channels like: Box Upfront and Music; and final, the company advertises and sponsors
special events such as: Yours, Rail and TFM.
Offering a wide range of choices, brands and products for their audience. Their website suggests how big the
company is as of the large sponsorships of other brands and products within the four categories; by which the
company’s goals is to expand the empire of brands and products depending of what interests their public audience
has.
In addition, the company is very well-known for its sponsorships and readerships because of its recognisable
trademark: “The UK’s Most Influential Media Brand Network”. As the company is recognised as a media group
with the advertisement of a large variety of brands, companies and products that the media group advertises
internationally.
http://www.bauermedia.co.uk/brands
http://www.bauermedia.co.uk/brands-magazine
https://www.bauermedia.co.uk/brands-radio
https://www.bauermedia.co.uk/brands-digital
https://www.bauermedia.co.uk/brands-tv
https://www.bauermedia.co.uk/brands-events

Readership
Q Magazine, has an additional linked website that advertises its magazine issue; this website is known as “The
Latest Q” by which, the company advertises and release its new issues along a picture of the front cover and a
brief paragraph as to what the magazine will include.
The example screenshots shown below connote that the Q Magazine company also presents some of their
previous issues that they have released, this connotes that the magazine has a high readership due to the large
advertisement of their product
One of the reasons as to why the brand has such a large readership is due to its known slogan:
“The World’s Greatest Music Magazine”
This would connote the anchoring of a large anchorage of their targeted readership audience,
by targeting the readerships lifestyle and needs to engage the demographic about the news
and updates to increase the circulation of the magazine.
Targeted to a specific demographic by considering the main features of age, gender and spending
power and finally targeting the content in relation to the consumer
lifestyle and to how the product would be appealing to the audience.
https://www.qthemusic.com/the-latest-issue/

Marketing/ Promotion and Advertisement
www.getmemedia.com/ideas/advertise-in-the-uks...magazine-q/bauer-media.html
Bauer Media company has a well-known potential portfolio of influential media brands and products which includes magazines, tv
products and channel, radio stations and digital products since the launch in 1986.
Marketing the magazine can come in many forms such as billboards and tv ads; however, the magazine company promotes their
products through website advertisements and display on multimedia screen to encourage the public about the magazine.
The Opportunity
Q magazine is known of the company’s best selling monthly music magazine, with its unrivalled access the magazine has
delivered the world’s biggest music stars every month, for instance, Ed Sheeran.
The magazine offers a variety of opportunities such as sponsorships, advertisements, promotions and competitions; and the
magazine also markets its products through other sponsorships such as: Q Radio and QTV.
What is the Marketing Objective?
The company focuses on its branding opportunity by delivering brand associations with a recognised men’s entertainment
magazine.
As presented in the screenshot below, the frequency of the magazines circulation has reached a maximum record of 88,420, and
the readership of the magazine has reached a record of 437,000 with a targeted audience of males between 16 to 24, and ages
25 to 34 for ABC1 groups.
The company also build a marketing objective of building awareness and presents an opportunity type of sponsorships and media
brands; the media company is a well-known brand due to its national marketing value and its international digital marketing value.
The type of advertisement in relation to the print based product type, should
also relate to the genre and target readership.

Advertisers
Known as Bauer Adventure, where this is an creative process by which the company creates an helpful impact
solutions for commercial partnerships of different networks across network of iconic brands.
The company makes up an expert creative team who draw from their insight and data instincts of their content
creators to create stand out campaigns that deliver results.
The company also sponsors different press releases such as the examples shown below. The company sponsors
and advertisers a variety of different companies events and advertisements in relation to the brands that Bauer
Media sponsors such as: Magic Radio and The Trail Magazine. What the magazine company and its advertisers
aim to achieve is the relationship between the advertisers and the publication to therefore encourage its readers
about their print based media product both printed and downloadable online.
https://www.bauermedia.co.uk/creative-work

Distribution
https://www.bbc.co.uk/education/guides/zcpgdmn/revision
http://www.pressgazette.co.uk/uk-magazine-abcs-winners-losers-and-full-breakdown-as-circulation-declines-average-6-per-cent/
- Definition: The process by which the goods are supplied to the consumer.
- The latest figures shown that Q magazine sold in one year was the 2016 version, where Q magazine has
sold over 40 thousand copies of their magazine in one year, also, the magazine copy percentage is sold in
Republic of Ireland and the UK. For mainstream audiences or a special interest for niche audiences, q
magazine is part of the mainstream audience as well as Grazia and Four Four Two.
-
- Magazines produce a large number of subgenres where they aim for a specific focus within particular
subjects, for instance; Health, Food and Music.
- In local shops, Q magazine has decided to place the well-known magazine into an individual holder in
which they present with two different copies and eye-catching presentation. For example, WHSmith; and
with Subscriptions; By subscribing to the magazine, this allows the public to receive regular updates about
the release of the magazine.Furthermore, the example shown informs the public about receiving a print or
digital or both of the magazine.
- The relationship must also be achieved via the publisher/ distributor and the consumers where the
relationship is stronger due to the relation of the content from the publisher to
the consumer.

