Unit 1 powerpoint for CTEC media

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analysing Media Products and Audiences
Evidence
Name: Lewis Manning
Candidate Number:3073
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

2. Contents
LO1
4- publisher and product
5- ownership structure
6- operating model
7- brand ideology
8- technological convergence
9- associated products
10- market position
11- publisher competitors
12- magazine competitors
13- deconstruction of a front cover
14- deconstruction of a DPS
15- deconstruction of a contents
page
16- synergy
17- genre
18,19,20- production process
21- format and style
22- genre
23- contacting the media company
LO2
25- demographics
26- psychographics
27- target audience
28- uses and gratification theory
29- Maslow's hierarchy of needs
30- primary research
31-40- questions
41- evidence
42- images
43- secondary research
LO3
45- product advertising & marketing
46- above the line
47-below the line
48- guerrilla marketing
49-viral marketing
50- magazine advertising
51- relationship between magazine
and audience
52- distribution
LO4
54- Q magazines impact and
effect on the audience
55-60- teen tribes
61- relevant issues on
representation
62- Laura Mulvey
63- Diana Saco
64- John Berger
65- racism and sexism
66- ethical & legal issues
67- role of relevant regulatory
bodies
68- ethical &legal issues
69- making a complaint
70- Q magazine complaint
procedure
71- advertisement stand
authority
72- copyright
73- royalties
74- regulatory issues

4. Focus Publisher and Product
Publisher
Product
source: https://www.bauermedia.co.uk/
Meaning

5. Ownership structure
1875- Bauer media group (card printing)
The owner of Bauer media group
was Ludoph Bauer and was
founded in Hamburg Germany.
In 1926 Bauer media produced a
radio magazine which quickly
reaches sales of over a half a
million copies weekly.
In 1953 they published their first
UK magazine called angling times
which was a fishing magazine.
Angling
times- 1953
http://www.fishingmagic.com
http://www.traditional
fisherman.com

6. Operating model
http://www.bauermedia.co.uk/about

7. Brand Ideology/Ethos
• Slogan
Bauer media group’s slogan is ‘ WE THINK POPULAR’. This suggests that Bauer is a whole community that includes us
rather than it being just a business. It also indicates that Bauer is always with the current trend and that they
always report new topics that interest us despite what it initially covers. Furthermore the use of multi colours for
its background helps us to release they are multi cultural and that they do not discriminate against each other but
rather want us to all come together.
• Connotations
The use of the colours of the background in the logo help to show its cultural diversity and that they do not aim and
just one particular culture around the world but rather spread out across the world. The use of the colours help to
represent this very clearly, as well by using the multi colour scheme it shows that they except all sexualities and
trying to offend anyone in the process.
• Values?
Bauer media have four key values – Respect, Collaborate, Create and Challenge. Each one of these help to improve
diversity and individuality among people and they hope to achieve this through the expansion of their own multi
media whether it be through magazines or T.V. and radio.
• History?
It was founded by Ludoph Bauer in Hamburg Germany. It initially was a printing plant and after time he launched his
own advertisement newspaper Rothenburgersorter Zeitung. The publishing house worked its way to the top after
world war 2 with listing guides and youth magazines. Rasselbande sold 300,000 every fortnight, tv Hören und
Sehen reached one million readers.

8. Technological Convergence
• Definition: the coming together of technology such as social media and print media to produce and distribute
a product such as a music magazine.
• Bauer media is able to stay in communication with its subscribers through the use of social media such as
Facebook twitter and YouTube. Since Bauer media is a multi media conglomerate, they would mainly contact
their subscribers through email due to them wanting to act professional.
• However Q magazine as itself contacts its subscribers through all forms of social networking whether it be
through twitter, Facebook or even YouTube. This helps the audience feel like they can still be in touch with
the company and more people to discover them.
• Q magazine , among the music magazines, has a fairly high subscription figure compared to others but not as
high as mojo mainly because it would be the older generation who like that kind of music.
Circulation figures

9. Associated ProductsMagazines Radio Digital product
Kiss FM have over 4.5
million listeners and was
founded on the 1st
September 1990.
Absolute radio was founded
on the 29th
September 2008
and has over 1.9 million
weekly listeners.
All of these channels are under digital
product. This means they can only be
accessed through using your laptop,
pc ,tablet or phone. However you may
be able to get a print if you pay extra as
a subscriber.
These channels are all magazines
that are either able to be accessed
through digital use or through print.
They vary between music and
everyday things such as parenting.

