Unit 13 fiona davison 1 2 3comments

–
Level 3 Cambridge Introductory Diploma in Media
Unit 13:
Planning and Pitching a Print based Media
Product
St. Andrew’s Catholic School
Fiona Davison
Candidate number -1107

ContentsQ Magazine
Mojo Magazine

Genre
The denotation of Q Magazines genre is eclectic, it is
confirmed as eclectic because it has a range of
genres, this is because Q magazine is aimed at young
people and adults that are interested in a specific
genres.
The slogan “the worlds greatest music Magazine”
suggests that it is trying to attract people in by using
interesting language, for example formal and
informal language to attract young and adult
audiences. It is further telling you that if you read
the magazine it is the greatest and you cant beat it.

Purpose
The purpose of Q magazine is to read not just about
one music type, but a range of music types, it gives
a purpose to the reader because it gets readers
interested in reading the magazine. Q magazine
‘informs and educates’ (Katz) the audience on the
different types of genre of music and also educates
them on up and coming music artists. The red logo
connotes they are passionate about providing great
information to their target audience, and the colour
red stands out on the shelfs.

Meaning
The meaning of Q magazine is to get the readers interested in particular
music types such as rock, pop and others for example picture 1 and 2.
Another reason is to update music fans on new artists and new music. Q
magazine allows the audience to come involved by voting giving them a sense
of ownership.
http://www.qthemusic.com/playlists/page/4/
1 2

Language
The language for Q magazine consists of informal
language which is used throughout the magazines
they publish and produce to their readers. The
informal language attracts a younger audience the
‘digital natives’ (Prensky 2001) towards reading the
magazine. The verbal code “secret stash” which is
evident on the cover line of the picture is an example
of the informal language they use.
Language

Frequency - circulation
Source: http://www.greatmagazines.co.uk/bws/q-magazine?
utm_source=dynamic&utm_medium=bws&utm_content=topnavsubscribetext&utm_campaign=BAU_Q
Q Magazine circulates
monthly and costs
£3.99, this is different
to other magazines
such as MOJO, which
is £4.30 - 12 issues
per year.
You can subscribe to Q Magazine and
enjoy a VIP package which allows you to
access Q magazine from two different
platforms; print and digital.

Format and style
Format of Q Magazine
•The sizing for Q magazine is 28
12cm by 21cm.
•Q magazine allows you to
download it digitally if you buy
the VIP package.
•You can also access Q on Spotify
and Instagram
Language
•The verbal code denotes “blows us
away” that connotes a sense of
excitement and not only Adele can “blow
us away” with her powerful voice but also
the magazine is going to contain content
that will contain great information. The
puff promotion denotes the verbal code
“the 300th
issue” with a gold background
which connotes a celebration of the
Magazine.
Colour scheme
•It is evident primary colour of the
magazine is the colour red. The
colour red connotes excitement,
and the boldness of the colour
stands out and attracts an
audience. Other colours used are
black and white. Therefore it
highlights that the house-style of
the magazine will follow these
colours.
www.bauermedia.co.uk

The colour scheme for Q magazine consists of red,
black and blue. The colour red connotes excitement
and adventure which readers would find interesting
and appealing to look at. The colour black connotes
mystery and it is a bold and it stands out as a overall
colour. The colour red also connotes how they want to
provide their readers with great information they are
passionate about.
Colour scheme

The house style of Q magazine consists of the pages such as some of the
pages in the magazine have the same outlines which means that Q follows a
consistently throughout the magazine. The masthead shows the letter Q in
white which is on the top left corner of every magazine, it has a red
background to show that the colour red is part of their colour scheme. Q
magazine uses similar colours such as red, black, white and yellow on each
magazine to show that the colours are consistent. The magazine also includes
the letter Q and the issue name and the page number on each page so
readers will know which page they are on. The magazine also includes the
same fonts throughout with different fonts in certain places of the magazine,
this will be used to make the information stand out to the reader. Q consists
of informal language which is used throughout the magazine to attract a
younger audience.
House Style

Planning and pitching-front cover analysis
The masthead is the title of the magazine
and as you can see there is a red box with
the letter Q in white writing. The colour
red connotes how Q are passionate about
providing ‘great’ music information.
Another convention of a
Magazine cover is the main
image. The denotation of the
main image is “Florence and
The Machine” which connotes
“star appeal” (Richard Dyer).
The technical code of the
close up of Florence grabs the
readers attention as the front
cover is mainly focusing on
her.
The visual codes on the front cover
such as the pale blue dashes and bullet
points are other conventions, the
bullet points in the cover line interest
the reader through the brief summary
and therefore they would want to read
more.
The strapline is placed underneath
the masthead, the strapline denotes
“Discover great music” which
connotes inside this magazine there
will be new and updated information
about the music industry and the
audience will be able to “Discover”
this by buying and reading the
magazine.
On the left and right hand side of the
page, there are coverlines which is
information about what is inside of
the magazine, for example “16 page
Gig”. Coverlines are an insight to the
audience about what they can read. The barcode contains the
date, issue number and
price, furthermore there is
usually a web address
(technical convergence)
which allows the audience
to view the magazine
online.
The main story is featured at
the top, the main story
anchors the image. The
verbal code “I feel so alone”
connotes that this will be an
interesting story and entices
the reader to want to know
what it is about.

Double page spread
Main Image - in this
double page spread,
Florence is looking
directly at the reader
which suggests that she is
inviting the readers into
the article.
In the main article of the double page spread, the
drop capital is used to catch the readers attention
at the beginning of the text. The Font style is bold to
try and make the readers interested in the
Magazine. The purpose of the drop capital is to
signal the reader where to begin.
This article is in columns which
implies the conventions of a double
page spread and this is also usually a
interview that is in columns.
This heading is very
appropriate
because it is a line
of one of Florence's
number one
singles. The bold
front stands out to
get the readers
attention as the
front is different
from the others in
this article
The colour red is an
extremely bold colour
and suggests passion
and fire which could
connote the artists
passion for music
The stand first is
the introduction
for the interview,
this gives the
reader an insight
on what the
interview or
column is about
and allows them to
decide if they want
Credits- this writing
states who wrote the
article and who took
pictures.
Usually in an interview on
a double page spread,
there is a pull quote which
is a quote from the artist
pulled out of the
interview. This is usually a
quote that is interesting,
making the audience want
to read the interview.

Contents page
This Q contents page ‘repeats’
(Steve Neale 1980) the house style
colours of Q magazine which are
red, white and black which is very
simple but is also effective. The
contents page is laid out very neat
for the audience to know exactly
where to find what inside the
magazine.
The colour scheme is used
throughout the contents page with
the rectangles which are used to
separate different sets of information
in either red or black whilst the
background is white which is very
simple and a basic colour to use.
With the background being white and
the text being black, this makes the
text easy to read compared to other
colours, which makes it look for
professional for the reader to see.
The review section in the bottom right
hand corner is placed on a grey
background which is different from the
rest of the contents page, which could
connote that this section is of
importance to the magazine, and also
the grey in this section matches the
background of the image above.
The Q ident in the top corner
keeps the brand identity flowing
throughout the magazine, so the
audience get used to this logo.
The information under the
stories on the left are named
sublines, these give the reader
short and snappy sentences on
what the story will be about.
The main image is a close up shot
of Adele anchored by a small white
box named a caption which gives
you the page number of the story
and information about the story.

Content Analysis
The content analysis overview of Q magazine provides content
about individual artists such as Sam Smith and Foo Fighters, this
connotes that readers will be more interested about reading
about particular artists because of the type of content Q
magazine use in different articlesstories, such as using words
like “heartbreak” which would attract younger audiences such
as teenagers to read specific content they produce.

Website Annotations
On the website of Q magazine, as you can see they have links to twitter,
Facebook, publisher, Instagram and YouTube. These are to keep readers
of Q magazine updated with the latest news that the magazine has to
offer such as when is the next publishment of the magazine. Q magazine
have used dark colours to place each of the social medias where you can
find the magazine, they have done this so it stands out to readers. They
have used this particular colour because it is one of the colours they use
on the magazine. On the website as you can see they have laid it out in a
professional manner, they have the title which is “Q magazine” in bold
letters and the logo is red with a capital Q that is white and “magazine” is
written in black bold letters to represent the colours.

Target Audience
The founders of Q are Mark Ellen and David Hepworth aimed at the younger
people and teenagers, the target audience of Q is for people to buy their
magazine over 25 years old, of both genders. The target audience is older
than teenagers which means that Q magazine can afford to be expensive
than it was aimed at young people. Also with the older audience, The
magazine features many genres of music, so it will suit all music fans, the
magazine has a big audience as it is so popular. The target audience for Q
according to the uses and gratifications theory, Q magazine is to inform and
educate (Katz) where the audience learn something from consuming the
text. Also it is in the diversion category because in Q magazine the audience
can escape from their reality in which they can involve themselves in the text.
http://louisejaynehudson.blogspot.co.uk/2012
/11/q-magazine-reader-profile-analysis.html

Katz
According to Katz Hierarchy of
needs, Q magazine is fitted into
the category of ‘inform and
educate’ where the audience
of Q magazine will learn
something by reading the
information that is provided.
This will then get Q magazine
readers to learn something by
reading this information.

