Unit 1 - LO1 - Analysing Media Products and Audiences

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analyzing Media Products and Audiences
Evidence
Name: Zoe Toulson
Candidate Number: 5034
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Publisher Logo HERE
Magazine Product Logo HERE

3. Contents
Focus Publisher and Product
Ownership structure
Operating model
Brand Ideology/Ethos and values
Technological Convergence
Associated Products
Market Position
Competitors (publishers)
Competitors (magazines)
Front cover analysis
Contents page analysis
DPS analysis
Website analysis
Form and style
Production process
Synergy
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4. Focus Publisher and Product
Example
Publisher Product
 European-based media company.
 Founded in 1875 by the Bauer family
 headquartered in Hamburg, Germany.
 manages a portfolio of more than 600
magazines, over 400 digital products, 50
radio and TV stations around the world.
 Paul Keenan is the CEO
 11,000 employees worldwide
 Revenue approx. $2.4 billion
Source:
http://www.bauermedia.co.uk/brands-magazine
http://www.qthemusic.com
www.abc.org.uk
Meaning
 founded in 1986 by Mark Ellen and David
Hepworth.
 First published by the EMAP media group
in October 1986, with Paul McCartney
 Was originally called ‘Cue’ but then got
changed to ‘Q’ so it was not mistaken for
a snooker magazine.
 In January 2008 EMAP sold its consumer
magazine titles, including Q, to the Bauer
Media Group.
 44050 copies circulating in 2015.

5. Ownership Structure
Bauer Media was founded in 1875 by Ludolph Bauer
who originally opened a print shop for business cards.
Since 2010 Yvonne Bauer has taken over and lead the
family business. Bauer’s first magazine was launched
in 1953 and it was a fishing magazine called Angling
Times.
Sister company is Bauer H Bauer Publishing,
headquarters in Hamburg, Germany, Europe's largest
privately owned publishing group. The publish
magazines such as ‘Bella’
Source: http://www.bauermedia.co.uk/about
https://www.bauermedia.com/en/company/history/

6. Operating Model
Andreas Schoo Yvonne Bauer Jorg Hausendorf
(born in 1960) (publisher) (born 1964)
Witold Wonzniak
(born 1968)
Harald Jessen
(born 1971)http://www.bauer-media.com.au/discover/about-
bauer/management-team/

7. Operating Model

8. Brand Ideology/Ethos and values
Slogan:
Bauer’s slogan is “we think popular”. This suggests that Bauer is not just a company but a community and by saying
“we” this indicates that Bauer want to involve everyone and make even the audience feel included in the decisions
made. The word “think” suggests that all the employees at Bauer all think and want the same things for the company,
for it to be successful. “popular” connotes that Bauer know what the audience want and they know that they can
deliver it to them.
Values:
Bauer medias four values are: create, collaborate, challenge and respect. By having these four values on display it
shows the public how they work and the ‘secret’ as such into becoming a successful worldwide business like
themselves.
History:
Bauer Media was founded in 1875 by Ludolph Bauer who originally opened a print shop in Hamburg specifically to
produce business cards when he was 23. Ludolph then launched a local advertising newspaper called
Rothenburgersorter Zeitung. In 1926 he released a radio magazine, Rundfunk-Kritik, it seemed to be very popular as
over half a million copies were sold weekly. In 1953 Bauer’s first magazine was launched, a fishing magazine called
Angling Times as fishing was quite popular at the time. In the 1990s Bauer Media Group started to publish magazines
digitally. Since 2010 Yvonne Bauer has taken over and lead the family business to grow.
The blue could
represent the ocean,
as the ocean takes up
most of the world
and this could show
that Bauer is a
worldwide company
The white triangle
could symbolise ‘new’.
As in a fresh start, this
could be there to show
how Bauer will bring
something new and
interesting to the
market
Source: https://www.bauermedia.com/en/company/history/

9. Technological Convergence Social Media Statistics from September 2017
YouTube Subscribers 4,382
Pinterest Followers 1,164
Facebook Followers 134,680
Instagram Followers 17.4K
Twitter Followers 135,999
Q magazine has kept up to date with the current social medias.
This could be so Q magazine can reach all their audience and the
audience can get the latest updates quickly.
Q also has synergy with these online line social media networks,
Facebook, Instagram, Twitter and many more. Q magazine pays
these social media companies so that they can find out what
type of people look at their media pages. When this information
is obtained, Q can change what they post and what the pages
look like to suit needs and likes of their audience. Q use an e-
media platform which means their website is adapted when
viewing on a mobile device, computer or a tablet. Each lay out
will be slightly different to suit the device.

