Unit 01_

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analyzing Media Products and Audiences
Evidence
Name: James Pickering
Candidate Number: 1197
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Focus Publisher and Product
http://www.bauermedia.co
.uk/about/our-company
• Bauer Media joined the Bauer Media Group in
January 2008
• Bauer Media is a multi-platform UK-based media
Group consisting of many companies collected
around two main divisions – Magazines and Radio
• The seeds of the company’s radio business were
planted in 1990 with the acquisition of
London dance station Kiss FM
• Kerrang! Is a British Rock magazine
that is published by Bauer Media
Group on a weekly basis.
• The magazine was first published on 6
June 1981.
• The name of the magazine ‘Kerrang!’
derives from the onomatopoeic sound
of a power chord being strung on an
Electric Guitar.

Ownership Structure
http://www.bauermedia.co.uk/about
This chart that can be found on Bauer Media’s UK site
and shows the main managers in the UK headquarters.

Slogan
• Bauer media’s slogan is ‘We Think Popular’. This could be interpreted in a number of ways:
are they saying their company is popular? or are they saying that they have a broad view on
the publishing industry. The verbal code "we" connotes the broad manner they address their
company and their associates. “We” is also a personal pronoun is more inclusive, therefore
everyone at the company is addressed.
• Additionally, the use of the adjective "popular” portrays a sense of approval and sense of
affection. The context in which it is used in the slogan, Bauer are saying that they have a
broad perspective of their multi media products.
• The logo is shown on a background of every colour and shade, this represents how they
cover every requirement for the reader.

Values
Source: http://www.bauer-
media.com.au/discover/about-
bauer/values-culture
• Bauer media’s values express their
passion for being the best, most
popular media institution in the
world.
• They list their goals that they
perceive to be the best.
• Bauer is a very ambitious institution
and they try and reflect that in their
products.

History
Bauer Media was established in 1875 by Ludolph
Bauer. Today, the business has grown to be
Europe’s largest magazine publisher and owns 570
magazines, over 300 digital products, and 50 radio
and TV stations reach millions of people around the
globe.
Part of Bauer Media Group, H Bauer entered the UK scene with Bella magazine in 1987. Introducing a new format
that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the
women's market. The company gained attention again in 1990 with the launch of Take a Break magazine. Touching
the lives of millions of women with its unique blend of upfront real life and competitions, the title quickly became
market leader. Despite strong competition, Take a Break has maintained its No.1 status, currently selling
approximately 800,000 copies a week.
The 1990's saw H Bauer further strengthen its portfolio with the launch of TVQuick in 1991, that's life! in 1995 and
TVChoice in 1999. Together with twenty three successful puzzle titles within the stable, H Bauer has always had a
major presence in the UK magazine market with a considerable market share.
At the beginning of 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine
divisions and changed the name of these new UK businesses to Bauer Media.
With the recent addition of the former Emap Consumer Media titles, Bauer is now the largest consumer magazine
publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s
Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets.
Bauer will continue to innovate, driving its business and the ever-evolving magazine market forward.
Source: http://www.bauer.co.uk/history http://www.bauermedia.com/en/company/history/

Technological Convergence
• Kerrang! Can be purchased on the ‘app store’ in
‘news stand’ on an iPhone. An android version is also
available. You can subscribe to the magazine on the
app store for either a year at £49.99, 2 months at
£7.99 or for 1 month at £5.99, online subscription is
cheaper than buying a hardcopy. It’s also more
environmentally sustainable as no paper is being
used.
• Kerrang! Use twitter and have over 600,000 followers.
They ‘tweet’ daily and post exclusive content such as
behind the scenes videos of bands. They also post
updates of when a new issue is released

Technological Convergence
Shown here, Kerrang!’s Twitter feed. They post
regular updates and interact with customers.

Associated Products
http://www.bauermedia.co.uk/brands

Market Position
Magazine
Combined
Total
Average
Circulation
Combined
Total Prior
Period
Change
Print Total
Average
Circulation
Print
Total
Prior
Period
Change
Print
Total
Prior
Year
Change
Digital Total
Average
Circulation
Digital
Total
Prior
Period
Change
Digital Total
Prior Year
Change
Kerrang! 33,024 -5.99% 33,024 -5.99%
-
12.18%
Mojo 70,667 -4.77% 70,667 -4.77%
-
10.94%
NME 15,830 -18.78% 14,312
-
21.29%
-
28.48%
1,518 16.14% 84.90%
Q 48,353 -8.39% 46,096
-
12.67%
-
21.84%
2,257
Uncut 51,562 -8.29% 50,022
-
11.03%
-
12.08%
1,540
Source:
http://www.mediaweek.co.uk/article/1307929/mag
azines-abcs-nme-print-sales-drop-below-15000
14/08/2014

Market Position
Bauer Media
54%
IPC Media
24%
Music and Media
Solutions group
22%
Total net profit
Kerrang!
22%
Mojo
46%
Q
32%
Combined Total Average Circulation
This pie chart shows that Mojo magazine is the
most popular Bauer Media magazine. Q
magazine is second most popular, and Kerrang! Is
the least popular. This maybe because Kerrang! Is
more specific to few artists so doesn’t appeal to
such a wide audience as does Mojo and Q.
This pie chart shows that Bauer Media
has the highest total net profit,
dominating the magazine market,
claiming over half of the net profit, over
Music Media Solutions Group and IPC
Media.
http://www.bauermedia.co.uk/newsroom/press/bauer-media-july-december-2015-magazine-
abcs

Competitors
Bauer Media’s competitors
The National Magazine Company was founded in 1910 by
William Hurst in the UK. The company now has a net worth of
£35billion
Condé Montrose Nast founded Condé Nast in 1909
Time Inc was founded in 1922 by Henry Luce and
Briton Hadden, they have a net worth of $466,475
Future plc was founded by Chris Anderson in 1985 and
has a net worth of £9.5m
Immediate media was founded in 2011 by Tom Bureau

Competitors
Kerrang!’s competitors are Mojo, Q and NME.
Mojo is monthly music magazine produced by
Bauer. Mojo has been sold in shops in Britain
since 1993 and has been online since 2001.
NME has been published since 1949. It is largely
associated with rock, alternative and indie music. It was
the first British paper to include a singles chart, in the
edition of 14 November 1952. In the 1970s it became the
best-selling British music newspaper.
Q is a UK based monthly music magazine. The
first issue was released in 1986. In January 2008
EMAP sold its consumer magazine titles,
including Q, to the Bauer Media Group

