OrlndoiX-Oct-2015-Future-of-Media-Fred_Steube.pdf
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The future of media, & technology trends in marketing & advertising. Traditional media (eg, direct mail & print, outdoor advertising, TV, radio and newspaper) will give way to new media (eg, Internet, web, email, social media, mobile advertising). Disruptive emerging technology will innovate ways marketers & advertisers reach and engage target audiences and consumers. Digital transformation will occur and become more targetable, measurable, and provide a greater ROI on ad spend,
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OrlndoiX-Oct-2015-Future-of-Media-Fred_Steube.pdf
- 1. The Future of Media Fred Steube Senior Director of Emerging Technology Cox Target Media
- 2. 2 Hello! – I’m Fred
- 3. 3 We Are A Media Company
- 4. 4 Media & Digital Trends
- 5. 5 Advertising Revenue by Media Category: LT Forecast ($bn)
- 6. 6 Mobile Will Lead Internet Advertising in 2016 Source: PWC, Cox Media Group Research Summit, 2015
- 7. 7 Media Channel Growth Source: CMG Research Summit, Danniele Paponetti, MTV
- 8. 8 Mobile is the Dominant Online Channel Source: Cox Media Group Research Summit, 2015
- 9. 9 People Increasingly Consuming Video - Impt Content Form Source: Cox Media Group Research Summit, 2015
- 10. 10 Media Must Make Impact & Quickly Deliver Message Source: Cox Media Group Research Summit, 2015
- 11. 11 TV Still Effective Media Source: Cox Media Group Research Summit, 2015
- 12. 12 Advertising Needs to be Contextually Relevant Source: Cox Media Group Research Summit, 2015
- 13. 13 Media & Advertising Becoming More Multichannel Source: Cox Media Group Research Summit, 2015
- 14. 14 Advertisers Have Opportunities, But Increasingly Complex Source: Cox Media Group Research Summit, 2015
- 15. 15 Massive Opportunity of the Internet of Things
- 16. 16 Connected World - However, Disparities Still Exist
- 17. 17 The Future for Media Companies?
- 18. 18 Disruption of Media Companies TV Digital Download Services Radio Print (Groupon) Consumer paid, performance-based advertising
- 19. 19 Connected Cars as Communications Platforms 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E Unit Shipments (thousands) Source: SBD,GSMA Connected Car Unit Shipment Forecast Connected Car Unit Shipment Forecast
- 20. 20 Wearable Technology Growth Smartwatches Fitness Bands And Other Ac vity Trackers Rest Of Wearables Market 0 50 100 150 200 250 300 350 2010 2011 2012 2013 2014 2015 2016 2017 2018 Millions Of Units Shipped Annually Source: BI Intelligence Es mates Global Wearable Device Unit Shipments Global Wearable Device Unit Shipments
- 21. 21 The Future of TV: Personalized, Connected, Dimensional Connected Surfaces - New Ad Contexts & Ubiquitous Consumption Rich Media Formats – New Programming Flexible Screens – Increased Distribution Smart, Personalized Ads - By 2017, more than half of the US population will regularly watch a TV show online - Streaming TV & video content on smartphone,tablet and connected TVs will fuel audience growth
- 22. 22 The Future of Radio: Personalized Content & Dist. Ubiquity Partnerships & Streaming Radio Everywhere Radios Will Not Exist in Cars – Mobile Connectivity Radio Stations Will Expand Content Offerings User-Controlled, Personalized Radio - 50%+ of the US population are digital radio listeners - 63.2% of US internet users will tune in to digital radio monthly
- 23. 23 The Future of Print: Interactivity via AR, NFC, E-ink, Wireless Personalized Print & Mobile-Based AR E-Ink – Rich Media Embedded in Print Near Field Communications (NFC) Tags – Smart Posters, Sprayable Tags Inevitable Transition to a Wireless Digital Future - Online advertising scale is currently much lower than print advertising – Will shift to digital - ~ Every $7 of ad spend via print newspapers, comparable digital advertising is only about $1
- 24. 24 The Future of Media Will Take Advantage of the Internet of Things Severe weather alerts or recovery drink offer Facial scans & relevant marketing/ads Promotion for auto service when needed Ad to save consumer $ on home restoration Coupon for milk sent when low Tagged media – info & purchase oppty’s
- 25. 25 The Future of CMG Watch Video: http://youtu.be/5IKfE2zJIxI
- 26. 26 Thank You Fred Steube Senior Director of Emerging Technology Cox Target Media 727-399-3521 Fred_Steube@coxtarget.com @steube http://www.linkedin.com/in/steube