1. Design Thinking, Tim
Brown
When looking at his results Kaiser found that his hospital
ran twice as efficiently with his new design in effect
Design, Business and innovation Daniel Katz
2. Design Thinking, Tim Brown
Nurses found their jobs easier then ever, after just 45 minutes of
work one nurse felt she was an hour ahead of schedule
Design, Business and innovation Daniel Katz
3. Design Thinking, Tim Brown
Not only were the nurses happier with their jobs, Patients were
having much better experiences.
Design, Business and innovation Daniel Katz
4. Design Thinking, Critical Question 1
Do all patients really appreciate technology being used
to store their clinical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction
Design, Business and innovation Daniel Katz
5. Design Thinking, Critical Question 2
What is lost when using technology to document
patients medical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction
Design, Business and innovation Daniel Katz
6. Going Deeper, Seeing Further
“Nonlinear Interpretations”
observing small inconveniences of humans can lead to a huge
impact in business
Design, Business and innovation Daniel Katz
7. Going Deeper, Seeing Further
“Extremes”
Ethnographic research must include all types of humans
Even the most extreme minorities must be studied
Design, Business and innovation Daniel Katz
8. Going Deeper, Seeing Further
“Collaborations with consumers and customers”
Feed back from customers can help designers figure out how to
improve their product or service
Design, Business and innovation Daniel Katz
9. Going Deeper, Seeing Further
“Multiple layers of subjectivity”
Although everyone is different it is a researchers job to find the
“overlapping layers of many peoples realities”
Design, Business and innovation Daniel Katz
10. Going Deeper, Seeing Further
“Analogous cases”
Situations that differ but have similar characteristics
Studying these cases could inspire new innovative ideas
Design, Business and innovation Daniel Katz
11. Ethnographic Research,
Students Distracted in Class
• Classmate to my left on his cell phone
• Back row of class
• Student uses phone or laptop all of class
Design, Business and innovation Daniel Katz
12. Ethnographic Research,
Students Distracted in Class
• Classmate in front of me watching YouTube
• Fail videos (people getting hurt)
• Friend to the student’s left also distracted
• Student uses laptop all of class
Design, Business and innovation Daniel Katz
13. Ethnographic Research,
Students Distracted in Class
• Girl in front of me to my right
• Shopping for shoes
• Either uses phone or computer in class
Design, Business and innovation Daniel Katz
14. Ethnographic Research,
Students Distracted in Class
• Classmate to my right
• Playing fantasy football
• Another classmate on his phone
• Back row of class
Design, Business and innovation Daniel Katz
15. Ethnographic Research,
Students Distracted in Class
• Teacher lecturing
• Students distracted by computers
• Not many students looking at the teacher
Design, Business and innovation Daniel Katz
16. “Interviewing Humans”
Its important to remember the people you interviewed want to be
liked. They want to show off their intelligence.
Design, Business and innovation Daniel Katz
18. “Interviewing Humans”
Body - ask open ended questions that can't be answered with a
simple yes or no
Design, Business and innovation Daniel Katz
19. “Interviewing Humans”
Conclusions - once all questions have been asked say so. Also
ask if the person has anymore they would like to say about the
topic.
Design, Business and innovation Daniel Katz
20. “Interviewing Humans”
Tips for conducting an interview
Breath
Actively listen
Keep an ear out for vague answers
Don't talk about yourself
Keep a checklist to document data
Design, Business and innovation Daniel Katz
23. Interview Findings
• Class size is a cause for distraction
• Student not interested in course materials
• Teacher hard to follow
• Student expresses his distractions as “zone outs”
https://drive.google.com/file/d/0B14VQK0CpOTAUDJJWnc3UkRVTnM/view?usp=sharing
Design, Business and innovation Daniel Katz
24. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Noticed the same things
• Same girl shopping again
Design, Business and innovation Daniel Katz
25. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Surrounded by distracted students
• Also found students on phone
Design, Business and innovation Daniel Katz
26. Peer to Peer
Documentation
• Student siting next to me taking pictures
• surrounded by distracted students
• Also found students playing games
Design, Business and innovation Daniel Katz
27. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Also found students distracting each other
• Having an extended conversation
Design, Business and innovation Daniel Katz
28. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Also noticed the teacher lecturing
• No one seems interested
Design, Business and innovation Daniel Katz
29. Peer to Peer Documentation
Findings
Observations:
Documentation indicated the large size of the class showing how
class size can lead to a distraction
Design, Business and innovation Daniel Katz
30. Peer to Peer Documentation
Findings
Observations:
Distracted students seem to influence peers
Design, Business and innovation Daniel Katz
31. Desk Research, Business Sites
“Taiwan police take aim at Pokémon gamers driven to distraction”
Drivers with video game distractions causes co ancern for police
officers
http://www.reuters.com/article/us-nintendo-pokemon-taiwan-idUSKCN10M0TY
Design, Business and innovation Daniel Katz
32. Desk Research, Business Sites
“Trump apologizes for lewd comments but calls footage a
distraction”
Trump has a desire to stop saying ludicrous things and creating
distractions
http://www.reuters.com/article/us-usa-election-trump-idUSKCN12806I
Design, Business and innovation Daniel Katz
33. Desk Research, Business Sites
“Self-Driving Cars Will Be the Best Thing to Happen to
Motorcycles”
There is a need to make the road safer for motorcycles by
eliminating distracted drivers.
http://www.bloomberg.com/news/articles/2016-10-11/self-driving-cars-will-be-the-best-thing-to-happen-to-motorcycles
Design, Business and innovation Daniel Katz
34. Desk Research, Business Sites
“For $100, Should You Turn Your Mechanical Watch Into a
Smartwatch?”
The smartwatch notifications cause new levels of distraction
http://www.bloomberg.com/news/articles/2016-10-13/chronos-review-should-you-turn-your-old-watch-into-a-smartwatch
Design, Business and innovation Daniel Katz
35. Desk Research, Business Sites
“NFL's Video Ban Won't Slow Its Ratings Tailspin”
There is a need to keep football fans interested even though there
are distractions like the presidential debate and the MLB playoffs
https://www.bloomberg.com/view/articles/2016-10-12/nfl-s-video-ban-won-t-slow-its-ratings-tailspin
Design, Business and innovation Daniel Katz
36. Desk Research, Business Sites
“Background noise can make it harder for toddlers to learn words”
Turning off background noises like TV and radio can help
language development
http://www.reuters.com/article/us-health-learning-infants-noise-idUSKCN10801K
Design, Business and innovation Daniel Katz
37. Desk Research, Business Sites
“Train yourself to concentrate with ‘pull-ups for the brain”
Learn how to avoid distractions so you can focus on one thing at a
time.
https://www.ft.com/search?q=distraction%2C+learning
Design, Business and innovation Daniel Katz