Weekly feature artist/band of
choice, shown in large font:
strikes the reader.
Main Image
Artist/Band shown on front
cover, may familiarize reader
with artist/band.
Masthead shown in
yellow, generally a colour
used by Kerrang!. The
colour is bold and stands
out to the red
background.
The font is distorted and
has line going through it.
This adds a more of a
‘rock style’.
Barcode area shows the price
in sterling and AUS dollars. It
also shows the issue number
and their website hyperlink.
Headline highlights the
verbal code ‘Green Day’
being featured. Large
font means the reader
instantly sees it and may
be drawn to buy the
magazine, based on
who’s on the front cover
Puff promotion and free content
clearly shown at the top. The
reader may be inclined to buy the
magazine with these free
incentives. This is a common
marketing technique and
persuades the reader to buy the
magazine
Colour – the use of the two colours red and yellow can be seen to be related to the bands featured on
the front cover, at the bottom of the page: Iron Maiden and All Time Low Vs. Batman the two colors used
on their band logos. This could also be seen as a ‘fiery’ tone of the use of red and yellow – colours of fire.
The two colours could also have been used as they are very contrasting.

Headline –
Said to be big
news, ‘The Big
Story’. Aims to
intrigue reader
and make them
read on. ‘Big’
sounds gripping
and will make the
reader feel like
they have to read
it.
Main Headline - ‘Pure Devotion’ – connotes how passionate Geoff Rickly is about his music. ‘Pure’ – a rich word, he has
such a strong connection with making music. This is also a play on words as he is the lead singer of a band called ‘No
Devotion’
Artist Interview - Question and answer gives
a more personal interview, makes the reader
almost feel involved in the conversation
Pull Quote -
Expletive
used, creates
more respect
for the reader
as swearing is
an
inappropriate
use of
language.
Thus the
reader may
be insulted,
writer thinks
how it may
affect the
dignity of the
magazine.
Main Image - Geoff Rickly, shown sweaty,
screaming down the microphone whilst
performing live with ‘No Devotion’
Stand First -
The stand first
gives a brief
introduction
about what the
main text,
regardless if this
is an interview
or write up.

A brief summary
under the
headline allows
the reader to
know a brief
amount of
information of
what’s on a
certain page,
without having
to investigate
themselves.
Page numbers
allow easy
navigation,
eliminating
wasted time
trying to find a
certain article
Subheadings divide up the information on the contents page
and gives a cleaner look, meaning it’s easier to scan the page
for what you’re looking for
Editorial article
gives a more
personal feeling.
The simple
‘thumbs up’ could
spread the Editor’s
happiness to the
reader.

Kerrang!’s web page offers to give an insight into the brand. The page offers ‘up to date’ information
and about the rock industry. There is section that gives a brief over view of the ten most recent
issues. It gives a few images of pages inside the certain issue. Any writing is blurred out so the issue
isn't accusable online for free. The website can make the reader feel like they are gaining exclusive
content over the magazine.
Social media statistics with links to them are in the header. This helps Kerrang! Gain a following.
Additionally, the reader may feel more inclusive to the brand if they are following their social media
for extra content

Kerrang! Has an official YouTube channel on
which they post exclusive content such as
podcasts and artist interviews. The channel is
largely active around festival times such as
Reading Festival. The channel has 59,879
subscribers and 40,095,028 views since they
created the channel on the 13th of January 2008.
Their most viewed video is ‘You Me At Six - If I
Were In Your Shoes *KERRANG! EXCLUSIVE*’
that has gained 6,163,536 views since it was
uploaded a month after the channel was
created. They currently have eleven playlists,
with all the video interviews from certain events
in this allows the viewer to watch their videos
more easily without having to search for the next
video due to automatic playing when the playlist
has begun.
https://www.youtube.com/u
ser/KerrangPodcast

Exclusive Kerrang! Content
can be found in the form of
their YouTube channel.
Shown to the left is an
exclusive video interview
with Chad Smith for Red Hot
Chili Peppers. This type of
content is exclusive as it is
something that could not be
put in the magazine. The
readership will be intrigued
by content not all can view.
This creates a stronger bond
between enthusiastic fans
and magazine.

Dimensions of Kerrang!
A Kerrang! Magazine is 28cm x 21cm. This is quite a small size for a magazine. Kerrang! may
produce such a small magazine to reduce the price. The quality of the print paper is poor
and is easily ripped and folded. A reason for a cheap and non durable magazine may be the
fact that it’s released weekly so will only be read a couple of times. After some research, I
found that the median age of the target audience for Kerrang! Is 19 years of age.
Preassembly, at the age of 19, some people may be moving out of home, therefore they
may not be willing to spend the little money they have on a magazine over about £4.00.
Print and digital
Kerrang! Is published on paper and digitally. Kerrang! Can be purchased
on an iPhone and Android. You can subscribe on ‘Newsstand’ on iPhone
for a year at £49.99, two months for £7.99, or a month at £5.99. On
‘Newsstand’, every issue of the magazine can be purchased, no matter
how extinct they are. Style of Kerrang!
Kerrang! Has a consistent style through the
different articles, they personalize the page
layout for a certain band. Shown to the left, a
custom double page spread for Blink 182. At
the bottom of every page of a Kerrang! Is the
page number, this house style is consistent
throughout

Kerrang! store
Shown to the left, Kerrang! Store homepage. From this
website over 300 band t-shirts can be purchased. Other
items such as accessories including: belts, socks and mugs
can be found. They also stock a range of items being: Kids T-
Shirts, Bags & Luggage, Beanies & Caps, Belts & Buckles,
Hoodies, Rock Jewelry and Wallets.
This page can be found at: http://www.kerrangstore.com/
Kerrang! Readers can sign up to
their ‘noise letter’ that says to
bring “newsletters, fantastic offers
and promotions.” This page can be
found at:
http://www.kerrang.com/newslette
r/

The typical content in Kerrang! is listed in the contents
page. This is typically; feedback, news, live reviews,
posters, features, albums, gig guides and other
content. In the contents page shown to the right can
be seen to feature ‘The ultimate rock star test’.
Shown at the bottom of the page are the typical artist
interviews and reviews that you will find in the
average weekly copy.

