Ethnographic research findings
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The document discusses how ethnography is becoming more important for corporations to gain insights into consumers and drive innovation. It suggests that ethnographic research can help companies build new connections with consumers, gain a wider understanding of their needs and behaviors, and help create more human-centered products and services. Finally, it asserts that interpreting cultural factors can help companies make better business decisions through ethnographic study.
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Frank long
The document discusses the process of design, business, and innovation according to Hongzhou (Frank) Long. It addresses several key points:
1) The implementation process involves putting plans and decisions into action through execution.
2) Designs can be object-oriented for communities, businesses, or societies, or for personal use. Preparation involves considerations like copyright and investors.
3) Designs influence values like profitability and efficiency, and the process allows gaining experience to build larger businesses.
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The document discusses the process of design, business, and innovation according to Hongzhou (Frank) Long. It addresses the steps of planning, prototyping, and implementation. Long emphasizes that while design may start individually, the goal is often community or business impact. Preparation involves copyright and finding investors or sponsors. The process aims to have influence, value, efficiency and coordination while gaining experience to build larger businesses over time. However, Long notes not all designs will have the same steps and some solutions may not meet needs, though they provide free ideas and practices. The document considers emphasizing different steps in the process, with Long suggesting additional focus on implementation.
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The document discusses various topics related to design, business, and innovation presented by Hongzhou (Frank) Long. It addresses the importance of planning, prototyping, and implementing ideas. It also discusses emphasizing different stages of the design process, using ethnographic research to better understand consumers, and adapting to remain competitive by opening new business ecosystems. The document suggests interviewing as an effective ethnographic method for obtaining qualitative user information and provides guidance on structuring interviews.
Recommended
Frank long
The document discusses the process of design, business, and innovation according to Hongzhou (Frank) Long. It addresses several key points:
1) The implementation process involves putting plans and decisions into action through execution.
2) Designs can be object-oriented for communities, businesses, or societies, or for personal use. Preparation involves considerations like copyright and investors.
3) Designs influence values like profitability and efficiency, and the process allows gaining experience to build larger businesses.
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The document discusses the process of design, business, and innovation according to Hongzhou (Frank) Long. It addresses the steps of planning, prototyping, and implementation. Long emphasizes that while design may start individually, the goal is often community or business impact. Preparation involves copyright and finding investors or sponsors. The process aims to have influence, value, efficiency and coordination while gaining experience to build larger businesses over time. However, Long notes not all designs will have the same steps and some solutions may not meet needs, though they provide free ideas and practices. The document considers emphasizing different steps in the process, with Long suggesting additional focus on implementation.
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Approaches to Design, What can designers do for you, How designers are working, innovation vs evolution
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Interviewing users is an effective ethnographic research method that involves obtaining qualitative information from existing or potential users through face-to-face conversations. Successful interviews have an informal atmosphere, ask open-ended questions followed by follow-ups to elicit sufficient details, and conclude with wrap-up questions while remaining flexible and natural. The insights gathered from analyzing customers' terms, habits, and perspectives provide useful references for ethnographic research or design projects.
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• In industries undergoing progressive change successful companies also pursue harmonic ambidexterity to enable sufficient level of adaptability so that the company will be able to successfully go though organization transformation switching to another type of ambidexterity when the industry go to another type of change.
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• In industries going through creative industries successful companies adopt reciprocal ambidexterity;
• In industries going through intermediating change successful companies effectuate harmonic ambidexterity;
• In industries undergoing progressive change successful companies also pursue harmonic ambidexterity to enable sufficient level of adaptability so that the company will be able to successfully go though organization transformation switching to another type of ambidexterity when the industry go to another type of change.
Answering the research question, I believe to have proved the existence of interrelation between the type of industry change and the type of ambidexterity companies in this industry should opt for. I do believe that my findings can be a basis for a prescriptive tool in innovation management. However, I fully acknowledge the limitations of my research and understand that quite vast further research is needed before the framework developed by me becomes an effective prescriptive tool.
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What’s missing is a system of enablers that work together to support innovation. Our experience with industry leaders shows that when the right people, processes, and metrics come together in a “growth factory,” they can transform how innovation happens, galvanize employees’ creativity, and create long-term competitive advantage.
