Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…

1. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
Each
Friday
MediaScope
produces
a
weekly
news
round-­‐up
for
the
Media
i
network
which
is
broadcast
in
over
50
media
agencies
&
major
publishers…

2. Media
News:
Weekly
Round
Up
People
moves
of
the
week…
-­‐
Bauer
Media's
Tony
Kendall
moves
to
ARN
as
CEO
-­‐
Telstra's
Michaela
Chan
moves
to
oOh!
Media
as
Chief
MarkeMng
Officer
with
Brendon
Cropper
appointed
digital
strategy
director
-­‐
Telstra’s
Robin
Parkes
joins
NewsLifeMedia
as
COO
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…

3. Media
News:
Weekly
Round
Up
People
moves
of
the
week…
-­‐
Michelle
Kyd
moves
to
GM
of
Cadreon
–
she
was
previously
Sales
Director
-­‐
Simon
Jarosz
moves
to
MediaCom's
specialist
content
division
-­‐
MediaCom
Beyond
AdverMsing
(MBA)
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…

4. Media
News:
Weekly
Round
Up
Market
moves
of
the
week…
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
-­‐
Nuffnang
–
partners
with
Fremantle
Media
to
launch
branded
video
series
-­‐
The
Modern
Mummy
CollecDve
-­‐
Yahoo7
launches
new
ad
format
with
360-­‐degree
video,
accelerometer
mobile
technology*
&
virtual
reality
-­‐
Fairfax’s
Lauren
Butler
is
PANPA’s
Sales
Person
of
the
Year
–
The
Australian
is
awarded
Sales
Team
of
the
Year

5. Media
News:
Weekly
Round
Up
Market
moves
of
the
week…
-­‐
ZenithOpMmedia
wins
$5m
local
Singapore
Airlines
account
through
global
alignment
-­‐
GSK
moving
$27.5m
account
from
Maxus
to
PHD
-­‐
Havas
signs
on
as
launch
partner
with
InMobi
&
Experian,
who
join
together
to
build
stronger
profiles
of
customer
prospects
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…

6. Media
News:
Weekly
Round
Up
Market
moves
of
the
week…
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
-­‐
News
Corp
buys
UK-­‐based
viral
video
ouiit
Unruly
-­‐
Nielsen
offers
campaign
audience
measurement
on
mobile
devices
from
Oct
with
more
accurate
measurement
of
mobile
traffic
rolled
into
Online
RaMngs
by
mid
2016
-­‐
Huffington
Post
officially
launches
in
Australian
market
in
partnership
with
Fairfax

7. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
The
Media
Federa@on
of
Australia
(MFA)
announces
shortlist
for
MFA
5+
Awards…
-­‐
Pip
Bingemann
-­‐
Bohemia
-­‐
Andrew
Da
Silva
-­‐
MediaCom
-­‐
Caitlin
Schuch,
Alex
Concannon
&
Lisa
Rakowski
–
Starcom
MediaVest
Group

8. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
Facebook
is
to
add
a
"dislike"
buIon
as
a
way
for
people
to
express
empathy…
Facebook’s
founder
–
Mark
Zuckerberg
–
told
an
audience
on
Tuesday
"People
have
asked
about
the
'dislike'
bumon
for
many
years’
-­‐
though
it
will
not
be
a
mechanism
with
which
people
could
"down
vote"
others'
posts.

9. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
SMI
releases
August
adver@sing
spend…
-­‐
Overall
spend
lined
YOY
3.3%
to
$652.5m
-­‐
Outdoor
rose
23.7%
to
$66m
-­‐
Print
declined
22.1%
to
$53.9m
-­‐
Magazines
declined
11.7%
to
$21.6m
-­‐
TV
(inc
STV)
down
.1%
to
$307.4m
(5.7%
decline
in
Reg
TV
spend)
-­‐
Radio
increased
9%
to
$51.2m
-­‐
Cinema
increased
69.4%
(boosted
by
school
hols)
to
$4.6m

10. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,200
who
subscribe
to
MediaScope’s
Friday
morning
newsle@er…
#libspill
trends
on
TwiIer…
-­‐ In
2010,
the
#spill
hashtag
peaked
at
just
Under
500
tweets
per
minute
-­‐
2013
spill
reached
1,100
tweets
per
minute
-­‐
This
week
#libspill
jumped
to
over
2,500
tweets
per
minute
ABC,
SBS,
SMH,
Buzzfeed
&
The
Guardian
were
the
most
retweeted
news
sources