Hartley
According to Hartley’s seven
subjectivities, the age for Q magazine is
mainly aimed at 16-25 year olds,
secondly the gender for Q magazine is
aimed at both male and female readers.
The demographics and socio economics
for Q would be mainly aimed at D and E
because it is mainly for people that
enjoy indie music so it wouldn't’t be
upper class compared to other
magazines.

Maslow
According to Maslow’s Hierarchy of needs, Q
magazine would be categorised as ‘survivors’
because they like routine and they like to know
that the magazine will be produced every
month.

Target Audience
The relationship between the target audience is
that they will be interested in reading the
different articles of the magazine

A Higher management, bankers, lawyers,
doctors and other professionals
B Middle management, teachers, creative
and media people eg graphic designers
etc
C
1
Office supervisors, junior managers,
nurses, specialist clerical-white collar
C
2
Skilled manual workers, plumbers,
builders-blue collar
D Semi-skilled and unskilled manual
workers
E Unemployed, students, pensioners,
casual workers
Socio-economic needs (A, B, C1, C2, D or E)
Audience Demographics defines the adults
population largely by the job they do, this is
based on the national readership survey
(NRS).
According to the socio-economic graph the
target audience for Q magazine would be in
category C because the target audience for
Q magazine is aimed at mostly older people
and adults that are interested in different
music genres.

Psychographics
According to the Psychographics table the
target audience Q would fit into the category
of ‘reformers’ because they select products for
quality and this magazine will give them top
quality music information. Also the target
audience would be ‘strugglers’ as they seek
escape and the people in the D and E
demographic which is the target audience
from Q magazine. Lastly the target audience
would be ‘aspirers’ because the magazine
relates to typically younger people who seek
status therefore they would like Mojo
magazine because it is a popular and well
known music magazine.

Relationship between the
magazine and audience
Q awards
Q awards is an awards ceremony which is celebrated for the most popular artist awards that
are nominated for awards.
Q newsletter
Q magazine have also got a newsletter for all the updated news for all the magazine
Subscribe to Q
Readers can subscribe to Q magazine with print, digital and joint which are the package
offers that are available so readers will never miss and issue.

The Magazine Production process
Date of publication – Firstly, you set up a data publication. This is when you want the
magazine to be released to the public. Music magazines take around 2 months to
produce and plan because there is a lot of research to be completed.
Managing the schedule- secondly, once the date of the publication has been set up, a
schedule will be created. This is because if you want your magazine to be produced
effectively then a schedule needs to be made. The pros to a schedule is that if
anything changes from the initial plan, there will be an alternative plan. Having this
will allow deadlines to be made.
Editorial and budgetary decision – this part of the production process is where the
editorial team make a decision on what will be included in the magazine, for example
articles, competitions, pictures and news stories. After this the team make budgetary
decisions, looking at money that is available to them.
Content Acquisition- this part they decide who is going to create the content, they
choose between in-house writers or external writers to write about specific topics.
Furthermore illustrations are also created.
http://hosbeg.com/the-magazine-production-process/

The Magazine Production process
Sub-editing- the next step which is taken focuses on quality control of the magazine, the person
that is usually responsible for this job is the sub editor. This sub editing involves spelling and
grammar, mistakes page layout and article facts.
Page layout- the editorial team will decide the layout of the magazine. They do this because it
allows the reader to read the magazine clearly.
Proof reading- this stage is where the first copy of the magazine is developed and will be looked
over by the editorial team. For example they will look out for any spelling and layout mistakes, if
they find these, a new version will be created and printed.
Publication and distribution- once all these processes have been completed, the magazine will
be sent out to print and then once printed, it will be distributed to the stores and then to the
public.
http://hosbeg.com/the-magazine-production-process/

Email to Bauer
This is my email that I
sent to Bauer media
asking if they produce a
production plan in Q
magazine publishment. I
will soon receive an
email from Bauer media
about their production
plans and they will offer
me with information
about this.

Technological Convergence
You can subscribe to Q online and enjoy VIP packaging which allows
you to access Q magazine from two different platforms, which are
digital and print. You can also read a digital subscription and
download the latest issue on a device. Q is dedicated to
interviewers with popular artists and it has a large review section
that includes: new music realizes, music compilations, film live
concert, radio and television reviewers that are rated from one to
five stars.

Market Position
In the table above, it highlights some titles of some magazines which have the
total amounts for example Q has the highest amount and Kerrangl has the
lowest amount.
Source- http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-
bucks-trend-uk-magazines-decline-average-4-cent/

Market Position
Chart 1 shows how Bauer
have a 44% of the music
magazine market, with IPC
15% behind connotes that
Bauer is the primary
publishing house when it
comes to music magazines.
Chart 2 however shows that NME
and the fly are the most popular
music magazines on the market and
these are owned by IPC and Music &
Media Group. Bauer seems to get its
market share from producing more
than one type of music magazine
genre.

Competitors
The national magazine company(Nat Mags)
was founded by William Randolph in 1910. The
national magazine company is a London based
publisher company. They started the company
because of the merge of the Hachette Filipacchi
Medias to make Hearst magazines UK. The
company is worth £23.53 million.
Conde Nast-was
founded in 1909 by
Conde Montrose
Nast, the operator of
Conde Nast is Samuel
Irving Newhouse, the
company is worth
$9.2 billion.
Time Inc. UK-was
founded in 1968, it was
originally known as IPC
media, Time INC
company are now worth
£211,930,00.
Future Plc-was founded
in 1985 for future
publishing which was by
Chris Anderson but it is
now known as Future
Plc. The company is now
worth £80,325,000
Immediate Media-was
founded in 2011 which has
predecessors such as BBC
magazines. The company is
worth £106,798,000.

Competitors (Continued)
Kerrang is a music magazine that was first
issued on the 6th
of June 1981, the
publisher for this magazine is Bauer media
group. The target audience for kerrang is
aimed at 14 to 21 year olds which are
interested in in heavy metal/rock music.
The circulation of kerrang magazine is
43,003, it was a monthly magazine but in
1987 it became weekly. The price of
kerrang magazine is £2.40
Mojo magazine is a popular music magazine, it
was first published on the 15th
of October 1993.
the first issue of mojo magazine was November
1993 which had Bob Dylan and john Lennon as its
first cover stars, the circulation of mojo magazine
is 100,507
Vibe is a music and entertainment
magazine which was founded by producer
Quincy Jones. Quincy Jones launched vibe
magazine in 1993. the target audience of
vibe are R and B, Hip hop and rap listeners,
the circulation of vibe magazine Is 300,943.
NME is a music magazine that was published since march
1952. the genre for NME magazine is rock, alternative
and indie music. It is a weekly magazine.

Genre
The denotation of Mojo magazines genre is classic rock.
The title of the magazine Mojo is
covered up by two members of the
rolling stones, this suggests to the
reader that it is given the genre by
having two people that are famous
from a classical rock band. This can
draw in the audience because it
connotes to the reader exactly what
the magazine genre is and what the
magazine is about just by looking at
the front cover.

Purpose
The purpose of Mojo magazine is to read about classical music
rock bands. It gives a purpose to the reader because it gets
the reader interest in it by using the slogan “worlds best
magazine”. This connotes that by reading this slogan, the
reader is automatically going to be interested because it is
getting the readers attention by using the words in the slogan
such as “best” which implies that by using words like that get
the readers attention because the reader would be persuaded
by these sort of words. Mojo magazine became an official
magazine in 1993, since then it had an amazement that the
age group of Mojo magazine that is aimed at all ages but
mostly adults, this made the magazine popular and had 16
pages of features to advertise the quality. Ever since they
promoted the magazine, it has revealed stories of music and
that will be recommended with new music advertisements so
the magazine would be known to the public.

Meaning
The meaning of Mojo magazine is to get readers interested in a specific type
of music for example Mojo is based on classical rock music so the magazine
would talk about the latest about classical rock music.
Strapline- the strapline of mojo had a huge effect on the magazine because it
can show the readers what type of magazine it is and is it popular to the
public eye. The strapline connotes that Mojo magazine want readers to think
it is the “best” magazine, they use this as an advantage to seek the audiences
attention to buy and read what they magazine is about.
The publisher slogan “The worlds best music magazine” connotes that Mojo
are trying to attract the audience by convincing them that it is in fact the
worlds best music magazine.
The meaning of Mojo magazine would attract people from all ages and that
interest in different genres, this had an impact on readers which got the
magazine known and popular to the public.