Distribution (continued)
https://www.bbc.co.uk/education/guides/zcpgdmn/revision
http://www.pressgazette.co.uk/uk-magazine-abcs-winners-losers-and-full-breakdown-as-circulation-declines-average-6-per-cent/
Name of
Magazine
Total YoY (%) UK ROI AP (%)
Q 40,003 -9.2 92.6
Publishers:
- Magazine publishers are often a large part of the international media organisation, alongside magazines
they also produce newspapers and include radio and television content.
- Many publishers produce more than one magazine as well as present multiple editions of the same title; eg.
Cosmopolitan has 59 editions worldwide in many different languages.
- The publisher can focus on the content being produced for its targeted audience within a specific region in
the world.
- Publishers find it difficult to produce as the production is very expensive; therefore advertisement is a
crucial point in the magazine industry.
- The magazine’s readership demographic determines the type of advertiser who will use the magazine to
promote a product.
- Magazines such as Vogue; which target female audiences would not include advertisements of men
products in their magazine.
- Successful magazines with large readerships can charge advertisers a high amount of money for a
promotional space to therefore promote their product(s).

Target Audience
https://www.bauermedia.co.uk/creative-work
https://www.slideshare.net/meenaislam/uses-and-gratification
Q magazine aims to a wide audience of both the male and female, however the focal target audiences of 16 to 24
males and 25 to 34 ABC1 audiences. Research has shown that Q magazine readers are more male readers than
female readers, and 35.5% of the readers are aged 15 to 24.
Katz: Uses and Gratifications:
Diversion - Can be referred to as the escape from reality
Personal Identification - Each magazine issue release is about the latest news and up-to-date on music artists,
competitions and advertisements
Personal Identity - Q Magazine has many advertisement opportunities to involve readers.
Surveillance - For individuals to receive the latest news on their celebrities and other music artists daily lives and
updates.
Maslow: Hierarchy of Needs:
In relation to Q magazine, Maslow’s theory of self-actualization section is based on the creativity section as the
magazine content is of the musical genre and updates on popular music artists and celebrities. Secondly, the
esteem section of the Maslow’s hierarchy focuses on the confidence and respect by others, as the content that the
magazine presents information that would build one’s self-confidence. In addition, the love and belonging section
connotes that the magazine aims to strengthen friendship by presenting the relationship between music and its
creator. Furthermore, the safety section of his theory was to suggest the idea of the safety of one’s body and how
the magazine presents them (main images) as well as the safety of someone’s mortality and how the magazine
portrays them. Finally, the final section of his theory was to imply the physiological impact of needed resources
such as, food, water and sleep; however the magazine does not portray this.

Target Audience
Hartley: Seven Subjectives - Age, Gender, Class, Ethnicity, Self-image, Nation and Family
Based on Hartley’s seven subjectives, q magazine aims to refer these subjectives to the content produced.
❏ Age and Gender - As in the table shown below, q magazine aims its content to all ages however, research
has shown that ages between 16-24 of the male gender reader q magazine more than females, and the
older ages of 25 to 34 years olds are within the ABC1 class. In addition studies have shown that q
magazine readers are 68.3% male with more readers of 35.5% being aged between 15 to 24.
❏ Class - In relation to this subjective, q magazine portrays class as being not that important, as the content
and information produced in mostly aimed to a large demographic, however, some of the content produces
in mostly aimed towards the higher upper class of their specific demographic.
❏ Ethnicity - From the content that the magazine presents, the magazine aims to reduce the need to include
any content that may be misleading or mis-read by a reader and be result in a disagreement of offence.
❏ Self-image - Most of the content presented; specific main images, can lead to one’s concern on their own
appearance and may lead to an increase on their self-esteem and how other people see them. Some main
images of popular celebrities can affect both males and females; this can have a hard impact on younger
ages, mostly teenagers.
❏ Nation and Family - Information about a personal life can have an impact on a reader who may be
suffering from the same problem and this could affect their future life increase their worries about their
family life and where they are from.

Newspapers
Newspaper, publication usually issued daily, weekly, or
at other regular times that provides news, views,
features, and other information of public interest and
that often carries advertising.

