The document summarizes digital analytics for radio brands in Melbourne, Australia for March 2014. It shows that SCA Network traffic increased 337% year-over-year in unique browsers to 843,865, a record high. Today Network traffic grew 93% to 479,989 unique visitors. Triple M Network also saw a record high with a 98% increase to 325,552 unique visitors. The growth was driven by shows, social media, sports, celebrities, and mobile browsing.

1. MELBOURNE

2. SCA DIGITAL – MARCH RATINGS INDEX
Slide 3 SCA Network VIC Monthly Unique Browsers
Slide 4 Today Network VIC Monthly Unique Visitors
Slide 5 Triple M Network VIC Monthly Unique Visitors
Slide 6 Melbourne Radio Brands & Networks Ranked by Avg. Daily UB – VIC
Slide 7 Melbourne Radio Brands & Networks Ranked by Radio CUME Conversion – VIC
Slide 8 People Talking About On Facebook – Radio Companies - Melbourne
Slide 9 Mobile Share of Daily Radio Browsing – Today Network – VIC
Slide 10 Mobile Share of Daily Radio Browsing – Triple M Network – VIC
MELBOURNE

3. Source: Nielsen Market Intelligence (VIC) – March 2013 – March 2014 – SCA Network – National
SCA Network traffic in VIC increased
337% year on year in Monthly Unique
Browsers to 843,865 – Highest Month
Ever !
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK MONTHLY
UNIQUE BROWSERS - VIC

4. Source: Google Analytics (VIC) – March 2013 – March 2014 - Today Network National (All SCA Stations)
Today Network traffic in VIC
increased 93% year on year in
Australian Monthly Unique Visitors to
479,989 – Highest Month Ever !
Driven by Shows, Social, Celebrity and Mobile
Browsers.
TODAY NETWORK MONTHLY
UNIQUE VISITORS - VIC

5. Triple M Network traffic in VIC increased by
98% year on year in Monthly Unique Visitors to
325,552 – Highest Month Ever !
Driven by AFL, NRL, Social, Rock News and Mobile Browsers.
Source: Google Analytics (VIC) – March 2013 – March 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
TRIPLE NETWORK MONTHLY
UNIQUE VISITORS - VIC