Assignments added in

1. Design Thinking, Tim
Brown
When looking at his results Kaiser found that his hospital
ran twice as efficiently with his new design in effect
Design, Business and innovation Daniel Katz

2. Design Thinking, Tim Brown
Nurses found their jobs easier then ever, after just 45 minutes of work
one nurse felt she was an hour ahead of schedule
Design, Business and innovation Daniel Katz

3. Design Thinking, Tim Brown
Not only were the nurses happier with their jobs, Patients were having
much better experiences.
Design, Business and innovation Daniel Katz

4. Design Thinking, Critical Question 1
Do all patients really appreciate technology being used
to store their clinical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction
Design, Business and innovation Daniel Katz

5. Design Thinking, Critical Question 2
What is lost when using technology to document
patients medical information?
Population Health Strategies Marry Technology with Personal Interaction
http://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction
Design, Business and innovation Daniel Katz

6. Going Deeper, Seeing Further
“Nonlinear Interpretations”
observing small inconveniences of humans can lead to a huge impact in
business
Design, Business and innovation Daniel Katz

7. Going Deeper, Seeing Further
“Extremes”
Ethnographic research must include all types of humans
Even the most extreme minorities must be studied
Design, Business and innovation Daniel Katz

8. Going Deeper, Seeing Further
“Collaborations with consumers and customers”
Feed back from customers can help designers figure out how to improve
their product or service
Design, Business and innovation Daniel Katz

9. Going Deeper, Seeing Further
“Multiple layers of subjectivity”
Although everyone is different it is a researchers job to find the
“overlapping layers of many peoples realities”
Design, Business and innovation Daniel Katz

10. Going Deeper, Seeing Further
“Analogous cases”
Situations that differ but have similar characteristics
Studying these cases could inspire new innovative ideas
Design, Business and innovation Daniel Katz

11. Ethnographic Research,
Students Distracted in Class
• Classmate to my left on his cell phone
• Back row of class
• Student uses phone or laptop all of class
Design, Business and innovation Daniel Katz

12. Ethnographic Research,
Students Distracted in Class
• Classmate in front of me watching YouTube
• Fail videos (people getting hurt)
• Friend to the student’s left also distracted
• Student uses laptop all of class
Design, Business and innovation Daniel Katz

13. Ethnographic Research,
Students Distracted in Class
• Girl in front of me to my right
• Shopping for shoes
• Either uses phone or computer in class
Design, Business and innovation Daniel Katz

14. Ethnographic Research,
Students Distracted in Class
• Classmate to my right
• Playing fantasy football
• Another classmate on his phone
• Back row of class
Design, Business and innovation Daniel Katz

15. Ethnographic Research,
Students Distracted in Class
• Teacher lecturing
• Students distracted by computers
• Not many students looking at the teacher
Design, Business and innovation Daniel Katz

16. “Interviewing Humans”
Its important to remember the people you interviewed want to be liked.
They want to show off their intelligence.
Design, Business and innovation Daniel Katz

17. “Interviewing Humans”
Introduction - Ice breakers and introduce your self
Design, Business and innovation Daniel Katz

18. “Interviewing Humans”
Body - ask open ended questions that can't be answered with a simple
yes or no
Design, Business and innovation Daniel Katz

19. “Interviewing Humans”
Conclusions - once all questions have been asked say so. Also ask if the
person has anymore they would like to say about the topic.
Design, Business and innovation Daniel Katz

20. “Interviewing Humans”
Tips for conducting an interview
Breath
Actively listen
Keep an ear out for vague answers
Don't talk about yourself
Keep a checklist to document data
Design, Business and innovation Daniel Katz

21. Interview Planning
https://docs.google.com/document/d/1VHHxvLw3DM4gOz98h-
opQv57op2DXrbqVvlLRVIkfp0/edit#
Design, Business and innovation Daniel Katz

22. Edited Interview
https://drive.google.com/open?id=0B14VQK0CpOTAQUpmOTNX
UWwzdVk
Design, Business and innovation Daniel Katz

23. Interview Findings
• Class size is a cause for distraction
• Student not interested in course materials
• Teacher hard to follow
• Student expresses his distractions as “zone outs”
https://drive.google.com/file/d/0B14VQK0CpOTAUDJJWnc3UkRVTnM/view?usp=sharing
Design, Business and innovation Daniel Katz

24. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Noticed the same things
• Same girl shopping again
Design, Business and innovation Daniel Katz

25. Peer to Peer
Documentation
• Student siting next to me taking pictures
• surrounded by distracted students
• Also found students on phone
Design, Business and innovation Daniel Katz

26. Peer to Peer
Documentation
• Student siting next to me taking pictures
• surrounded by distracted students
• Also found students playing games
Design, Business and innovation Daniel Katz

27. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Also found students distracting each other
Design, Business and innovation Daniel Katz

28. Peer to Peer
Documentation
• Student siting next to me taking pictures
• Also noticed the teacher lecturing
• No one seems interested
Design, Business and innovation Daniel Katz

29. Desk Research, Business Sites
“Taiwan police take aim at Pokemon gamers driven to distraction”
There is an unexpressed need to keep drivers from being
distracted
http://www.reuters.com/article/us-nintendo-pokemon-taiwan-idUSKCN10M0TY
Design, Business and innovation Daniel Katz

30. Desk Research, Business Sites
“Trump apologizes for lewd comments but calls footage a
distraction”
Trump has a desire to stop saying ludicrous things and creating
distractions
http://www.reuters.com/article/us-usa-election-trump-idUSKCN12806I
Design, Business and innovation Daniel Katz

31. Desk Research, Business Sites
“Self-Driving Cars Will Be the Best Thing to Happen to
Motorcycles”
There is a need to make the road safer for motorcycles be
eliminating distracted drivers.
http://www.bloomberg.com/news/articles/2016-10-11/self-driving-cars-will-be-the-best-thing-to-happen-to-motorcycles
Design, Business and innovation Daniel Katz

32. Desk Research, Business Sites
“For $100, Should You Turn Your Mechanical Watch Into a
Smartwatch?”
The smartwatch creates a desire to resist distraction from different
notifications
http://www.bloomberg.com/news/articles/2016-10-13/chronos-review-should-you-turn-your-old-watch-into-a-smartwatch
Design, Business and innovation Daniel Katz

33. Desk Research, Business Sites
“NFL's Video Ban Won't Slow Its Ratings Tailspin”
There is a need to keep football fans interested even though there
are distractions like the presidential debate and the MLB playoffs
https://www.bloomberg.com/view/articles/2016-10-12/nfl-s-video-ban-won-t-slow-its-ratings-tailspin
Design, Business and innovation Daniel Katz