10. Associated Products
TV
Digital products
RadioMagazines
4 Music was launched on the 15th of August 2008
Their slogan is ‘We're Your Filter’.
On the 25th September 2017, 4Music updated its on-
screen graphics, to be revolving around four squares
which extend to create the 4Music logo. A few of its sister
channels are 4seven, Channel 4, Film 4, E4 and More4.
Planet rocks first air date was the 15th November
1999. On 11 February 2008, the previous owner
Gcap Media, who is now known as Global Radio, said
the station would close late march 2008 because of
Gcaps’s financial state. On 6 February 2013, the
station was sold to Bauer Media for between £1
million and £2 million
The first issue of Grazia was released on the 1st
October 1938. It is publish weekly and is categorized
as a women's magazine. The editor is Chantelle
Horton. It is based in Milan and is written and
published in Italian.

11. Market Position
Publishers
 Bauer
 Time Inc. UK
Magazines
 Mojo
 Kerrang!
 NME
 Q
 Uncut
352,173= uncut and NME
125,983= Mojo, Kerrang!, Q
308,938
67,518
18,462
40,003 43,235
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
N M E M O J O K E R R A N G ! Q U N C U T
2015 CIRCULATION NUMBERS
Circulation Market
Bauer
Time Inc UK
At the present time, Time Inc. UK
have more circulation market share
of the music magazines.
Bauer’s net worth is £2489million whereas
Time Inc. UK net worth is £431.1million. So although
Time Inc. UK have more of the circulation market
share, Bauer are worth more, however this is because
Bauer have a radio and TV as well as the magazines.
Source: www.forbes.com

12. Competitors
(publishers)
Hearst
Was founded on March 4th 1887
by William Randolph Hearst.
Hearst UK publishes 22 brands.
owns a wide variety of
newspapers, magazines,
television channels and
television stations.
Time INC
Was founded on the 28th of
November 1922 by Briton
Hadden and Henry Luce. Time
Inc. owns and publishes over 100
magazine brands and is also
based in New York City.
Conde Nast
Was founded by Conde Montrose
Nast in 1909. It is an American
based company who currently
publish 22 magazine brands.
Burda
Burda style was founded by
Aenne Burda who wanted to
expand her family business.
Burda style (previously Burda
Modern) published their first
magazine in 1950. it is a fashion
magazine that is based in
Offenburg, Germany.
The National
Magazine
Company
Was founded by William
Randolph in 1910. London
based publisher company
that was bought by Hearst
in recent years.

13. Kerrang! Magazine is now published by
Wasted Talent, Bauer Media sold it
earlier this year. Their first issue was
published on the 6th of June 1981 as a
one off, however it carried on. Its
founder was Alan Lewis and current
editor is Sam Coare. It is an English
magazine based in London. Including
P&P you can order a copy of Kerrang!
for £3.35.
Competitors
(magazines)
NME is published by Time Inc. UK with
their first issue being the 7th of March
1952. The founder of NME is Theodore
Ingham. The magazine is published
weekly with the current editor being
Mike Williams. NME is free and is
distributed at various locations around
the UK every Friday, such tube
stations, train stations, universities,
music venues and selected retailers.
http://www.kerrang.com
MOJO is published by Bauer Media
monthly and their first issue was 15th
October 1993. Including P&P you can
order a copy of MOJO for £5.25 from
their website. The founding editor is
Paul Du Noyer. MOJO has been online
since 2001.
http://www.mojo4music.com
Uncut is published by Time Inc. UK,
their first issue was in May 1997. It is
published monthly and is based in
London. The current editor of the
magazine is John Mulvey. Including
P&P you can order a copy of Uncut for
£6.93.
http://www.uncut.co.uk http://www.nme.com

