SlideShare a Scribd company logo
1 of 6
Download to read offline
Media	
  News:	
  Weekly	
  Round	
  Up	
  
Stay	
  up	
  to	
  date	
  with	
  all	
  the	
  week’s	
  news	
  &	
  views	
  by	
  joining	
  over	
  	
  
2,300	
  who	
  subscribe	
  to	
  MediaScope’s	
  Friday	
  morning	
  newsleAer…	
  
Each	
  Friday	
  MediaScope	
  produces	
  
a	
  weekly	
  news	
  round-­‐up	
  for	
  the	
  
Media	
  i	
  network	
  which	
  is	
  
broadcast	
  in	
  over	
  50	
  media	
  
agencies	
  &	
  major	
  publishers…	
  
Media	
  News:	
  Weekly	
  Round	
  Up	
  
Stay	
  up	
  to	
  date	
  with	
  all	
  the	
  week’s	
  news	
  &	
  views	
  by	
  joining	
  over	
  	
  
2,300	
  who	
  subscribe	
  to	
  MediaScope’s	
  Friday	
  morning	
  newsleAer…	
  
	
  
	
  
	
  
	
  
	
  
Market	
  moves	
  this	
  week…	
  
	
  
-­‐	
  Match	
  Media	
  picks	
  up	
  NRMA	
  Motoring	
  &	
  	
  
Services	
  business	
  
	
  
-­‐	
  Market	
  speculaEon	
  of	
  a	
  potenEal	
  merger	
  between	
  
Nine	
  Entertainment	
  &	
  Southern	
  Cross	
  Austereo	
  
	
  
-­‐	
  UM’s	
  Sam	
  Geer	
  wins	
  the	
  2015	
  APG	
  Planning	
  Idol	
  
compeEEon	
  in	
  support	
  of	
  charity	
  –	
  Reachout.com	
  
	
  
Media	
  News:	
  Weekly	
  Round	
  Up	
  
Stay	
  up	
  to	
  date	
  with	
  all	
  the	
  week’s	
  news	
  &	
  views	
  by	
  joining	
  over	
  	
  
2,300	
  who	
  subscribe	
  to	
  MediaScope’s	
  Friday	
  morning	
  newsleAer…	
  
	
  
	
  
	
  
	
  
	
  
Market	
  moves	
  this	
  week…	
  
	
  
-­‐	
  US	
  parenEng	
  site	
  ‘MomtasEc’	
  launches	
  as	
  	
  
‘MumtasEc’	
  in	
  the	
  Australian	
  market	
  
-­‐	
  The	
  ABC	
  will	
  join	
  Seven	
  &	
  Nine	
  by	
  live	
  streaming	
  its	
  
main	
  channel	
  from	
  December	
  1	
  
	
  
-­‐	
  NewsLifeMedia	
  acquires	
  beauty	
  website	
  –	
  
Primped.com.au	
  
	
  
Media	
  News:	
  Weekly	
  Round	
  Up	
  
Stay	
  up	
  to	
  date	
  with	
  all	
  the	
  week’s	
  news	
  &	
  views	
  by	
  joining	
  over	
  	
  
2,300	
  who	
  subscribe	
  to	
  MediaScope’s	
  Friday	
  morning	
  newsleAer…	
  
	
  
	
  
	
  
	
  
	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
SMI	
  release	
  ad	
  spend	
  revenue	
  for	
  October…	
  
	
  
-­‐  Overall	
  adverEsing	
  spend	
  increased	
  YOY	
  3.7%	
  to	
  $750.2m	
  	
  
-­‐  TV	
  +	
  4.2%	
  to	
  $374.9m	
  
-­‐  Digital	
  +	
  11.7%	
  to	
  $151.7m	
  
-­‐  Outdoor	
  +	
  19.9%	
  to	
  $81m	
  
-­‐  Radio	
  -­‐.01%	
  to	
  $53m	
  
-­‐  Newspapers	
  -­‐	
  20.2%	
  to	
  $59m	
  
-­‐  Magazines	
  -­‐	
  14.3%	
  to	
  $23m	
  
-­‐  Cinema	
  +	
  24.4%	
  to	
  $4.2m	
  
Media	
  News:	
  Weekly	
  Round	
  Up	
  
Stay	
  up	
  to	
  date	
  with	
  all	
  the	
  week’s	
  news	
  &	
  views	
  by	
  joining	
  over	
  	
  
2,300	
  who	
  subscribe	
  to	
  MediaScope’s	
  Friday	
  morning	
  newsleAer…	
  
	
  
	
  
	
  
	
  
	
  	
  
	
  
	
  
People	
  moves	
  this	
  week…	
  
	
  
-­‐	
  Ewilina	
  Jones	
  joins	
  Carat	
  Sydney	
  as	
  group	
  	
  
business	
  director	
  
-­‐	
  Google	
  appoints	
  Kevin	
  Ackhurst	
  as	
  	
  
director	
  of	
  agency	
  
	
  
