Creativity and innovation require connecting previously unrelated ideas through skills like questioning, observing, experimenting, and networking. Questioning involves constantly asking questions to challenge assumptions, while observing means getting out into the real world to gain new perspectives. Experimenting takes things apart and prototypes new ideas, and networking with diverse groups of people from different backgrounds and industries generates new connections. Together these skills allow innovators to make new associations that lead to disruptive innovations.

1. Creativity and Innovation
Management
The Innovator’s DNA

2. know
ledge
creati
vity
innov
ation
Proses “knowledge”, “creativity”, dan “innovation” ini bersifat
simultan, sustain (berkelanjutan), dan integratif.

3. Dyer, Jeff, Hal Gregersen, and Clayton M. Christensen, The Innovator’s DNA: Mastering the Five Skills of Disruptive
Innovators, Harvard Business Press, Boston, MA, 2011.
Management Principles
• analytical skills;
• planning;
• detail-oriented implementing;
• able to execute in the
discipline;
• disciplined executing.
Proper management principled on “results-oriented” or “drive for
results” in an organization. Its condition, every individual should
boost:

4. “Every man was born as a transformer and magician”, setiap orang
lain sebagai pengubah dan penyulap (J. H. Pestalozzi, 1741-1827).
Head: cognitive understanding, critical
thinking; learning through readings,
lecture, discussion, etc.
Heart: affective, emotive, caring about the results, valuing the
outcome, feeling that the process and goals are important,
experiencing a personal connection
Head Hand
Hand: psychomotor, practice,
learning by doing, getting a feel for
how things actually work
Heart
The Hero Within .…

5. Innovation is one component
of the solution. It is very critical
issue for the development and
growth of the organization's
finances.
Each individual must
increase his ability to find
something (Discovery
Quotient , DQ).

6. • Associating: Associational thinking means associating or connecting things
that were not previously connected;
• Questioning: A skill of innovators is to constantly ask questions such as What
if? Why not? What is keeping us from…? What are the barriers to…?
• Observing: Way to trigger new type of connections is to get out into the world
and observe things. ombining observing and questioning can yield great new
ideas.
• Networking: The people get ideas from watching others, another way to
generate ideas is by networking with other people. It is networking specifically
focused on idea generation.
• Experimenting: New connections can be created by all sorts of different
experiences. Ideas, products, and processes all can be taken apart. New
ideas can be prototyped and piloted.

7. Point press life balance for every individual is a spirit "to
discovery" or "to delivery" way of thinking. Its main action
is to act " to generate, to incubate, and to strengthen
innovative ideas". For him, it becomes very important
action.
Big idea should didelivery. Great
idea to be able to build a “great
people, great institutions , and great
societies ". Invest your time and
effort in breakthrough innovation
through science and actively
involved in the practice of
“innovating disruptively".

8. courage to
innovate
cognitive skill to
synthesize novel input
innovative
ideas
behavioral
skill
Challenging the
Status Quo
Taking Smart
Risk
Questioning
Observing
Networking
Experimenting
Association
Thinking
innovat
ive
ideas

9. 7 Years, 3000 surveys, 25 Innovators
research:
Steve Jobs (Apple), Michael Dell (Dell
Computer), Pierre Omidyar (eBay), Jeff Benzos
(Amazon), Herb Keleher (Southwest Airlines),
Niklas Zennstrom (Skype)

11. Launching your campaign:
1. Speak at community events.
2. Ask customers for referrals.
3. Spend two days in your customers'
shoes.
4. Offer free samples.
Planning a marketing campaign
begins to understand the position of
the products on the market ( the
marketplace) and ends at the
detailed steps of the wording of an
advertisement .

14. Kemampuan untuk menyambungkan hal-hal yang kelihatannya tidak
mempunyai hubungan sama sekali menjadi sesuatu yang baru, something
new. Menurut Steve Jobs: “creativity is connecting things”.

15. While working to simplify the design of the iPod, a designer was playing
with the spin dial of a combination lock. He saw the spin dial as a way to
make the iPod’s interface simple and user friendly. Creativity came by
connecting two unrelated things.
One way is to make associating a discipline, to be conscious of it, and to
allocate time for it. For example, there is an idea-generator application that
presents three seemingly unrelated words. Ideas are generated by looking
for connections.
FO EXAMPLE: The iPod.