Free Sheets
The term free sheets are newspapers or magazines that are distributed to the public, these types are typically free
of charge and sold in urban locations such as towns, cities and public transport. Some newspapers are submitted
separately or transported through door-to-door distribution. Revenues for newspapers and magazines can be set
on the advertising with a variety of daily, weekly and monthly issues.
Frees sheets also included additional adverts such as leaflets, vouchers or throughout the newspaper/ magazine;
these types of advertisements can be found at the start and in the middle of the print based advertisement.
During the last ten year period, these papers were produced and introduced into a large portion of European
countries and advertised in many countries such as Canada, Asia and the United States. Free sheets have been
sold in at least 58 countries, with millions of copies sold and million of copies have reached readers.
https://en.wikipedia.org/wiki/Free_newspaper

Red Top Tabloids
https://en.wikipedia.org/wiki/Tabloid_(newspaper_format)
The term “red tops” in the United Kingdom are collectively known as “The Tabloid Press”.
Tabloids are particularly distinguished for their red masthead.
A tabloid newspaper is normally smaller than a broadsheet newspaper but is however no standard size of a tabloid
newspaper.
With emphasis on topics such as sensational crime celebrity gossip and television, there is no reference to any
newspaper of this format. In addition, red tops are written with a simplistic and straightward vocabulary and
grammar that the layout gives greater prominence to the picture than to the word.
Although with this type of writing style, tabloids are accused to sensationalism by which red tops are accused of
controversy and selective reporting. As well as being accused of lying or misrepresenting the truth to therefore
increase the circulation.

Broadsheets
https://en.wikipedia.org/wiki/Broadsheet
In comparison to a tabloid newspaper, a broadsheet newspaper is the largest newspaper with vertical dimension
of approximately 22 inches (56 centimetres).
Where many broadsheet newspapers measuring 291/2
by 231/2
per full broadsheet spread, a broadsheet
newspaper is twice the size of a tabloid.
Some countries such as Australia and New Zealand have broadsheet newspapers the dimensions of an A1 sheet,
and in South Africa, their broadsheet newspapers have the dimensions of 820 by 578mm.
There are two versions of a broadsheet newspaper:
● A Full broadsheet - Particularly folded in half to therefore form four pages creating a spread (a front cover,
front and back and the back page).
● A Half Broadsheet - Contained inside a broadsheet newspaper and is not folded in half vertically where is
only consists of a front and back.
A newspaper can be folded to create a two-page half broadsheet for a four-page full broadsheet, along with
inserting advertisements such as flyers between the pages with the same format, these are also referred to as
broadsheets.

The Name of Publications
The meaning behind the ‘Daily Mirror’ suggests the idea of providing information that reflects the everyday of
individuals, by implying celebrities and stories that update us on the situations that occur around the world.
Most of this information indicates situations that occur within the UK.
Most of the stories are influenced by the idea of exposing and altering the truth to therefore increase in national
and international circulation figures both in newspaper form and online download.
The connotations behind the red masthead, makes the entire magazine stand out along with making the main
headline, with bold white text against the black background to emphasise the main focus of the newspaper.
By staying with the same format per newspaper, the Daily Mirror is a recognised newspaper with its distinctive
grammar and vocabulary to anchor in readers, as well as the sister company ‘Sunday Mirror’.
Founded on November 2nd 1903, and is based in One Canada Square and London, UK.
https://en.wikipedia.org/wiki/Daily_Mirror

History and Facts
The Daily Mirror was launched on November 2nd 1903, by Alfred Harmsworth, and owned by the parent company
Reach plc (The largest group where they produce British newspapers, magazines and digital publishers).
- During the period between 1985-1987 and 1997-2007, the masthead was originally named as The Mirror;
with an average circulation of 716,923 from December 2016.
- With the additional sister company the Sunday Mirror other British tabloids such as the Daily Mirror and
Sunday Mirror, the Mirror has no Scottish addition that is sold separately.
- In addition, the Daily Mirror was originally printed for middle-class readers and was then converted into the
working-class readers after 1934.
History
The Daily Mirror was launched on November 2nd 1903 by Alfred Harmsworth (was later named Lord Northcliffe)
as a newspaper that was for women and was run by women. After not experiencing immediate success a year
later, Harmsworth decided to turn to the idea of having a pictorial newspaper with a broader focus. The masthead
was then changed to the Daily Mirror Illustrated Mirror through the time period of January 26th to April 27th 1904
until the masthead was changed again to the Daily Mirror.
Harmsworth sold the newspaper company to his brother Harold Harmsworth in 1913 and increased the price to
one penny. Later, the brother experienced an increased in the circulation growth during 1919, where some issues
sold more than 1 million copies a day, making the Daily Mirror the largest daily picture paper.
Alfred
Harmsworth
Harold
Harmsworth

