Richard Edelman discusses how PR is changing in a world with new media. The traditional top-down model of PR is giving way to a hybrid model where companies engage in both top-down messaging and peer-to-peer conversations. Trust in institutions has declined so companies must work to build trust through transparency, dialogue and participation with consumers online. PR professionals now facilitate conversations rather than just pitch stories to traditional media.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
23 page briefing on social media uptake both sides of the pondharry-rollason
A a new briefing we have just put together here at USM that delves in and compares the level of social media integration for big brands both sides of the Atlantic. It features insights, answers and conclusions drawn from over 300 surveyed USM community members.
Following Uncle Sam: National Social Media MarketingLiam Dowd
Best practice report on the uptake
and integration of social media
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
23 page briefing on social media uptake both sides of the pondharry-rollason
A a new briefing we have just put together here at USM that delves in and compares the level of social media integration for big brands both sides of the Atlantic. It features insights, answers and conclusions drawn from over 300 surveyed USM community members.
Following Uncle Sam: National Social Media MarketingLiam Dowd
Best practice report on the uptake
and integration of social media
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
ONA San Diego presentation on the top 10 trends to watch in 2017 by Tom Mallory of San Diego Union-Tribune and Amy Schmitz Weiss of San Diego State University (Presented Jan. 26, 2017).
This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
Introduction of networks delivered to Unilever in July, 2013 and then updated for post-graduate students in 2014. Talk includes recent data on e-Commerce and mobility in Asia.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
ONA San Diego presentation on the top 10 trends to watch in 2017 by Tom Mallory of San Diego Union-Tribune and Amy Schmitz Weiss of San Diego State University (Presented Jan. 26, 2017).
This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
Introduction of networks delivered to Unilever in July, 2013 and then updated for post-graduate students in 2014. Talk includes recent data on e-Commerce and mobility in Asia.
The NEWs Cycle
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
iCitizen 2010: Adaptive Brand Marketing with David Cooperstein from Forrester...Resource/Ammirati
David will present highlights of Adaptive Brand Marketing: Rethinking Your Approach to Brands in the Digital Age. He will also address the challenge of aligning an organization around the new goals of real-time marketing.
An independent study on the Social Media Habits of the Fortune 500 brands conducted by C. Michelle Batten of iMediaWorks. My research examines eight social media habit dimensions, within eight key social media channels, across sixteen industry segments.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
The landscape for effectively communicating in the healthcare arena has seen significant changes. As one of the nation's leading independent healthcare communications firms, this is our take on what the landscape looks like now.
The landscape for effectively communicating in the healthcare arena has seen significant changes. As one of the nation's leading independent healthcare communications firms, this is our take on what the landscape looks like now.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Edelman Media Forecast 2015 - Storytelling in the age of social news consumptionEdelman Italia
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
Fore more info look at http://www.edelman.com/insights/intellectual-property/2015-edelman-media-forecast/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
PR in a changing world
1. PR in a Changing World Richard Edelman CEO, Edelman July 5, 2007
2. The Pyramid of Influence One-way Hierarchical Packaged Messages Advertising Elites MASS Three Ads in Primetime TV in US would reach 95% of women in 1967 vs. 50 ads today (Forrester)
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5. Intersection of Top Down and Peer-to-Peer Models Horizontal Peer-to-Peer Model Traditional Top Down Model Sweet Spot The ability to play between the two Mutually Reinforcing
6. # of Internet Users N. America = 35% of Users in 2000E; 16% in 2007E Geographic Distribution of Internet Users (MM) 390 491 621 724 851 977 1,122 1,302 Note: ROW denotes rest of the world Source: Morgan Stanley Research
7. Source: comScore Global MediaMetrix 4/07 User-Generated Content (UGC) – YouTube + Wikipedia + MySpace Have Moved to Top of Internet User Pack Total Global Unique Visitors (MM) Rank Property 4/07 Y/Y Growth 1 Google 528 12% 2 Microsoft 520 3 3 Yahoo! 468 1 4 Time Warner 267 21 5 eBay 248 (4) 6 Wikipedia 209 71 7 YouTube 163 506 8 Amazon 137 1 9 CNET 120 33 10 Ask 111 (9) 11 Apple 115 29 12 MySpace 107 86 13 Adobe 101 (5) 14 Lycos 79 (14) 15 Viacom 81 65
