This document provides information about Q magazine, a popular music magazine published monthly in the United Kingdom, and its parent company Bauer Media Group. Some key details include: - Bauer Media Group is a large European media company that owns over 600 magazines. Q magazine is one of its publications. - Q magazine was founded in 1986 and has a monthly circulation of around 44,050 copies. It covers rock, indie, and alternative music genres. - In addition to the print magazine, Q has a large online and social media presence to engage its target audience of older music buyers. - As a music magazine, Q competes with titles like Kerrang!, Mojo, and NME for readers and advert

1. OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 01:
Analysing Media Products and
Audiences
Name: Harry Myers
Candidate Number:
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Publisher Logo HERE

3. Focus Publisher and Product
Publisher Product
Bauer Media Group is a European based media company,
headquartered in Hamburg, Germany that manages more
than 600 magazines over 400 digital products and 50 radio
and TV stations around the world. It was founded in 1875
by the Bauer's and has been passed down ever since. Their
offices are located all over Europe and some in Australia.
They are gradually moving onto their 6th generation since
2010. they have used some catchy slogans, one of their
most popular and most recent is ‘We think Popular’.
The old name ‘Cue’ was there for the meaning of cueing for a
record or cue for a record. Q (magazine) is a popular music
magazine published monthly in the United Kingdom. Q was
founded in 1986 by Mark Ellen and David Hepworth, who
were dismayed by the music press of the time, which they felt
was ignoring a generation of older music buyers who were
buying CDs — back then still a new technology.
Q (m) – 44,050 - total in circulation from 2015.
Its price is reasonably expensive depending on the target
audience, it starts from £3.99 and specialises mainly in rock
but also indie and alternative. They now have expanded into
radio and TV, also hold annual music awards.
Bauer Media : http://www.bauermedia.co.uk/brands

4. Ownership Structure
In 1875, Ludolph Bauer has just turned 23 when he sets up a printing plant in Hamburg to produce business
cards. As well as taking on various printing jobs, he launches the local advertising newspaper
Rothenburgersorter Zeitung. This is later followed by Extrablatt am Montag and eventually in 1926 by
Rundfunk-Kritik – a radio magazine which quickly reaches sales of over a half a million copies weekly.
Sister company: Sister company is Bauer H Bauer Publishing, headquarters in Hamburg, Germany, Europe's
largest privately owned publishing group. The publish magazines such as ‘Bella’
Net worth: It was in February of that year Kohlberg & Co. and Canadian businessman W. Graeme Roustan
purchased the company for $200 million from Nike, which had acquired Bauer for $395 million in 1995. Bauer's
sales were about $160 million and it was losing money when Nike sold it.
Yvonne Bauer is the fifth generation of her family to run Bauer Media Group, she has a net worth of $3.2
billion.
www.bauermedia.co.uk

5. Operating Model
Yvonne Bauer
Andreas Schoo Jorg Hausendorf
Witold Wozniak

6. Operating Modelhttp://www.bauer-media.com.au/discover/about-
bauer/management-team/

7. Brand Ideology/Ethos
Slogan
“We think popular” is Bauer media group slogan.
“We” implies that as an organization they like to
bring everyone together and get involved with their
audience. The verb “think” suggests that everyone Is
together as one and they look to the future of the
company and all want the same thing. The word
“popular” portrays their goal with their company
and where they want to be in the years to come
Values
Bauer media group have four values, which are
‘create, collaborate, challenge and respect’. This
shows how the company is run and how the staff
works together to make a quality magazine buy
challenging and respecting each other.
History
Bauer Media Group is a European based media
company, headquartered in Hamburg, Germany that
manages more than 600 magazines over 400 digital
products and 50 radio and TV stations around the
world. It was founded in 1875 by the Bauer's and
has been passed down ever since.
The Ocean
blue could
represent the
amount of
water in the
world which
everywhere,
and this could
link to their
companies
goals.
The white shape
in the corner
could be there to
tell their
customers that
they're there to
make new
products with
purity.
Source:
https://www.bauermedia.com/en/company/history/

8. Technological Convergence
Technological convergence is making something accessible through
multiple different devices so it can access a wider audience, this also
cuts down the price it costs to print hard copy’s of the magazine.
Q have a synergy with multiple social networks as they know that their
main target audience uses social media and rarely watch’s TV, so they
have accounts on multiple platforms.
YouTube subscribers 4,382
Instagram followers 17.4k
Twitter followers 135.9k
Facebook likes 137,913k