Frequency-circulation
Mojo magazine produces magazine s monthly,
the total circulation is 79,693, you can also
subscribe to mojo magazine online and you can
save 70%.
http://www.pressgazette.co.uk/uk-mags-lose-
circulation-average-65-cent-full-abc-
breakdown-second-half-2014

Format and style
Format of Mojo magazine- you can
take advantage of the VIP to mojo
and buy the package. You can also
download Mojo magazine online
for digital and print and you can
save 70% of your earnings
Colour scheme- the colour scheme
of Mojo magazine involves very bold
colours such as white, yellow and
red. These colours stand out very
well against the background, the
colours used are quite bright and
happy which would make the
audience feel happy reading the
magazine.
Language- the verbal code
“there was unfinished business”
implies that it is basically talking
to you and the word
“unfinished” implies that the
magazine has informal language
which would attract an older
audience.

Planning and pitching-Front
cover Analysis
Masthead- The masthead is
large and bold and has a 3D
effect behind it, to make it look
different and more superior to
the rest of the cover. It is in
white to contrast the dark
background and it is slightly
covered by the slogan which
connote that it has been
branded and therefore the
audience will already know of
the magazine and do not need
to see the whole masthead.
Main image-The main image
is linked to the main cover
line. It is medium close up of
the women in the image. The
cover lines don’t overlap her
which shows how significant
she is. She has heavy make
up on and as the genre of
this magazine is music and
the subgenre is indie/classic
rock.
Strapline- The strapline has been
written in grey and red, they
have chosen these colours to
keep with the colour scheme but
also to highlight different parts
of the strapline. Grey and red
will also stand out against the
dark background of the
magazine. The verbal code “the
music magazine” connotes
exactly what the magazine will
be about.

Planning and pitching-Front
cover Analysis
Layout- The layout follows the
codes and conventions of
magazines, the masthead is at
the top, cover lines around the
sides, main image in the centre
and the barcode at the bottom.
The layout makes you first focus
on the centre image the look at
the masthead, this is because
the masthead has been branded
and the magazine knows that
people will buy it.
Barcode-The barcode has
been placed in the bottom
right third of page, this is a
common and convention of
magazines as they don’t want
the barcode to take up much
room of the page.
Cover lines- the cover lines in
the front cover shown in this
image implies that Mojo are
trying to advertise their
magazine to attract more
people to be interested in it.
Puff promotion- the puff
promotion connotes a
way of presenting the
magazine and getting
people interested in it, it is
circular and is presented
as a bold colour to stand
out to the readers and
audiences of Mojo
magazine.

Double Page Spread
Headline- the font used
makes it easier on the
audiences eye and
therefore the focus remains
on the headline because it
is very bold and it stands
out with the background.
The style of the font is also
relevant and to the dark
theme of the magazine,
“matter of life and death”
implies that it is relevant to
the genre and the audience
of the magazine. The genre
of mojo magazine is
indie/rock so putting a
quite dark and mysterious
article title will make the
audience think and relate
to the genre which is due to
the music that is produced.
Main image- this takes up
one page of the double
page spread so it is
obvious that this is the
main image of the pages.
Despite the person in the
image is facing the
camera, his eyes are
closed which means direct
address is not used in the
double page spread. The
style of the model is
relevant to the theme and
the genre of the
magazine. His messy hair
and unbutton shirt
suggests an informal
design of the magazine,
this will keep the targeted
audience interested in the
magazine as the style is
consisted throughout the
magazine.
Layout-the grid has been used in order to create an
organised layout across the two pages. It is sectioned
off so it has the article on the top left, then directly
underneath is the main body of text. On the right it has
the main image, this consists with the overall style of the
magazine as it is quite informal and dark so it has a form
of organisation which gives a professional feel to it.

Stand first- the stand
first is below the main
title and is the
introductory paragraph
highlighting to the
reader what the article
is going to be about.
Drop capital- the drop capital is bold and the
font style has a large text. The drop capital
attracts the audience and identifies where
they should start reading.
Double Page Spread

Contents Page
Instead of the heading, the
magazine masthead has
been put in the top third of
the page. At the bottom of
this is the three cities which
are unique for music. The
content is divided into
different areas so its easier
for the reader to find
specific articles. The heading
and the page numbers are a
different colour in order to
create an extra definition
between the areas and the
individual articles.
The cover story/main article is
divided from the rest of the
contents with the simple use of
two red lines. The quote of the
main features has been placed
at the bottom of the page. This
is to give an insight in the
article and also it interests the
reader
The colour scheme is red,
white and black keeps things
simple in order to avoid
confusing the reader. The
main image is a high contrast
detailed picture which
appeals to the eye.

Language
The language used in Mojo magazine consists of informal
language and formal language. This is because it appeals to a
wide range of audiences male and female (Hartley). The
audience are mainly older therefore this could be why the
language is more formal. However as you can see from the front
cover they have used the verbal code “bloody” which is an
informal type of word to use especially on front cover.

Colour scheme
The colour scheme for Mojo consists of red, blue and grey which
are the colours of the British flag and would relate to the
magazine because Mojo is published in the united kingdom. The
colour red represents danger and excitement, this would relate
to Mojo magazine because it has mixed genres which means
different types of readers would be interested in it. The colour
blue represents a calming and professional colour which is used
in Mojo magazine because readers would find this a nice colour
which would attract different types of audiences and young
people. Lastly the colour grey represents a dark colour, readers
would find it less appealing but they may be interested because
it would represent mystery.

House style
The house style of Mojo magazine starts off with the
colours on the front cover which are carried out
throughout the magazine. The bright colours used in
Mojo magazine make the magazine interesting and fun
to read for the audience. The pictures that Mojo have
added on the magazine pages match with the text, this
means that the magazine is consistent throughout.
Mojo uses the same masthead throughout, it includes
of Mojo written in black with big bold letters, this
suggests that the audience will be interested because it
is bold and the readers would find it exciting.

Relationship between the
magazine and audience
Mojo store
The Mojo store is where readers can access all
sorts of merchandise such as t-shirts at the
best of quality that is offered for readers
which will be safely and securely for each
reader that will purchase it. Mojo magazine
have a partnership with another website
called “backstreeet” , they sell similar
merchandise an work with Mojo to improve
their merchandise.
Mojo awards
There is an awards ceremony for Mojo
magazine that has started since 2004. this is
where artists and bands were selected and
would then have to present a majority of
readers and critics at an award event.
Mojo Newsletter
The Mojo newsletter offers readers a
chance to sign up to a weekly newsletter on
the official Mojo website. This will make
fans aware of the up to date news,
promotions and competitions. The
newsletter for Mojo is available in print,
digital, depending on what the reader
wants.

Genre and Target
Audience
MOJO’s main genre is classical rock.
Mojo targets its audience by concentrating on the
classical rock. Mojo is ’signifying’ (De Saussure) that
rock music also has a value due to the amount of
classical rock artists. It also pays close attention on
having more articles in then it does reviewers of gig
festivals like Kerrang. Mojo features more older and
wiser bands/artists, for example as you can see on
the front cover they feature ‘The Who’ this band
would appeal to a ‘male’ (Hartley) audience in the
older demographic.

Target Audience
A Higher management, bankers, lawyers,
doctors and other professionals
B Middle management, teachers, creative
and media people eg graphic designers
etc
C
1
Office supervisors, junior managers,
nurses, specialist clerical-white collar
C
2
Skilled manual workers, plumbers,
builders-blue collar
D Semi-skilled and unskilled manual
workers
E Unemployed, students, pensioners,
casual workers
Socio-economic needs (A, B, C1, C2, D or E)
Audience Demographics defines the adults
population largely by the job they do, this is
based on the national readership survey
(NRS).
According to the socio-economic graph the
target audience for Mojo magazine would
be in category C because the target
audience for Q magazine is aimed at mostly
older people and adults that are interested
in different music genres.

Target Audience continued
Psychographics
According to the Psychographics table the
target audience Mojo would fit into the
category of ‘reformers’ because they select
products for quality and this magazine will give
them top quality music information. Also the
target audience would be ‘strugglers’ as they
seek escape and the people in the D and E
demographic which is the target audience
from Q magazine. Lastly the target audience
would be ‘aspirers’ because the magazine
relates to typically younger people who seek
status therefore they would like Mojo
magazine because it is a popular and well
known music magazine.

Target audience Hartley, Maslow,
Katz
For Katz, Mojo fits into the category of Personal Identification - this is where the
audience can relate to a character in the magazine because they may like that
particular artist.
For Maslow’s Hierarchy of needs, Mojo would fit into the category of Explorers
because they are driven by the social change such as whenever the magazine is
published, there will be different artists and things that are different to explore.
And lastly for Hartley’s seven subjectivities, Mojo’s audience are aimed at older
people and adults because of the language used in the magazine. For gender, the
gender of Mojo magazine would be for mostly the male gender. For class, the
class for Mojo magazine would be working/middle class because the magazine
produces informal language that would be suitable for adults and people that of
the working class.

