Enhancing customer satisfaction and rethinking conventional methods can help companies come up with new ideas for the future. Learning more about individuals can help researchers understand overall populations better. Triangulating ideas, turning skeptics into believers, finding common ground, and building strong foundations are important for companies to understand human culture and adapt to changing needs.

1. Going Deeper, Seeing Further
− Enhancing customer satisfaction is crucial
Design, Business, and Innovation Steven Jacobovitz

2. Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further
− Rethinking conventional methods is a great way to come up with new ideas for the future

3. Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further
− Learning more about individuals will help researchers learn about the overall population

4. Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further
− Triangulating ideas include turning skeptics into believers, involving everyone to find a common
ground connecting everybody, and having strong foundations

5. Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further
− Companies need to be able to understand what is happening in human culture so they can adapt to
their needs