Unit 15 pitch

Mind Map
Print based
Advertisement
Colour Scheme-the colour
scheme of the poster will be
based on bright and bold
colours such as blue, purple,
green and pink. Pink represents
excitement which would relate to
the festival because it is where
young people and adults can
enjoy themselves. I have chosen
these particular colours
because it will catch the
audiences attention as the
festival will be a big and popular
event.
Target Audience-the target audience for
the poster is targeted at 16-25 year olds
as the poster has a colourful background
which includes bright colours and bold
writing, meaning it is advertised at only
young people and adults.
Logo name-the Logo name of the festival is going
to be called “Sound Wave” I have chosen this
name because the word “Sound” would link to the
music industry as they choose different types of
sounds to attract different people and the word
“Wave” because it would describe young people
enjoying themselves within a festival.
Frequency of Release- I am going to
start to release the pricing of the
festival for example how much it is
going to be per person, then I am
going to release the main heading of
the festival so viewers will become
more familiar with it.
Logo Designs-for the logo design of the
festival, I have chosen the main colour
to be black and I have also linked it
with a drop shadow with the colour
blue because it is similar to my poster
and advert of inspiration.
Marketing- I have chosen to market
the festival by using print based
advertisements such as a poster in
order to advertise the festival
overall. I have chosen this because
it will catch the audiences attention
if they were to come across the
poster.
Slogan- ”Good
time, good
music, good
memories”
Dates of festival
– 8th – 10th July
2017
Poster and Advert released to
audience – April 28th 2017 so they
can purchase their tickets and so the
festival is out there for everyone to
know.

Advert inside a magazine -Mood Board

Hand Drawn Draft-
Poster
This is my poster for my festival that I have created. I plan to create a poster using
my hand drawn draft as inspiration. I have chosen bold and bright colours such as
blue, pink, purple and green because they are summer colours that represent the
festival overall.

Hand Drawn Draft-
Advert
This is my advert for my festival that I have created. I plan to create an advert using my
hand drawn draft as inspiration. I have chosen bold and bright colours such as blue, pink,
purple and green because they are summer colours that represent the festival overall.

Graphic Layouts
Slogan
Poster
Dates
Names of artist day 1
Website address
Slogan
Date Date Date
Advert
Website link

Festival house style and fonts
Font-within my festival I have chosen a font
from the website DAFONT.COM, I have
particularly chosen the font Prometheus as it
was similar to my festival of inspiration.
Colour scheme-for my festival logo I have chosen the colours blue and black to
feature on the poster and advert as it would link to my festival of Inspiration which is
wireless. I have chosen this particular colours because Wireless festival have also
chosen these colours and I wanted it to look like my festival of inspiration.

Analysis of the Wireless festival poster
Within the wireless festival poster
from 2016, they have included many
shapes and colour in order to attract
teenagers to the event.
The festival have used different types
of shapes in different angles on the
poster to suggest that it is exciting and
unexpected for viewers.
On the poster they have used a font
which is used quite a lot by the public
which could imply that anyone could
attend the festival as it is open to the
public.

Advert of Inspiration
The main headline from the
advert “Wireless” is
promoted using a dark blue
colour which is produced in
a larger font to show the
brand name. I will repeat
this by using a different
name that I'm going to use
for my print based
advertisement in order to
attract the audiences
attention by introducing
them to the festival.
The target audience for the
print based advertisement is
going to aimed at 16-25 year
olds within the category C
according to the socio-
economics needs graph
because the it will be aimed
at mostly older people and
adults that share different
interests in music.
The poster has used
different colour’s such
as blue, pink, green,
purple and white to
connote that the
festival is trying to
attract young adults.
They have also used
produced the artist’s
names that are more
important and popular
in a larger font to show
people they are the
main acts of the event.
I will repeat this step
within my print based
advertisement is
connote I have chosen
Wireless festival as my
inspiration.

Poster/Advert information
Within my poster and advert I am going to
base the genre on rap, Pop and Hip Hop.
I am going to be including artists such as
Justin Bieber, Krept & Konan, Drake, Jess
Glynne for example. I have chosen these
particular artists because it would relate to
my Festivals genre which is Rap, Pop and
Hip Hop.

Production plan for Poster and audio-visual–
Week 1
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Briefing-
Briefly
explain to
the
advertiser
about the
poster and
audio-visual
that is going
to be
advertised
Knowing
the
Objective-
What is the
purpose of
advertising
the poster
what what
message
would the
audience
gain
Research-I
will have to
research the
poster getting
to know who it
will be
completing
against, what
type of
advertising it
will include
and what
resources are
needed during
this
Research-I
will have to
research
the poster
getting to
know who it
will be
completing
against,
what type
of
advertising
it will
include and
what
resources
are needed
during this
likewise
with the
audio-visual
advertisem
ent.
Research-
I will have
to
research
the poster
getting to
know who
it will be
completing
against,
what type
of
advertising
it will
include
and what
resources
are
needed
during this
Target
audience-
during the
making of
the poster, I
will have to
identify the
target
audience in
order to
make it
successful
Day off
Completed
by 3rd of
April
Completed
by 4th of
April
7th of April 8th of April
Week beginning-3rd of April 2017