The Kerrang! strapline is “live life loud”.
There is a use of alliteration and a rule of
three. This will engrave the slogan into the
reader/listeners mind. The verbal code
‘loud’ connotes the genre of music that
the magazine is based on: rock music,
which is played loud. The word ‘life’ could
be used to symbolize how reading
Kerrang! Is a lifestyle and takes things into
lager perspective than just a weekly rock
magazine.
The purpose of Kerrang! Is to
promote the genre of rock music.
The magazine can also inform
readers of new bands they can
listen to and help them expand
their music taste. The magazine
includes band tours and festival
information. This rock publication
includes anecdotes of artists.
Roughly a six page article is
included in an issue containing a
write up of artist’s shows.
https://www.youtube.com/watch?v=FVJe1g
C6KHU

Kerrang! Is a British Rock
magazine that is published by
Bauer Media Group on a weekly
basis. The magazine was first
published on 6 June 1981. The
name of the magazine ‘Kerrang!’
derives from the onomatopoeic
sound of a power chord being
strung on an Electric Guitar. The
purpose of Kerrang! is to
promote their genre of music to
the intended audience.
Bauer is a large European-based
media group. The company
manages a portfolio of over 600
magazines. The company was
founded in 1875 and the
headquarters is based in
Hamburg, Germany. The
company says to be the ‘The UK’s
Most Influential Media Brand
Network’.

The genre of Kerrang! Is predominantly
based around the reckless rock scene. This
is demonstrated in the magazine through
the use of ‘distorted’ and ‘destroyed’ font
styles. This can be seen by the logo of
Kerrang! in which the font misses parts of
the letters.
The ‘reckless’ style of Kerrang! Is also
demonstrated through the focus of the artist they
feature. They can be seen to wear ripped jeans,
covered in tattoos and piercings. This is portrayed
in the image below of the band members on the
sofa drinking beer. This is the personality of the
bands and the culture behind the 21st centaury
rock industry. This helps to depict the stereotype
of band/reader of the magazine. The use of mies-
en-scene helps to associate the reader with the
band/artist and potentially influence them into
the culture.
These features help ‘signify’ (De Saussure)
the magazine's genre and culture in terms
of demonstrating the reader and featured
artists. This is done in a few other ways as
well as font style, mies-en-scene and ‘Star
Appeal’ (Richard Dyer). This can be seen
in the use of colours and the language
used in the text, using expletives and
slang. All these features denote the
culture behind the magazine.

Dimensions of Kerrang!
A Kerrang! Magazine is 28cm x 21cm. This is quite a small size for a magazine. Kerrang!
may produce such a small magazine to reduce the price. The quality of the print paper is
poor and is easily ripped and folded. A reason for a cheap and non durable magazine
may be the fact that it’s released weekly so will only be read a couple of times. After some
research, I found that the median age of the target audience for Kerrang! Is 19 years of
age. Preassembly, at the age of 19, some people may be moving out of home, therefore
they may not be willing to spend the little money they have on a magazine over about
£4.00.
Print and digital
Kerrang! Is published on paper and digitally. Kerrang! Can be purchased
on an iPhone and Android. You can subscribe on ‘Newsstand’ on
iPhone for a year at £49.99, two months for £7.99, or a month at £5.99.
On ‘Newsstand’, every issue of the magazine can be purchased, no
matter how extinct they are.
Style of Kerrang!
Kerrang! Has a consistent style through the different articles, they
personalize the page layout for a certain band. Shown to the left, a
custom double page spread for Iron Maiden. At the bottom of every
page of a Kerrang! Is the page number, this house style is consistent
throughout

DATE OF PUBLICATION:
The first step of the magazine production process is deciding an estimated publication date.
MANAGING THE SCHEDULE:
Once the initial release date has been confirmed a schedule will be created. This is to ensure that if
anything changes from original plan there will be an alternative course the magazine can take
EDITORIAL AND BUDGETARY DECISION:
This part of the process is where the editorial team decided what is to be included in the next issue of
the magazine. This includes articles, photos, competitions
Source: http://hosbeg.com/the-magazine-production-process/
CONTENT ACQUISITION:
Within this stage the person who is going to create the content is decided, this means that they have to
choose between in-house writers or external writers to write about certain topics
SUB-EDITING:
This stage focussed on the quality control of the magazine, details such as article facts, spelling and
grammar mistakes and page layout all have to be checked.
PAGE LAYOUT:
Part of the editorial team will be focussing on planning out the layout of the magazine. This is so that the
pages are easy to read and there is enough space for the advertisements
PROOFREADING:
For this stage is where the first hard copy of the magazine is created. This will then be checked over by
the editorial department for any spelling and layout errors.
PUBLICATION AND DISTRIBUTION:
Once everything has been corrected and finally proofread the magazine will be sent out to print.
Production Process

The front cover of Kerrang! can be seen to
appeal to the audience through Richard Dyer’s
theory of ‘Star Appeal’ as the artists shown on
the front in a large image are hugely famous in
the music industry. The reader will be struck
with this image of the trio and the magazine will
appeal to them.
The use of the intense heading ‘GREEN DAY’ is
an instantly recognizable band name. the
audience will be familiar with the band;
therefore the magazine will appeal to them.
The use of the convention (Puff Promotion) – a
free incentive for the reader to be inclined to by
the magazine. The large capitals ‘WIN’ make the
magazine more appealing as you are getting
something for free.

The use of the pun ‘PURE DEVOTION’
will be appreciated and recognized to
the fans of the band No Devotion. This
is a clever play on words as the
magazine talks about how lead singer of
No Devotion – Geoff Rickly talks about
his new album. This is significant as he
is purely devoted about his music,
making the title a pun.
The large image of the artist will appeal
to the audience as they will feel in close
proximity with the star.
The use of the heading ‘THE BIG STORY’
will appeal to the audience as they will
feel like they are receiving exclusive
content.
The use of the pull quote from the artist about
the new record “This is a f**king dark record” will
be seen as an ‘eye catcher’ as it is in the side of
the page, where there is no other text. This will
‘appeal’ to the audience as it can excite the reader
about the record.

