Slide for the assignment 3 by reading Going deeper and further

1. Going Deeper, Seeing Further Jane Fulton Suri
• Ethnography becomes a more important term for people to get deeper insights
Design, Business & Innovation Yiduo Qian(Diana)

2. Going Deeper, Seeing Further Jane Fulton Suri
• 10 Ways that going deeper and have more valuable insights
• Linear connection between observation and impact eg: ATM&mirror
• Zooming out to have a larger and complete view of context
• Standing on others’ angles and overlapping people’s views
Design, Business & Innovation Yiduo Qian(Diana)

3. Going Deeper, Seeing Further Jane Fulton Suri
• Considering extreme people and similar cases
• Understanding the culture force that might influence individuals
• Mixing multiple sources to have a nuanced understanding
Design, Business & Innovation Yiduo Qian(Diana)

4. Going Deeper, Seeing Further Jane Fulton Suri
• Make the process available to peer
• Open up the process to the public
• Take a look on our own
• Widen the business range or “target”
Design, Business & Innovation Yiduo Qian(Diana)

5. Going Deeper, Seeing Further Jane Fulton Suri
• These efforts should go deeper and further and become important in business
field
Design, Business & Innovation Yiduo Qian(Diana)