10. Market Position
As you can see from this par chart, bauer
media is not very high on the net worth
of publishing companies and is rather
dwarfed compared to companies such as
time inc.uk.
From the graph on the left we can see
that NME magazine has a higher
circulation rate then the other magazines
with second going to mojo who is still
dwarfed by NME. We can also see that
digital circulation is rising as the years go
by.
Publishers
Magazine

11. Publisher Competitors
Condé Montrose Nast
(1873-1942) was one of
the world's most
successful magazine
publishers. Through his
avant-garde periodicals,
including Vogue and
Vanity Fair, he set a new
standard of fashion and
home decorating for
American women. He
pioneered new techniques
in marketing, printing, and
magazine content, and
nurtured the evolution of
"cafe society," a blend of
artists and elite society,
that had never before
come together.
http://biography.your
dictionary.com/conde-
nast
William Randolph Hearst is best
known for publishing the largest
chain of American newspapers in
the late 19th century, and
particularly for sensational "yellow
journalism.“ Born in San Francisco,
California, on April 29, 1863,
William Randolph Hearst used his
wealth and privilege to build a
massive media empire. A founder
of "yellow journalism," he was
praised for his success and vilified
by his enemies. At one point, he
considered running for the U.S.
presidency. The Great Depression
took a toll on Hearst's company
and his influence gradually waned,
though his company survived.
Hearst died in Beverly Hills,
California, in 1951.
http://www.biography.com/people/william-randolph-hearst-9332973
Time Inc. is an American mass media
company founded on November 28,
1922 by Henry Luce and Briton
Hadden and based in New York City. It
owns and publishes over 100
magazine brands, most notably its
flagship Time. Other magazines
include Sports Illustrated, Travel +
Leisure, Food & Wine, Fortune,
People, In Style, Life, Golf Magazine,
Southern Living, Essence, Real Simple,
and Entertainment Weekly. It also
owns the UK magazine house Time
Inc. UK, whose major titles include
What's on TV, NME, Country Life and
Wallpaper. Time Inc. also operates
over 60 websites and digital-only titles
including My Recipes, The Snug, Hello
Giggles and MIMI.
https://en.wikipedia.org/wiki/Time_Inc
.

12. Magazine competitors
The content of Kerrang!
magazine was originally
focused on the new wave
of British heavy
metal phenomenon and on
the rise of other hard
rock acts during the 1980’s
in England. It usually
contains the top airing rock
music for that week and
ranks them in a chart
consisting of 20 tracks.
Now it is considered the
best UK rock magazine with
its own radio and TV
station.
https://en.wikipedia.org/wi
ki/Kerrang!
Vibe is a music and
entertainment magazine
was launched in 1993.
the magazine features
R&B and hip-hop music
artists, actors and other
entertainers. Vibe was
purchased by the
private company
Intermedia Partners. It is
now issued every 3
months with double
covers, with a larger
online presence, aided
by the Vibe Lifestyle
Network.
http://www.slideshare.n
et/Aaliyah195/vibe-
magazine-analysis
NME music magazine was
launched on 7th
March
1952. its publisher is
Time.Inc UK with it being
released on a weekly
basis with a price of
£2.50. the current editor
for the magazine is Mike
Williams and the editor
for the website the editor
is Greg Cochrane.
https://en.wikipedia.org/
wiki/NME
Mojo magazine was first
issued on October 1993.
The publisher of the
magazine is Bauer media
which releases every
month with a cost of
£4.99. its content is about
classic rock such as the
Beatles and The Who.
https://en.wikipedia.org/w
iki/Mojo_(magazine)