The Kerrang! strapline is “live life loud”.
There is a use of alliteration and a rule of
three. This will engrave the slogan into the
reader/listeners mind. The verbal code
‘loud’ connotes the genre of music that
the magazine is based on: rock music,
which is played loud. The word ‘life’ could
be used to symbolize how reading
Kerrang! Is a lifestyle and takes things into
lager perspective than just a weekly rock
magazine.
The purpose of Kerrang! Is to
promote the genre of rock music.
The magazine can also inform
readers of new bands they can
listen to and help them expand
their music taste. The magazine
includes band tours and festival
information. This rock publication
includes anecdotes of artists.
Roughly a six page article is
included in an issue containing a
write up of artist’s shows.

The target age of Kerrang! is 15-24, giving a mean age of
19.5 years old. The gender ratio is fairly equal, surprisingly,
showing 41% of the audience is female, the other 59%,
male. The audience of Kerrang! ranges from around 15-
65+, which is a very broad audience of over 50 years.
Kerrang! targets the C2, D and E profiles, potentially, this could
be seen to have negative impacts.
Targeting a C2, D and E profiles means the audience will have
less disposable income, meaning they’re unlikely to spend
£5.00, which is how much a ABC1 profile audience magazine
may be retailed at, such as ‘Mojo’, another Bauer Media
magazine.
Psychographics is the study of personality, values, opinions,
attitudes, interests, and lifestyles. This is important that the
editorial understands the what the reader wants, producing the
best content possible.
Demographics

The target age of Kerrang! is 15-24, giving a mean age
of 19.5 years old. The gender ratio is fairly equal,
surprisingly, depicting 41% of the audience is female,
the other 59%, male. The audience of Kerrang! ranges
from around 15-65+, which is a very broad audience
of over 50 years.
This chart highlights the socio-economic categories that every person is
categorized by. The categorization depends on social class, lifestyle and
personality.
The ABC1 profile of Kerrang! Is 49.8%, meaning the other 50.2%, larger
quantity of readers fall below the ABC1 categories, in C2, D and E. This is
because most of the audience is in the 15-24 year old category, meaning the
majority of Kerrang!’s audience are students.
Kerrang! Retails at £2.30, meaning it is easily affordable to anyone, more so,
the larger category that Kerrang! readers fall into.
Blumer and Katz’ Uses and Grafication theory is evident in Kerrang!
under the subject of ‘diversion’. ‘Diversion’ is the theory that the
audience can escape from their reality and immerse themselves in the
text
Kerrang! targets the C2, D and E profiles,
potentially, this could be seen to have
negative impacts.
Targeting a C2, D and E profiles means the
audience will have less disposable income,
meaning they’re unlikely to spend £5.00,
which is how much a ABC1 profile audience
magazine may be retailed at, such as ‘Mojo’,
another Bauer Media magazine.

Source: http://www.bauermedia.co.uk/brands/kerrang
Before looking at the needs of
the target audience for my
magazine, ROQ, I wanted to look
at its main competitor, Kerrang!.
This meant that I could look for
weak areas where they are
losing readership and
incorporate new ideas and use
this to better ROQ magazine.
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership
of Kerrang!, according to the socio-
economic need chart, has a low
49.8% of readers that are in the
boundary A, B and C1. This means
that they have a low disposable
income and are more likely to lead
opinions within a group, known as a
‘struggler’, in accordance with
Maslow’s Hierarchy of Needs.
With reference to Hartley’s 7 Subjectivities, this
chart illustrates that the percentage demographic
of readers are males aged 15-24 years old, the
calculated median age is 19.5 years old.
The Kerrang! reader-gender
ratio is fairly equal. However,
the male audience takes up
nearly 20% more than the
female reader. This is because
Kerrang! generally only
features male artists, which is
therefore only appealing to a
smaller audience of female
readers.

This chart shows the socio-economic categories that every person is
categorized by. The categorization depends on social class, lifestyle
and personality.
The ABC1 profile of Kerrang! Is 49.8%, meaning the other 50.2%,
larger quantity of readers fall below the ABC1 categories, in C2, D
and E. This is because most of the audience is in the 15-24 year old
category, meaning the majority of Kerrang!’s audience are students.
Kerrang! Retails at £2.20, meaning it is easily affordable to anyone,
more so, the larger category that Kerrang! readers fall into.
Blumer and Katz’ uses and grafication theory is evident in Kerrang!
under the subject of diversion. Diversion is the theory that the
audience can escape from their reality and immerse themselves in
the text
The user has four simple needs:
• Diversion (escape from everyday life problems)
• Personal Relationships (using media for emotional and other
interaction)
• Personality Identity (reflecting yourself in texts, learning behaviors
and values from articles)
• Surveillance (articles information could be useful for living)
Demographics

Maslow’s Hierarchy of Needs
Maslow’s hierarchy of needs
expresses the needs of human life.
Every section completes a human
requirement to live. This is shown in
a range of needs, from water to
creativity. Maslow expressed
everything a human needs through
this chart. The readership of Kerrang!
can be seen to have the traits of
Physiological, Safety and Love and
Belonging. The further traits of
Esteem and Self actualization can be
seen to be possessed by higher up
individuals in such employments,
allowing them to succeed and earn a
high salary.
This is evident through the
readership demonstrated in the
ABC1 profile shown to the left

Graeme Burton: Socially and Media
grouped audiences
Socially grouping is the categorisation of things like age, ethnicity and
gender. For the Kerrang! reader, it will be 51% males aged 19.5 years
old. They will fit into category E of demographic categorisation.
Media grouping is the categorisation of what media products the
consumer uses. For Kerrang!, this will be using gaming consoles such as
PlayStation and Xbox.
Graeme Burton’s theory of Media grouping (1997) is based on the
factor that more than meets the eye" regarding and defining audiences
where there are defined by the particular product they consume
where they are specific audience for a particular type of product
where they belong to pre-existing groups
https://brianair.wordpress.com/film-theory/rough-guide-to-media-theory/