19. ْ
‫ج‬َ
‫و‬ ُ
‫ت‬ْ
‫ه‬َّ
‫ج‬َ
‫و‬ ِ
ِ
‫ّن‬ِ‫إ‬
‫ي‬ِ
‫ذ‬َّ‫ل‬ِ‫ل‬ َ
‫ي‬ِ
‫ه‬
َ
‫ر‬َ‫ط‬َ‫ف‬
‫أ‬
‫ر‬َ‫أ‬
‫اْل‬َ
‫و‬ ِ
‫ات‬َ
‫او‬َ
‫م‬َّ
‫الس‬
َ
‫ض‬
‫يف‬ِ‫ن‬َ
‫ح‬
‫ا‬َ
‫م‬َ
‫و‬ ‫ا‬
َ
‫ي‬ِ‫ك‬
ِ
‫ر‬ْ
‫ش‬ُ
‫م‬ْ‫ل‬‫ا‬ َ
‫ن‬ِ
‫م‬ َ
‫ََن‬‫أ‬
،
‫األنعام‬
:
79
See the Unseen, melihat Sesuatu
yang Tak Terlihat
Orang KREATIF selalu MELIHAT dan MEYAKINI bahwa di balik sesuatu yang
terlihat, pasti ada SESUATU YANG LAIN, yang akan memberinya manfaat. Lahirlah
sikap optimis. Orang OPTIMIS selalu melihat PELUANG di balik sebuah kesulitan.
OBSERVER

20. When former Procter & Gamble CEO A.G. Lafley visited a country, he went into retail
stores asking a barrage of questions, and then went into consumers’ homes asking
more questions. He wanted to know how people used P&G’s products and whether
they were delighted.
Likewise, innovator David Neeleman is known for asking question after question.
Neeleman founded JetBlue, which innovated with paperless ticketing and
televisions on the backs of seats. In his newest venture, Azul airlines in Brazil,
Neeleman learned by asking questions that a barrier to customers flying was the
difficultly and expense to get to the airport. So, based on learning from the
questions it asked, Azul innovated by starting its own bus service to get people to the
airport.
FOR EXAMPLE:

26. FOR EXAMPLE:
Scott Cook observed his wife’s frustrations as she paid the family’s
bills and balanced her checkbook. Cook, who also had been
exposed to early generations of Apple software, connected these
two unconnected things and concluded that simple dropdown
software could be used to help consumers manage their
checkbooks and help small business owners do their bookkeeping.
From these insights Cook founded Intuit, which makes Quicken
software for consumers and QuickBooks for small businesses.

30. New connections can be created by
all sorts of different experiences.
Ideas, products, and processes all
can be taken apart. New ideas can be
prototyped and piloted.
Our greatest weakness lies in
giving up. The most certain way
to succeed is always to try just
one more time.
I have not failed. I
have just found
10,000 ways that
won’t work.
Opportunity is missed by most
people because it is dressed in
overalls and looks like work.

33. While some people get ideas from watching others,
another way to generate ideas is by networking with other
people. This isn’t networking for personal advancement; it
is networking specifically focused on idea generation.
For this type of networking, the key
criterion is to network with people
that are “not like me.” This can be
people from different backgrounds,
with experience in different
industries, and with very different
perspectives. It is from these
differences that new connections
will arise.

34. SUMMARY
Act Different Think Different Make a Difference
Questioning
Observing
Experimenting
Networking
Associating

35. OTHER IMPORTANT POINTS
• Cultural differences. There is no data indicating that one gender,
nationality, or culture is more creative or innovative than another. But
there are differences in the innovations that result based on the
particular problems faced in a certain country.
• Innovation inhibitors. Innovation doesn’t take place in organizations
when managers delegate it to others.
• Convincing leaders to innovate. There definitely will be leaders who
don’t see value in trying to associate or who are resistant to acting
differently by questioning, observing, experimenting, or networking.
Don’t try to convince them by encouraging them to act differently. First,
teach them how to think differently. Second, teach them about the
theory of disruption. Third, provide scholarly articles and case studies.
This is less threatening and can be more effective in changing how they
think. Once they think differently, they will be open to acting differently.