13. The masthead is the
biggest text on the
page with it being one
letter ‘Q’. This is to
catch the readers eye
and make them
drawn in to read
more. The red is also
very eye-catching as it
gives of an important
aura since that is
what that colour
normally represents
in todays society.
The main headline of the
page is the second biggest
text on the page because
this is what it would be
focusing on in this issue. It
is also all in capital letters
to help it stand out more
from the rest of the
magazines that would be
featured.
Cover lines: In this issue of Q, the smaller stories of this issue
is listed at the bottom of the front page which illustrates that
they are not that significant in this issue of the magazine. This
is mainly used to show the reader that these people would
also be featured but will not contain as much information as
the main band being featured.
Price tag/issue: The
price is £3.70 and the
issue is unknown
Q magazines slogan is
'The World's Greatest
Music Magazine'. This
slogan is serious and
makes the magazine
seem its of high quality
but it is not always
featured on the magazine
as seen on this issue.
Deconstruction of a front page

14. Double page spread
The large red ‘L’, takes up the whole page
containing al the information on the artist. The
letter is linked to the artist who is Lady Gaga.
This is to make it very eye catching and the
font of the ‘L’ is linked to the magazines style
of font.
There is no title for this
page and the only thing
that resembles a title is
that of the name of the
artist which is ‘Lady
Gaga’. This to make it
clear what the article is
being based on and
make sure that it is
clearly visible for the
reader so that if they do
not want to read this
article they can turn the
page without having to
read the article.
The article itself is divided into three columns.
This is to make it easier for the reader to read
it instead of it all being pilled up across the
page where it would be hard to distinguish
each question/fact that is being displayed.
At the bottom left the magazine logo is
displayed. This makes the article look more
professional as it is advertising the magazine that
is publishing the article on the artist
The main image on
the left is of the
artist which in this
case is Lady Gaga
who is what the
magazine is writing
about. The image is
in black and white
which gives of a
more attractive look
and the dress she is
wearing is to give of
the impression of
outrageousness
which is what her
fashion and
personality is about.
The stand first is the
introduction to the
article which is used to
help the reader get the
gist of what the interview
is about and what to
expect. It also used to
help the reader decide if
they want to read it or
not. However in this
issue of the magazine
there is not one present
which makes it hard for
the readers but the use
of the main image helps
to identify what the
article is about
Within the main article of this
double page spread a drop capital
has been used, this is an effective
method of getting the readers
attention to the start of the text.

15. Contents Page analysis
The information
surrounding are all the
topics being covered by this
issue of the magazine. As
you can see it is separated
into 9 sections with one
being about an oasis
special. The way you can
tell that its separated into 9
sections is through the
titles being printed in bold.
This helps us as the reader
to see what's being covered
and whether or not we
would like to go to those
specific topics within the
magazine.
Within Q Magazine there
is only one contents
page. This connotes how
the magazine does not
want to branch of on to
unrelated topics but
rather wants to get
straight to the point. It
also contains some
colours that are not of
the house style on the
front page such as light
blue which goes to show
that the editors want us
to realise this and make
us want to look through
it due to it not looking
like the rest of the
magazine.
The magazine contents page also
features an image of the band that is
being featured in this issue. This
helps us as the readers to
understand that this band is what
the magazines is currently featuring
on and allows us to see what their
general look is as a band as well as
an individual.

16. Website analysis
The magazine logo is
clearly placed at the
top left of the web
page just like as if it
was the front page of a
magazine which seems
to be its distinguished
place. It also sticks with
its house colours of
black white and red
which are very
dominant on the
website.
It also contains links to various other pages on
its website with them all about what’s been
recently featured. This is to promote themselves
so intern they will get more subscriptions to the
magazine.
The advertisements on
the website is all very
neatly laid out. This
helps readers of Q
magazine to navigate
around the website
without the problem of
being piled with a lot of
tabs linking to various
parts of the website. It
also allows the reader
to see what is being
featured at the moment
and with only a few
clicks they are able to
get to the page they
want .
Synergy
Q magazine has a website which enables the reader to access
articles in a different medium and gives the ability to interact
with the magazine. This is an example of 2 medias coming
together for the benefit of one topic which in this case is the
magazine

17. Genre
Music magazine
The genre of q magazine is rock
The font of the magazine is constant with it being a rather sophisticated look which
is its main target audience. Its house colours are bold with it being red black and
white making it very eye catching as each colour are opposite from the others. The
red helps to stop the reader in their tracks as it is a colour associated with stopping,
black gives it an edgy look like danger and white gives it a clean look. The title it self
is a single letter ‘q’ which in itself is an eloquent letter as there is only one way of
saying it. It is also quick and easy to say and therefore does not make the reader
struggle when reading it or looking for the magazine itself. It also cannot be
mispronounced therefore it is easily recognised around the world and maintain its
high-end status.