Psychographics
Keyword Definition
Mainstreamers Domestic, conformist, conventional, passive, habitual. Part of the mass, favouring big and
well known value for money ‘family’ brands. Almost invariably the largest 4Cs group
Aspirers Materialistic, acquisitive, affialitive, oriented to extrinsics…image, appearance, charisma,
persona and fashion. attractive packaging more important than quality of contents.
(Younger, clerical /sales type occupation)
Succeeders Strong goal orientation, confidence, work ethic, organisation … support status quo,
stability. Brand choice based on reward, prestige – the very best. Also attracted to
‘caring’ and protective brands … stress relief (top management)
Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past and to resigned
roles. Brand choice stresses safety, familiarity and economy. (Older)
Explorers Energy – autonomy, experience, challenge, new frontiers. Brand choice highlights
difference, sensation, adventure, indulgence and instant effect – the first to try new
brands. (Younger – Student)
Strugglers Alienated, struggler, disorientated – with few resources apart from physical/mechanical
skills (e.g. car repair). Heavy consumers of alcohol, junk food and lottery tickets, also
trainers. Brand choice involves impact and sensation.
Reformers Freedom from restriction, personal growth, social awareness, value for time,
independent judgement, tolerance and complexity, anti-materialistic but intolerant,
tolerance and complexity, anti-materialistic but intolerant of bad taste. Curious and
enquiring, support growth of new product categories. Select brands for intrinsic quality,
favouring natural simplicity, small is beautiful. Higher education)
https://lh6.googleusercontent.com/-v8jweHVy2H4/TXo1ShktBqI/AAAAAAAAIPI/pZmslMA7Dto/s1600/psyco.jpg

Psychographics
Strugglers Alienated, struggler, disorientated –
with few resources apart from
physical/mechanical skills (e.g. car
repair). Heavy consumers of alcohol,
junk food and lottery tickets, also
trainers. Brand choice involves
impact and sensation.
The readership of Kerrang! Fits into the psychographic trait of ‘strugglers’.
This is present through the culture of the readership being largely based
around alienation, struggling and disorientation. ‘Strugglers’ have few
resources apart from physical/mechanical resources. A ‘struggler’ is a
heavy consumer of alcohol, junk food and lottery tickets.
The constant and unnecessary use of
expletives is a common factor in ‘strugglers’ –
seen to be rude and of lower class and
dignity.

Primary Research
For the production of my
print based media product,
I will need to collect some
primary data. The from of
primary data I will use is
collecting results on Survey
Monkey. This will produce
results that I can use to
produce the best possible
magazine. I made a 10
question survey asking
general questions. The
survey is shown to the
right.

Primary Research
Survey monkey results - Question one
My first question asked how
old the individual was that was
answering. Because I
conducted the survey in
school, it will have created a
biased result. Nearly half of the
audience that answered my
survey were of the ages 14-16.
In total, eleven people
answered my survey and five
were 14-16, two were 17-19,
zero aged 20-30 answered my
survey, one 31-36 year old, one
37-42 year old and finally two
43-50 year olds.

Primary Research
Survey monkey results - Question two
This shows that 72.73%
of the respondents
were female, the other
27.27% were male.

Survey monkey results - Question three
My second question asked how much the
individual would be willing to spend on a
magazine. The most popular option was
£2.00-£3.00. Realistically someone would
most likely not spend anything, and receive
the magazine for free. However, companies
need to create a profit so that is not an
option. Due to this I set my minimum retail
price at £2.00, this is because you’re unlikely
to find a magazine cheaper than £2.00,
unless it is being given away for free. No
one chose the price of £5.01-£6.00,
although three people chose a more
expensive price, at £6.01 to over £7.00.
These people are most likely to be far
wealthier than those that chose the lower
prices. This will be due to a greater
disposable income, providing them with
more money to spend on whatever they
want.

Survey monkey results - Question four
My third question asked how often
the individual purchased a magazine.
The most popular option was
purchasing a magazine on a monthly
basis.
If this survey was released around
2002, the results may show a different
pattern. This could be due to digital
evolution. For example, most people
with access to devices will read digital
copies of magazines/newspapers as
today we’re provided with the facility
to do that. Three people said they
purchase a magazine on a daily basis.
This could be because they use public
transport, so occupy themselves with
something to do: reading a magazine.

Primary Research
Survey monkey results - Question five
My fifth question asked how much the
individual would be willing to spend on a
magazine. The most popular option was
£2.00-£3.00. Realistically someone would
most likely not spend anything, and receive
the magazine for free. However, companies
need to create a profit so that is not an
option. Due to this I set my minimum retail
price at £2.00, this is because you’re unlikely
to find a magazine cheaper than £2.00,
unless it is being given away for free. No
one chose the price of £5.01-£6.00,
although three people chose a more
expensive price, at £6.01 to over £7.00.
These people are most likely to be far
wealthier than those that chose the lower
prices. This will be due to a greater
disposable income, providing them with
more money to spend on whatever they
want.

Primary Research
Survey monkey results - Question six
My sixth question asked how often the
individual purchased a magazine. The
most popular option was purchasing a
magazine on a monthly basis.
If this survey was released around
2002, the results may show a different
pattern. This could be due to digital
evolution. For example, most people
with access to devices will read digital
copies of magazines/newspapers as
today we’re provided with the facility
to do that. Three people said they
purchase a magazine on a daily basis.
This could be because they use public
transport, so occupy themselves with
something to do: reading a magazine.

Primary Research
Survey monkey results - Question seven
My seventh question
asked if the individual
had a magazine
subscription. Six people
said that they didn’t have
a magazine subscription
and five people said that
they did have a
subscription. This shows
how divided the audience
was, showing nearly 50%
of each did or did not
have a magazine
subscription.

Primary Research
Survey monkey results - Question eight
My eight question asked if
the individual would buy a
magazine if it included one of
the following: A poster, a CD,
Access to a podcast or
Accessories. This question
had no option to answer ‘no’;
they would not buy a
magazine if it contained a
free incentive. The most
popular option was
Accessories. This is probably
because it was the most
vague option, meaning it
cold be a range of things, not
one specific item.

Primary Research
Survey monkey results - Question nine
This question reveals that the most
popular genre of music out of the
people and answered my survey.
Rock, Pop and RnB had 2 votes each.
Only one respondent said their
favourite music was Rap.
According to NME website, Pop was
the most popular music genre (Based
on album sales) in 2014. Rock followed
after. The graph is shown below.