14. Front Cover analysisThe masthead is the ‘Q’ logo
and is placed behind the artists
heads, this could, connote the
importance of the band. The
red background could also
connote anger as this relates to
the genre of music ‘Muse’
produce which is Rock and
typically Rock music is
associated with anger
The strapline is covered the the
band members heads. This is a
downfall as it cannot be read
and so the few words that can
be read do not make sense.
In the main image, there are
the 3 members of ‘Muse’ with
the main singing looking straight
at the reader and the other two
looking away. They could be
placed like this to provide direct
address to the reader and to
show who the main singer is.
By the band taking up the whole
page it shows the reader that
they are the main feature in this
issue.
Anchorage text allows the
reader to get a small insight as
to what the main headline is
referring to. Using the verbal
code ‘Boldly go where no band
has gone before’ connotes to
the reader that there is change
and this will interested them
and would make the reader
want to pick up the magazine
and read it.
The barcode illustrates
information such as the date of
the issue, the price and the
number of the issue
Secondary image lets the
reader know what/who else
features in the magazine and
this can draw in new readers as
they might see someone they
know and want to read it.
The main headline is the largest
text on the page. This makes it
eye-catching and the reader will
see the name of the band
‘Muse’ and may recognize them
and want to read the article. It
could also connote that the
band is important.
The Cover lines let the
consumer know what is
featured in the magazines. By
having these in bold, this
catches the consumers eye and
attracts them more to the
stories, making them want to
read into it.

15. Contents Page analysis
Sub lines give the reader a
small insight as to what that
page will entail so that they
know if it interests them or not.
The Subheadings are bold and
a bigger size to the rest of the
writing, this denotes to the
reader what the main stories
are and what is featured in the
current magazine.
Page numbers are also given to
make it easier for the reader to
navigate their way around the
magazine and not lose interest
when looking for a specific
article.
The contents title is not as eye
catching as it could be. The
other features on this page
stand out more. On the other
hand it is capitals and at the top
of the page so it can still be
noticed by the reader.
The main image on this page is
a main feature as it is the
biggest thing on the page, this
could connote that this is an
important story that the editor
wants the reader to read as it
would be one of the first things
the reader would notice when
opening the page.
By adding a review onto the
page, readers can relate to this
by using the verbal code ‘The
Worlds Biggest and Best Music
Guide’ as they would be
interested as to what is popular
and what they should try
listening to.
This is another way of telling
the reader what is in the
magazine except this is what's
in it every month. This could
connote repetition and routine
to the reader. As a reader this
would make you feel
comfortable as you know what
to expect.

16. DPS analysis
Main Image – this image
spreads across both
pages of the dps which
connotes that it is an
important article. By
having the background
image as a view of
London, it helps to
explain to the reader
that Ed Sheeran is a local
London guy, this allows
readers to relate to him.
He has his iconic acoustic
guitar next to him which
helps readers to identify
him.
Main headline – using the verbal code ‘I’m bringing ginger back!’ connotes
to the reader that ginger is not a bad colour to be and it is becoming
popular. It is a play of version of the original saying ‘I’m bringing sexy back’
this also can connote to the reader that ginger is sexy. This could easily
change readers views and opinions on Ed Sheeran. Ginger is also in a
red/orange colour to the rest of the white text, this makes it stand out and
catch the readers eye. By being in a different colour and standing out this
could have an underline meaning of not being afraid to stand out.
Drop capital – using
a drop capital at the
start of an article an
effective way to
catch the readers
eye. This drop
capital is a white ‘I’
in a red box, this
contrast and
boldness will
suggest to the
reader that this
article is important
or interesting.
Page number/logo – by having the page
number on the page, helps the reader
identify where in the magazine they are and
it also makes it easier to navigate around the
magazine. The logo, which is next to the
page number helps the reader identify the
magazine, not just the once but at other
times too.