The magazine production
process
Date of population- firstly, you get set up a data publication. This is when you want the magazine to be
realised to the public. Music magazines take around two months to produce and plan because there is a lot
of research to be completed.
Managing the schedule- secondly, once the date of publication has been set up, a schedule will be created.
This is because if you want your magazine to be produced effectively then a schedule would need to be
made. The pros to a schedule is that if anything changes from the initial plan, there will be an alternative
plan. Having this will allow deadlines to be made.
Editorial and budgetary decisions- this part of the production process is where the editorial team make a
decision on what will be included in the magazine, for example articles, competitions, pictures and news
stories. After this the team make budgetary decisions, looking for money this is available to them.
Content Acquisition- this part they decide who is going to create the content, they choose between in-
house writers or external writers t write about specific topics. Furthermore illustrations are also created.
Sub editing- the next step which is taken focuses on quality control of the magazine, the person that is
usually responsible for this job is the sub editor. This sub editing involves spelling and grammar, mistakes
page layout and article facts.
Page layout- the editorial team will decide the layout of the magazine. They do this because it allows the
reader to read the magazine clearly
Proof reading- this stage is where the first copy of the magazine is developed and will be looked over by the
editorial team. For example they will look out for any spelling and layout mistakes, if they find these, a new
version will be created and printed.
Publication and distribution- once all these processes have been completed, the magazine will be sent out
to print and then once printed, it will be distributed to the stores and then to the public.

Email to Bauer media
This is my email that I
sent to Bauer media
asking if they produce a
production plan in Mojo
magazine publishment.
I will soon receive an
email from Bauer media
about their production
plans and they will offer
me with information
about this.

Website annotations
On the website of Mojo magazine, as you can see I went onto the website
and found the social medias that Mojo magazine have so readers can
connect and keep updated with the news and publishments. As you can
see Mojo magazine have used dark colours to place each of the social
medias where you can find the magazine, they have done this so it stands
out to readers. They have used these particular colour because it is the
main colour they use for Mojo magazine including others such as blue and
red. On the website as you can see they have laid it out in a professional
manner, they have the title which is “Mojo magazine” in bold letters and
the logo black in all capital letters.

Market Position
In the table above, it highlights some titles of some magazines which have the
total amounts for example MOJO has the highest amount and Kerrangl has the
lowest amount.
Source- http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-
bucks-trend-uk-magazines-decline-average-4-cent/

Conclusion
In this LO I have successfully analysed both
magazines (Q and Mojo magazine) I have spoken
about specific areas such as the front cover
analysis and the double page spread analysis
with both magazine to see how they are
different from each other such as the genres of
the magazines.

Mood Board
In my magazine I would like to
feature social media such as
Facebook because then it would
update you on the artists life and by
using their up to date information in
their lives, I could then make it into
an article on my new magazine
I have chosen the pop singer
“Selena Gomez” to feature in my
magazine because she would
attract a younger audience and by
using this artist that I have chosen
would attract the audience
because she makes pop music so
therefore it will be aimed at a
young audience and young adults
I have also chosen Instagram
to connote to my magazine
because again to keep an up
to date information about the
artistes I have chosen and to
know what is going on in their
lives.
Lastly I have chosen “Ed
Sheeran” to feature in my
magazine because the
type of music he produces
would attract a younger
audience and because my
magazine is mainly based
for young viewers then it
would attract more
people in reading the
magazine

Mind Map
Generation
of Ideas -
SOUND
Colour scheme-the colour of Q magazine
is the colour red which connotes
excitement and the boldness of the
magazine attracts the reader to read it.
This would link to my own magazine
because I would use bold and bright
colours such as red, blue and black to
attract a younger audience which would
attract them to read it
Price- the price of Q magazine costs
£3.99, this would also link to my
own magazine because my
magazine would cost £3.85, this is
quite a expensive price because it
would attract the reader to buy it
Frequency of Release- Q magazine is
released on a monthly basis, this is because
the magazine is quite expensive and the
content is greater than other weekly
magazines, this would also link to my own
magazine because my magazine will also be
monthly based and would have greater
content
Target Audience- The target audience of
Q magazine are young people and
teenagers, from the ages of 25 and
younger, the genre of Q magazine is
electric. This is the same with my own
magazine because my magazine would be
aimed at young people and adults and I
want my magazine to be successful like Q
so I need to ’repeat’ (Steve Neale – 1980)
certain conventions.
Images- on the front cover of
Q magazine it shows Florence
and the machine, Q magazine
used her because she is a
popular music artist and so it
would attract more people to
read the magazine. This is
similar to my new magazine
because I will also use a new
and popular artist on the
front cover to attract people
to read it . This image of the
artist will be a close up, this is
so the reader can identify the
body language in the image
Brand identity-specific features
that are shown on Q magazine
are self advertisement and it is
applied through articles and
personal articles about the
artist, this would be the same
with my magazine because my
magazine will be appealed
through social media and would
have personal articles about the
artist
Masthead Names-
•M
•U
•Shuffle
•Playlist
•Volume
•More Music (MM)
•SOUND

I have chosen the artist
“Nicky Minaj” because she
is very popular in the pop
music industry, she also
would attract a younger
audience and that would
relate to my magazine
because it is mainly aimed
at young people and she
would be a good
inspiration to be on the
front cover.
Secondly I have chosen
“twitter” because it is
very popular on social
media and it would
keep people updated
on the magazine
update and also the
different people to
feature on my
magazine.
Thirdly I have chosen the artist “Ed
Sheeran” to feature in my magazine
because again he is a very popular artist in
which he would draw in young teenagers
and also he is a big inspiration to people.
And finally, I have chosen
“facebook” because again
it is popular on social
media and it would keep
people updated on the
different artists, it would
show them information
about them, who they are
and what they are famous
for.

Mind Map
Target audience-the target
audience for Mojo magazine is
adults and young adults that are
interested in classical rock music
magazines, it focuses on the
genre of their music and the
magazine that is a
representation of it. mojo would
feature a more older and wider
band artists
Images- on the front cover of
Mojo magazine it shows the
main image that is linked to
the main cover line. It has a
medium close up of the
women in the image , the artist
is wearing heavy make up and
as the genre of the magazine is
classical music which links to
the fact that she is
representing classical music.
Colour scheme- the
colour scheme of mojo
magazine involves very
bold colours such as gold
and black. These colours
stand out very well
against the background,
the colours used are quite
bright and happy colours
which would make the
audience feel happy
reading the magazine.
Brand identity-the
specific features shown
are self advertisement
and it is described
through articles and
personal articles about
the artist.
Frequency of realise-
mojo magazine produces
magazines on a monthly
basis, the total
circulation of Mojo
magazine of June 2013 is
79,345 and you can also
subscribe to it online
which you can save 70%
Masthead Names-
•M
•U
•Shuffle
•Playlist
•Volume
•More Music (MM)
•SOUND

First front cover Hand Drawn Drafts
Magazine Logo- I have chosen to
place my magazine logo on the left
top corner of the front cover, I
chose this part in particular because
it is easy for the readers and it
would be the first thing they would
see. I have been inspired to put the
magazine logo in this particular
place because of Q magazine, this is
because It is my magazine of
inspiration. I have chosen these
particular colours on the magazine
logo because Q magazine has a red
logo, I have then got the idea of
using the same colour. This will
show that my magazine is similar to
Q magazine.
Main story- I have decided to place my
main story on the right hand side of the
front cover because I thought that
readers will notice it straight away and
as it is close to the main image, it will
encourage readers to pick it up and read
it. When creating my front cover, I will
then include a pull quote so readers will
attracted by what it says and it will
encourage more people to read the
magazine. I thought by placing the main
story there, it will have a clear view of
the magazine logo and the main image. I
was inspired by Q magazine to place it in
this particular area, other Q magazines
have this in the same place, this will
show I am following my magazine of
inspiration.
Puff promotion- when placing the puff
promotion on the top left hand corner, I
chose to place it in this particular place
because it is similar to my magazine of
inspiration which is Q magazine. I
thought placing it here will attract
readers to the magazine by paying
attract to the logo and what the logo
looks like. This will also encourage the
reader to buy the magazine because the
logo is eye catching to the reader and
will be the main thing that they will see.
Magazine layout- when creating the hand
drawn drafts for my magazine, I wanted to
make sure that they look professional and
eye catching for the reader to see, this will
more likely attract the reader to read the
magazine. I wanted to carefully think about
where I wanted to place certain things such
as the masthead and the puff promotion. In
order to do this I have looked at my
magazine of inspiration which is Q magazine
and followed a similar layout so readers will
know it is my magazine of inspiration.
Article feature- on this hand drawn
draft, I was aiming to include the
content and what readers will see
when they open the magazine. Then
I will make the title of the pages
smaller in order for the readers
more about the content of the
magazine and the artist it is talking
about.

