Interviewing humans

1. Design, Business and Innovation Hongzhou (Frank) Long
• Interviewing users is a advanced way of ethnographic research.
• Getting qualitative information from either existing or potential users face to
face.

2. Design, Business and Innovation Hongzhou (Frank) Long
• Beginning part of interview
• ——Keeping to the point of topics
• ——Recording demographic info if needed
• ——Relaxed atmosphere

3. Design, Business and Innovation Hongzhou (Frank) Long
• Content
• ——Open-ended question
• ——sufficiently talkative subject
• ——follow-up question
• Meet the requirement in order to analyze the result.

4. Design, Business and Innovation Hongzhou (Frank) Long
• Conclusion of interview
• ——Wrap-up question
• ——Be flexible to quit or expand more.
• ——Be conversational and natural

5. Design, Business and Innovation Hongzhou (Frank) Long
• After collecting——
• By using behavior patterns, and mental models ,and analyzing
customers’ specify terms ,habits, perspectives, insights.
• Make notes to ethnographic research or design journey as useful
reference.