9. Technological convergence
https://twitter.com/qmagazine?lang=en-gb - Q magazines Twitter Page
https://www.facebook.com/QMagazine/ - Q magazines Facebook Page
https://www.youtube.com/user/Q4music - Q magazines YouTube

10. Associated Products
Magazine Radio Digital TV
Kiss radio is Bauer
medias most popular
radio station. Kiss
radio is England’s
largest multimedia
brand for people aged
from 15 to 34 year
olds, with 4.6m
listeners every week.
4 music is UK’s no.1 music
channel, it brings the latest in hit
music, talking about the most
popular stars at this current time.
It is known for playing some of the
best music, entertainment and
comedy shows for all its youth
audiences. Some of their core
artists that have featured: Justin
Bieber, Ed Sheeran, little mix, Katy
Perry, the weekend, Rhianna, any
of the one direction boys, Calvin
Harris and Zara Larsson.
Bauer produce few Television
programmes such as Kiss and
4music. They do not make
much from this as the
channels are not as popular as
their magazines or digital
products for instance.

11. Market Position
Magazines
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000 308,938
67,518
40,003 18,462 43,235
total
In conclusion to the bar chart, it clearly shows that
NME has the highest circulation which is above
300,000 thousand. Other magazines such as
Kerrang are one one of the lowest because they are
held back by their chosen which is Rock
Time INC
UK,
352,171
Bauer
Chart Title
Time INC UK
Bauer
Time INC UK has a larger Magazine circulation
than Bauer. This is mainly due to the magazine
‘NME’ which sells the most. Yet Bauer
£2489.5million and Time INC Uk’s net worth is
worth £431.1million, no where near the amount
Bauer is worth. Yet thei circulation is better.
http://www.ppa.co.uk
https://www.pressgazette.co.uk/magazine-abcs-big-
falls-in-womens-lifestyle-sector-for-glamour-marie-
claire-and-grazia/

12. Publisher Competitors
Hearst was founded on march
4th 1887 by William Randolph
Hearst. This magazines
publishes 22 brands owns a
wide variety of newspapers,
magazines, television
channels and television
stations.
Time INC on the 28th of
November 1922 by Britton
Hadden and Henry Luce. Time
Inc. owns a magazine and
publishes over 100 magazines
brands and is also based in
New York City.
Was founded by Conde
Montrose Nast in 1909. It is an
American based company who
currently publish 22 magazine
brands.
Burda style was founded by
Aenne Burda who wanted to
expand her family business.
Burda style (previously Burda
Modern) published their first
magazine in 1950. it is a fashion
magazine that is based in
Offenburg, Germany.
Was founded by William
Randolph in 1910. London
based publisher company that
was bought by Hearst in recent
years.

13. Magazine Competitors
Kerrang! Magazine is now published by Wasted
Talent, Bauer Media sold it earlier this year. Their
first issue was published on the 6th of June 1981
as a one off, however it carried on. Its founder
was Alan Lewis and current editor is Sam Coare.
It is an English magazine based in London.
Including P&P you can order a copy of Kerrang!
for £3.35.
MOJO is published by Bauer Media monthly and their
first issue was 15th October 1993. Including P&P you
can order a copy of MOJO for £5.25 from their
website. The founding editor is Paul Du Noyer. MOJO
has been online since 2001.
Uncut is published by Time Inc. UK, their first
issue was in May 1997. It is published
monthly and is based in London. The current
editor of the magazine is John Mulvey.
Including P&P you can order a copy of Uncut
for £6.93.
NME is published by Time Inc. UK with their first
issue being the 7th of March 1952. The founder of
NME is Theodore Ingham. The magazine is
published weekly with the current editor being Mike
Williams. NME is free and is distributed at various
locations around the UK every Friday, such tube
stations, train stations, universities, music venues
and selected retailers.

14. Purpose and meaning of Q magazine
Q magazine have several purposes, they follow their slogan ‘The UK’s
biggest music magazine’ as it connote that Q have a lot of relevant
content which has got them the title of being known as the best UK
music magazine. As they like to be confident with their slogan saying
they’re ‘The UK’s biggest music magazine’ this means they have a lot of
competition with other music magazines from all genres, such as
Kerrang!, a rock n roll magazine known and bought by a lot of people.
Furthermore, the purpose of Q is to ‘inform and educate’ (Katz) the
audience on new music and artists out in the industry and they do this
monthly.