8. Sources: (1) Adapted from SRI-Knowledge Networks (2005). (2) Adapted from Universal McCann, (2005); Internet Advertising Bureau (2006). (3) Veronis Suhler Stevenson (2005), Yahoo! Analyst Day (5/04). Youth defined as age 17 and under. Ratios are calculated as percent of US media usage on a medium divided by percent of US ad spending on a medium Large Gap Between Internet Consumption / Ad Spending
9. At Critical Mass Inflection Point for Usage of High Speed (Broadband – 2.5+3G) Mobile Networks Source: Morgan Stanley Telecom Research Scott Coleman, John Marchetti. Global 2.5G / 3G Penetration 2.5G / 3G Ramp in 25 -30% Penetration Sweet S pot 3G likely at 25% penetration in 2010E…
10. Only 25% of 30 Year-Olds Read Newspapers Daily Source: General Social Survey Archive, 1972-2004 Daily Newspaper Readership by Age
11. Newshounds Migrating Online Sources: MS Media team, comScore US MediaMetrix 4/07 Circulation of top 50 newspapers vs. online news unique users US Unique Users (MM)
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19. Watch Where Global Younger Generation Goes Social Networking Ringtone Downloads, Connecting Mobile to Net Video Web OS Programs In-Game Advertising Blogs Tencent Instant Messaging (PC / Mobile) Knowledge Sharing
22. Credible Sources for Information about a Company In general, how credible do you feel each of the following sources is for information about a company ? Is information about a company that you get from (INSERT SOURCE) extremely credible, very credible, somewhat credible, or not credible at all? TOP 2 BOX EU North America Latin America Asia % % % % Articles in newspapers 33 36 54 46 Television news coverage 41 35 53 57 Articles in business magazines 51 53 68 45 News coverage on the radio 44 38 54 52 Corporate or product advertising 11 13 41 19 Communications issued by companies such as press releases, annual reports, and newsletters 32 27 49 36 A company’s own website 18 19 47 31 Stock or industry analyst reports 54 46 67 43 Weblogs or blogs 17 16 24 20 Conversations with your friends and peers 44 37 63 48 Entertainment, such as movies and television programs 14 15 36 23
23. US Credible Information Sources: Business Magazines Remain Most Credible In general, how credible do you feel each of the following sources is for information about a company? Is information that you get from [SOURCE] extremely credible, very credible, somewhat credible, or not credible at all? Highest ranked Lowest ranked TOP 2 BOX 2003 2004 2005 2006 2007 % % % % % Articles in business magazines 49 45 55 66 55 Stock or industry analyst reports 26 34 49 52 47 News coverage on the radio 32 36 40 48 39 Friends and family (2003-2006)/Conversations with your friends and peers (2007) 35 44 42 58 37 Articles in newspapers 35 32 42 44 37 Television news coverage 20 30 32 38 35 Communications issued by companies such as press releases, annual reports, and newsletters 19 30 31 36 28 A company’s own website 13 21 24 31 20 Weblogs or blogs N/A N/A N/A 17 16
24. Credible Spokespersons for Information about a Company In general, when forming an opinion of a company, if you received information from (INSERT PERSON) about this company, how credible would the information be? Would it be extremely credible, very credible, somewhat credible, or not credible at all? TOP 2 BOX E.U. North America Latin America Asia % % % % A person like yourself 53 51 83 54 Doctor or healthcare specialist 50 49 80 56 Non-profit organization or NGO representative 46 44 67 48 Academic 45 47 70 48 Financial/ Industry analyst 45 43 71 47 Regular employee of company 34 36 54 39 The CEO/leader of your company or employer* 32 31 62 48 Lawyer 30 16 35 43 Government official or regulator 25 22 30 41 CEO of a company 24 22 55 41 Public relations executive 15 12 46 22 Entertainer/ Athlete 14 11 39 24 Blogger 13 9 21 18 Highest ranked Lowest ranked * Asked only of employed respondents
25. US “A Person Like Me” Defined by Interests Not Demographics
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34. Frequency of blogging in Italy Q.1 How many days in an average week do you read so-called web-logs or blogs. These are websites that provide personal commentary, journal entries, recommendations and links to news articles and other sites of interest compiled by an author and his or her readers? % Read Blogs 16% 15% 23% 22% 27% 14% 16% % Do Not Read Blogs 73% 84% 75% 68% 69% 79% 85%
35. Blogging in Italy by age Q.1 How many days in an average week do you read so-called web-logs or blogs. These are websites that provide personal commentary, journal entries, recommendations and links to news articles and other sites of interest compiled by an author and his or her readers?