AS Media Studies Market Research

1. Market Research
By Jessica Druett

2. Q Magazine
Q Magazine is published by Bauer
Media Group. The founders of Q
are Mark Ellen and David
Hepworth. Circulation of Q is
around 48,353 per year.
Q magazine is aimed at older
music buyers who bought CDs
however, they have started to
venture into the new technology
era. They was known for high
quality photography and printing.
Bauer Media Group also publish
MOJO & Kerrang!
Q magazine’s mission is to have
the ultimate guide to modern
music, they use well respected
artists and labels to produce their
monthly magazine. The Median
age is 34.

3. Bauer Media Group
Bauer Media is a division of the Bauer Media
Group, Europe’s largest privately owned
publishing Group. The Group is a worldwide
media empire offering over 300 magazines in
15 countries, as well as online, TV and radio
stations. Our magazine heritage stretches back
to 1953 with the launch of Angling Times
and the acquisition in 1956 of Motor Cycle
News, both still iconic brands within our
portfolio.

4. NME Magazine
NME magazine is published by
Time Inc. UK, it was founded in
1952. In the 1970’s it became the
best-selling British music magazine.
Circulation of NME magazine is
15, 830 per year. It is published
Weekly. The online version
has over 7 million views a month.
NME is about rock, alternative
and indie music. It is aimed
at men 17-30, however
there is a small percentage
of women readers. NME’s
mission is to provide update
news/interviews on artists.
Time Inc. UK also publish
UNCUT. The median age is
25.
NME IS AT THE FOREFRONT OF MUSIC CULTURE –
SETTING AGENDAS, INSTIGATING DEBATE AND
CHAMPIONING EXCITING ARTISTS OF ALL GENRES

5. Time Inc. UK
Time Inc. UK is Britain’s leading publisher of print and digital magazine content.
With more than 60 iconic brands - including Decanter, Country Life, Horse &
Hound, NME, What's On TV and Wallpaper* - Time Inc. UK (formerly IPC
Media) creates content for multiple platforms, across print, online, mobile,
tablets and experiences. Consumers interact with our brands more than a
quarter of a billion times a year - that’s over 10 meaningful interactions per
second.

6. Top Of The Pops
Top Of The Pops magazine is a monthly magazine that is published
by Immediate Media Company. The first ever issue was published
in 1995. It is a supplementary magazine for the
TV show Top of the Pops until the latter was cancelled in 2006.
Teen and Pre-Teen
Portfolio
Part of the no.1 youth &
children portfolio in the
market
Portfolio Market Share:
37.8%
Portfolio Circulation: 778K
Brand
Core Audience: Teenage
Girls
Reach: 364K (duplicated
reach)
Facebook Likes: 274K
Twitter Follows: 7.5K
Magazine
Readership: 263K
Circulation: 56K
98.8% Actively Purchased
Circulation Market Share:
39.7%
Average Age: 12
ABC1’s: 64%
AB’s: 29.7%
Female: 85%
Website
Page Impressions:
7.52K
Unique Users: 2.8K

7. Immediate Media Group
We create compelling content on platforms that enhances the
way people engage with what they love. That’s at the heart of
what we do and what drives us as we shape our portfolio of
special interest brands.
Immediate Media Co is an award-winning special interest content
and platform company. We are one of the biggest consumer
media businesses in the UK and one of the largest magazine
media publishers. In May 2015 we were named Media Company
of the Year at the prestigious British Media Awards.
World-class content and an innovative culture are our primary
objectives. Every month we reach over 16 million highly engaged
UK consumers across our 70+ multiplatform brands.
To create category-leading brands, we employ 1,100 dedicated
and talented staff at our offices in London, Bristol,
Camberley and Manchester.
We sell 74 million magazines every year, with well over 1
million active subscribers, and reach 33 million people online
every month.
Vision >
Creating innovative
opportunities for people to
explore their passions.

8. We Love Pop
We Love Pop is a brilliant monthly pop
magazine for girls obsessed with music,
celebrities, fashion and gossip.
We tell you what’s hot right now and what’s
happening next with exclusive backstage
access, photos & interviews. Plus each issue
comes with premium free gifts, exclusive
reader offers and discounts.
Price £2.99
Frequency 4-weekly
Gender Girls
Target Age 10 - 15
Inserts /1000 (Loose) £28
Inserts /1000 (Bound) £26
Full colour page £3,500
Type Teens
Next issue publishes
ABC sales figures 37,256
(Jan-Jun 2015)

9. Egmont
We are Egmont and we’re here to encourage
more and more children to enjoy the sheer
pleasure of reading. That aim drives everything
we do, whether it’s books, magazines or digital
media and it has made us the UK’s leading
children’s publisher, for babies through to teens.
With over a million books and over a million
magazines sold every single month in the UK,
our products are also available in countries
worldwide.
Our market leading magazines sell over one
million copies a month! We’re dedicated to
bringing you your most-loved characters, from
Barbie to Ben 10, by working with global
brands like Cartoon Network, Disney and
Mattel. We’re also proud to publish our brilliant
own-brand magazines, including We Love Pop,
Toxic and Go Girl.
We encourage a love of reading. We never lose
sight of what is important, interesting and fun
to children. Constant research with focus
groups, schools and families keeps us in touch
and our magazines successful.

10. Classic Rock Magazine
CLASSIC ROCK is the definitive, high-voltage
Rock ‘n’ Roll brand, going behind the scenes
to bring you news, views, in-depth features and
exclusive interviews with the biggest names
in rock – past, present and future; tour dates,
retrospectives, the hottest newcomers,
backstage gossip and the biggest rock reviews
section on the planet.
Key Facts
Circulation: 71,242
Readership**: 149,608
Launched: 1998
Frequency: 13 pa
Price: £4.99
Read by a loyal following of 35+ Affluent
Informed Influential Men, many of whom are
entering a lifestage when they are regaining
their wallets, freedom and teen spirit.
•Engaged & Loyal
Spend on average 4
hours reading each
issue
43% share their copy
The average length of
reading is 5 years
FUTURE: Music
Matters…
Every month we
sell over
¼million music
focused tiles
Reaching almost
half a million
music
enthusiasts***

11. Team Rock
ABOUT US
The ultimate rock website. Breaking news, in-depth reviews,
exclusive interviews, radio, videos and more from the world of
hard rock, alt.rock, metal and punk.