15. Form and style
With ‘Q magazine’ they mainly like to use the same regular colours every time they publish a new
magazine, the colours they prefer to use to use is red, white and black. This means that they like to
keep their style the same which could suggest that they are consistent with their content and they
always be of the high standards that their reader expects.
The size of the magazine is always the same which is roughly 30.6cm by 22.2cm. Further to this, they
like to keep their form the same every monthly publish with their logo in the top right, and then a new
featuring celebrity in the middle and all important exclusive information around them.

16. Form and style
In comparison to ‘Q’ magazine Kerrang does keep their magazine quite similar
as they like to remain with the same colours on every cover: Red, black and
white. All these colours are to go with the chosen genre which is mostly Rock.
These colours all represent a certain thing, red connotes: blood and fire but can
also be associated with love, passion, desire, heat and determination. This can
be linked to how Kerrang like to be when it comes to releasing their magazines.
The colour black portrays: mystery, negativity, strength, seriousness. It also can
be seen as a formal, elegant and prestigious. Lastly, the colour white suggests:
light, success, purity and positivity.
The dimensions of the magazine is near
enough the same as any other:
Kerrang 28.5cm by 21.3cm

17. Magazine Production Process
Date of publication – For the first step in making a magazine is to set up a date for when to release it. This means
that when you release it to the general public it will be a finished product. After it is official, it is important to be
working with a schedule. This Is another version of a plan that is needed to be followed after each of the steps
occur.
Managing the schedule – Further to this, following the date of publication this is another important step. To make
my magazine successful then I will need to make sure that I follow my schedule. Also, I will need to manage the
schedule because if there were obstacles to occur will need to make sure that I come out with my magazine still
meeting the deadline. Reasons such as this makes following the schedule extremely important.
Editorial and budgetary decision – for this step, following the production process of a magazine is the editorial
decision. The editorial decisions involve the magazine’s editorial team assembling and deciding what topics will be
covered in the next issue of the magazine. The editorial team talk about the various contents that will make the
magazine. In my magazine I will have great content that I intend to do some background research that the public
will more than likely want to read.
Content acquisition – this step is most definitely the more important step that is need when publishing a
magazine. This is because without the content we simply cannot have the magazine in the first place. Therefore,
content needs to be the most concentrated section to making a magazine. There are two major ways that content
can be gathered for a magazine. Firstly, is the house-staff writers and the second way is through external writers
that are made to write on a given topic. At this point, artwork and graphics are worked on and developed. The
artwork is illustrations and pictures that are going to be in the magazine. Graphics are the pictures of images that
are designed with a computer program.Source: http://hosbeg.com/the-magazine-production-process/

18. Production process (Q and Kerrang!)
I had sent the publishers of both these
magazines of inspiration trying to get a
response to do with help for my own
magazine that I am in preparation of creating.
After that, I received a response clearly
stating that they are no longer the owner of
“Kerrang!” Magazine.

19. Genre
Q is a magazine that is based in the UK, they primarily include interviews with some
of the most well-known artists that are relevant in the ways of music. Further to
this, by including a wide variety of genres they make sure that they are getting the
love and passion of the music across in the magazine. This is achieved because the
owners of this magazine, Bauer, they are able to do this by targeting the specific
audience that will be able to follow the magazine and express their love and
passion for the magazine.

20. Front cover analysis of Q
The Masthead:
Located in the top left of the
page, standing out more
anything else on the page.
Barcode/Date/Price:
The barcode is located in the
bottom left corner, this is so
the price and date is able
Cover lines:
These are here to help the
magazine to sell as they
provide the reader with news
of possible exclusives to do
with well-known celebrities.
Main image:
The main image is a close up picture of ‘Florence’. As she is
positioning of the photograph is fitted to take up the whole of the
front page to catch the eye of the reader. The main image goes
behind the Masthead because even though the main image is
there to attract readers it is not as important as what the brand is
trying to sell.
Pull quote:
The pull quote used “ I feel so
alone” is there to make the
audience want to read the article
as they will want to find out why
she feels ‘alone’.
Main headline:
The main headline is ‘Florence’
which is identifying who the main
image is of.
Puff promotion:
This is used to promote
something, in this case it was “
Zane Lowe, where’ve all the
guitars gone?’ this is used to
attract more readers as people
who are fans of Zane Lowe will
see his name on the front cover
will feel intrigued to read how his
interview went.
Anchorage text:
This is used to pull in more
readers as it builds suspense as
the audience will want to know
what makes Florence feel on the
edge.
Strap line:
“discover great music” is a
confident quote which would
be used to make people
want to read the magazine
as they would believe it’s the
best magazine to discover
the best music.