Ownership Structure
The Daily Mail and General Trust plc is a British media company which is the owner of The Daily Mail as well as other titles.
The company manages a multinational portfolio of companies with a total revenue of £2 billion; operating in more than forty
countries.
History
The group can trace is origin back to the launch date of the mid market national newspaper the Daily Mail by Harold
Harmsworth and his older brother Alfred Harmsworth in 1896; it was then incorporated in 1922 where its shares were first
enlisted to the London Stock Exchange in 1932.
RMS
Risk Management Solutions target the global property and the casualty reinsurance industry as well as producing risk analysis
models, services, expertises and data solution for the use in qualifications and management. This is a subsidiary of the DMGT
group.
DMG Information
Aiming to the investment in high-growth businesses offering information to niche markets. The headquarters in the US and
main office in Stamford. In 2006 the DMG Information bought Genscape where they supply information of real-time energy
generation, marketing and transmission.
DMG Events (formerly DMG World Media)
Founded in 1989 and is active in more than 60 countries. Headquarters based in Dubai and is consistently active in North
America and the Middle East; along with to countries like Asia, Australia and North Africa with the employment of over 350
staff. Some events that run include ADIPEC and The Hotel Show.
Euromoney Institutional Investor
One of Europe’s largest business and financial magazine publishers, half of the company is owned by DMGT and was founded
in 1969. The company itself consists of producing international magazines with topics such as Law, Energy and Aviation.
https://en.wikipedia.org/wiki/Daily_Mail https://en.wikipedia.org/wiki/Daily_Mail_and_General_Trust

Ownership Model
❏ Founded by Alfred Charles William Harmsworth, 1st Viscount
Northcliffe
- Publisher, Journalist and owner of Daily Mirror and Daily Mail.
❏ Sold to his brother Harold Sidney Harmsworth, 1st Viscount
Rothermere
- Leading newspaper proprietor and owner of Associated Newspapers
Ltd.
❏ The Mirror was owned by Ian Robert Maxwell
- A British media proprietor and member of Parliament between 1984
and 1991
❏ Trinity Mirror 1999
- After Maxwell's’ death, the paper experienced a protracted period
crisis before merging with the regional newspaper group Trinity.
❏ In 1930, the paper was editorially sympathetic to Oswald Mosley and
British Union of Fascists
- A British politician and member of Parliament
❏ The paper has constantly been supported by the Labour Party since
the 1945 general election.
However, over the years the company has
changed in its ownership model.
As in the example shown above, this is the
recent indication of the ownership of the
company.
https://www.mirror.co.uk/about-us/#masthead

Price
https://nfrnonline.com/news/daily-mirror-announces-5p-price-rise/
- On March 12th 2018, the pricing of the Monday to Friday newspaper edition increased by 5p.
- Throughout England, Wales and Northern Ireland, the price of the newspaper increased from 70p to 75p,
as well as the retailer profit of each copy was sold from £14.98p to £16.05p
- However, in Scotland the price also increased by 5p from 75p to 80p and the profit on each copy sold was
raised from £16.05 to £17.12
- With the change in the price of the newspaper, the barcode also had to be changed through the Monday to
Friday editions in the UK, Wale, Ireland and Scotland.

Genre
- A British daily national tabloid newspaper
- Suggested towards a contemporary audience where they would be familiar with the codes and conventions
of the tabloid newspaper, as well as addressed to the sensational mode of address that the newspaper
presents.
- The Daily Mirror does not reverse images from left to right; the images are reversed from front to back.
- Information presented is more informative and presenting information on everyday of individuals.
- Content including celebrity stories by updating on the situations that occur around the world.
- Most of this information indicates situations that occur within the UK.

Content and Style
- With a style that was originally intended for women as a “mirror of feminine life”
- Similar to other tabloids, the newspaper publishes some controversial stories; However, this resulted in an
editor being fired.
Controversial Content
- In comparison to other tabloid newspapers, the Mirror has come under scrutiny in relation to the editorship
of Piers Morgan
- For instance, before the Euro 96 semi-final between England and Germany; the headline that was printed
had the correlations of war between both nations.
❏ The style of the Daily Mirror and its masthead does not stretch the full width of the paper
❏ Contained within the newspaper, there is a rather large photo that covers 75% of the page
Advertisements in the Daily Mail
- Advertisement banners are usually spread across a double page spread.
- Advertisements are considered as being a part of the newspaper or can be freesheet advertisements in
between pages throughout the newspaper.
The style enables the contents of the newspaper to appear more colourful than a broadsheet and works well as a
tabloid in view of was is featured.
https://www.cashfloat.co.uk/blog/technology-innovation/daily-mirror/