18. Genre
• Q magazine does not have a specific genre of music it features, its primary interest
is to feature new music releases and upcoming artists that may go on to be
successful later on in the year . Because of it not having a set genre this can attract
all types of music fans what ever the age since it covers all types.
I believe that the fact that Q
magazine does not feature one
specific genre gives it an overall
advantage over the other
magazines due to it being able to
cover all types of genres which
appeals to most if not all
residents of the world allowing
more readership.
https://aliceroundmediastudiesas.wordpress.com/main-task/

19. Production process
• Date of publication – the first stage to do is to set up a date of publication. The date of
publication is the date that you want the magazine to be released as a product to the public.
Once this date has been established, you are now operating in a schedule. A schedule is the
plan on how you are going to do the production process and when each of the process’s will
happen.
• Managing the schedule – this is an important step that should not be taken for granted
when it comes to the production of a magazine. If you want your magazine to be produced
well then you must properly use the schedule you are using. Your schedule should be made
in such a way that there are solutions for any problems that can occur so that even when
these problems happen, you can always meet the deadline. This is the reason why a proper
use of the schedule is vital for the production.
• Editorial and budgetary decision – the next step that is taken during the process is the
editorial decision. The editorial decisions involve the magazine’s editorial team coming
together and deciding what topics should be covered in the next issue of the magazine. Here,
the editorial team talks about the various content that will make up the magazine. After
deciding which types of article ideas or topics, news stories, illustrations and photographs
will be used in the magazine, the team now makes the magazines budget decisions. They
look at the money that is available to them and how it will be spent towards the production
of the magazine. Once this is finished it is now time to move on to the next stage of the
production process.

20. Production process
• Content Acquisition – the content acquisition process is the most important step because
without the content we cannot have the magazine in the first place. There are two major
ways that content can be collected for a magazine. The first is through in-house staff writers
and the second way is through external writers that are asked to write on topics that are
what they specialize in. It is at this stage that artwork and graphics are also worked on. This
would include the main image on the title page as well as various images that would be
included inside the magazine.
• Sub-editing –Sub editing focuses on quality control. This step involves the following
important things:
-Checking of the accuracy of all the facts in the articles
-Making sure that words are spelled correctly
-Making sure that grammar and punctuation are used correctly
-Making sure that all articles follow the house-style e.g. font, colour
-Working on the page layout
• Page layout -There is a special team responsible for page layouts called the layout staff.
Their job is to typeset and layout the various pages that come together to make the
magazine.

21. Production process
• Proofreading- The editorial department will print out a hardcopy of the magazine for the
sole purpose of reading through to find and correct any mistakes in it. It is easier to
proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .
• File emailed to printer- After proofreading , the hardcopy of the entire magazine is sent to
the printer to print the magazine. Pre-press is the process of checking all the fonts and
images that is needed for the magazine . Each copy the printer prints is the final finished
product of the magazine that readers are going to have.
• Distribution - The printing company, having finished with the printing of the magazines will
package them neatly and send them to a warehouse. From the warehouse, the magazines
are then distributed to shops around the world so then they can be sold to the public.
http://hosbeg.com/the-magazine-production-process

22. I’m afraid I did not get an email back from the company about the
production process.
Contacting media company

23. Form and style
• The masthead of the magazine itself is always located at the top left of the
magazine so it is visible to the reader and not covered with excess information or
images such as the main image or cover lines. The main image sometimes covers
the masthead and it is typically of the a whole band or the significant member of
the band.
• The house colours of the magazine are always constant through out the years it
has been published and that is white and red with the exception of the
background consisting some other colours .