Production Plan-week 2
Target
audience-
during the
making of
the poster, I
will have to
identify the
target
audience in
order to
make it
successful
Media
Selection-
when the
target
audience is
identified,
you will then
need to
select a
suitable
media so
you will be
able to
advertise
the poster
for the
consumers
Media
Selection-
when the
target
audience is
identified, you
will then need
to select a
suitable
media so you
will be able to
advertise the
poster for the
consumers
Setting the
Budget-the
budget plan
has to be
planned so
there is no
short funds
from the
process of
the
advertising
of the
product.
Setting
the
Budget-
the budget
plan has
to be
planned
so there is
no short
funds from
the
process of
the
advertising
of the
product.
Designing
and
Creating
the Ad- this
step you will
need to
start to
create the
outline of
the product
in order for
it to be
produced by
the directors
of the
agency
Day off
Completed
by 10th of
April
Completed
by 11th of
April
Completed by
12th of April
Completed
by 13th of
April
Completed
by 14th of
April
Completed
by 15th of
April

Designing
and
Creating
the Ad- this
step you will
need to
start to
create the
outline of
the product
in order for
it to be
produced by
the directors
of the
agency
Designing
and
Creating
the Ad- this
step you will
need to
start to
create the
outline of
the product
in order for
it to be
produced by
the directors
of the
agency
Perfection-
when it is
created, you
will need to
re-examine
the ad so that
it is in good
condition to
enter the
market.
Perfection-
when it is
created,
you will
need to re-
examine
the ad so
that it is in
good
condition to
enter the
market.
Place
and Time
of Ad-then
you will be
able to
think and
decide
where the
advertise
ment is
going to
be shown
to the
public on
display.
I also
need to
consider
this for the
audio-
visual
advertism
ent.
Day off
Completed
by 17th of
April
Completed
by 18th of
April
Completed by
19th of April
Completed
by 20th of
April
Completed
by 21th of
April
Production plan-Week 3

Execution-
when the
product is
ready to be
advertised,
it will then
be released
with a
perfect
creation and
timing to the
market
Execution-
when the
product is
ready to be
advertised,
it will then
be released
with a
perfect
creation and
timing to the
market
Client and
focus group
screening
of Poster
and Audio-
visual
advertisem
ent.
Performa
nce- the
last step is
to judge
where the
advertise
ment is
put into
the public
to the
customers
where it
would
depend on
the
whether
the
product is
a success
or not.
Advertise
ments
distribute
d.
Day off
Completed
by 24th of
April
Completed
by 25th of
April
Completed by
26th of April
Completed
by 27th of
April
Completed
by 28th of
April
Production plan-Week 4

Launch Dates
Dates of festival – 8th – 10th July 2017
Poster and Audio Visual Advert released to
audience – April 28th 2017 so they can purchase
their tickets and so the festival is out there for
everyone to know.
Audio-visual advertisement
I could create an audio visual advertisement to broadcast on TV, I am going
to include different music artists and clips of music for example Calvin
Harris, Jess Glynne, Justin Bieber, Big Sean. These artists will be promoting
the festival on websites, TV and on social media. While I am creating the
poster and other advertisements I will also be including the plan for the
audio-visual advertisement. You can see that the advertisements will be
released on the same date above.

Production schedule
Planning and pitching to the
client
2nd of April
Client approval meetings 13th of April
Client budget meetings 13th of April
Planning and Production 3rd-28th of April
Client and focus group
screening
27th of April
Post production refinement 28th of April
Final client approval 28th of April
Launch date 28th of April
Important times whilst producing the
festival – some of these are not stated
in the production plan.

Budget summary of staff and
equipment
Equipment Cost
Office Space £4,712
Recruitment costs £173,500
Staff Salary
Editor(s) £26,500
Designers £25,000-£50,000
Photographers £25,000- £40,000
Marketing Marketing on Facebook
This is where I am going to be recruit the staff and equipment for sound wave festival.

Key Dates
I am going to be launching my advertisements for both the poster and advert and audio-
visual advertisement on the 21st April. I have chosen this date because it is 3 months
before the festival starts therefore it gives the audience time to tell their friends and
purchase tickets.

Calendar Events
•The festival “Sound wave” will be published on the 21th April 2016, I have
chosen this particular date as it is near the summer term and it is not too
busy to buy tickets. I am going to be including the up and coming artists
which I have included on my poster and advert. On the cover of my poster i
have included different types of radio stations for example “Capital” as
they are going to be promoting the festival on the radio.