Circulation
https://www.statista.com/statistics/529060/uk-newspaper-market-by-circulation/
The statistics display the circulation of newspapers in
the United Kingdom (UK) in 2018.
Statistics recorded from June 2018 present the
numbers as to which the most popular newspaper were
sold.
Displayed are the recordings of the circulation figures
within the UK; with The Sun of 1.4 million copies sold,
followed by Daily Mail with 1.2 million copies sold.
However, the figures of the newspaper Daily Mirror has
the circulation figures of 565,520 copies sold.
https://pressgazette.co.uk/abc-national-press-circulation-figures-mirror-titles-w
ere-the-biggest-fallers-in-august/
Comparing all the international newspapers and their circulation
figures, the recent record of all the newspapers was recorded
on August 2017.
After researching on different websites, the National Bc Press
figures present the total circulation figures of all the popular
newspapers ranging from The Sun to the Daily Express.
With The Sun being the well-known newspaper selling 1.5
million copies in 2017 and multiple sales of over 110,000.
Ranked as 8th in the ABC National Press figures, the Daily
Mirror had over 600,00 copies sold in 2017.

News Selection
The Daily Mirror is recognised for its distinctive grammar and vocabulary, as of the newspaper sticking with the
same format.
- The Daily Mirror offers unique insights to current events within the areas of interest at the time the
newspaper was printed.
- The Old Daily Mirror newspapers were a very popular choice due to its method of reporting and to be
“serious without being dull”
- As being a part of the Mirror Group Newspapers which was subsidiary of Trinity Mirror plc. The newspapers
takes a centre-left political stance.
- Representing journalism and development that is new and modern in the world. However, their is not
reflection of women’s interests and women’s thoughts; although the newspaper was printed to present
women’s interests and was then run by women.
On November 2nd 1999, M was a mid-week magazine that was launched for women; by incorporating features
such as beauty, fashion and relationships.
There are several regular supplements that currently accompany the Daily Mirror. As during the week the two
main editions of ‘Mania - We love football’ on Mondays are ‘The Ticket’ entertainment guide on Fridays.
https://www.historic-newspapers.co.uk/old-newspapers/daily-mirror/

Website Analysis
https://www.mirror.co.uk/
- The concept of a website navigation bar allows the viewer to access to certain information such as TV and Sports.
- Along with this the website provides an additional navigation bar to entertainment sites for instance horoscopes and Bingo.
- To increase the popular of the newspaper the website supplies social media links to the their accounts to therefore update the
public on the latest news and highlights.
- The website includes the idea of allowing the viewer to a subscription service by either registering or signing up for an
account; this therefore allows the viewer access on any other mobile device.
Additional information is displayed down the website by being presented in
different categories as such in the examples presented.Updates on the
latests news are displayed to anchor in customers to the newspaper.
Aimed towards a large
demographic of consumers.
The website presents a wide
ranges of categories to relate
to the interests in today’s
world.

Website Analysis
https://www.mirror.co.uk/
The main headline is particularly displayed near the top of the website.
Headlines such as the example shown convey that the newspaper
company aims to present information that would intrigue the public to the
Daily Mirror and its content.
The headline would also be accompanied by a main image to identify the
situation and the codes and conventions that the Daily Mirror provokes the
idea of informing its audience today’s issues.
Additional
information
would be
presented as
links throughout
the website as
the company
also wants to
inform the
public on
relevant issues
in today’s
society. Allowing the general public to respond to their content and
their personal opinion on what they think about the website.
The newspaper company aims to improve their website as well
as increase their circulation

News Values - Galtung and Ruge
http://mediaknowall.com/gcse/news/news.php?pageID=values
https://en.wikipedia.org/wiki/News_values
During the period of 1965, Galtung and Ruge analysed international news stories to find out
specific factors that they all had in common, and researching what factors placed them at
the top of the news agenda.
A story with a high scoring on each value would either appear on Tv news or make the front
page of newspapers; Journalists and editors were heavily drawn on their experience such
as; what the audience expects, what stories could have a major impact on the public.
Drawn by journalists, the attempt to describe news that practices across many cultures;
however the theory of Galtung and Ruge argues that the more an event accesses these
criterias, the more likely they will be printed on the next issues newspaper.
Galtung and Ruge came up with a list of specific news values that appeared to be very
common in many newspapers. As in the screenshot example shown, the news values
ranges from Uniqueness upon the informational content to Recency, as if the news was
issues within the timeline of a 24 hour period.
Each news value is relevant and common in many international newspapers; along with this
the Daily Mirror also considers these news values as to how the information should
captivate its audience and what impact would this have on the targeted demographic.

