Midtern 2

Design Thinking, Tim Brown
• “Coasting” came up and aim to make riding a more simple, straight
forward and fun activity.
Design, Business and Innovation Yiduo Qian

• The team develops the more “in-stored retailing strategies” and take
more care of consumers

• Besides the strategies in stores, there are more things out of stores
that the team did for consumers.

Design Thinking, Critical Question 1
• Is “Coasting” really a good way to drive a bike?
• Chris Chambers DSA ADI Owner / Proprietor | Chris Chambers School of Motoring

Design Thinking, Critical Question 2
• Why you should apply design thinking to your life?
• Co.design website

Going Deeper, Seeing Further Jane Fulton Suri
• Ethnography becomes a more important term for people to get deeper insights
Design, Business & Innovation Yiduo Qian(Diana)

• 10 Ways that going deeper and have more valuable insights
• Linear connection between observation and impact eg: ATM&mirror
• Zooming out to have a larger and complete view of context
• Standing on others’ angles and overlapping people’s views

• Considering extreme people and similar cases
• Understanding the culture force that might influence individuals
• Mixing multiple sources to have a nuanced understanding

• Make the process available to peer
• Open up the process to the public
• Take a look on our own
• Widen the business range or “target”

• These efforts should go deeper and further and become important in business
field

Ethnographic Research Observations, Brooklyn Bridge Park
Design, Business and Innovation Yiduo Qian (Diana)
Like pose and mystique
but shy while posing

Tall enough to catch the basketry without
much leap and want to dunk like a
basketball player

Playtime when we done shooting photos

Trying to have a typical JUMP shooting
and compare the height they jump after
shooting photos

Find out they all wear
black shirt, want to pose
like prelude of a fight

• The picture is lack of authenticity
• The light of the picture needs to be improved
• The photo do not need to added filters

• Strict to the place we shoot photos
• Boys prefer dark shirts
• like treason style photos
• In some points, boys like posing and taking phots more than girls
• Beautiful views can inspire people taking photos and pose differently
Ethnographic Research Findings
LikeLikeLikeLike

Interviewing Humans
•Prepare for the interview
- brief description and goal
-have a expect response
-Small talk
-questions
Design, Business and innovation Yiduo Qian (Diana)
Breif
Have
Questions
Breif
Have
Questions
Breif
Have
Questions
Breif
Have
Questions

Interviewing Humans
• Structure of the interview
– introduction (warm up)
– Body (doing deeper ; open-ended Q)
– Conclusion
IntroductionIntroductionIntroductionIntroduction

Interviewing Humans
• Host the interview
– Breathe
– Focus on the interview
– Attention vague answers
– Not information about yourself
DuringDuring

Interviewing Humans
• Before interview
– Make a checklist
– List questions

Interviewing Humans
• Post-production the data
– Find themes
– Specific language
– Point out problems

Interview Guide Open Questions
• How’s your class going
(cancelled) feeling?
• Which class? Why?
• What you do during the
spare time?( directing)
The go deep
• Why you want to do?
• Who inspire you?
• What’s your oppinon of…(someone
related) ?

Edited Interview
https://www.youtube.com/watch?v=x1-WylWPrJg

Interview Findings
• Hans likes playing basketball and guitar during his spare time.
• Hans wants to be a director in the future due to his high school
experience.

Interview Findings
• The warming part of the interview should be improved
• Questions are not smoothly connected
• Little nervous during the interview (both me and Hans)
• Many blank spaces between questions and responses although been edited

Desk Research, Business Sites
“For millennials, adulthood now defined by financial freedom”
• Millennials are no longer means adults starting a family but rather having a job and stop
asking money from parents.
• Millennials are lack of good money habit and do not geu it from attending college
• College students graduate with student debt in order to get money from parents
http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L

“EBay Makes Bid for Younger Shoppers With Revamped Image”
• EBay is trying to redefine itself to attract new, younger consumers who shop on phones
and don’t spend time to go through many subjects.
• EBay competes with Amazons and cooperate with Target and Wal-Mart
• The site adds personalized recommendation based on the previous purchases
http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406

“Look Who’s Driving the U.S. Housing Market”
• First-timer homebuyers have a large share of home purchases, and their median age
has hovered around 33.
• The Millennials skip the old fashion that start with a small house, they buy their first
home as large and as expensive as the old generation of homebuyers
http://www.bloomberg.com/news/articles/2016-10-19/look-who-s-driving-the-u-s-housing-market

