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1. Design, Business and Innovation Hongzhou (Frank) Long
• (before) Plan, Purpose, Prototype.
• Implementation——“the process of putting a decision or plan into effect;
execution”
2. Design, Business and Innovation Hongzhou (Frank) Long
• Object-oriented : Community or Business marketing or Society .
• Even single , personal use.
• Preparation work : Copyright, Investors or sponsor .
3. Design, Business and Innovation Hongzhou (Frank) Long
• Influence ,Value (profitable or non-profitable) , efficiency ,coordination
• Get experience and rotate the process.
• for building bigger business .
4. Design, Business and Innovation Hongzhou (Frank) Long
• Because every design are not going to same step 3 , so Is design
duplicable ?
5. Design, Business and Innovation Hongzhou (Frank) Long
• Should we emphasize one of the three steps ( inspiration ,ideation ,implementation )
when running the work?
6. Design, Business and Innovation Hongzhou (Frank) Long
• Ethnography becomes important by competitive necessity.
• More qualitative Description needs.
• Corporation needs innovation thinkings and impacts.
7. Design, Business and Innovation Hongzhou (Frank) Long
• New relationship between supplier and consumer ---being a observer
• Wider range ,wider targets ,wider usage.
• Having a human-centered combination and conclusion .
8. Design, Business and Innovation Hongzhou (Frank) Long
• New method research builds a new connection to consumer , making the process
more efficient .
• Interaction. (transpositonal consideration)
9. Design, Business and Innovation Hongzhou (Frank) Long
• Competition forced to open a new business ecosystem
• Business Future Tendency.
10. Design, Business and Innovation Hongzhou (Frank) Long
• Interpretation update : Adding cultural ,belief ,behavior into the factors.
• Ethnographic study open a another way for better business decision making.
16. Design, Business and Innovation Hongzhou (Frank) Long
• Speakers' different presentation style
• Using of PowerPoint or not
• Gesture ,interaction ,communication ,exemplification .
17. Design, Business and Innovation Hongzhou (Frank) Long
• Audience’s main attentions were leading by different presentation styles.
• Listening, recording, watching ,thinking ,communicating.
• Five senses are weighted differently .
18. Design, Business and Innovation Hongzhou (Frank) Long
• Activity after presentation
• Unintentionally preferential treatment because of uniformity : People wear in the
suit
19. Design, Business and Innovation Hongzhou (Frank) Long
• Interviewing users is a advanced way of ethnographic research.
• Getting qualitative information from either existing or potential users face to
face.
20. Design, Business and Innovation Hongzhou (Frank) Long
• Beginning part of interview
• ——Keeping to the point of topics
• ——Recording demographic info if needed
• ——Relaxed atmosphere
21. Design, Business and Innovation Hongzhou (Frank) Long
• Content
• ——Open-ended question
• ——sufficiently talkative subject
• ——follow-up question
• Meet the requirement in order to analyze the result.
22. Design, Business and Innovation Hongzhou (Frank) Long
• Conclusion of interview
• ——Wrap-up question
• ——Be flexible to quit or expand more.
• ——Be conversational and natural
23. Design, Business and Innovation Hongzhou (Frank) Long
• After collecting——
• By using behavior patterns, and mental models ,and analyzing
customers’ specify terms ,habits, perspectives, insights.
• Make notes to ethnographic research or design journey as useful
reference.