News Values - Galtung and Ruge
The topic is Marr having at 53 convey the news
value idea of Negativity, where this normally
involves the topic of death or tragedy.
This news values is usually rated above the
‘Positivity’ news value as the general public is
informed more about the past of international
news. The image is accompanied by a recent
photograph before the tragedy, along with a
brief and page location that is displayed below
the headline and image.
The concept that a newspaper front
cover should have is the idea of
presenting personality. Whether the
newspaper is relate to Human
Interest. However, certain
advertisements are aimed towards a
specific demographic while others
are not as affected.
Covering the idea that advertisements are included
throughout the front cover. This implies that the
newspaper also issues an exclusive advertisement that
would engage the public.
Known as the
Threshold the
advertisement
can have an
impact on the
money used to
create a higher
value by affect
its audience.
http://mediaknowall.com/gcse/news/news.php?pa
geID=values

Front Cover Analysis
Website Address
To increase in circulation, the
newspaper included the website
address to notify the public about
additional information in a digital format.
Masthead
The main identification of the newspaper which be therefore recognisable to
the public about the newspaper
Cover lines
Additional pieces of information by
which the public is educated further
about the contents that the issue
includes.
Anchorage Text
Also known as the secondary lead. This
is usually a small box consisting of text
and images that would provide
information that educates the public
Main Headline
The main headline would cover at least half
of the newspaper front cover as to the
connotations of the large bold text that
would normally be accompanied by a small
main image and additional text of brief
information.
As in the example shown, the newspaper
also supplies the headline with the location
of the full page story, in which this case,
Puff Promotion
Advertising promotions can be found at
the base of the front cover.
These promotions are about one
sentence long with additional bold text.
Strapline
Placed near the newspaper masthead,
which present the issue date and price of
the newspaper issue.
Headline
These can cover the entire width of the
newspaper front cover as the text would
usually be big and bold to engage the
reader about the content within the
newspaper.

Double Page Spread Analysis
Website Address
To provide the viewer about the given opportunity
to receive updates and more stories online.
Sub-line
Found in the corner of
many newspapers
where the name of
the publishing
company is placed
along with the
placement of the
page number and
date of issue
Main Headline
The headline would have
a large portion of the page
to inform and captivate
the readers eyes to the
content that the dps
presents.
Strapline
Found below them main
headline.
The strapline is used to
inform the reader about
the relation main headline,
as well as relate to the
main image.
Pull Quote
Relatively small however
they provide the public
with the valid information
of the similar content
presented on the page.
Pull quotes are short and
brief with the terminology
of explaining the main
story.
Subheading
Bold, brief and informative.
Subheading are usually placed
near the main headline.
Main Image
This can be the focal point,
depending on the size and
location of the dps.
The main image convey
the information given on
both pages along with
resembling the main
headline
News Values:
Negativity
Cover stories that contain
negativity usually relate
to an event of death or
violence. The headline
would be brief but
eye-catching as well as
the accompany of a main
News Values: Elite Nations
Explaining the story behind the news and guidelines, the
editors explain one focal piece of information to catch the
reader’s attention.
These are stories that relate to a powerful nation that has
greater news values.
News Values: Recency
These are quite small on a double page
spread, however they inform the audience
about the recent events that have

Distribution
https://www.newsworks.org.uk/daily-mirror
The Daily Mirror displays the form of distribution to engage the
public about the different forms that the company offers. The
company presents these forms as a way to encouraging the
public to purchase their newspapers.

Distribution (continued)
The concept of distribution is to engage and inform the public on the idea of increasing circulation to the
presentation of evidence.
As in the previous slide, the Daily Mirror provides a lot of evidence to encourage the public to purchase the
newspapers due to the high figures, forms of contact and transportation within the UK and overseas.
With the Daily Mirror being sold are a relatively high circulation, the newspaper aims to increase its figures through
online distribution and advertising as well as freesheets and print based; sold as a daily edition to the general
public alongside a specific demographic for a reasonable price throughout the week.
The Daily Mirror is considered as a popular and well-known newspaper company as the sister company Sunday
Mirror reflect the distribution and circulation of the newspaper throughout the year.
The website also advertises other issues of the newspaper with eye-catching headlines and linked main images to
engage the public to subscribing for a subscription service to receive updates.
The newspaper informs the public about their online website through their newspaper website address to therefore
appear appealing to the reader’s eye about the high figures of distribution.
The newspaper company uses
headlines and evident images
that compel passers by to
question the meaning and to be
informed about the story.
Bold text is also used in the
headline’s as the newspaper
wants to indicate that this is the
main focus.