-­‐	
  Lion’s	
  Mad	
  Tapper	
  is	
  elected	
  Chairman	
  of	
  	
  
industry	
  associaEon	
  AANA	
  
	
  
	
  
	
  
Media	
  News:	
  Weekly	
  Round	
  Up	
  
Stay	
  up	
  to	
  date	
  with	
  all	
  the	
  week’s	
  news	
  &	
  views	
  by	
  joining	
  over	
  	
  
2,300	
  who	
  subscribe	
  to	
  MediaScope’s	
  Friday	
  morning	
  newsleAer…	
  
	
  
	
  
	
  
	
  
	
  	
  
	
  
	
  
People	
  moves	
  this	
  week…	
  
	
  
-­‐ Michael	
  Miller	
  &	
  Peter	
  Tonagh	
  take	
  up	
  top	
  jobs	
  with	
  
News	
  Corp	
  
-­‐ Prue	
  Cox	
  has	
  been	
  promoted	
  to	
  Chief	
  Commercial	
  
Officer	
  with	
  NewsLifeMedia	
  
-­‐ The	
  Australian	
  newspaper’s	
  editor	
  Chris	
  Mitchell	
  steps	
  
down	
  ager	
  24	
  years	
  
	
  
	
  

More Related Content

Similar to Weekly Media Roundup: Latest Industry News & Market Moves

MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
 
Mediai Friday News Round-Up - Week Ending Feb 5
Mediai Friday News Round-Up - Week Ending Feb 5Mediai Friday News Round-Up - Week Ending Feb 5
Mediai Friday News Round-Up - Week Ending Feb 5deniseshriv
 
Mediai Friday News Round-Up - W/E Dec 4, 2015
Mediai Friday News Round-Up - W/E Dec 4, 2015Mediai Friday News Round-Up - W/E Dec 4, 2015
Mediai Friday News Round-Up - W/E Dec 4, 2015deniseshriv
 
Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
 
SugarSmartCity media coverage 2015 v2
SugarSmartCity media coverage 2015 v2SugarSmartCity media coverage 2015 v2
SugarSmartCity media coverage 2015 v2Simon Ellery
 
Julie Tinney WPA Presentation Final
Julie Tinney WPA Presentation  FinalJulie Tinney WPA Presentation  Final
Julie Tinney WPA Presentation Finalelanorafagan
 
RSN Station Profile 2015
RSN Station Profile 2015RSN Station Profile 2015
RSN Station Profile 2015Peter O' Brien
 
Newsworks philadelphia2 effectiveness
Newsworks philadelphia2 effectivenessNewsworks philadelphia2 effectiveness
Newsworks philadelphia2 effectivenessNewsworks
 
Gfr media reach final
Gfr media reach   finalGfr media reach   final
Gfr media reach finalDaniel Umaña
 
30 60 90 Day MARKETING PLAN.pptx
30 60 90 Day MARKETING PLAN.pptx30 60 90 Day MARKETING PLAN.pptx
30 60 90 Day MARKETING PLAN.pptxKisheshaMwangashi
 
Categories education
Categories education Categories education
Categories education Daniel Umaña
 
IRI'S Weekly FMCG News Update - w/c 22nd august 2016
IRI'S Weekly FMCG News Update - w/c 22nd august 2016IRI'S Weekly FMCG News Update - w/c 22nd august 2016
IRI'S Weekly FMCG News Update - w/c 22nd august 2016Rūta Misiūnaitė
 
ExposedMediapack_email_2016
ExposedMediapack_email_2016ExposedMediapack_email_2016
ExposedMediapack_email_2016Phil Turner
 
Blue 32
Blue 32Blue 32
Blue 32eri2cc
 

Similar to Weekly Media Roundup: Latest Industry News & Market Moves (20)

MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
 
Mediai Friday News Round-Up - Week Ending Feb 5
Mediai Friday News Round-Up - Week Ending Feb 5Mediai Friday News Round-Up - Week Ending Feb 5
Mediai Friday News Round-Up - Week Ending Feb 5
 
Mediai Friday News Round-Up - W/E Dec 4, 2015
Mediai Friday News Round-Up - W/E Dec 4, 2015Mediai Friday News Round-Up - W/E Dec 4, 2015
Mediai Friday News Round-Up - W/E Dec 4, 2015
 
Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015
 
SugarSmartCity media coverage 2015 v2
SugarSmartCity media coverage 2015 v2SugarSmartCity media coverage 2015 v2
SugarSmartCity media coverage 2015 v2
 
Julie Tinney WPA Presentation Final
Julie Tinney WPA Presentation  FinalJulie Tinney WPA Presentation  Final
Julie Tinney WPA Presentation Final
 
RSN Station Profile 2015
RSN Station Profile 2015RSN Station Profile 2015
RSN Station Profile 2015
 
