Observational photos added

1. Design Thinking, Tim Brown
When looking at his results Kaiser found that his hospital ran twice as
efficiently with his new design in effect
Design, Business and innovation Daniel Katz

2. Design Thinking, Tim Brown
Nurses found their jobs easier then ever, after just 45 minutes of work
one nurse felt she was an hour ahead of schedule
Design, Business and innovation Daniel Katz

3. Design Thinking, Tim Brown
Not only were the nurses happier with their jobs, Patients were having
much better experiences.
Design, Business and innovation Daniel Katz

4. Design Thinking, Critical Question 1
Do all patients really appreciate technology being used
to store their clinical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction
Design, Business and innovation Daniel Katz

5. Design Thinking, Critical Question 2
What is lost when using technology to document
patients medical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction
Design, Business and innovation Daniel Katz

6. Going Deeper, Seeing Further
“Nonlinear Interpretations”
observing small inconveniences of humans can lead to a huge impact in
business
Design, Business and innovation Daniel Katz

7. Going Deeper, Seeing Further
“Extremes”
Ethnographic research must include all types of humans
Even the most extreme minorities must be studied
Design, Business and innovation Daniel Katz

8. Going Deeper, Seeing Further
“Collaborations with consumers and customers”
Feed back from customers can help designers figure out how to improve
their product or service
Design, Business and innovation Daniel Katz

9. Going Deeper, Seeing Further
“Multiple layers of subjectivity”
Although everyone is different it is a researchers job to find the
“overlapping layers of many peoples realities”
Design, Business and innovation Daniel Katz

10. Going Deeper, Seeing Further
“Analogous cases”
Situations that differ but have similar characteristics
Studying these cases could inspire new innovative ideas
Design, Business and innovation Daniel Katz

11. Ethnographic Research,
Students Distracted in Class
• Classmate to my left on his cell phone
• Back row of class
• Student uses phone or laptop all of class
Design, Business and innovation Daniel Katz

12. Ethnographic Research,
Students Distracted in Class
• Classmate in front of me watching YouTube
• Fail videos (people getting hurt)
• Friend to the student’s left also distracted
• Student uses laptop all of class
Design, Business and innovation Daniel Katz

13. Ethnographic Research,
Students Distracted in Class
• Girl in front of me to my right
• Shopping for shoes
• Either uses phone or computer in class
Design, Business and innovation Daniel Katz

14. Ethnographic Research,
Students Distracted in Class
• Classmate to my right
• Playing fantasy football
• Another classmate on his phone
• Back row of class
Design, Business and innovation Daniel Katz

15. Ethnographic Research,
Students Distracted in Class
• Teacher lecturing
• Students distracted by computers
• Not many students looking at the teacher
Design, Business and innovation Daniel Katz