Advertisement
http://www.trinitymirrorsolutions.co.uk/
https://www.trinitymirrorsolutions.co.uk/sites/default/files/2018-11/Daily%20Mirror.pdf
Advertisement of the newspaper is presented on the Daily Mirror website.
Accompanied by the advertising website of the Trinity Mirror Solutions, the company advertises the sales and
background information to engage the public about the newspaper.
The Trinity Mirror Solutions website advertises the figure rates about the newspaper; for instance the money spent
percentages about its ‘Regional Editions Mono’, ‘National Colour’ and ‘National Mono’. The high figures of the
money and percentage rates the website aims to advertise the newspaper to encourage the public about its
informative and relative information about the events that have occurs (past) or events that will occur
internationally (future)
Networking Stakeholders also support the newspaper company including, Trinity Mirror and Telegraph Media
Group. Advertising the ‘Daily Mirror’ nationally and internationally conveys that the company wants to increase in
distribution as the last recorded circulation figures in June 2018 showed that the newspaper was placed 6th.

Advertisement Pricing
According to the newspaper The Guardian, the Daily Mirror is one of the titles that deliver a 2.8% of print ad
spending rise in popular national titles.
This growth was delivered by many advertisers that targeted popular titles such as; The Sun Metro, Daily Express,
Daily Mail and Daily Mirror where combined, the print display advertising rose to 2.8%.
As displayed in the screenshot above, the pricing of the newspaper during the weekdays price 75p per issues,
whereas Saturday the price increased by 85p to £1.30.
https://www.trinitymirrorsolutions.co.uk/sites/default/files/2018-11/Daily%20Mirror.pdf
https://www.theguardian.com/media/2018/jul/31/national-newspapers-in-uk-enjoy-first-print-advertising-rise-since-2010-research-finds
As displayed in the screenshot, the ratings of the advertisement
of the newspaper have increased in rates.
The Single Column Centimetre (scc) is a unit of measurement
that is used for advertising. The SCC varies through the different
sections of the colour and mono editions.
The rates depend on the interest in the two sections; National and
Regional. Both these editions come in Colour and Mono where
the ratings of both altering in the pricings per page.
As well as this, the Special Positions column consist of: TV
Listings and Back page.
Although, the regional editions are located within the area of
Europe, such as the Northern and Southern areas.

Advertised Products
https://www.mirrorreaderoffers.co.uk
The Daily Mirror has a linked website to the types of products that they advertise.
Shown on the screenshot, the company displays products that would engage the
public to what they have to offer.
Displaying certain columns such as ‘New Products’ and ‘Consumer Favourites’
present the pricing evident images that would appear appealing to the targeted
audience.
Advertising the different categories such as ‘The Seasons Top Picks’ that consist of
focal main images with the linked sites allows the viewer to explore and buy the given
products advertised.
In addition, the website displayed ‘Anchorage Text’ that would appear eye-catching to
the viewer depending on the location on the website. Bold text such as “Free Gift” and
“Save up to 65%” are visually appealing on a consumer when money is involved.
Evident pictures provide examples to the consumer by visually presenting what the
product is and what it looks like.

Complaints
https://www.mirror.co.uk/how-to-complain/
The Daily Mirror website has a link to a ‘How to Complain’ website. Through the given instructions, the viewer/
reader is allowed access to issue a complaint that may involve specific issues; for instance issues that involve the
idea of the use of personal data the email address datarequests@reachplc.com is presented next to the
information.
The complaint process is informative towards the
viewer by presenting website links that relate to
specific issues such as technical, receiving the
newspaper issue and electronic editions.
The website also displays the link to IPSO website,
email address, phone number and location.
Although, issues regarding the partner websites the
website link for issuing a formal complaint that
breaches the Editor’s Code of Practice, the Reach’s
complaint policy and procedure issued as
https://www.reachplc.com/how-to-complain

Audience Theories
Hartley
John Hartley states that; “institutions are not obliged to speak about an audience but
crucially for them, to talk to one as well; they need not only to represent audiences but to
enter in to relation with them.”
He states that institution should know about their audience before can target them
effectively; in relation to this, the Daily Mirror targets the older demographic by presenting
them with the information needed to engage this theory, the Daily Mirror aims to present
content that would be visually appealing and inform the eyes of the reader.
Maslow
The Daily Mirror focuses on key features against in relation to his theory of his hierarchy
of needs. Focusing on Safety and Esteem and challenges the stories included in the
article, as in the example shown on the right the main headline inspires the safety aspect
through the bold text.
Katz
The theory of approaching the understanding of mass communication. Focusing on the
consumer/ audience; rather than the actual message of “What people do with media”
rather than “What media does to people” (1959). Stating that the members of the
audience are not passive yet take on the role of interpreting media into their own lives.