Second front cover hand
drawn draft
Cover lines- as the main story is
just below the main image, I
have decided to put the cover
lines to the right of the page so it
is more eye catching for the
reader. When creating the
layout of this magazine front
cover, I had to make sure that
the cover lines didn’t overlap
with anything else on the font
cover. I will then make sure of
this by carefully placing my cover
lines onto my second front cover
idea.
Bar code- on the bar code it
will include the issue number
of when the magazine will be
published, the month and the
price of the magazine. This is
always at the bottom of the
page on a magazine front
cover because it is less
important compared to the
main image or the logo.
House style- features from my second front
cover, the font and the size are chosen
specifically for my magazine, I will then
repeat this throughout my magazine to show
consistency. This will then show readers that
I am using this throughout my magazine so it
doesn’t look different to the readers. I plan
to use the drop capital for my main articles,
this will then imply that the article is
important and readers will be attracted to
reading it because it stands out then
anything else of the page.
Strapline- for my strapline, I
have decided to place it just
above my magazine logo, I have
done this because it will interest
the reader because it will be
appealing and will stand out.
This is similar to my magazine of
inspiration which is Q magazine
because they used a similar
layout. The purpose of doing
this is to show readers that I
have made a similar magazine
to Q, also when they see the
strapline they will associate it
with the brand and it will
become popular to readers the
age group that will be
interested in it.
Technological convergence- I plan
to include technological
convergence on the front cover of
the magazine that I will create. I will
put social media’s and other links to
show readers that they can also find
the magazine on types of social
medias so they can learn more
about it and so that they will never
miss an issue. I will place it at the
bottom left of the page in the
barcode for the readers to see on
the magazine.

First double page spread hand drawn draft
Main image- I created this double page spread by looking at my
magazine of inspiration which is Q magazine, I thought it was a
good idea for the image to be a big part of the double page spread.
This will be eye catching to the reader and will be the first thing the
reader sees, I then positioned the masthead just above the main
image to again attract the readers attention.
Information about
the artist- this
includes specific
information that
readers would like to
know about the
artist, which includes
information about
who they are and
how they got famous
and why they are
popular to the public.
Article images- on this
double page spread, I will
be including smaller
images to represent the
main image and to tell the
reader abit about what
they will be reading. Also
the smaller images can
refer back to the article
which readers could find
interesting, this will also
encourage the reader to
read the article and find
out what it is about.
Interview- I have placed the interview in columns, as you can see in this
double page spread, I have done this make it more interesting for the
reader. An interview in a magazine is personal information about the
artist and their life, this will encourage readers to find out more about
the artist that they like and admire. I have also placed it in columns
because it will seem like a build up for the reader, I have used questions
and answers in the interview to show that it is professionally laid out and
tells readers information about the artist.

Second double page spread hand
drawn draftPull Quote-from
interview: I added in
a pull quote to my
interview so readers
would find it more
interesting. I put the
pull quote above the
anchorage text so
readers will see it
straight away and will
be interested in
reading the interview
as a whole. This is
simular to my
magazine of
inspiration which is Q
because they use a
simular layout in
order to attract
readers.
Main image- the layout I used on this double page spread is
slightly different to my other double page spread because the
main image is not as revealing as in my other double page
spread. I have separated the image from the other things such
as the pull quote because I thought that the pull quote would tell
the reader what the double page spread is mainly about. The
main image will be the first thing that the reader will see and
they will be already interested by looking at the main image and
the title.
Stand First-the stand
first is very important on
a double page spread
because it explains
about the topic and this
will get readers
interested because it
will give them a brief
idea about what they
are about to read.

Graphic Front Cover Analysis
I chose the layout for the first front cover because It
linked back to the magazine which I originally studied
which was “Q magazine”. I put the logo in the first layout
in the top right hand corner because it seemed
professional and certain to use a logo in a magazine and
a logo really stands out in a magazine because it would
be the first/second thing the reader would notice on the
front cover. Second I chose to put the main image in the
middle because it will be the first thing the reader will
see and the image is bigger than anything else on the
front cover so the reader would notice It.

Graphic Layout Front Covers
Magazine logo
Strapline
Puff Promotion
Image of ArtistHeadline Quote
Cover lines
Magazine Logo
Strapline
Headline Quote
Puff Promotion
Image of Artist
Main Headline
Coverlines
Barcode, Price and DateBarcode, Price and Date
Main Headline

Double Page Spread
MAIN HEADLINE
STAND FIRST
ARTICLE CREDITS
IMAGE OF
ARTIST
INFORMATION
ABOUT ARTIST
PAGE NUMBER
INTERVIEW
INTERVIEW
QUOTE FROM
INTERVIEW
INTERVIEW
TECHNICAL CONVERGENCE
IMAGE OF
ARTIST

Second Double Page Spread
MAIN HEADLINE
STAND FIRST
IMAGE OF ARTIST
PAGE NUMBER
QUOTE FROM
INTERVIEW
ARTICLE CREDITS
INFORMATION
ABOUT ARIST
Image of artist

This is my first
proposal for
“Sound”
magazine which
shows the format,
working title,
content, style or
approach,
audience, the
length of the
magazine and the
frequency of how
much it will cost

This is my second
proposal for
“Volume”
magazine, it
includes format,
working title,
genre, content,
style and
approach of the
magazine, the
audience for
example if it is
aimed at
teenagers or
adults, the length
of the magazine
for example how
many pages it will
have and the
frequency such as
the price of the
magazine.

Front Cover Analysis
Masthead-One of the
important features
about Q magazine is
the masthead and
strapline. This is
because it shows the
reader that the
magazine is of high
importance and is
professional to catch
the readers attention
and the high quality of
the magazine.
The variety of the text
font draws the
attention of the
readers because it
includes the brand
names on this front
cover of Q and it is eye
catching for the reader
Brand Identity-Another visual
code of this front cover is the
“puff promotions” which will
be used to inform the reader
of the extra content that is
available on the page. The
different shape of the page
draws in readers to notice it
and they will also notice the
majority of artist names on
the page.
This analysis highlight
what I will ‘repeat’
(Steve Neale) in my
magazine.
This is the barcode for Q
magazine front cover, which
includes the issue, date
when it was published.
This is the coverlines where it
gives you stories which will be
inside the magazine so the
audience see what they are
going to be reading.

Double Page Spread Analysis
Main image-One of
the main features of
Q magazine double
page spreads that I
plan to include is the
main image,
technical code
which will be the
one shot type, this
will be focused with
a long shot of the
artist, I plan to
repeat some of the
ideas to Q magazine
to ensure that I am
using my magazine
of inspiration.
Drop Capital- In this double
page spread a drop capital
has been used. This method
attracts the readers
attention to the start of the
text. To catch the readers
attention the title is in a red
colour and it is presented as
bold, this would relate to
my magazine of inspiration
because Q magazine is
presented as the colour red.
This will be repeated in my
magazine because I am
going to use similar colours
to Q magazine.
The stand first- On the double page
spread for the magazine I will choose
to place the stand first above the
main body of the text, this is so the
reader will exactly know where it is
and will be attracted to the large text
and will continue to read the article.

Magazine Masthead/logo
When creating my masthead/logo I wanted to make sure that it is easy to read
for the readers and it is eye catching as it will be the first thing the readers will
look at when they see my magazine. I had to make sure that my logo was
similar to my magazine of inspiration which is Q, I will make sure it has bold
block colours such as red or black. In the end I chose black so that it would fit
with the image of Q magazine. The colour black connotes mystery and
darkness, this will make the readers interested because it gives it a sense of
mystery when reading my magazine.
House style consistency- By looking for fonts and colour
choices of the magazine, I have decided to constantly use
different features throughout my magazine. An example of
this would be by using my magazine logo on every page
that I then create for my magazine, by including this will
make the readers interested because it is different from
any other magazine, this will show readers appreciation of
my magazine
Font name Test
Space Comics
Fun Sized
Ke Aloha
Dita Sweet
SoundAs shown below there is my front for both my masthead
and the official name of my magazine which is called
Sound.
S

Magazine Fonts
Font Name Font Preview Font Usage
Abadi MT Condensed light
Coverlines
Coverlines
Dimbo
Headline
Headline
Myraid pro
Strapline Strapline, Article Titles
Abadi MT condensed light
Puff
Promotion
Puff Promotion
MASTHEAD
Sound
As shown below there is my
front for both my masthead
and the official name of my
magazine which is called
Sound.
This highlights the different font names I am going to use for each magazine convention.