Primary Research
Survey monkey results - Question ten
This question reveals
that the most
popular colour
scheme the
respondent would
choose would be
Red, Black and
White. The second
option chosen was
Pink, Purple and
Red. The other two
options weren’t
chosen

Primary Research
Public Market Research
To collect more primary research, we did some public market research. We printed off our survey monkey
questionnaire and asked people on Leatherhead high-street.
The pictures shown below show me interviewing a Leatherhead shop worker. The picture to the right shows
me stood on the high street. The results from the survey are shown on the next slide

Source: http://www.bauermedia.co.uk/brands/kerrang
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership
of Kerrang!, according to the socio-
economic need chart, has a low
49.8% of readers that are in the
boundary A, B and C1. This means
that they have a low disposable
income and are more likely to lead
opinions within a group, known as a
‘struggler’, in accordance with
Maslow’s Hierarchy of Needs.
With reference to
Hartley’s 7
Subjectivities, this
chart illustrates that
the percentage
demographic of
readers are males aged
15-24 years old, the
calculated median age
is 19.5 years old.
The Kerrang! reader-gender
ratio is fairly equal. However,
the male audience takes up
nearly 20% more than the
female reader. This is because
Kerrang! generally only
features male artists, which is
therefore only appealing to a
smaller audience of female
readers.

Product Target Audience –
Secondary Research
I found these reviews of Kerrang at http://www.reviewcentre.com/review176841.html
So far there have been seven reviews of the magazine, two of the reviews are
shown above. The average rating for the magazine is 4.1/5
The reviews feature good and bad points to encourage an unbiased review.

Above the line – mass audience
Below the line – niche audience smaller group
Methods of advertising
• Social media
• Posters/leaflets
• Billboards
• ‘Ticketing’ – receipts, bus tickets, music concert tickets
• Bus adverts = magazine
• Tv/Radio adverts
• Cinema adverts
Viral marketing -> trending tweets
Guerilla
Marketing

• Above the line marketing – When mass media promote brands
and products, helping the company breach out to their target
audience. This could be the internet, radio advertising, print
media and television.
• Below the line Marketing – Advertising on a smaller, more
defined scale. This type of advertising targets more specific
individuals. This type of marketing is generally cheaper.
Above the line Vs Below the line
marketing
https://www.koozai.com/blog/content-marketing-seo/above-the-line-vs-below-the-line/

Marketing Strategies
Guerrilla marketing
Guerrilla marketing is a marketing strategy that
promotes a company/product using an
unconventional method. This type of marketing
is used by small companies that want to draw
attention in a creative way. Some example of
this are shown below
Viral Marketing
A strategy that spreads information
and opinions from person to person,
using methods such as internet and
email.
https://books.google.co.uk/books?id=dxOiyGJ-
jIcC&pg=PA1&redir_esc=y#v=onepage&q&f=false
http://www.dictionary.com/browse/viral-marketing

How is Kerrang! marketed?
Above The Line:
Kerrang! uses both Above and Below the line types of
advertising. In thee form of above the line marketing,
Kerrang! uses TV and radio adverts to help advertise
their magazine. Examples of their TV advert are
shown to the left.
Below The Line:
Kerrang! uses below the line
marketing such as online, social
media, video sharing. This type of
advertising is more effective for
Kerrang! as it is more applicable to
the younger target audience of
Kerrang!

Social Media Statistics from October 2015
YouTube Subscribers
Source:
https://www.youtube.com/user/KerrangPodcas
t/featured
56,009
Facebook Fans
Source:
https://www.facebook.com/kerrangmagazine
818,629
Twitter Followers
Source:
https://twitter.com/KerrangMagazine?ref_src=t
wsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5
Eauthor
621,000
Kerrang! has cross media
convergence through several social
media outlets. These all allow the
readers to become a ‘prosumer’ by
voicing their opinions and queries.
Through research I have found that
Kerrang! Magazine have several
social media accounts such as
Twitter, Facebook and YouTube.

The Kerrang! strapline is “live life loud”. There is a use of alliteration and a
rule of three. This will engrave the slogan into the reader/listeners mind.
The verbal code ‘loud’ connotes the genre of music that the magazine is
based on: rock music, which is played loud. The word ‘life’ could be used
to symbolize how reading Kerrang! Is a lifestyle and takes things into lager
perspective than just a weekly rock magazine.
https://www.youtube.com/watch?v=FVJe1g
C6KHU

Kerrang! is published
on a weekly basis and
is retailed at £2.20.
Releasing the
magazine on a weekly
basis may provide
them with enough
money to sell at a
lower price, yet sustain
a good profit.
Shown here, the subscription price of Kerrang! on
http://magazines.whsmith.co.uk/Magazines/Musi
c/Rock-Pop/Kerrang.cfm

The target age of Kerrang! is 15-24, giving a mean age
of 19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female,
the other 59%, male. The audience of Kerrang! ranges
from around 15-65+, which is a very broad audience
of over 50 years.
This chart shows the socio-economic categories that every person is
categorized by. The categorization depends on social class, lifestyle and
personality.
The ABC1 profile of Kerrang! Is 49.8%, meaning the other 50.2%, larger
quantity of readers fall below the ABC1 categories, in C2, D and E. This is
because most of the audience is in the 15-24 year old category, meaning the
majority of Kerrang!’s audience are students.
Kerrang! Retails at £2.30, meaning it is easily affordable to anyone, more so,
the larger category that Kerrang! readers fall into.
Blumer and Katz’ uses and gratification theory is evident in Kerrang!
under the subject of ‘diversion’. ‘Diversion’ is the theory that the
audience can escape from their reality and immerse themselves in the
text
Kerrang! targets the C2, D and E profiles,
potentially, this could be seen to have
negative impacts.
Targeting a C2, D and E profiles means the
audience will have less disposable income,
meaning they’re unlikely to spend £5.00,
which is how much a ABC1 profile audience
magazine may be retailed at, such as ‘Mojo’,
another Bauer Media magazine.

Magazine subscription
Kerrang! offer an online subscription
and hard copy subscription. They
use ‘Great Magazines’ website as an
online distributor. Their website can
be found here:
http://www.greatmagazines.co.uk/b
ws/kerrang-
magazine?utm_source=dynamic&ut
m_medium=bws&utm_content=nav
bar&utm_campaign=BAU_kerrang

Bauer media trade with Frontline
Distribution. They then sell the
magazines through 55,000 retailers
across the UK and Ireland.
Frontline Distribution trade with tye
biggest multiple retailers through to
specialist newsagents and small
independent shops.

