Lee Carrotte - SecondSync

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Presentation for MediaCom Engage Conference, Edinburgh, 23/10/12

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Lee Carrotte - SecondSync

  1. 1. FROZEN PLANET SECOND-SCREEN APP
  2. 2. SECONDSYNC STATISTCS25 Channels500 Programmes per day500,000 tweets per day6 m illion Tw itter users w ho tweet about UK TV
  3. 3. SOCIAL TV STATISTICS10 m illion Active Tw itter users in the UK6 m illion Tw itter users w ho tweet about UK television60% of UK tw itter users
  4. 4. SOCIAL TV STATISTICS62% of consumers regularly use social media w hile watching TV80% of 16-34 year olds regularly use social media w hile watching TV40% of all tw itter traffic around primetime is about TV
  5. 5. WHY TWITTER?Public DataReal Time conversationThe Tweet has become the de-facto currency of Social TV
  6. 6. LEADERBOARD
  7. 7. INSIGHTS
  8. 8. INSIGHTS
  9. 9. ANALYTICS TOOLS
  10. 10. ANALYTICS TOOLS
  11. 11. ANALYTICS TOOLS
  12. 12. INSIGHTS
  13. 13. THE DATA
  14. 14. THE DATA
  15. 15. THE DATA
  16. 16. ROADMAPTackling sentiment and engagementIntegrating BARB dataM apping social conversations to ads and brandsProfiling the 6 million users in our database
  17. 17. SUMMARY3 levels of engagement w ith Social TV1 Do Nothing2 Use the data to target programmes3 Use the data to drive integrated, responsive campaigns

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