House Style of the magazine -
SOUND
When creating different for Q I though it was important to include the details of the
house styles and colours in which I will use on my created magazine. In each of my
proposals there was an outline on what is going to be included in the magazine and
the features such as colour schemes and logos.
Colour scheme
For Q the house style is the colour scheme. They have
chosen the colours to be bright dark red, black and
blue. The red will connote to the readers that I am
taking ideas from my magazine of inspiration and also
the how professional they have laid out the magazine.
the colour scheme will be continued on every page of
the magazine.
Masthead
When deciding on the
masthead for the magazine I
thought I would have it similar
to the colour scheme and
similar to my magazine of
and I will also use similar
colours to Q such as the colour
red. I will use other colours like
black and blue to create my
masthead. I will use effects
such as make the masthead
stand out and look professional
in my magazine.

Magazine Fonts and Colours -
SOUND
• When deciding the magazine fonts for my magazine, I had to be
very specific when using the font because it could effect the way in
which my magazine is presented. I have chosen specific fonts
because my magazine is aimed at the higher end of the market
when it comes to a variety of people.
• I have chosen several fonts that will be used in my magazine. there
is a large range of fonts that are easier to read than others when
sized differently. For the main text of my magazine which is going
to be the same because it shows that there is consitantency
throughout my magazine and it prevents it from looking messy and
un-professional, other fonts such as “neon 80s” are going to be
used in my magazine because they are easier to read and will have
a smaller font size, furthermore I would concentrate on using these
type of fonts in the article of my magazine.

Volume House Style
The house style for volume consists of the masthead which is located on the top left to
show that I have followed my magazine of inspiration which is Q. Q magazine’s masthead is
located at the same position as Volume magazine, this is so the reader can clearly see what
the magazine is called and what it’s logo is throughout the magazine. Volume magazine will
use the same masthead, colour scheme and fonts all throughout the magazine’s they
produce to show that it is consistent. Volume magazine will use a variety of images in
different types of shots such as a close up, this is to show the readers to look at the image
and they will automatically think it is important to look at on the page. All of the images
used on the front cover of the magazine are model suggested which means that readers
would recgonise the person on the front cover straight away which means they will be
more likely to be interested in reading the magazine. The layout of Volume magazine is
very similar to Q magazine which consists of titles which create a frame around the artist,
which would mean that the artist is the most important part on the page, this would also
encourage readers to buy the magazine.

Magazine Market place
One of the ways my magazine will be marketed will be through content which is going to
be published in my magazine so the readers will think it is very professional and has good
quality. The advertising for my magazine will be built up through social media which will IS
‘below the line’ advertising.
Another thing I could use by gaining a relationship with the audience and with SOUND is I
could reduce the price so it will be cheaper for everyone to afford getting a copy and I
could also reduce the amount of content so that the price can be reduced and so my
magazine will be popular and appropriate for young people and adults.
S Sound
As shown below there is my front for both my
masthead and the official name of my
magazine which is called Sound.

Target audience for both
magazines
Before looking at the needs of my own
magazine “Sound and Volume” I
wanted to look at its magazine of
inspiration “Q magazine”. By doing so I
could look at where Q magazine are
losing relationship and thinking of new
and better ideas to use in my magazine
“Sound”.
At Hartley's 7 subjectivities this chart
connotes that the percentage of
readers that are aged 15-24 years old.
The target audience and relationship of Q
magazine would be according to the socio-
economic need chart has a high percentage
of readers. This means that the magazine is
very popular and draws in the attention of the
readers to read Q magazine.
According to Maslow, Sound and VOLUME
magazine is fitted into the category of
“survivors” because it will know that the readers
will know when the magazine will be published
and what information it will be receiving.
According to Katz, Sound and VOLUME
‘inform and educate’ meaning that
everything they will read will give them
different information about the magazine.

Target Audience for SOUND
According to Sound, it would fit into the category of personal
identification for Katz because the audience of Sound
magazine would relate to the artist and the information being
produced of that particular artist
for Hartley category, the age group of Sound magazine would
fit into 16-25 year olds that are interested, it will be for both
genders but mainly females and finally for class, it would fit
into the category of young working class students, which
means that Sound is targeted at young people that have
working jobs.
Finally for Maslow, Sound would fit into the category of
Explorers which means that the readers of Sound magazine
will experience reading something different every week when
it is published.

Target Audience for SOUND
According to the psychographics table, the
target audience for Sound would fit into the
category of ‘Reformers’ because Sound’s
target audience would like to be aware of the
new information which would be published
each month for viewers to read, also the
audience would select products of Sound
magazine that were at top quality. Also the
target audience would be also aimed at
‘strugglers’ as they seek escape and the people
in the D and E demographic which is targeted
from Q magazine that Sound magazine was
inspired from. Lastly the target audience
would be ‘Aspirers’ because Sound magazine is
related to younger people who seek status
which therefore they would be interested in
Sound magazine because it would seek a lower
status which means young viewers would
more likely be interested.

Interview Draft Planning
For my double page spread within the magazine I am going to construct an interview
with a well known artist “Florence and the Machine” as well as featuring her in the
double spread for my magazine, she will also be the main headline for my magazine and
she will also interest the audience because she is a very popular artist and she would
make the audience become interested considering she will be featuring in the
magazine..
I have chosen to interview “Florence and the machine” because she is a well known
artist and has been in the music industry for a very long time, she has been a great
success in the music industry and has made a great impact on people today. Florence
has made three up coming albums and nearly made the top charts in 2013, her recently
realised song “what kind of man” created a very emotional but understanding impact to
her fans and was a great hit when it first came out. the song would draw in readers
because they would recognise Florence on the front cover headline and they would be
interested straight away because she is a very popular and she would get the audiences
attention. I want to interview her because it would create a positive impact on readers
and she would be a great inspiration to both young people and adults.
The presentation of the interview on the double page spread will be laid out as a
question and answer style. This is quite typical in many magazines, it makes it easier for
the reader to understand the information that is being published in the questionnaire.

Interview Questions and Answers
Jess Blundell 16, talks about her new and upcoming album and shares advice to
people about going into a music career.
FD: Hello Jessica, it is good to final have a chat with you, how has your past week
been?
JB: It’s been great thanks for asking, it was very busy but exciting at the same
time, as I am getting ready for my tour.
FD: How do you feel that your new song went to the top of the charts in just a
week?
JB: I was really amazed and thankful for my fans support, I found that my song
really inspired my fans and just people in general, sometimes when I have a bad
day I think about how supportive my fans are and then I start to think about the
song and how it made people feel.
FD: So how does your song writing process work?
JB: Well I start off thinking about the song beat then I get some ideas from the
people that help with creating my songs. I do admit they give me inspiration to
write songs, they give me a few ideas that I could use, I think of lyrics for them
and then we think of a name for the song.

FD: So your new album is being released soon, what can we expect from it?
JB: JB: You can expect a lot of emotions from it, I was aiming at getting my fans to understand the different types of
music I create and what the message is in the song.
FD: Have you learnt any important or tough lessons from your early experiences of the music industry?
JB: Well it is very hard to get into the music industry, when you get in to it there’s no going back to a normal person,
your automatically known to the public and sometimes it is can be very tough as you do not have much privacy.
FD: I heard that you sold out your tour, how does that feeling of thousands of people wanting to see you feel like?
JB: It’s shocking to be honest; it makes me feel happy that I'm making other people happy when they listen to my
music and its also shocking how thousands of people look up to me as a person and not just a singer. I try my best to
do a lot for my fans as they got me where I am today.
FD: That must be such a great feeling, where are you touring first?
JB: It really is, I will be touring at Wembley first and then I will be going to Manchester, I hope to see all of you at
Sound there, as I am so excited (laughs).
FD: We will be there! What song will you be opening with first at Wembley?
JB: It is a surprise but I will tell you, as I am nice like that. I will be opening with you got the love, I decided to write the
song you got the love because at the time I was having a really happy relationship with my boyfriend which made me
think of the song.

FD: Wow that’s very nice to hear that your boyfriend inspired you to write the song, are you still with him at
the moment?
JB: Indeed I am, we have been together for a few years now and were still happy to this day, he is actually
inspiring me to make other songs that relate to us, and I’m sure I will produce a new album with his
involvement.
FD: As your boyfriend isn’t in the limelight like you do you prefer this? And does he mind you always being on
TV and in the public eye?
JB: Sometimes he gets a bit jealous and would like to be in the public eye as well like me but he’s very
supportive when it comes to creating music and he helps me whenever the public and the music gets stressful
and hard sometimes.
FD: That is so lovely that he is so supportive of you, looks like you have found yourself a keeper there. Thank
you so much for taking the time to answer these questions, it sounds like you’re in a great place right now and
we really enjoy listening to your music.
FD: It’s really nice that he helps you get through tough times, would you ever let him do a duet with you?
JB: (laughs) Don’t be so silly, he cannot sing but I would give him credit if he tries and I would support him
even though I know it’s bad myself.
FD: We’re really happy that you’re having a great relationship, do you have time to go on holiday this year,
and if so where are you planning to go?
JB: Actually we have booked to go to the Caribbean for 2 weeks, it will be a nice break from making music and
it will be nice to enjoy the weather and being on a nice beach and I cant forget the great unlimited buffet
food.
FD: I bet everyone is very jealous of you; I can’t wait for a sunny holiday. Thank you so much for taking the
time to answer these questions, it sounds like you’re in a great place right now and we really enjoy listening
to your music.
Check Jessica out on Sound’s social media pages.