Optus Funhouse
Optus FunhouseOptus Funhouse
Optus Funhouse
 
Newsworks philadelphia2 effectiveness
Newsworks philadelphia2 effectivenessNewsworks philadelphia2 effectiveness
Newsworks philadelphia2 effectiveness
 
Gfr media reach final
Gfr media reach   finalGfr media reach   final
Gfr media reach final
 
News corporation
News corporationNews corporation
News corporation
 
Press
PressPress
Press
 
30 60 90 Day MARKETING PLAN.pptx
30 60 90 Day MARKETING PLAN.pptx30 60 90 Day MARKETING PLAN.pptx
30 60 90 Day MARKETING PLAN.pptx
 
Categories education
Categories education Categories education
Categories education
 
IRI'S Weekly FMCG News Update - w/c 22nd august 2016
IRI'S Weekly FMCG News Update - w/c 22nd august 2016IRI'S Weekly FMCG News Update - w/c 22nd august 2016
IRI'S Weekly FMCG News Update - w/c 22nd august 2016
 
ExposedMediapack_email_2016
ExposedMediapack_email_2016ExposedMediapack_email_2016
ExposedMediapack_email_2016
 
Press
PressPress
Press
 
Press
PressPress
Press
 
Press
PressPress
Press
 
Blue 32
Blue 32Blue 32
Blue 32
 

Recently uploaded

Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 

Recently uploaded (20)

Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 

Weekly Media Roundup: Latest Industry News & Market Moves

  • 1. Media  News:  Weekly  Round  Up   Stay  up  to  date  with  all  the  week’s  news  &  views  by  joining  over     2,300  who  subscribe  to  MediaScope’s  Friday  morning  newsleAer…   Each  Friday  MediaScope  produces   a  weekly  news  round-­‐up  for  the   Media  i  network  which  is   broadcast  in  over  50  media   agencies  &  major  publishers…  
  • 2. Media  News:  Weekly  Round  Up   Stay  up  to  date  with  all  the  week’s  news  &  views  by  joining  over     2,300  who  subscribe  to  MediaScope’s  Friday  morning  newsleAer…             Market  moves  this  week…     -­‐  Match  Media  picks  up  NRMA  Motoring  &     Services  business     -­‐  Market  speculaEon  of  a  potenEal  merger  between   Nine  Entertainment  &  Southern  Cross  Austereo     -­‐  UM’s  Sam  Geer  wins  the  2015  APG  Planning  Idol   compeEEon  in  support  of  charity  –  Reachout.com    
  • 3. Media  News:  Weekly  Round  Up   Stay  up  to  date  with  all  the  week’s  news  &  views  by  joining  over     2,300  who  subscribe  to  MediaScope’s  Friday  morning  newsleAer…             Market  moves  this  week…     -­‐  US  parenEng  site  ‘MomtasEc’  launches  as     ‘MumtasEc’  in  the  Australian  market   -­‐  The  ABC  will  join  Seven  &  Nine  by  live  streaming  its   main  channel  from  December  1     -­‐  NewsLifeMedia  acquires  beauty  website  –   Primped.com.au    
  • 4. Media  News:  Weekly  Round  Up   Stay  up  to  date  with  all  the  week’s  news  &  views  by  joining  over     2,300  who  subscribe  to  MediaScope’s  Friday  morning  newsleAer…                             SMI  release  ad  spend  revenue  for  October…     -­‐  Overall  adverEsing  spend  increased  YOY  3.7%  to  $750.2m     -­‐  TV  +  4.2%  to  $374.9m   -­‐  Digital  +  11.7%  to  $151.7m   -­‐  Outdoor  +  19.9%  to  $81m   -­‐  Radio  -­‐.01%  to  $53m   -­‐  Newspapers  -­‐  20.2%  to  $59m   -­‐  Magazines  -­‐  14.3%  to  $23m   -­‐  Cinema  +  24.4%  to  $4.2m  
  • 5. Media  News:  Weekly  Round  Up   Stay  up  to  date  with  all  the  week’s  news  &  views  by  joining  over     2,300  who  subscribe  to  MediaScope’s  Friday  morning  newsleAer…                   People  moves  this  week…     -­‐  Ewilina  Jones  joins  Carat  Sydney  as  group     business  director   -­‐  Google  appoints  Kevin  Ackhurst  as     director  of  agency     -­‐  Lion’s  Mad  Tapper  is  elected  Chairman  of     industry  associaEon  AANA        
  • 6. Media  News:  Weekly  Round  Up   Stay  up  to  date  with  all  the  week’s  news  &  views  by  joining  over     2,300  who  subscribe  to  MediaScope’s  Friday  morning  newsleAer…                   People  moves  this  week…     -­‐ Michael  Miller  &  Peter  Tonagh  take  up  top  jobs  with   News  Corp   -­‐ Prue  Cox  has  been  promoted  to  Chief  Commercial   Officer  with  NewsLifeMedia   -­‐ The  Australian  newspaper’s  editor  Chris  Mitchell  steps   down  ager  24  years