Impact on audience: Male Gaze
“Male Gaze” – The concept that men see the world and women
from a male perspective.
Laura Mulvey created this theory in 1975, stating that women are
used for visual pleasure.
- Objectification of the female gender in the media for the male
consumers gender.
This is present in the front cover of Kerrang! Showing a girl with
‘security’ written across her vest. The image shows the girl’s skin,
therefore could be seen attractive and gazed at by a male.
Additionally, the girl’s mode of address – looking at the camera
suggestively, therefore almost making eye contact with the
reader.
https://finallyfeminism101.wordpress.c
om/2007/08/26/faq-what-is-the-
%E2%80%9Cmale-gaze%E2%80%9D/

Impact on audience: Female Gaze
http://cyberingdemocracy.com/the-piano-and-the-female-gaze
“Female Gaze” – The concept that women see men as
objectified.
Diana Saco created this theory, stating that men are used for
visual pleasure.
- Objectification of the male gender in the media for the female
consumers gender.
This is present in the front cover of Kerrang! Showing a man with
no short and showing his tattoos. The image shows the man’s
skin, therefore could be seen attractive and gazed at by a
female. Additionally, the man’s mode of address – looking at the
camera directly with an extreme facial expression, therefore
almost making eye contact with the reader.

Ethical Issues – Team Tribes
UK Tribes: UK Tribes is 5 groups of teenagers the 5 categories
and subcategories within the groups are shown below
The category ‘alt’ best fits my magazine of inspiration, Kerrang!

Representation of Stereotypes
Strugglers Alienated, struggler, disorientated –
with few resources apart from
physical/mechanical skills (e.g. car
repair). Heavy consumers of alcohol,
junk food and lottery tickets, also
trainers. Brand choice involves
impact and sensation.
The readership of Kerrang! Fits into the psychographic trait of ‘strugglers’.
This is present through the culture of the readership being largely based
around alienation, struggling and disorientation. ‘Strugglers’ have few
resources apart from physical/mechanical resources. A ‘struggler’ is a
heavy consumer of alcohol, junk food and lottery tickets.
The constant and unnecessary use of
expletives is a common factor in ‘strugglers’ –
seen to be rude and of lower class and
dignity.

Racism & Sexism
Racism shown in a music magazine. This could be shown as no even spread of races
in a magazine, such as only using pictures of white people or only showing pictures of
black people.
XXL Magazine could be seen as racist as they
may not feature white rappers
Sexism is discrimination to one gender, but is mainly seen to affect women. In a music
magazine this could be seen as only showing or starring male bands.
An example is shown here of Q Magazine.
This is sexist because the women are scantily clad .

• Copyright is protecting a creation. This means no one
is legally allowed to copy your creation. This could be
design, music, art…etc.
• Copyright is owned by the creator of the product.
Someone cannot be stopped from borrowing an idea
or producing something similar, but can be stopped
from copying.
• Royalties is a sum paid to the creator/owner of media
content such as song lyrics. For each copy of the
content, the patentee gets the sum of money that
they decided upon.
Copyright & Royalties

Copyright is owned by the creator of the product. Someone
cannot be stopped from borrowing an idea or producing
something similar, but can be stopped from copying.
Shown below are three forms of copyright protection on an
image. Different sized watermarks can be used. The larger the
watermark; the more protected the image is. Copyright
information can also be put into the metadata. This is a more
discreet way of patenting an image, but still protects the rights
of the author.

• Offensive material is the use of content that
can be taken in an offensive manner by the
audience of the media product. This could be
the use of swear words.
• Censorship is when the producer removes
the offensive material, for example they may
use the word ‘sh*t’ and be able to get away
with it as the full word isn't there, therefore it
could not be taken in an offensive manner.
Offensive Material & Censorship

Offensive Material & Censorship
If someone is offended by Kerrang!’s content. A
complaint can be made via the ‘Contact us’ part
of Kerrang!’s website. This could be if you do
not agree with the content or the way the story
is presented. Additionally you could offended by
an image or an inappropriate headline. If the
case is to be taken further and legal action is to
be taken IPSO will deal with the matter
themselves.
The expletive in the pull quote could be
seen as offensive material if not censored.
The facts it is censored, replacing the two
letters for hyphens creates respect for the
readers.

The independent press standards organisation deal
with complaints from individuals about certain media
content. This could be the way an event is told or
someone is perceived in a way they don’t agree with.
IPSO
(Previously) Press Complaints Commission
There is a code of practice
including 16 guidelines that have
to be taken into consideration
before making a complaint.

Press Complaints Commission
IPSO – Complaints Procedure
1. Initial assessment
IPSO will review the complaint submitted and conclude if it has any cause for concern
2. Referral to the publication
If the complaint breaches a code, and you not previously exhausted the publication's own complaints procedure, IPSO will pass
on the complaint to the editor.
3. The investigation
If the complaint is not resolved with the publication, the Complaints Committee will write to the editor of the publication to
request its response to the complaint
4. Adjudication by the Complaints Committee
If your complaint remains unresolved, the Complaints Committee will decide whether there has been a breach of the Editors'
Code.
5. Remedies
If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
6. Review of the process
If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
7. Complaints which are not pursued
IPSO have rules that state that when a complaint is not resolved as it’s not pursued, the case will generally be re opened.
8. Unacceptable behaviour by complainants and vexatious complaints
IPSO complaints are taken less seriously and dealt with less severity if the complaint submitted uses abusive, offensive,
aggressive, racist or foul language in conversation

IPSO – Complaints Procedure
The complaints submission
form is shown to the left.
The form requires a
detailed analysis of what
the individual is
complaining about. This
requires information on
the source of the
complaint, if this is: the
behaviour of a journalist
of photographer, certain
material published in a
(newspaper/(website) or
(magazine/(website). The
name of the publication,
date of first article and
article headline.
The editor’s code of practice needs to be
investigated, also. The editors code of practice,
with its 16 clause and categories needs to
investigated of which clause the article
breaches.

1. Accuracy
i) The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due prominence, and — where appropriate — an apology published. In cases
involving IPSO, due prominence should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed
statement is published.
2. *Privacy
i) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications.
ii) Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information.
iii) It is unacceptable to photograph individuals, without their consent, in public or private places where there is a reasonable expectation of privacy.
3. *Harassment
i) Journalists must not engage in intimidation, harassment or persistent pursuit.
ii) They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on property when asked to leave and must not follow them.
If requested, they must identify themselves and whom they represent.
iii) Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.
4. Intrusion into grief or shock
In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. These provisions should not restrict
the right to report legal proceedings.
5. *Reporting suicide
When reporting suicide, to prevent simulative acts care should be taken to avoid excessive detail of the method used, while taking into account the media's right to report legal
proceedings.
6. *Children
i) All pupils should be free to complete their time at school without unnecessary intrusion.
ii) They must not be approached or photographed at school without permission of the school authorities.
iii) Children under 16 must not be interviewed or photographed on issues involving their own or another child’s welfare unless a custodial parent or similarly responsible adult consents.
iv) Children under 16 must not be paid for material involving their welfare, nor parents or guardians for material about their children or wards, unless it is clearly in the child's interest.
v) Editors must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child's private life.
7. *Children in sex cases
The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex offences.
In any press report of a case involving a sexual offence against a child -
i) The child must not be identified.
ii) The adult may be identified.
iii) The word "incest" must not be used where a child victim might be identified.
iv) Care must be taken that nothing in the report implies the relationship between the accused and the child.
8. *Hospitals
i) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries.
ii) The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions.