25. Demographics
Demographics is a statistical data chart relating to the
population and particular groups within it like a sot of
hierarchy among the masses of the public.
Q Would be placed at B. This is because it mainly contains
content that is suited for those who are quite skilled in their
line of work as well as the magazine containing an
intellectual feel to it with the use of sophisticated words
when covering a character in an issue of the magazine.
The reason why they have done this is to widen their
audience and specifically aimed at those people who are in
the A,B,C categories of modern society. This is because the
people who are in these categories have the money to buy
the magazine while it not being to expensive.
My magazine will be aimed at those who dwell in
the B and C categories of

26. Psychographics
Q magazine
audience would
be located in the
aspirers part of
the chart as the
magazine features
artists that most
people wish they
could end up
being when they
are older.
For my magazine, my audience would be located at the explorers part
of the chart due to my magazine featuring new artists as well as new
singles of the rising electro genre.
It is the study and classification of people according to their attitudes,
aspirations, and other psychological criteria, especially in market
research.

27. Target audience
Hartley:
Age- Q magazine is aimed for people who are between the ages of 15- 24 years old. This is due to the fact that the newer
generation of todays society would like to keep in touch with the newest bands that are being featured on today’s social
network.
Gender- the gender the magazines is aimed for is male because it is stereotypically believed that men like rock more than
women.
Class- the class Q magazine is mainly aimed at people who are high in the class system for example a person who is the owner of
their own company. This is due to the magazine using sophisticated lettering as its font as well as the use of words to describe an
artist. If it were to be aimed at people whop are lower in the class system such as an unemployed person, the magazine would
include words that would be befitting for them such as using slang for their typical age group.
Katz:
Personal identification- Q Magazine helps the audience to relate to the character they are featuring by including all their
struggles that they have faced in order to get to the place they are now. This helps the audience relate to their troubles and
believe in themselves to achieve great things like the characters in the magazine have.
Personal relationship- Q Magazine helps to create a personal relationship between the reader and character through including
what they normally do on a daily basis. This makes the reader relate to the characters as they may be doing things that the
characters themselves do.
Informed and educated- the magazines educates and informs readers because they are expected to give information about
recent bands and singles that would eventually stick to the minds of the young so they can use later when they tell others about
what they have learned in the magazine.
Diversion- the magazine helps to divert readers from reality due to them wanting to live the lives the characters the magazine is
covering . They do this through going into a lot of detail when describing the characters lives so the reader can immerse
themselves into the text and imagine that they were living a similar life

28. Uses and gratification theory
(Blumler and Katz 1974)
• Uses and Gratifications Theory is a popular approach to understanding mass
communication. The theory places more focus on the consumer, or audience,
instead of the actual message itself by asking “what people do with media” rather
than “what media does to people” (Katz, 1959) . It assumes that members of the
audience are not passive but take an active role in interpreting and integrating
media into their own lives. The theory also holds that audiences are responsible
for choosing media to meet their needs. The approach suggests that people use
the media to fulfil specific gratifications

29. Maslow’s hierarchy of needs
• Maslow's Hierarchy of Needs- the magazine is aimed for those who are social climbers in
society and buy the magazine who prioritise it along with love/belonging. This is because the
magazine usually covers characters who have gone through a lot to go against others
expectations of them whether they were thought to achieve a lot or nothing at all. This helps
to indicate that the magazine is trying to promote this and that we should be able to do
anything we want in life and not just follow what people want us to do.

30. Primary Research
It is when someone gathers information from a focus group of appeal about a
particular target audience about the product of services.
advantages disadvantages
Easy to create and complete a
questionnaire
Larger surveys can be difficult to
analyse
Have freedom to choose how to
carry out our research
Cost will rise in team of money
and time carrying out the survey
Its free and easy to carry out Questions could be irrelevant by
the time you complete your
research
People can remain anonymous You may get information you do
not want

31. Q1
From this question you can see that the
most people who answered the
questionnaire were aged between 15-24.
This is good for me because my target
audience is aimed at those aged between
15-24. The questionnaire confirms that
the 15-24 market is more likely to be
interested in music magazines. This gives
me an idea of who to target my magazine
at possibly looking at music that is popular
with this age range.

32. Q2
From this graph you can see
that the most popular
named music is hip hop.
This connotes that it would
be a sensible choice of
music to focus my magazine
on. This will also maximise
potential sales which in turn
will widen and increase
readership of my magazine
thus maximising profit
which could increase the
longevity of my publishing
company and success of my
magazine.

