Unit 30 LO1

2. FOCUS PUBLISHER AND PRODUCT
Publisher Product
Bauer Media Group is a European based media company,
headquartered in Hamburg, Germany that manages more
than 600 magazines over 400 digital products and 50 radio
and TV stations around the world. It was founded in 1875
by the Bauer's and has been passed down ever since. Their
offices are located all over Europe and some in Australia.
They are gradually moving onto their 6th generation since
2010. they have used some catchy slogans, one of their
most popular and most recent is ‘We think Popular’.
The old name ‘Cue’ was there for the meaning of cueing for a
record or cue for a record. Q (magazine) is a popular music
magazine published monthly in the United Kingdom. Q was
founded in 1986 by Mark Ellen and David Hepworth, who
were dismayed by the music press of the time, which they felt
was ignoring a generation of older music buyers who were
buying CDs — back then still a new technology.
Q (m) – 44,050 - total in circulation from 2015.
Its price is reasonably expensive depending on the target
audience, it starts from £3.99 and specialises mainly in
rock but also indie and alternative. They now have
expanded into radio and TV, also hold annual music
awards.
Bauer Media : http://www.bauermedia.co.uk/brands

3. DISTRIBUTION
The process by which the goods are supplied to the consumer.
The latest figures shown that Q magazine sold in one year was the 2016 version,
where Q magazine has sold over 40 thousand copies of their magazine in one year,
also, the magazine copy percentage is sold in Republic of Ireland and the UK.
For mainstream audiences or a special interest for niche audiences, q magazine is part
of the mainstream audience as well as Grazia and Four Four Two.
https://www.bbc.com/bitesize/guides/zcpgdmn/revision/1

4. OWNERSHIP STRUCTURE
In 1875, Ludolph Bauer has just turned 23 when he sets up a printing plant in Hamburg to produce
business cards. As well as taking on various printing jobs, he launches the local advertising newspaper
Rothenburgersorter Zeitung. This is later followed by Extrablatt am Montag and eventually in 1926 by
Rundfunk-Kritik – a radio magazine which quickly reaches sales of over a half a million copies weekly.
Sister company: Sister company is Bauer H Bauer Publishing, headquarters in Hamburg, Germany, Europe's
largest privately owned publishing group. The publish magazines such as ‘Bella’
Net worth: It was in February of that year Kohlberg & Co. and Canadian businessman W. Graeme Roustan
purchased the company for $200 million from Nike, which had acquired Bauer for $395 million in 1995.
Bauer's sales were about $160 million and it was losing money when Nike sold it.
Yvonne Bauer is the fifth generation of her family to run Bauer Media Group, she has a net worth of $3.2
billion.

5. OPERATING MODEL
Yvonne Bauer
Andreas Schoo Jorg Hausendorf
Witold Wozniak

6. OPERATING MODEL
http://www.bauer-media.com.au/discover/about-bauer/management-team/

7. BRAND
IDEOLOGY/ETHOS
Slogan
“We think popular” is Bauer media group slogan.
“We” implies that as an organization they like to
bring everyone together and get involved with their
audience. The verb “think” suggests that everyone
Is together as one and they look to the future of
the company and all want the same thing. The
word “popular” portrays their goal with their
company and where they want to be in the years to
come
Values
Bauer media group have four values, which are
‘create, collaborate, challenge and respect’. This
shows how the company is run and how the staff
works together to make a quality magazine buy
challenging and respecting each other.
History
Bauer Media Group is a European based media
company, headquartered in Hamburg, Germany
that manages more than 600 magazines over 400
digital products and 50 radio and TV stations
around the world. It was founded in 1875 by the
Bauer's and has been passed down ever since.
The Ocean
blue could
represent the
amount of
water in the
world which
everywhere,
and this could
link to their
companies
goals.
The white shape
in the corner
could be there to
tell their
customers that
they're there to
make new
products with
purity.
Source:
https://www.bauermedia.com/en/company/histor
y/