21. Double page spread analysis
The main part to this double
page spread is the chosen model,
Ed Sheeran. Using someone as
popular as him, it’s a great way
to attract more people who are a
fan of him into reading the
magazine. Further to this, the
background, Q has chosen the
background to be the houses of
parliament, this goes back to the
idea that Ed Sheeran is an
extremely important artist in the
UK.
This is the use of a pull quote. Q magazine has done this to let
people to know that in this magazine he is referred to several
times and is a key part to this magazine. Another technique used
was speech and bold text: “I’M BRINGING GINGER BACK!”. The
use of bold letters and speech is to pull people in as they want to
see what their idol has to say on the subject. Further to this, the
use of Red text on the word is so that it will stand out a lot more.
The use of a stand first is to add to the importance
of the pull quote as it gives the reader an idea of
what is to come in the magazine.
The technique used here is a
drop capital. They have used the
colour scheme for the magazine
which is red and white, also
adding in the bold and big red
text which is there to contrast
against the rest of the writing
which is black and white. The
use of the drop capital is once
again used to entice people into
reading the article which would
add together the model choice,
stand first and the pull quote.

22. Heading:
The Q logo is a reasonably small font,
suggesting that the magazine is well
known, this means that there would be
no need to have a bigger font.
Sub-heading:
Having ‘feature’ there is a way in which
they are able to attract the audience’s
attention. Advertising things such as
“pro green exclusive track” is there to
make the reader feel like they are
getting information they cant get
anywhere else.
Plug:
“140 songs to download now” is there
to attract the audiences attention. This
stands out making the reader want to
flip straight to page 58.
Tagline:
“discover great music”. This is there to entice the audience to read more of the
magazine as they want to go and discover more great music as they are believed
to find it in Q magazine.
Main image:
The close up of Lana Del Ray shows her
staring directly at the camera as if she is
staring at the audience, this is used to make
the people seeing the magazine feel like they
need to buy it.
Page numbers:
The use of bold writing and the colours of red
and white are both used to make it all stand
out. This is there to give It more importance
and make the readers flick to the page
immediately.
Colour scheme:
The colours used on the front page are very
simple, this is to link it with the traditional ‘Q’
magazine red and white. This is because the
magazine isn't about its look but is 100%
focused on giving their audience reliable
content that is interesting.
Layout:
For this magazines layout it is very specific in
there placement and likes to keep it all in
order and relevance. This is all good because
it makes it an page to read, which could then
entice more and more readers as they will
prefer to read something that is quite simple.
Form of address:
In this magazine they write using
informal text and occasionally rude.
This I because the target audience of
‘Q’ is mainly towards an older audience
which is the reason for the
inappropriate language. However, this
is because it would make the reader
feel more comfortable reading it.
Contents page analysis of Q

23. Website annotations
The tab at the top with all their pages allows
us to explore with what they like to show on
their website. This is very important to have
on the page as it gives people the chance to
get shortcuts to wherever they want to go and
look. For example, having “The Latest Issue”
gives their audience the chance to explore
their more recent issue of their magazine.
The top right corner shows all their
social platforms that they use to
keep up to date with their followers.
This is great way to make your
magazine bigger as more and more
people are able to find out about the
magazine.
This part of their website is where you are able
to vote for someone to win in their awards
ceremony in 2017. This is a good addition to
their website as it gives the people who visit the
website something to do instead of just read
everything they’re able to interact with the
magazine and the awards.
Having this feature on their website is great for their magazine
especially as its only small it tells us that its being forced upon
anyone who is interested in the magazine. Subscriptions are
great for a magazine because it gives the editors of the
magazines a clear image of how their magazine is doing after
every issue is released.
With this magazine hosting awards
allows them to get more publicity
especially if it included bigger artists
that are well known. This would be
great for the magazine as It shows
their importance and popularity in
making magazines as they have been
given the chance to host their own
awards ceremony.