33. Q3
The responses to this
question connote that
the most popular
publication interval
would be a monthly
addition. With this in
mind I will plan to
publish my magazine
every month which will
help me have time to
properly plan out and
edit each edition to
ensure that it reaches
target audience needs
again increasing
potential sales.

34. Q4
The highest ranking music
magazine from the
responses collated from my
survey is vibe however, I
have chosen to produce a
electronic dance themed
magazine as there is
currently no other
publication on the market
covering this niche genre.
This could connote that my
magazine will reach an un-
tapped target audience who
are not currently being
accommodated for by the
music magazine industry.

35. Q5The survey reveals that
people are willing to pay
up to £3 for a single
publication. This gives me
a guide for setting the cost
per unit of my magazine
and gives some indication
of how much could be
saved on an annual
subscription or online
subscription. Knowing
what a potential target
audience will pay for a
music magazine is useful
information when
determining what the
maximum I could
anticipate charging my
customers.

36. Q6
The survey reveals the
primary gender group
read magazines is
female. This provides
useful indication of the
type of content to
include in my
publication. It would
suggest that I need to
tailor content to satisfy
the needs of
predominately female
readership. This could
include being aware of
the female gaze as
suggested by Berger.

37. Q7
This survey suggests that
the majority of people
when asked the question
do you subscribe to music
magazines said no. This
indicates that in order to
get people to subscribe to
my magazine I may need
to offer a variety of
incentives such as
giveaways or money off
vouchers. This would then
act as my pull towards the
target audience in the
hope of creating a loyal
readership.

38. Q8The survey suggests that
the most popular type of
articles are music
charts/gossip. This
connotes that the readers
care less about factual and
informative articles and
prefer quick snippets about
their favourite music genre
or artists. This is something
I will need to consider when
planning the content of my
own publication and which
advertisers in the music
industry to offer advertising
space to since it makes
sense to charge higher
advertising rates on pages I
know most readers will go
to.

39. Q9
The survey suggests that the
majority of readers like to be
offered a free incentive to
entice them to make a
purchase. This is something for
careful consideration as
expensive free gifts can often
decrease potential profits
thereby leaving me with
unsold issues and unwanted
expensive gifts.

40. Q10
The survey would
suggest that the
majority of potential
customers prefer a
hardcopy of the
magazine even though
potentially it is the cost
expensive version to
produce and buy. It
could be worth
promoting online
subscription that are
both quicker and
cheaper to produce and
to subscribe to.

41. This is evidence of the group and I
asking members of the general public
for their opinion on music magazines in
order to complete my primary research
for my own magazine.

42. Secondary Research
• The publisher I am going with is Bauer media and the general reviews of the company that is
being given to the public are mainly positive. It states that the company itself produces great
magazines and that they relate to the readers as well as the artists they cover in their
magazine.
• However there are some reviews that are not so positive that come from the people who
work there. One review states that even though the company is good for gaining experience,
it is not a good place to work for the rest of your lives as the magazines that are being
covered struggle in responding to digital age changes.
advantages disadvantages
The information is easy to access Might have information that is not
necessary for research
Easy to find research Out of date information
Find different resources, which
can help you like historic
documents
They could not finished their
research
Have a low cost to acquirements Not all the information is accurate
unless you do extensive research

43. Customer review of magazine
Readers are able
to comment on
magazine issues
that are being
printed and
shown to the
public which is a
form of review.

45. Above the line
• It is when it appeals to a mass generalised audience.
• Ways of generalised advertising would be posters, T.V. adverts,
newspaper advert, social media and online marketing and radio.
• https://www.youtube.com/watch?v=78UVEVzPeX4

46. Below the line
• Targeting a more specific and smaller target audience rather than a mass
audience.
• This could be advertisement aimed at people with long hair.
• This is used to help make the target audience feel like that the
advertisement is directly aimed at them and therefore would be more
inclined to by the product then if it was aimed at a lot of people.

47. Guerrilla marketing
• This is a type of marketing that is used to promote the companies product
or service spend money to advertise themselves In an unconventional or
creative way.
http://www.creativeguerrillamarketing.com/guerrilla-marketing/50-awesome-guerrilla-marketing-ideas/
http://www.creativeguerrillamarketing.com/guerrilla-marketing/50-awesome-guerrilla-marketing-ideas/

48. Viral marketing
• A company that advertises themselves electronically through YouTube or
apps such as Instagram
• https://www.youtube.com/watch?v=_PHnRIn74Ag

49. Magazine advertising
https://mobilemarketingcafe.wordpress.com/
Music magazines would
not normally advertise
on billboards but on a
shop shelf next to other
magazines.