8. TECHNOLOGICAL
CONVERGENCE
Technological convergence is making something accessible
through multiple different devices so it can access a wider
audience, this also cuts down the price it costs to print hard copy’s
of the magazine.
Q have a synergy with multiple social networks as they know that
their main target audience uses social media and rarely watch’s TV,
so they have accounts on multiple platforms.
YouTube subscribers 4,382
Instagram followers 17.4k
Twitter followers 135.9k
Facebook likes 137,913k

9. TECHNOLOGICAL
CONVERGENCE
https://twitter.com/qmagazine?lang=en-gb - Q magazines Twitter Page
https://www.facebook.com/QMagazine/ - Q magazines Facebook Page
https://www.youtube.com/user/Q4music - Q magazines YouTube

10. ASSOCIATED PRODUCTS
Magazine Radio Digital TV
Kiss radio is Bauer
medias most popular
radio station. Kiss
radio is England’s
largest multimedia
brand for people aged
from 15 to 34 year
olds, with 4.6m
listeners every week.
4 music is UK’s no.1 music
channel, it brings the latest in hit
music, talking about the most
popular stars at this current time.
It is known for playing some of the
best music, entertainment and
comedy shows for all its youth
audiences. Some of their core
artists that have featured: Justin
Bieber, Ed Sheeran, little mix, Katy
Perry, the weekend, Rhianna, any
of the one direction boys, Calvin
Harris and Zara Larsson.
Bauer produce few Television
programmes such as Kiss and
4music. They do not make
much from this as the
channels are not as popular as
their magazines or digital
products for instance.

11. MARKET POSITION
0
100,000
200,000
300,000
400,000 308,938
67,518 40,003 18,462 43,235
total
In conclusion to the bar chart, it clearly
shows that NME has the highest
circulation which is above 300,000
thousand. Other magazines such as
Kerrang are one one of the lowest
because they are held back by their
chosen which is Rock
Time INC
UK,
352,171
Bauer
Chart Title
Time INC UK
Bauer
Time INC UK has a larger Magazine circulation
than Bauer. This is mainly due to the magazine
‘NME’ which sells the most. Yet Bauer
£2489.5million and Time INC UK’s net worth is
worth £431.1million, no where near the amount
Bauer is worth. Yet their circulation is better.
https://www.pressgazette.co.uk/magazine-abcs-full-breakdown-of-uk-magazine-sales-figures-for-
first-half-2017/

12. PUBLISHER COMPETITORS
Hearst was founded on march
4th 1887 by William Randolph
Hearst. This magazines
publishes 22 brands owns a
wide variety of newspapers,
magazines, television
channels and television
stations.
Time INC on the 28th of
November 1922 by Britton
Hadden and Henry Luce. Time
Inc. owns a magazine and
publishes over 100 magazines
brands and is also based in
New York City.
Was founded by Conde
Montrose Nast in 1909. It is an
American based company who
currently publish 22 magazine
brands.
Burda style was founded by Aenne Burda who
wanted to expand her family business. Burda style
(previously Burda Modern) published their first
magazine in 1950. it is a fashion magazine that is
based in Offenburg, Germany.
Was founded by William
Randolph in 1910. London
based publisher company that
was bought by Hearst in recent
years.

13. MAGAZINE
COMPETITORS
Kerrang! Magazine is now published by Wasted
Talent, Bauer Media sold it earlier this year. Their first
issue was published on the 6th of June 1981 as a one
off, however it carried on. Its founder was Alan Lewis
and current editor is Sam Coare. It is an English
magazine based in London. Including P&P you can
order a copy of Kerrang! for £3.35.
MOJO is published by Bauer Media monthly and their
first issue was 15th October 1993. Including P&P you
can order a copy of MOJO for a£5.25 from their
website. The founding editor is Paul Du Noyer. MOJO
has been online since 2001.
Uncut is published by Time Inc. UK, their first
issue was in May 1997. It is published
monthly and is based in London. The current
editor of the magazine is John Mulvey.
Including P&P you can order a copy of Uncut
for £6.93.
NME is published by Time Inc. UK with their first
issue being the 7th of March 1952. The founder of
NME is Theodore Ingham. The magazine is
published weekly with the current editor being Mike
Williams. NME is free and is distributed at various
locations around the UK every Friday, such tube
stations, train stations, universities, music venues
and selected retailers.