17. Website analysis
The website includes an
image of the front cover
of the latest issue. This
could be keeping the
audience interested and
up to date as if they
were to go onto the
website and see a new
issue it could result in
them buying the
magazine and reading it.
It could also interest non
Q magazine readers as if
they were to have a look
on the Q website, this
magazine headline may
interest them which
could result in new
customers. Advertising other brands and
websites allows Q to make money
other than just selling the magazine.
Easy to navigate
menu. The headings
are quite simplistic
which will allow the
audience to look
around the website
in order to find what
they desire.
This website allows cross media access giving the magazine greater variety when
distributing the magazine to its readership. Technological convergence gives readers
ease of access, choice and greater control over content.
As you can see the website follows the same form and style as the print based
magazine this connotes repetition which could allow the readers to feel safe and
secure.
Search bar allows
the audience to
quickly find what
they are looking for

18. Form and Style
In Q magazine, the colours used are red and white. People will not
struggle to read the magazine as these colours are quite soothing to
the eye. As these colours go well together, it connotes to the reader
that this is a professional company who care about their readers views
and opinions.
Font sizes will change depending on what they are being used for. For
example, the title will have a larger font, this is to get the readers
attention so that they will notice the magazine. The articles will have a
smaller font so that all the information form the articles will all fit and
look informative and aesthetically pleasing.
The way Q lay out their front covers are in such a way that the reader
will know what content will be covered in the magazine. They are also
laid out quite neatly and not crowded which again connotes
professionalism to the readers.
Q magazines dimensions are about 21cmx25cm

19. Production Process
Source: https://hosbeg.com/the-magazine-production-process/
DateofPublication
setting up a date for
publication is the is
the first thing that is
needed. all this is, is
the date at which
you will publish your
magazine to the
public. once this date
has been discussed
and decided, you are
operating a
schedule.
ManagingtheSchedule
This is an important
step that should be
understood properly.
In able to produce
your magazine
successfully, you
must have a
successful schedule,
that if anything goes
wrong within the
process, the deadline
is always met.
Editorialandbudgetary
decision
This step is where
the editing team put
together and discuss
what stories will be
covered in the next
issue of the
magazine. After this
is decided, they take
into account the
budget they have to
spend and how it will
be spent.

20. ContentAcquisition
known as the most
important step because if
there was no content
within the magazine then
there can be no
magazine. There are two
ways in which content can
be gathered. the first way
is in-house staff writers
and the second way is by
external writers. The
graphics that are going
into the magazine are
also worked on at this
stage.
SubEditing
Editorialandbudgetarydecision
This step is where the
editing team put
together and discuss
what stories will be
covered in the next
issue of the magazine.
After this is decided,
they take into account
the budget they have
to spend and how it
will be spent.
the main focus here is
quality control. The editor
has this job if the media
organization isn't big
enough. This involves:
Checking the accuracy of all
the facts in the articles
Making sure that spelling,
grammar an punctuation is
correct.
to make sure that all the
articles follow the house-
style
also working on the page
layout

21. PageLayout
In big companies
there is a
specialized team
called layout staff
who are
responsible for
page layouts. Their
job is to typeset
and layout all of
the pages and
bring them
together to
compose the
magazine. They use
very powerful
publishing software
such as InDesign
and PageMaker.
Proofreading
A hardcopy of the
magazine is
printed so that it
can be read
through and
checked for any
mistakes. If any
mistake is spotted
it can then be
corrected.
FileEmailedtothePrinter
A DTP file of the whole
magazine is sent to the
printer to print. Pre-
press is the process of
checking to make sure
that you are sending all
the fonts and images
needed for the
magazine with your file.
Once this has been
done, the printing
company take over.
Before the printing
company prints all the
copies, just a few are
printed and sent to the
publication’s editor for
one last check. This is
called the printer’s
proofs. If everything is
okay, then the mass
printing commences.
Distribution
This is the final stage
of the production
process. When the
printing company
have finished
printing all of the
magazines, they will
package them and
they then get sent
to a warehouse.
From the
warehouse, the
magazines are then
distributed to shops
and newsagents
where the public
can purchase them.

22. Synergy
Q are in synergy with Facebook, Instagram, Twitter, Pinterest
and YouTube. This can make the readers feel more involved and
can also invite new audiences to get involved with the
magazine. It also allows Q to see how the readers react if there
is something new, or just in general, which Q can then change
or improve how they do things to suit the needs of the
readers.