Conclusion
In my research outcome I have focused on the music generation for the
music magazine. This was first started from two different proposals that are
used for a different indie magazine. I then created plans for both which
includes a mind map, two mood boards, hand draw sketch drawings and
graphic layouts. By making these I have decided on my final magazine idea.
Once I have decided I then researched my magazine of inspiration “Q
magazine”. In this magazine I would base ideas from Q to then create a
magazine of my own, I also looked at how Q produces their articles and
interviews where I planned to repeat the idea onto my magazine such as the
language of Q and the image style. Furthermore I looked at this further
generation In which I could appeal the best to the readers of my magazine.
Finally I produced some draft sketch ups of the front cover and double page
spread. Certain features of the front over and double page spread were
repeated from Q magazine. By creating these drafts it made it easier to make
my final product that is going to be created.

Magazine Flat Plan - SOUND
I have taken out a
magazine Flat
plan in order to
plan what is going
to be featured on
each page of the
magazine.

House Style of the magazine
When creating house style for Q I thought it was important to include the details of
the house styles and colours in which I will use on my created magazine. In each of my
proposals there was an outline on what is going to be included in the magazine and
the features such as colour schemes and logos.
Colour scheme
For Sound magazine, the house style is the colour
scheme. They have chosen the colours to be bright
dark red, black and blue. The red will connote to the
readers that I am taking ideas from my magazine of
inspiration and also the how professional they have
laid out the magazine. the colour scheme will be
continued on every page of the magazine.
Masthead
When deciding on the
masthead for my magazine
sound, I thought I would have it
similar to the colour scheme
and similar to my magazine of
and I will also use similar
colours to Q such as the colour
red. I will use other colours like
black and blue to create my
masthead. I will use effects
such as make the masthead
stand out and look professional
in my magazine.

Test Photography
In my test photography I have taken 6 images of the person that
is featured on my created front covers and double page spreads.
I will use these images in my magazine to demonstrate that I
have used different images to attract the audience.

I carried out a Photoshoot
plan in order to identify who
I am going to use for the
pictures I will be taking,
what they will be wearing in
the Photoshoot and what
equipment I will need in
order to do this.

Target audience for both
magazines
Before looking at the needs of my own
magazine “Sound and Volume” I
wanted to look at its magazine of
inspiration “Q magazine”. By doing so I
could look at where Q magazine are
losing relationship and thinking of new
and better ideas to use in my magazine
“Sound”.
At Hartley's 7 subjectivities this chart
connotes that the percentage of
readers that are aged 15-24 years old.
The target audience and relationship of Q
magazine would be according to the socio-
economic need chart has a high percentage
of readers. This means that the magazine is
very popular and draws in the attention of the
readers to read Q magazine.
According to Maslow, Sound and VOLUME
“survivors” because it will know that the
readers will know when the magazine will
be published and what information it will
According to Katz, Sound and VOLUME
‘inform and educate’ meaning that
everything they will read will give them
different information about the magazine.

Survey Monkey
Question 1-Gender
As you can see they are
more female viewers
than male. I will use
this information to
mainly base my
magazine on female
readers.

Question 2 -Age
In this question it is
shown that the age that
people are at the ages
of 13-18 years old. I am
going to consider this in
my magazine because I
am going to mainly aim
it at young people, this
will show that by
creating my magazine
about young people
that it will be popular
and eye catching to the
audience.

Question 3
In this question it is
shown that my
viewers that have
taken my music
magazine
questionnaire have
chosen “never” to
buy a music
magazine. This
shows that that
particular answer is
the most frequently
picked in my
questionnaire.

Question 4
In this question it
shows the articles/
interviewers my
viewers have chosen
to be in my magazine. I
will use this
information in my
created magazine to
show that I have
listened to my viewers
responses and will use
this information to
then create a popular
magazine which will
interest the teenagers
and young adults.

Question 5
In this question it
shows how many
people said yes or no
to subscribing to a
music magazine, it is
clearly shown that
most of the viewers
that have taken my
questionnaire have
chosen “no” to
wanting to subscribe
or are considering in
subscribing to a
music magazine. I
will use this
information in my
magazine by not
pressuring my
viewers to subscribe
to the magazine.

Question 6
In this question it
shows how frequently
people would like the
magazine to be
published. As you can
see most of the people
have chosen monthly to
be the published
magazines in my
magazine that I am
creating. I will use this
information in my
magazine to make it a
monthly magazine
instead of weekly.

Question 7
In this question it shows
the genre of music that
people prefer listening
to, in the chart it shows
that pop is the most
popular genre that was
chosen in my
questionnaire. I will then
use this information to
create a music magazine
that is based on pop
music and pop artists.

Question 8
In this question it
shows how much
people will be willing to
pay for a magazine. As
you can see the most
people would pay is £1-
2 on a magazine. I will
use this information to
base my magazine price
on £1-2 because then it
will make my magazine
more popular and it
would interest the
public.

Question 9
In this question it
shows if people would
consider a prize in the
magazine. As you can
see a majority of
people have chosen
“concert tickets” as the
most popular prize in
my questionnaire. I will
use this information by
considering in adding a
prize in my magazine
that I am going to be
creating.

Question 10
In this question it
shows if people would
buy a music magazine
just because it has a
free gift in it. As you
can see most people
are considering in
buying a music
magazine just
because of a free gift
inside. I will use this
information in my
magazine by placing a
free gift in It to attract
the audience to my
magazine.

Spending Power
For “Sound” magazine, the target
audience will be mainly aimed at young
people and teenagers and the power It
will have compared to Q magazine. I
am predicting the information and
published information on Q magazine. I
have chosen Q magazine to be my
magazine of inspiration which produces
similar content which I will use on my
new magazine.
From looking at the table from Bauer media pack, I have analysed that the Q magazine
readers are aged 16-24 years of age. This will be similar to my magazine “sound”
because there are some features and content that will be the same as Q and will
appropriate for the same age ground as Q. this is the reference to Hartley's seven
subjectives’because it shows that I have used age, gender and others that would be
considered spreading the power. The spreading the power of readers will also be similar
to Q magazine.

Step by Step Guide
Front cover
Step 1- while making a front cover you will need to open up Photoshop and create an A4
page spread. Go to File – New – International paper which makes it an A4 sized paper
Step 2- I then started to create my barcode where there was a template in public drive
where you go to CTEC media where you will find a barcode template where you go to
file and place, then you will have your barcode.
Step 3- for the background of my front cover I decided to keep it white so it links to my
magazine of inspiration, if you would like to change the colour at any point then go to
the paint bucket tool, click on a colour that you would want then click on the
background.
Step 4- to create the masthead you would have to click on the pen tool then you would
have to make a shape of a square by clicking each of the points, then you have your
masthead, again to change the colour go to the paint bucket tool.
Step 5-to insert a font you would need to go to either go online and make a font on a
website such as dafont.com then you download the font and it will appear on all the
other fonts on Photoshop then you copy and paste it through and you drag it to where
your masthead is, to resize it you press command T and hold down shift so the font
doesn't’t look pixelated, you will have to do the same for the strapline.

Step by Step Guide
Step 6- to create your puff promotion you will need to go
to the shape tool on Photoshop where you would have to
resize it so it is big as you want it to be, to add colour you
will again have to use the paint bucket tool where you can
choose your colour, and also to add colour on the outside
of the circle you would to use a stroke affect where it
gives you options if you want the colour to be faded or
bold.
Step 7- to add cover lines into your front cover you will
need to add text where you will write promotions to
promote your magazine, you will then need to resize and
drag them both so they are on both sides of the magazine
cover.
Step 8- to add the title of your magazine you will need to
again add text by clicking on the text box tool then you
will need to type in whatever your magazine title is going
to be then you will need to again resize it and make it
stand out by using colour to make it stand out.

Step by step guide continued
Step 1- the first step to creating a double page spread on a magazine would
be to choose a theme that would fit best for your magazine for example
your colour scheme, I choose a white colour faded into a brown/ dark pink
colour for the canvas.
Step 2- the next thing you will need to do was to add a page number to
your double page spread so that readers can see what page it is on
Step 3- for this step you will need to take pictures of your chosen subject,
after taking the images you will need to save them in your file place. After
that you will need to go to file then place in Photoshop and your chosen
image will appear, you will need to quick select you image and move it
when you would like it to go on your double page spread.