14. PURPOSE OF Q MAGAZINE
Q magazine have several purposes, they follow their slogan ‘The UK’s biggest music
magazine’ as it connote that Q have a lot of relevant content which has got them the
title of being known as the best UK music magazine. As they like to be confident with
their slogan saying they’re ‘The UK’s biggest music magazine’ this means they have a
lot of competition with other music magazines from all genres, such as Kerrang!, a
rock n roll magazine known and bought by a lot of people.

15. FORM AND STYLE
In comparison to ‘Q’ magazine Kerrang does keep their magazine quite similar
as they like to remain with the same colours on every cover: Red, black and
white. All these colours are to go with the chosen genre which is mostly Rock.
These colours all represent a certain thing, red connotes: blood and fire but
can also be associated with love, passion, desire, heat and determination. This
can be linked to how Kerrang like to be when it comes to releasing their
magazines. The colour black portrays: mystery, negativity, strength,
seriousness. It also can be seen as a formal, elegant and prestigious. Lastly,
the colour white suggests: light, success, purity and positivity.
The dimensions of the magazine is near
enough the same as any other:
Kerrang 28.5cm by 21.3cm

16. MAGAZINE PRODUCTION PROCESS
Date of publication – For the first step in making a magazine is to set up a date for when to release it. This means that when
you release it to the general public it will be a finished product. After it is official, it is important to be working with a schedule.
This Is another version of a plan that is needed to be followed after each of the steps occur.
Managing the schedule – Further to this, following the date of publication this is another important step. To make my
magazine successful then I will need to make sure that I follow my schedule. Also, I will need to manage the schedule
because if there were obstacles to occur will need to make sure that I come out with my magazine still meeting the deadline.
Reasons such as this makes following the schedule extremely important.
Editorial and budgetary decision – for this step, following the production process of a magazine is the editorial decision.
The editorial decisions involve the magazine’s editorial team assembling and deciding what topics will be covered in the next
issue of the magazine. The editorial team talk about the various contents that will make the magazine. In my magazine I will
have great content that I intend to do some background research that the public will more than likely want to read.
Content acquisition – this step is most definitely the more important step that is need when publishing a magazine. This is
because without the content we simply cannot have the magazine in the first place. Therefore, content needs to be the most
concentrated section to making a magazine. There are two major ways that content can be gathered for a magazine. Firstly, is
the house-staff writers and the second way is through external writers that are made to write on a given topic. At this point,
artwork and graphics are worked on and developed. The artwork is illustrations and pictures that are going to be in the
magazine. Graphics are the pictures of images that are designed with a computer program.
Source: http://hosbeg.com/the-magazine-production-process/

17. PRODUCTION PROCESS (Q AND
KERRANG!)
I had sent the publishers of both these
magazines of inspiration trying to get a
response to do with help for my own magazine
that I am in preparation of creating.
After that, I received a response clearly stating
that they are no longer the owner of “Kerrang!”
Magazine.

18. GENRE
Q is a magazine that is based in the UK, they primarily include interviews with
some of the most well-known artists that are relevant in the ways of music.
Further to this, by including a wide variety of genres they make sure that they
are getting the love and passion of the music across in the magazine. This is
achieved because the owners of this magazine, Bauer, they are able to do
this by targeting the specific audience that will be able to follow the magazine
and express their love and passion for the magazine.

19. JOHN HARTLEY – USES AND
GRATIFICATIONS
• Hartley has made major research contributions to the study of popular culture
and democratization, media content analysis media and citizenship, journalism
and modernity, methodological innovation.
• John Hartley in his best selling book ‘reading television published in 1978 and co-
authored with John Fiske, was the first to analyze television from a cultural
perspective, and is considered a defining publication in the field.

20. USES AND GRATIFICATIONS
(BLUMLER AND KATZ)
Jay Blumler (born 1924) is an American-born theorist of
communication and media. He is now Emeritus Professor of
Public Communication at the University of Leeds, and also
Emeritus Professor of Journalism at the University of Maryland,
having spent his early academic life largely in the UK.
Elihu Katz, (born May 31, 1926, New York City) American
sociologist who significantly contributed to the study of mass
communication.