Location
Before taking images for my Festival, I had to
make sure that I had a location where I will be
able to take these images. I have taken these
images at a friends house, this will also imply
what type of equipment I will need so that I am
able to take them at a suitable quality and it
will also make me aware of any possible
risks/hazards that could happen in the process.
Furthermore, I have taken some images of the
equipment that I will be using within the
process in order to take the images, I used a
digital canon camera, I have used this while
changing the settings each time so that I can
get a better quality image. I am going to be
using Jessica Blundell as the model, I am going
to produce a a release form where I will use it
to gain her permission to take pictures of her. I
am going to be using the software Photoshop
to edit these images I am going to be taking.https://www.google.co.uk/search?q=canon+camera&safe=strict&biw=1280&bih=907&site=webhp&sourc
e=lnms&tbm=isch&sa=X&ved=0ahUKEwjB1Mfu4dLQAhVHCcAKHbEWBnAQ_AUIBygC#imgrc=GMpsSby3o9
1q6M%3A
Scheduling: The posters
will be scheduled around
different towns and areas
where my Festival will be.

Equipment
I have chosen to use a canon camera from John Lewis in order to
take the pictures I wanted to use for the poster and audio-visual
advertisement. The camera is going to cost £1,249.00 as I am
going to be taking images at a good quality.
https://www.johnlewis.com/canon-eos-7d-mk-ii-digital-slr-camera-hd-1080p-20-2mp-3-lcd-screen-body-
only/p1723253?sku=234058835&s_kwcid=2dx92700016574800191&tmad=c&tmcampid=2&gclid=CMqBo
tjA9tICFQkUGwodobIFKg&gclsrc=aw.ds

Location Recce
Location
Time-
Date-
Why-
I am going to be taking pictures at a friends house as I
wont have to gain permission and so I will be able to take
the images at a better quality. I am going to be taking
these image on the 10th of January at 1pm as I think it is
a good time to take them.
Picture Needed/Required
Shot Type
Props/Equipment
Lighting
Costume
Person/People
Why?
I am going to be using long and close up shots within the
images I am going to be taking because I will be able to
capture the quality of the image. I can going to be
borrowing a canon camera from my school to take these
images as it would be more professional. The model is
going to be wearing causal clothing as it is for a festival it
is going to be inspired as, I am going to be using Jessica
Blundell as my model because she has a natural look
and she would fit the part.
Permission Needed
Contact needed to be made, Evidence of this?
In order to take pictures of the model, I am going to be
making a permission form which she will have to sign in
order to gain her permission.
Potential Hazards/Risks
Specific Location
Why?
While I am going to be taking images at a friends house,
there are some risks and hazards I will need to take into
consideration before doing so. While taking images there
could be a possibility that I could drop the camera

Risk Assessment – Form
I completed an industry standard risk assessment form before taking pictures for the festival. I had
to look into what to take, transport, camera and lighting, sound and what the director should use. I
had to do a risk assessment before hand because it will make sure I was protecting myself and the
person I was taking pictures of from any risks or hazards, I have ensured that I have covered all
aspects of risks that could happen.

Model Release form
This is my model release form
where I have gained permission in
order to take pictures of the model.

Magazine advertising rates
As I will also make an advert to go inside a magazine of the festival, I am going to put a full
page into the magazine sound 3 months, this is going to be £3,025x3=9,075
I am also going to advertise my poster in Q magazine, I will also have 3-4 pages which is
going to cost the same amount.

Cost of producing the posters
I am going to be producing 750 posters to the public which is going
to cost £120.

Spending power
https://www.festicket.com/packages/wireless-festival-2017/?referrer=google-
ppc&utm_content=a_177652189341&utm_medium=cpc&utm_term=%2Bwireless%20%2Bfestival&utm_source=Google&utm_campaign=EN%20%
7C%20GB%20%7C%20Google%20PPC%20%7C%20Wireless%20Festival%202017%20%7C%20London%20%7C%20United%20Kingdom%20%
7C%20INTERNAL&gclid=CNOlos3Wy9ICFaEL0wodNEUGtQ&buy=tickets
Within Wireless festival, their day ticket prices start from £55.00 on a Friday 2017 and increase if
customers are wanting to stay for 2 or three days. The highest price they charge would be for a 3
day weekend which costs £162.00. Wireless festival have chosen this particular prices because it
would it would be an average price where customers will be able to afford. Furthermore Wireless
festival releases the advertisements and prices as students will be able to save up their money so
they will be able to purchase a ticket.

Photo-shoot plan
This is my Photoshoot plan where I have taken
the images for the festival.

M2 - Legal and Ethical Constraints
During the making of my poster and advert, I will have to follow some legal and ethical issues
in order for it to come successful. I will firstly have to make sure that I don’t mislead my
advertising products, this would mean that everything that has been published must be
accurate to the audience. This will ensure that I haven't used any incorrect information that
may be considered untrustworthy. Secondly, I will have to make sure that do not use any
offensive or violent language, this would mean that I will have to be professional about what I
have published within the making of the products. Thirdly, I would have to make sure that I
have copyrighted my products so that no other company will be able to access them without
permission. This will demonstrate that the company are professional within the making of the
products. Overall the legal and ethical constraints within the products will help it to become
for professional and to ensure that I am not using any misleading language towards the
audience and also that I am not using any information I have been given without permission.
These steps will therefore able me to create these products in order to promote the festival.

Unit 15 pitch

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Unit 15 pitch