The document discusses trends in media and advertising. It notes that mobile will lead internet advertising in 2016 and that people are increasingly consuming video content. It also discusses opportunities for media companies in new areas like the internet of things, connected cars, and wearable technology. The future of media is described as being personalized, connected across different devices and screens, and able to provide customized advertising and experiences based on individual behaviors and preferences. Media companies will need to adapt to remain relevant by taking advantage of emerging technologies and shifting to digital platforms and formats.

1. The Future of Media
Fred Steube
Senior Director of Emerging Technology
Cox Target Media

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Hello! – I’m Fred

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We Are A Media Company

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Media & Digital Trends

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Advertising Revenue by Media Category: LT Forecast ($bn)

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Mobile Will Lead Internet Advertising in 2016
Source: PWC, Cox Media Group Research Summit, 2015

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Media Channel Growth
Source: CMG Research Summit, Danniele Paponetti, MTV

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Mobile is the Dominant Online Channel
Source: Cox Media Group Research Summit, 2015

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People Increasingly Consuming Video - Impt Content Form
Source: Cox Media Group Research Summit, 2015

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Media Must Make Impact & Quickly Deliver Message
Source: Cox Media Group Research Summit, 2015

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TV Still Effective Media
Source: Cox Media Group Research Summit, 2015

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Advertising Needs to be Contextually Relevant
Source: Cox Media Group Research Summit, 2015

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Media & Advertising Becoming More Multichannel
Source: Cox Media Group Research Summit, 2015

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Advertisers Have Opportunities, But Increasingly Complex
Source: Cox Media Group Research Summit, 2015

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Massive Opportunity of the Internet of Things

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Connected World - However, Disparities Still Exist

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The Future for Media Companies?

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Disruption of Media Companies
TV
Digital Download Services
Radio Print
(Groupon)
Consumer paid, performance-based
advertising

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Connected Cars as Communications Platforms
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E
UnitShipments(thousands)
Source: SBD,GSMA
Connected Car Unit Shipment ForecastConnected Car Unit Shipment Forecast

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Wearable Technology Growth
Smartwatches
Fitness Bands And Other
Ac vity Trackers
Rest Of Wearables Market
0
50
100
150
200
250
300
350
2010 2011 2012 2013 2014 2015 2016 2017 2018
MillionsOfUnitsShippedAnnually
Source: BI Intelligence Es mates
Global Wearable Device Unit ShipmentsGlobal Wearable Device Unit Shipments

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The Future of TV: Personalized, Connected, Dimensional
Connected Surfaces - New Ad Contexts &
Ubiquitous Consumption
Rich Media Formats – New Programming
Flexible Screens – Increased Distribution Smart, Personalized Ads
- By 2017, more than half of the US population will regularly watch a TV show online
- Streaming TV & video content on smartphone,tablet and connected TVs will fuel audience growth

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The Future of Radio: Personalized Content & Dist. Ubiquity
Partnerships & Streaming Radio
Everywhere
Radios Will Not Exist in Cars
– Mobile Connectivity
Radio Stations Will Expand Content Offerings
User-Controlled, Personalized Radio
- 50%+ of the US population are digital radio listeners
- 63.2% of US internet users will tune in to digital radio monthly

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The Future of Print: Interactivity via AR, NFC, E-ink, Wireless
Personalized
Print & Mobile-Based AR
E-Ink – Rich Media
Embedded in Print
Near Field Communications (NFC)
Tags – Smart Posters, Sprayable Tags
Inevitable Transition to a
Wireless Digital Future
- Online advertising scale is currently much lower than print advertising – Will shift to digital
- ~ Every $7 of ad spend via print newspapers, comparable digital advertising is only about $1

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The Future of Media
Will Take Advantage of the Internet of Things
Severe weather alerts or recovery drink offer Facial scans & relevant marketing/ads
Promotion for auto service when needed Ad to save consumer $ on home restoration
Coupon for milk sent when low
Tagged media – info & purchase oppty’s

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The Future of Media by CMG
Watch Video: http://youtu.be/5IKfE2zJIxI

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Thank You
Fred Steube
Senior Director of Emerging Technology
Cox Target Media
727-399-3521
Fred_Steube@coxtarget.com
@steube
http://www.linkedin.com/in/steube