21. MASLOW'S HIERARCHY OF
NEEDS
• Maslow's hierarchy of needs is a theory in psychology proposed by
Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in
Psychological Review. Maslow subsequently extended the idea to include his
observations of humans' innate curiosity.

22. SOCIO-ECONOMICS
Socioeconomics (also known as social economics) is
the social science that studies how economic activity
affects and is shaped by social processes. In general it
analyzes how societies progress, stagnate, or regress
because of their local or regional economy, or the
global economy. Q’s audience belongs in the categories
of A (high management, bankers , lawyers, doctors and
other professionals. Even though they may target this or
more people from category A are buying the magazine
this is not intend on happening as they still go for all the
socioeconomic categories.

23. SURVEY EVIDENCE
Here is evidence that I had my survey filled
out by the public. I went into leatherhead
village and had someone working at
Subway to fill out my survey. The purpose
of this survey was to get a real response
from an external source. For the survey
going through my questions, I was hoping
for specific answers. When asking for their
age I was looking towards getting answer
within the 15-20 and 21-25 as this would
then go towards my ideas of my magazine.

24. The main part to this double
page spread is the chosen
model, Ed Sheeran. Using
someone as popular as him,
it’s a great way to attract more
people who are a fan of him
into reading the magazine.
Further to this, the
background, Q has chosen the
background to be the houses
of parliament, this goes back
to the idea that Ed Sheeran is
an extremely important artist in
the UK.
This is the use of a pull quote. Q magazine has done this to let people to know
that in this magazine he is referred to several times and is a key part to this
magazine. Another technique used was speech and bold text: “I’M BRINGING
GINGER BACK!”. The use of bold letters and speech is to pull people in as they
want to see what their idol has to say on the subject. Further to this, the use of
Red text on the word is so that it will stand out a lot more.
The use of a stand first is to add to the
importance of the pull quote as it gives
the reader an idea of what is to come in
the magazine.
The technique used here is a drop capital.
They have used the colour scheme for the
magazine which is red and white, also
adding in the bold and big red text which
is there to contrast against the rest of the
writing which is black and white. The use
of the drop capital is once again used to
entice people into reading the article
which would add together the model
choice, stand first and the pull quote.
Double page spread analysis

25. FRONT COVER
ANALYSIS OF Q
The Masthead:
Located in the top left of the
page, standing out more
anything else on the page.
Barcode/Date/Price:
The barcode is located in the
bottom left corner, this is so
the price and date is able
Cover lines:
These are here to help the
magazine to sell as they
provide the reader with news
of possible exclusives to do
with well-known celebrities.
Main image:
The main image is a close up picture of ‘Florence’. As she is
positioning of the photograph is fitted to take up the whole of the
front page to catch the eye of the reader. The main image goes
behind the Masthead because even though the main image is
there to attract readers it is not as important as what the brand is
trying to sell.
Pull quote:
The pull quote used “ I feel so
alone” is there to make the
audience want to read the article
as they will want to find out why
she feels ‘alone’.
Main headline:
The main headline is ‘Florence’
which is identifying who the main
image is of.
Puff promotion:
This is used to promote
something, in this case it was “
Zane Lowe, where’ve all the
guitars gone?’ this is used to
attract more readers as people
who are fans of Zane Lowe will
see his name on the front cover
will feel intrigued to read how his
interview went.
Anchorage text:
This is used to pull in more
readers as it builds suspense as
the audience will want to know
what makes Florence feel on the
edge.
Strap line:
“discover great music” is a
confident quote which would
be used to make people
want to read the magazine
as they would believe it’s the
best magazine to discover
the best music.