Innovation is not inherently unpredictable and does not require a heavy dose of serendipity to succeed. When companies take a systems approach, they can pursue innovation in a way that reliably generates repeatable results.
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The document describes a methodology for developing innovative oral care concepts. It involves:
1) Researching the oral care sector and identifying gaps through analyzing lifestyle trends, products, branding and technology.
2) Mapping other categories to identify innovation drivers and generate scenarios to inspire new ideas.
3) Generating 55 concepts using the drivers and scenarios, then filtering to 24 concepts.
4) Testing concepts with consumers, refining based on feedback, and selecting 12 final concepts with commercial potential.
The goal is to help P&G develop products that meet changing consumer lifestyles and identify new trends to gain a strategic advantage over competitors.
Embed Design Thinking in Co-Design for Rapid Innovation of Design Solutions
This document summarizes a study that applied design thinking and co-design approaches to create a prototype system called Art Lab for an art community. Researchers conducted idea generation sessions to understand user needs and gather ideas. The most popular ideas were then selected and further developed in an "Idea Lab" through prototyping and user evaluations. The iterative process involved end users and resulted in agreed upon design solutions for Art Lab, including prototype screens for registration, user profiles, finding/booking events, and feedback. The study demonstrated how integrating users throughout ideation, prototyping and evaluation can produce effective human-centered design solutions.
Neil Smyth DARTS3 presentation: Engaging with business - innovative industry ...
Engaging with business is important for universities for several reasons: it supports the university strategy, it is important for research council grants and bids, and government policy emphasizes engagement between industry and higher education. Building partnerships with businesses can benefit both parties, with businesses invited to work with the university across all activities. Industry partnerships will continue playing an increasingly important role in research. Librarians supporting research must also engage with business in many ways, from informal to formal interactions, to help conceptualize new research ideas, develop proposals, and identify funding opportunities.
The application of design thinking methodology on research practices a mind m...
The difficult task of innovation is a key facet of Research & Development institutions. Innovation is also closely related with processes oriented to achieve solutions in design. We propose to research new emerging design methods and provide an overview of design thinking tools that can be applied in an early stage of the R&D research process in order to produce meaningful results. This research presents a set of experimental guidelines and an analysis method for the application of these tools. The establishment of coherent guidelines for the design thinking process is a very complex task, due to its interdisciplinary requirements, that convey many diverse mindsets. The main focus of this study is creating an analysis toolkit that enables non-specialist and specialist users to perform high-quality design production.
Innovation and Procurement
Procurement professionals should exhibit insight and innovation when working with stakeholders. To do so, they must gain a deep understanding of stakeholders to enhance their level of understanding. They must also identify challenges and generate new ideas to drive impactful innovation. Specifically, procurement can (1) use modeling to independently benchmark study success probabilities, (2) facilitate alignment across stakeholders through governance and shared metrics, and (3) conduct outreach to understand stakeholder needs and identify solutions through collaboration. The role of procurement is to act as a trusted advisor that challenges assumptions and drives transformative change.
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Project Innovation
This document discusses innovation projects and management. It defines innovation as new ideas that create value through new or improved systems or practices. Innovation projects are often more complex than usual projects and require more flexible tools, communication, and leadership. The goals of innovation include positive change, developing new competencies, and identifying savings and market opportunities. Drivers include competition, regulations, and customer expectations. Innovation can involve new processes, products, marketing, or organizations. Common innovation tools and approaches include benchmarking, brainstorming, and process reengineering. The document outlines incremental and radical strategic approaches to innovation and barriers such as risk aversion. It provides references on creativity, project management, and innovation strategies.
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of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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- 1. Design, Business and Innovation Hongzhou (Frank) Long • Ethnography becomes important by competitive necessity. • More qualitative Description needs. • Corporation needs innovation thinkings and impacts.
- 2. Design, Business and Innovation Hongzhou (Frank) Long • New relationship between supplier and consumer ---being a observer • Wider range ,wider targets ,wider usage. • Having a human-centered combination and conclusion .
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- 4. Design, Business and Innovation Hongzhou (Frank) Long • Competition forced to open a new business ecosystem • Business Future Tendency.
- 5. Design, Business and Innovation Hongzhou (Frank) Long • Interpretation update : Adding cultural ,belief ,behavior into the factors. • Ethnographic study open a another way for better business decision making.