50. Relationship between magazine
and audience
• Q magazine has a across media convergence through social media. The social
media route lets the audience and the magazine become much closer as they will
be able to comment on what they liked and disliked about the magazine which
would go on to the producer of the magazine. This is called prosumer so the
audience can directly contact the magazine. This will also help Q magazine as it will
help with advertisements that are directly linked to the customer and therefore
make more money .
YouTube subscribers 4,242
Instagram followers 115,000
Twitter followers 4,856
Facebook fans 103,483
Social media statistics from December 2016

51. Distribution
It is the way in which something is shared out among a group or spread over
an area. In this case it is the way q magazine is distributed among its readers
through whatever resources are available.
A way that q magazine can be distributed is through the internet. By placing
their magazine on the internet they are able to gain more followers as well as
readers due to the fact that during these modern times people use the
internet for every day things whether its cooking or how to tie your shoe
laces properly.

53. Q Magazine’s Impact and Effect on the
Audience
• The magazines demographics and psychographics effect the audience from what
they get to what they wanted because they will be including information that
people would like which would make up their readers instead of wanting to give
information to the readers they wanted. My magazines impact and effect on the
audience

54. Teen Tribes

55. Alternative• Punk
• Sea punk
• Hardcore gamer
• Young alt
• Hacker
• Cosplayer
• Geek
• Hardcore
• Ghetto goth
• Superfan
• Metaller
• Tired of cookie cutter celebs and how everyone at school looks the same,
Alternative Tribes are driven by the need set themselves apart from the
mainstream. From candy-hued hair to sleeve tattoos and multiple piercings,
they’re determined to be different – but do it together.
• The Tribe who ‘want out’ of the Mainstream – an experimental Tribe trying
anything and everything Alternative from Grunge to Hardcore…

56. Mainstream
• Car enthusiast
• Fangirl
• Townie
• Chav
• Maker
• Blinger
• Sports junkie
• Rah
• Chaver
• The mainstream forms the backbone of tribal society as it is where most young
people start out and sometimes never leave. The point of it is to sticking to what
you know such as chart music, prime tv, local nights out and a bit of booze.

57. Leading edge
• Street artist
• Activist
• Scenester
• Diyer
• Creative
• Leading Edge Tribes are proactive scene leaders that live for the new and now.
From making music to curating club nights, publishing magazines to documenting
the latest in cool online – these guys collaborate across Tribes, develop contacts,
share ideas and set the agenda.

58. Urban
• Trackie
• Wasteman
• Get paid crew
• Styler
• The Urban segment is intrinsically linked to inner city living – young people living in
busy multicultural hubs, with rich and varied influences, where wealth and poverty
sit side by side – and with access to the latest sounds, clubs and fashion.

59. Aspirant
• Trendie
• Vlogger
• New casual
• Hipster
• Hype beast
• Living for the moment, Aspirant Tribes know the look, music and lifestyle they
want – and will spend big in order to get it! In tune to what’s happening in Leading
Edge circles, it’s about keeping up with what’s cool but without all the hard work
of creating it themselves. These Tribes will be found in Student Unions across the
UK, from UE to Loughborough.

60. Relevant issues on Representation
• Stereotyping is a widely held but fixed and oversimplified image or idea of a
particular type of person or thing.
• This magazine is stereotypically chosen it for people
who want to be a rapper as they are black, covered in
tattoos and have gold chains around them.
• 2
• My magazine would appeal to 16-21 year olds who are influenced by the
stereotypical view of electro dance music artist genre. They would see my artist on
the front of my magazines dresses and reflects the image dictated by my music
genre of choice. This will help me attract potential buyers to my magazine as they
will connect with the primary image providing a pull my product.