26. Heading:
The Q logo is a reasonably small font,
suggesting that the magazine is well
known, this means that there would be
no need to have a bigger font.
Sub-heading:
Having ‘feature’ there is a way in which
they are able to attract the audience’s
attention. Advertising things such as
“pro green exclusive track” is there to
make the reader feel like they are
getting information they cant get
anywhere else.
Plug:
“140 songs to download now” is there
to attract the audiences attention. This
stands out making the reader want to
flip straight to page 58.
Tagline:
“discover great music”. This is there to entice the audience to read more of the
magazine as they want to go and discover more great music as they are believed
to find it in Q magazine.
Main image:
The close up of Lana Del Ray shows her
staring directly at the camera as if she is
staring at the audience, this is used to make
the people seeing the magazine feel like they
need to buy it.
Page numbers:
The use of bold writing and the colours of red
and white are both used to make it all stand
out. This is there to give It more importance
and make the readers flick to the page
immediately.
Colour scheme:
The colours used on the front page are very
simple, this is to link it with the traditional ‘Q’
magazine red and white. This is because the
magazine isn't about its look but is 100%
focused on giving their audience reliable
content that is interesting.
Layout:
For this magazines layout it is very specific in
there placement and likes to keep it all in
order and relevance. This is all good because
it makes it an page to read, which could then
entice more and more readers as they will
prefer to read something that is quite simple.
Form of address:
In this magazine they write using
informal text and occasionally rude.
This I because the target audience of
‘Q’ is mainly towards an older audience
which is the reason for the
inappropriate language. However, this
is because it would make the reader
feel more comfortable reading it.
Contents page analysis of Q

27. WEBSITE ANNOTATIONS
The tab at the top with all their pages allows
us to explore with what they like to show on
their website. This is very important to have
on the page as it gives people the chance to
get shortcuts to wherever they want to go and
look. For example, having “The Latest Issue”
gives their audience the chance to explore
their more recent issue of their magazine.
The top right corner shows all their
social platforms that they use to
keep up to date with their followers.
This is great way to make your
magazine bigger as more and more
people are able to find out about the
magazine.
This part of their website is where you are able
to vote for someone to win in their awards
ceremony in 2017. This is a good addition to
their website as it gives the people who visit the
website something to do instead of just read
everything they’re able to interact with the
magazine and the awards.
Having this feature on their website is great for their magazine
especially as its only small it tells us that its being forced upon
anyone who is interested in the magazine. Subscriptions are
great for a magazine because it gives the editors of the
magazines a clear image of how their magazine is doing after
every issue is released.
With this magazine hosting awards
allows them to get more publicity
especially if it included bigger artists
that are well known. This would be
great for the magazine as It shows
their importance and popularity in
making magazines as they have been
given the chance to host their own
awards ceremony.

28. ADVERTISING
What is it?
Difference between above the line and below the line
advertising. Above The Line advertising is where mass media is used
to promote brands and reach out to the target consumers. These
include conventional media as we know it, television and radio
advertising, print as well as internet.
Advantages of this:
Wider reach: above the line advertising mediums have a wide reach.
Better connection with the audience:
The mediums like television and radio use audio-visuals which have a
better connect with the audience.
brand building:
A brand is built by the customers. The role of marketers in brand building is to
reach as many prospective customers as they can and communicate to them
about the brand and its benefits creatively. Above the line marketing, hence,
plays an integral role when it comes to brand building.
Examples:
There are many examples to ATL marketing/advertising. To name a
few there is television, internet, radio, magazine and billboards.
In Q magazine they advertise things such as Chanel on the 1st page
within the magazine. Being on the first page is good for Chanel as
everyone who opens it will see it and want to buy it.
Below-the-line advertising is an advertising
strategy in which a product is promoted in
mediums other than radio, television, billboards,
print and film. Types of below-the-line advertising
commonly include direct mail campaigns, trade
shows and catalogs, and targeted search
engine marketing.
Advantages of this:
Extremely targeted:
Conversions are better when the communication is
done according to the customer wants. Since BTL
marketing strategies are extremely targeted,
results are better in terms of conversions.
Better ROI:
Below the line promotional efforts are focused on
the specific target group, have a better reach, can
be easily executed, tracked, and controlled. Hence
BTL strategies provide a better ROI and MROI in
terms of conversion.
Easy Control:
The return from these activities can be easily
tracked and monitored and steps can be taken to
improve ROI.
Guerrilla marketing is an
advertisement strategy concept
designed for businesses to
promote their products or services
in an unconventional way with little
budget to spend. This involves high
energy and imagination focusing
on grasping the attention of the
public in more personal and
memorable level.
The Advantages of Guerrilla
Marketing. Marketing is crucial to
the success of a business. Without
marketing, it doesn't matter
whether your business offers the
best products and services or not,
as consumers will not be aware of
them. Sales may be lower than
expected because of this, which
may cause a company to close