9. *Reporting of Crime
i) Relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they are genuinely relevant to the story.
ii) Particular regard should be paid to the potentially vulnerable position of children who witness, or are victims of, crime. This should not restrict the right to report legal proceedings.
10. *Clandestine devices and subterfuge
i) The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by intercepting private or mobile telephone calls, messages
or emails; or by the unauthorised removal of documents or photographs; or by accessing digitally-held information without consent.
ii) Engaging in misrepresentation or subterfuge, including by agents or intermediaries, can generally be justified only in the public interest and then only when the material cannot be
obtained by other means.
11. Victims of sexual assault
The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is adequate justification and they are legally free to do so.
12. Discrimination
i) The press must avoid prejudicial or pejorative reference to an individual's, race, colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability.
ii) Details of an individual's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.
13. Financial journalism
i) Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of its general publication, nor should they pass such
information to others.
ii) They must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to
the editor or financial editor.
iii) They must not buy or sell, either directly or through nominees or agents, shares or securities about which they have written recently or about which they intend to write in the near
future.
14. Confidential sources
Journalists have a moral obligation to protect confidential sources of information.
15. Witness payments in criminal trials
i) No payment or offer of payment to a witness – or any person who may reasonably be expected to be called as a witness – should be made in any case once proceedings are active as
defined by the Contempt of Court Act 1981. This prohibition lasts until the suspect has been freed unconditionally by police without charge or bail or the proceedings are otherwise
discontinued; or has entered a guilty plea to the court; or, in the event of a not guilty plea, the court has announced its verdict.
*ii) Where proceedings are not yet active but are likely and foreseeable, editors must not make or offer payment to any person who may reasonably be expected to be called as a witness,
unless the information concerned ought demonstrably to be published in the public interest and there is an over-riding need to make or promise payment for this to be done; and all
reasonable steps have been taken to ensure no financial dealings influence the evidence those witnesses give. In no circumstances should such payment be conditional on the outcome of
a trial.
*iii) Any payment or offer of payment made to a person later cited to give evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of this
requirement.
16. *Payment to criminals
i) Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise crime in general, must not be made directly or via
agents to convicted or confessed criminals or to their associates – who may include family, friends and colleagues.
ii) Editors invoking the public interest to justify payment or offers would need to demonstrate that there was good reason to believe the public interest would be served. If, despite
payment, no public interest emerged, then the material should not be published.

IPSO – Complaint
Tom Cruise has resolved a $50 million lawsuit
against Bauer Media Group over a story in Life &
Style that he had "abandoned" his 6-year-old
daughter, Suri.
The parties stipulated to the dismissal of the lawsuit
in a California federal court on Friday. Terms of any
settlement weren't revealed beyond that each side
will bear its own legal costs.
"Bauer Publishing, as well as In Touch and Life &
Style magazines, never intended to communicate
that Tom Cruise had cut off all ties and abandoned
his daughter, Suri, and regret if anyone drew that
inference from anything they published," a joint
statement from attorneys for Cruise and Bauer
read.
The resolution puts an end to a high-profile drama
that began after Cruise's divorce from Katie Holmes
and the subsequent tabloid frenzy over the details.
http://www.hollywoodreporter.com/thr-
esq/tom-cruise-settles-50-million-667313

IPSO
Kerrang! Must consider the IPSO Editor’s code of practice . In particular they must focus on
‘Accuracy’.
The full 16 code practice can be found on the IPSO website at
https://www.ipso.co.uk/IPSO/index.html
The aim of the code of practice is to sustain the most professional service throughout the
production and marketing. The most appropriate code that my first issue must comply with
is ‘Accuracy’.
The code is stated below:
Accuracy
i) The Press must take care not to publish inaccurate, misleading or distorted information or images,
including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due
prominence, and — where appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment,
conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has
been a party, unless an agreed settlement states otherwise, or an agreed statement is published.

IPSO
Kerrang! Must consider the IPSO Editor’s code of practice . In particular they
must focus on ‘Privacy’.
. The full 16 code practice can be found on the IPSO website at
https://www.ipso.co.uk/IPSO/index.html
The aim of the code of practice is to sustain the most professional service
throughout the production and marketing. The most appropriate code that my
first issue must comply with is ‘Privacy’.
The code is stated below:
*Privacy
i) Everyone is entitled to respect for his or her private and family life, home, health and
correspondence, including digital communications.
ii) Editors will be expected to justify intrusions into any individual's private life without
consent. Account will be taken of the complainant's own public disclosures of information.
iii) It is unacceptable to photograph individuals, without their consent, in public or private
places where there is a reasonable expectation of privacy.

Advertising Standards Authority
The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in
the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce
legislation.
Kerrang! is governed by ASA as they control its adverts. They must not be offensive and harm
anyone’s rights.
https://www.asa.org.uk/
ASA have control over:
Magazine and newspaper advertisements
Radio and TV commercials (not programmes or programme sponsorship)
Television Shopping Channels
Advertisements on the Internet, including:
banner and display ads
paid-for (sponsored) search
Marketing on companies’ own websites and in other space they control like social networking sites
Twitter and Facebook
Commercial e-mail and SMS text message ads
Posters on legitimate poster sites (not fly posters)
Leaflets and brochures
Cinema commercials
Advertising within smartphone and tablet apps
Direct mail (advertising sent through the post and addressed to you personally)
Door drops and circulars (advertising posted through the letter box without your name on)
Ads on CD ROMs, DVD and video, and faxes
Sales promotions, such as special offers, prize draws and competitions wherever they appear.

Unit 01_

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Unit 01_

Editor's Notes