“Young Adults Can Do Without Democracy”
• Don’t have faith because the democracy system isn’t good enough for the
Facebook generation
• Philippine President Rodrigo Duterte announced that Philippine is separate
from U.S
• Personal investors aren’t invest money into India anymore
https://www.bloomberg.com/view/articles/2016-10-24/young-adults-can-do-without-democracy

“ Millennial Media prices at high end of range”
• Place an leading role in the area of mobile advertising
• Analysts are looking forwards strong demand for Millennial Media
http://www.reuters.com/article/us-millennial-ipo-idUSBRE82R1HK20120328

Peer to Peer Documentation

Peer to Peer Documentation Findings
• Beautiful scenery makes people want to take
photos and selfies
• Boys take more care of girls than girls do of boys
during the trip
• Some behaviors can influence others to do the
same thing, like catching crabs
• Boys like stay together with each other as a group,
so do girls

Design Thinking for Educators, Ideo
• “Design thinking is a mindset.”
• Human-based
• Need multi-perspective
• Always thinking about the good side
• Need experiments to learn from

• To apply design thinking
• Discovery
• Explanation
• brainstorming
• Testing ideas
• improving

Pre-work
1. Define the design challenge
• Define problems
• Specific the problems
• Simplify the problems, but not too narrow
• Define the goals
• Define the limitations
• An outline of the design

2. outline the project
• Finish programming in a day
• Split into a week-project
• Spread it in months

3. Preparation
• Working group
• A place set as a reminder of the work
• Materials

Start the program
1. Discovery
• Clarify the challenge
• Exchange understanding
• Identify audience
• refine the plan

• Get ready to research
• Identify sources
• Interview
• List questions
• Assign fieldwork

• Get inspiration
• Do observations
• Analyze the findings
• Interview experts
• Interview audience or consumers
• Interview individuals
• Ask for self-experience, group and peer-to-peer
observations

2. Inspiration (change in notes)
• Share what you get originally and from
research
• Personal details
• Event details
• Motivations
• Hinders

• Get findings
• find the topic and have the statements
• Analyze findings
• Get deeper in the discoveries
• Get information from others in the group
• Define findings

Product Idea, Assign 7
• Using multi-sensory technology to create an experience employing smell, sight
and touch in order to facilitate work and down-time like opportunities for those
unable to readily travel.
• The resulting experience includes the sensation of being in a situation which
includes the possibility to weather effects, visual drama and sounds effect.
• Users may include those with disability, the financially indigent and those simply
in a hurry.

Infographic Elements
• Disabled people and financial difficulty people
• 4-D room
• Senses include sounds, weather, airflow, vision and smell
• Do not need plane ticket
• Time-saving and money-saving
• Experience

4D ROOM
DISABLED POOR
WEATHER
SOUND
AIRFLOW
VISION
SMELL
VIVID
SCENERY
TIME-SAVING
MONEY-SAVING
TIME-CONFLICT

Executive Business Summary and Information Graphic
Visualization for a Proposed Business based on Original Research
FA14 First Year Connection Course
Business, Design and Innovation
Yiduo Qian (Diana)
Professor Klinkowstein
4D ROOM
DISABLED POOR
WEATHER
SOUND
AIRFLOW
VISION
SMELL
VIVID
SCENERY
TIME-SAVING
MONEY-SAVING
TIME-CONFLICT
Ethnographic Research
Using multi-sensory technology to create an experience employing smell, sight and
touch in order to facilitate work and down-time like opportunities for those unable to
readily travel.
The resulting experience includes the sensation of being in a situation which has
the possibility to generate weather effects, visual drama and sounds effects.
Users may involve people with disability, the financially indigent and those simply
in a hurry.
Interview with Extreme User
Peer to Peer Research
Desk Research
People tend to pose dfferently
in different environments and
situations.
“After the drama with the script
I wrote and the main character I
played, I am excited and want to
be a director.”
Good scenery can put people
in a good mood and people are
more willing to take photos to
record the views when they are
in the good mood.
College students graduate with
student debt in order to get
money from parents.
reuters.com Oct 10, 2016

Yiduo Qian
Professor Klinkowstein
fa14
Design, Business and Innovation Imagined
Product / Service In Situ Visualization

Midtern 2

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