29. SECTION 2: NEWSPAPERS

30. FRONT COVER ANALYSIS
Masthead: from the front cover on the
newspaper, I can see that the masthead is always
in the same position of top left with their red
background with white text. The way that the sun
organizes their front cover is all in the hope
showing importance and making sure that when
people see it they will buy it because of this. For
example, the use of the words ‘killer’ and ‘Batman’
on the same page will straight away get people
attention as this will confuse people into buying
because of the juxtaposition of batman being a
hero yet the word killer is used within the same
page.
The display advert: The connotations behind the advert of “Camping for £1”, is to tell
people who are interested in camping that they can go out for a little trip for a very low
price. However, in doing this I would not be all true as there are several things to take
into consideration of total costs when going camping as you would need to pay for the
travel and then a lot more money would go out for the compulsories when going
camping to do with food or toiletries etc.
Main image: the main image on this front page has
not been layered on top of everything like most
headlines are usually. On this front cover it has been
placed underneath the masthead of “BATMAN
MADMAN”, this is to show of the importance of the
heading, as this is describing the main story within
the newspaper. All of this is to go with the main
image which is to portray the strange person behind
the main story, showing a picture of him smiling over
the picture and straplines giving details to what he
had murderous crime he had committed killing 12
people and injuring over 50, calling himself ‘the
Joker’.
Lead story: looking at the story behind this
front cover, it is made into a fictional story using
the comic characters Batman and the Joker.

31. DOUBLE PAGE SPREAD ANALYSIS
Headline: when looking at the
headline, we can see that it in big
bold letters going from the left page
to the right page which shows the
seriousness in this headline. When
looking at “BUT I DIDN’T KILL
MADDIE” is trying to gather an
opinion through their audience
depending on the compelling
evidence of this man being a
convicted peadophile, lived near
Praia Da Luz, he looked like the
police sketch and that he did flee
area to Morocco. Making this text go
the whole way across both pages
portrays the importance of the points
gathered above this.
Stand first: This is a quick summary of what the double page spread
is about. For example in this case with the image I had used below it
is about Madeline McCann and that they have found something to do
with a key suspect.
Drop capital: This is where at the
beginning of a sentence the first
letter of the first word will be put in a
bigger font and then made in bold.
The reason for this is because it will
show the importance of this part of
text. Further to this, using a drop
capital will tell the readers that it is
imperative to read the text that
comes after because it could have a
lot of information that will possibly
explain the context behind the
double page spread.
Images: on this double page spread there are several images
portraying the story of which is about Maddie and how they
have potentially found a promising suspect. With this news it
will be able to pull in more people if they see this they want
to read on.

32. WEBSITE PAGE ANALYSIS
Similarities and difference to a physical
copy: There are many similarities when
comparing the website and the physical copy
which is the newspaper. For example, with the
logo being both in the top right corner and
the colours used, being red and white.
Social media links: A the bottom of the
website there are two links that will lead to
their social media platforms where people
will be able to find out more information
about the newspaper and get daily updates
on what is to come in upcoming releases.
Layout: As a website they have a very
simple and easily functioning website which
is good thing for something as big as the
sun newspaper it is imperative that they
have a website that is easy to go around as
they will have a lot of people going through
the page.
What they include: on their website, this
newspaper go through their most recent
headlines that they would have either
included in the past week or maybe what is
to come in the next paper. The reason to
why they have this in detail on their website
is because it would be attracting more
people due to the fact that if they read
something that they like the sound of then
they will go and buy the newspaper to read
the whole story etc.
Information: Due to the sun being a newspaper,
they publish on a daily basis, this means that on
the website they include all in depth information
which will be about the headlines and stories on
the physical copy; the reason for this is because
it gives people who might have missed out on a
recent publish to have the chance to catch up on
the important details.