Step by Step Guide continued
further
Step 4- for this step I had to paste my interview with the artist
into my double page spread, in order to do this you will have
to copy and paste the information over. After this I had to add
in a drop capital to show it is professionally laid out, I also had
to add the interview between the quote because I was linking
to my magazine of inspiration.
Step 5- I then added the pull quote in between my interview
by using the pen tool then I inserted the quote by using a
different font to make it stand out.
Step 6- the name of the artist was Jess Blundell who featured
on my double page spread and front cover, in the interview I
used a different font to show that it’s professional for the
readers, the colour of the font was black, the drop capital was
red because I wanted to relate it to my magazine of inspiration
which is Q.
Step 7- lastly I had to add my logo/masthead to my double
page spread, my logo/masthead is called sound so I had to add
in the logo, this will create organisation for the readers as I've
added a logo to my front cover, this will also create constantly.

Interview Draft
Article
FD: Jess Blundell 16, talks new and upcoming album and shares advice to people about
going into a music career.
JB: It’s been great thanks for asking, it was very busy but exciting at the same time.
FD: how do you feel that your new song went at the top of the charts in just a week?
JB: I was really amazed and thankful for my fans support, I found that my song really
inspired my fans and just people in general, sometimes when I have a bad day I think
about how supportive my fans are and then I start to think about the song and how it
made people feel.
FD: So how is your song writing process work?
JB: Well I start off thinking about the song beat then I get some ideas from the people that
help with creating my songs. I do admit they give me inspiration to write songs, they give
me a few ideas that I could use, I think of lyrics for them and then we think of a name for
the song.
FD: So your new album is being realised soon, what can we expect from it?
JB: You can expect a lot of emotion such as happy and sad. I was aiming at getting my fans
to understand the different types of music I create and what the message is in the song.
FD: Have you learnt any important or tough lessons from your early experiences of the
music industry?
JB: Well it is very hard to get into the music industry, when you get in to it there’s no going
back to a normal person, your automatically known to the public and sometimes it is very
tuff to keep a brave face.
FD: I heard that you sold out your tour, how does that feeling of thousands of people
want to see you and only you feel like?
JB: It’s shocking to be honest; it makes me feel happy that I'm making other people happy
when they listen to my music and its also shocking how thousands of people look up to me
as a person and not just a singer. I try my best to do a lot for my fans as they got me where
I am today.
FD: Thank you Jessica for your time it’s been great talking with you. Do you have any
words of inspiration for your fans that are looking to pursue a music career?
JB: Thank you and my advice to them is to never stop believing in yourself and you will get
there, if your talented at singing then I suggest you keep at it and never stop until you’ve
been noticed by someone.
During my work for
my magazine, I had
to create a interview
draft article for both
magazines “Sound”
and “Volume”
magazine. I had to
write 10 questions,
the interviewer
would ask 5
questions and the
artists would answer
5 questions.

This is my final front cover
idea that I have made. My
magazine of inspiration is
Q, I have based it on Q by
using colours such as red,
black and blue to show
that I have followed my
magazine of inspiration.
While creating my first
front cover, I have
repeated certain things
from my magazine of
inspiration which is Q, I
have used their colour
scheme on both my front
cover and double page
spread. I secondly used the
same font to create my
masthead and puff
promotion. I have done
this to connote that I have
used Q as my magazine of
inspiration.

This is my second idea for
a front cover of my
magazine, I have used
different colours to my
first magazine to show
that I have created two
different magazines. I
have also created a
different masthead to
show that this is a
completely different
magazine front cover to
my first one. During
creating my magazine, I
had to refer back to my
magazine of inspiration. I
have used the same
masthead as Q to
connote I have followed
it for ideas, I have also
used the same puff
promotion and the layout
of Q.

This is my final double page spread of my magazine, as you can see I have followed with
the colour scheme of my magazine of inspiration, I have colours similar to Q such as red
and black. I have also followed my magazine of inspiration which is Florence and the
machine. I have chosen these colours because it makes it easier to see and it also makes
the image stand out. I have repeated a double page spread where the artist Florence is
on the cover, I have then repeated that by using the same layout to again connote that I
am using ideas from Q magazine.

This is my second idea of a double page spread for my magazine, as you can see I have used
different colours to my first idea so it shows that they are two separate double page
spreads. I have used more bright colours than the last one such as yellow, black and white, I
have chosen these colours because they seem to highlight each other and so you can
concentrate more on the image that is shown. When creating this double page spread, I
have repeated certain things from Q magazine such as the layout where Q magazine used
the artist Florence to star in one of their double page spread, I have linked this by using her
as an inspiration for my own magazine by repeated the layout.

First front cover Hand Drawn Drafts
Magazine Logo- I have chosen to
place my magazine logo on the left
top corner of the front cover, I
chose this part in particular because
it is easy for the readers and it
would be the first thing they would
see. I have been inspired to put the
magazine logo in this particular
place because of Q magazine, this is
because It is my magazine of
inspiration. I have chosen these
particular colours on the magazine
logo because Q magazine has a red
logo, I have then got the idea of
using the same colour. This will
show that my magazine is similar to
Q magazine.
Main story- I have decided to place my
main story on the right hand side of the
front cover because I thought that
readers will notice it straight away and
as it is close to the main image, it will
encourage readers to pick it up and read
it. When creating my front cover, I will
then include a pull quote so readers will
attracted by what it says and it will
encourage more people to read the
magazine. I thought by placing the main
story there, it will have a clear view of
the magazine logo and the main image. I
was inspired by Q magazine to place it in
this particular area, other Q magazines
have this in the same place, this will
show I am following my magazine of
inspiration.
Puff promotion- when placing the puff
promotion on the top left hand corner, I
chose to place it in this particular place
because it is similar to my magazine of
inspiration which is Q magazine. I
thought placing it here will attract
readers to the magazine by paying
attract to the logo and what the logo
looks like. This will also encourage the
reader to buy the magazine because the
logo is eye catching to the reader and
will be the main thing that they will see.
Magazine layout- when creating the hand
drawn drafts for my magazine, I wanted
to make sure that they look professional
and eye catching for the reader to see,
this will more likely attract the reader to
read the magazine. I wanted to carefully
think about where I wanted to place
certain things such as the masthead and
the puff promotion. In order to do this I
have looked at my magazine of inspiration
which is Q magazine and followed a
similar layout so readers will know it is my
Article feature- on this hand drawn
draft, I was aiming to include the
content and what readers will see
when they open the magazine. Then
I will make the title of the pages
smaller in order for the readers
more about the content of the
magazine and the artist it is talking
about.

Second double page spread hand
drawn draftPull Quote-from
interview: I added in
a pull quote to my
interview so readers
would find it more
interesting. I put the
pull quote above the
anchorage text so
readers will see it
straight away and will
be interested in
reading the interview
as a whole. This is
simular to my
magazine of
inspiration which is Q
because they use a
simular layout in order
to attract readers.
Main image- the layout I used on this double page spread is
slightly different to my other double page spread because the main
image is not as revealing as in my other double page spread. I
have separated the image from the other things such as the pull
quote because I thought that the pull quote would tell the reader
what the double page spread is mainly about. The main image will
be the first thing that the reader will see and they will be already
interested by looking at the main image and the title.
Stand First-the stand
first is very important
on a double page
spread because it
explains about the
topic and this will get
readers interested
because it will give
them a brief idea
about what they are
about to read.

Advertising, Promoting my magazine
on Facebook
I promoted my magazine by creating a Facebook page where viewers could see the
latest updates of Sound magazine, “digital natives” (Prensky - 2001) would like this
and it highlights how Sound are trying to target the younger audience.

Chosen magazine
This is my chosen magazine masthead, as you can see I have made it similar to my magazine
of inspiration by using the colour red and white. The reason why I have done this is because
I do not want to re-invent the wheel and I want my magazine to be as popular as Q and sell.

Production plan for Sound Magazine
Week 1 beginning on the 1st
of July 2016

This is my chosen production plan for my chosen magazine “Sound”. I had to create a
Production Plan so I knew what day all the steps were going to get completed.
Week 4

Unit 13 fiona davison 1 2 3comments

Unit 13 fiona davison 1 2 3comments

Recommended

Recommended

More Related Content

What's hot

What's hot (16)

Viewers also liked

Viewers also liked (12)

Similar to Unit 13 fiona davison 1 2 3comments

Similar to Unit 13 fiona davison 1 2 3comments (20)

More from fdavison

More from fdavison (20)

Recently uploaded

Recently uploaded (20)

Unit 13 fiona davison 1 2 3comments

Editor's Notes