61. Laura Mulvey
• In film, the male gaze occurs when the audience is put into the
perspective of a heterosexual man. A scene may focus on the curves of a
woman's body, putting you the viewer in the eyes of a male.
• The theory suggests that the male gaze denies women human identity,
relegating them to the status of objects to be admired for physical
appearance

62. Diana Saco
• It is a feminist view on media to how female population also have a
stereotypical gaze such as muscular men as this is what media produces
believe attract women. This is the opposite term to what the male gaze is
in which is used to attract men by getting attractive women to be
featured on front covers on media such as magazines.

63. John Berger (1972)
• When men look at women, women watch themselves being looked at
because they enjoy the attention they are getting. Magazine such as q
exploit this by getting attractive female artists on the front cover to get
more people to buy the magazine.

64. Racism and Sexism
• Racism is prejudice, discrimination, or antagonism directed against someone of a
different race based on the belief that one's own race is superior.
• Sexism is prejudice, stereotyping, or discrimination, typically against women, on
the basis of sex.
•
• Q magazine in racism

65. Ethical & Legal Issues.
Source: http://www.pcc.org.uk/
All press complaints are handled by a regulated body. As the slide suggests handling complaints
was switched to IPSO who now handle all complaints relating to press organizations.

66. Role of Relevant Regulatory Bodies
The Independent Press Standards Organisation (IPSO) is the independent regulator for
the newspaper and magazine industry in the UK. We hold newspapers and magazines
to account for their actions, protect individual rights, uphold high standards of
journalism and help to maintain freedom of expression for the press.
◾They make sure that member newspapers and magazines follow the Editors' Code.
◾They investigate complaints about printed and online material that may breach the
Editors’ Code.
Source: https://www.ipso.co.uk/about-ipso/

67. Ethical & Legal Issues.
https://www.ipso.co.uk/editors-code-of-practice/
• Accuracy:
• The Press must take care not to publish inaccurate, misleading or distorted information or images,
including headlines not supported by the text.
• A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due
prominence, and — where appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
• A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for.
• The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture
and fact.
• Privacy:
• Everyone is entitled to respect for his or her private and family life, home, health and correspondence,
including digital communications.
• Editors will be expected to justify intrusions into any individual's private life without consent. Account will
be taken of the complainant's own public disclosures of information.
• It is unacceptable to photograph individuals, without their consent, in public or private places where there
is a reasonable expectation of privacy.
• Harassment
• Journalists must not engage in intimidation, harassment or persistent pursuit.
• They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to
desist; nor remain on property when asked to leave and must not follow them. If requested, they must
identify themselves and whom they represent.
• Editors must ensure these principles are observed by those working for them and take care not to use
non-compliant material from other sources.

68. Making a complaint

69. Q magazine complaint procedure

70. ASA ( Advertisement Stands
Authority )

71. Copyright ©
• Copyright- is when there is a legal right which lasts for a
certain amount of years so you can’t print, publish, perform,
film, or record literary, artistic or musical material that
already exists.
• This means that if I take images from anyone without their
permission I could get prosecuted for plagiarism. This can also
be used for my own benefit as it is a system that protects me
from having my own images used for another format without
my permission allowing me to prosecute them and get money
from it.

72. Royalties
• Royalties are often expressed as a percentage of the revenues
obtained using the owner's property, but they can be
negotiated to meet the specific needs of an arrangement. The
use of royalties is common in situations where an inventor or
original owner chooses to sell his product to a third party in
exchange for royalties from the future revenues it may
generate.

73. Regulatory Issues
IP/Watermark
Intellectual property (IP) refers to creations of the mind, such as inventions, literary
and artistic works, designs, and symbols, names and images used in commerce. IP is
protected in law by, for example, patents, copyright and trademarks, which enable
people to earn recognition or financial benefit from what they invent or create.
As well as IP on printed work, you can get a digital watermark which protects any
copyrighted content from any magazine online and in any digital format. It is
important to have this because it means people will have to pay you to use your
information/ ideas. The best way to protect your IP is to acquire a patent. However,
this can take several years to get and costs over $7000 in fees.

74. Data Protection Act (1998)
https://www.gov.uk/dat
a-protection/the-data-
protection-act
• The Data Protection Act
controls how your personal
information is used by
organizations, businesses or
the government. They must
insure the information is
:used lawfully fairly, used
for limited and specifically
stated purposes.
• Since my magazine has used
the information fairly and is
limited for the specific
purpose for the aimed
magazine audience.