Audience Theories
Socio-economics
The social science studies which studies the economic activity to them be
shaped by the social processes.
In terms of the newspaper the Daily Mirror, the social grading of the
socio-economic state that the company aims for A-C1 social grading
classes. However, the content produced by the company is target towards
the C2-E grading as well as updates on the A-C1 grading, content that is
linked towards the lower social grading to therefore inform to high social
classes the news value of ‘Negativity’, ‘Currency’ and ‘Continuity’ (Galtung
and Ruge). The news values of Galtung and Ruge conveys that the
company aims to present stand out headlines and stories that engage the
readers eye.
Psychographics
In terms of psychographics, the newspaper considers these values to
include into their newspaper to increase the readers and figures sold.
Targeting the Aspirers, Succeeders and Resigned, the newspaper uses
headlines and main stories to engage this area of the psychographics;
however the Daily Mirror also considers the Explorers due to the idea of
including advertisements in both their printed issues and displayed on their
website. However, the Daily Mirror targets the older steem of psychographic
with adult reader, 18-34 and reader over 35; although the newspaper
targeted the 35+ readers more.

Target Readership
Targeting the middle to older demographic has
increased the number of copies sold daily.
As shown in the table the measurement that has
reached its readers both regional and international,
the number of copies sold daily buy the company
through the different advertising platforms.
The number of deliver for the print platform has the
highest of over 1.2 million for adults alone, followed by
over 1 million for reader of the age of 35 and 170,000
for the middle age demographic.
Each media advertisement platform presents a
specific range depending on the target. The results
display that the Daily Mirror engages the adult readers
and reader over 35 years of age. As sold daily, the
Daily Mirror is more popular on both its print platform
and digital mobile platform.
However, as shown the highest media platform that is
popular for the targeted audience, the Multiplatform
that has reached adults reached over 3.5 million
readers daily.

Marketing
Marketing the newspaper is common
more in the digital media aspect. As
shown the newspaper company refers to
the digital aspect of Mobile, Tablet and
Smartphone, through the marketing
circulation figures have increased.
Although the company still produces and
advertises the printed product, its
circulation figures are high and engage
the adults and 35+ readers rather than
the younger demographic.
The popular daily perspective of
marketing the Daily Mirror is through their
multiplatform. Marketing the newspaper
towards the older demographic age range
rather than the younger implies that the
content present on the front covers and
double page spreads are more
informative and engaging towards the
older reader, hence the increase in the
digital media platform as well as their
print based products.

Synergy
https://www.instagram.com/dailymirror/?hl=en
https://en-gb.facebook.com/dailymirror/
https://twitter.com/DailyMirror
https://www.youtube.com/user/dailymirror
The popular social media networks of; Instagram, Facebook, Youtube
and Twitter are considered by the newspaper company to advertise
their content based on the updates and the latest news about the company.
With the high number of followers the on the accounts the social networking sites add a
advantage to the popularity of the newspaper. With the Daily Mirror being held at 6th place
from the recorded highest circulation data from June 2018, the media company plans to use
of connection of social media in order to get noticed by it target market and therefore
increase in international popularity; recently the popularity has increased, with 139K followers
on Instagram, over 1.06 million followers on Twitter and over 21,000 subscribers on Youtube.
Through social media, the company has been able to gained followers and subscribers to
their content to receive updates about the company and the latest news.

Conclusion
Within the LO, I have been able to understand and analyse the needed features of the magazine Q and the media group
Bauer; I have been able to analyse the needed features that make the magazine and the company very successful.
The main focuses within the first section of this LO: Magazines, I have been able to denote many sections: Genre, Form and
Style, Production Process, Marketing/Promotion and Distribution. Along with many other needed features, I have been able
to understand how the media company distribute and advertises the magazine and understand the history and how it has
developed over the years.
In comparison to my second section Newspaper, I analysed the main focuses about the UK newspaper company The Daily
Mirror, where throughout this section I needed to research and understand how the newspaper is become the 6th most
popular newspaper internationally.
Following on the main sub-section of this LO was to understand the background of the company as such the Audience
Theories, Marketing, Advertised Products/ Pricing and News Values (Galtung and Ruge); along with the analysis of the
companies website, a front page and a double page spread.
Overall, this LO has helped me understand the needed necessities to create my own print based media product of creating a
festival poster and a magazine back page advertisement in the next part of LO; LO1 has helped me plan and research the
connotation as to how I will be able to create and present my print based media products.

Unit 30: LO1

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Unit 30: LO1