33. FEATURED ARTICLE ANALYSIS
Main image:
The main image of this feature is both a 19 year
old representative of a march that was protesting
“FREE EDUCATION / TAX THE RICH”. The way
the young man Steven Edington has been
portrayed on the page is as a leader of this march
and shows him to what seems like he is in a
confrontational conversation.
Main headline: From the main
headline, we can see that it
prioritizing the younger
generation as it is highlighted
red in capital letter starting
“YOUNG PEOPLE, RISE UP!
We marched against Iraq &
tuition fees, now we must
march FOR Brexit”. Following
this, the reason for this being
there is so that the people who
read this will see the bold
strapline of the image and it will
be able to attract them to read
further on into the story.
Page number: If this was a printed
newspaper then this would have a page
number in any of the corners, most likely the
top left corner as that is the corner that is
primarily used by The Sun. Further to this, in
the newspaper it will be placed nearby the
header because if someone was reading a
story and the they were intrigued by the
header with bold letters then all they would
have to do is look on either side and then
they would quickly see what page it is.

34. CONNOTATIONS BEHIND THE
NAME OF THE PUBLICATION
Being a British newspaper it doesn’t really make sense to call it ”The Sun” due to the common
weather that we are used to which it it being cold with grey skies and we don’t see too much of
the sun on the average year, therefore it’s a genius name as everyone in the UK could do with
more the sun as when it’s sunny weather it bring happiness and joy to everyone. All of this
would be contradict the weather in the UK massively as the sun is what we lack a lot, therefore
allowing them to keep up with ”The Sun”
From the examples below, we can see exactly why this newspaper is one of the most popular,
and once again goes back to why their headline works so well, they will brighten up someone's
day with the comedic headlines.

35. ADVERTISEMENT IN “THE SUN”
When researching The Sun I was looking at how they offer the readers and consumers to get information
through adverts on the television, others types of media and newspapers that also have adverts within
them. Below are some images of The Sun’s social media platforms. They will use these in order to reach a
broader audience where they will be seen by a wider range of ages. For example, on their Instagram they
have over 200,000 followers, with these followers they will be able to share all their latest updates and
what is to come for their future; using Instagram as a way of reaching more people is productive because
they will be able to reach much younger audiences than the average newspaper would target. Further to
this, this newspaper also has a YouTube account, on this they cover a huge variety of sub genres from
showbiz to the Royal family and a lot of politics. Using this platform allows them to reach anyone as it can
be used by any age due to it being very easy to go through. Lastly, they have a Facebook account, on this
page they publish new updates on a daily basis, with this being their biggest platform have a reach to
over 3 million followers.

36. GENRE AND CONTENT OF THE NEWSPAPER
Genre
As a whole, this newspaper cover a wide
variety of genres such as politics, Royal family
and celebrity. The typical targeted audience
is your average British male or female.
Content
When looking at the content they cover in
this newspaper, it is mostly dependent on
their front cover as this would then give the
reader a clear picture of the theme before
they go beyond the front cover. However,
due to this being a red top tabloid
newspaper, this means that it includes a lot
of humour in what they write.

37. STYLE OF NEWSPAPER
When looking at the style of the newspaper it would be
important to take into consideration the types of people that
are going to read this tabloid. This is crucial to remember
because the main reason to why some newspapers choose
certain topics is because it is what people want to see in their
daily newspaper. Further to this, when they decide to use a
topic that people want to see then this will be able to get more
peoples attention which will make them want to read on more
and more every time they publish a new newpaper.

38. TARGET AUDIENCE OF THE SUN
The target audience of the newspaper is ranged from 15-24
years old. However, the majority of the readership are male.
This can be contradictory as one of the main things that this
newspaper is known for is their strange addition of the page
3 where they advertise female models. Also, through this
being a huge part of the magazine this has resulted In the
vast majority of their readers being younger male adults.
The graph on the right is there to show both the print and
digital reach that The Sun is capable of. The reach of this
newspaper was much stronger among the older adults in
comparison to the early adults.