MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
Week Ending October 9: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
Week Ending October 9: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
The advertising campaigns run in Belgium during the Covid-19 crisisIntoTheMinds
This presentation gives an overview of all advertising campaigns that were run in Belgium during the coronavirus crisis.
It helps understand how brands changed their message to cope with the situation.
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
Week Ending October 30: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
The advertising campaigns run in Belgium during the Covid-19 crisisIntoTheMinds
This presentation gives an overview of all advertising campaigns that were run in Belgium during the coronavirus crisis.
It helps understand how brands changed their message to cope with the situation.
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
Week Ending October 30: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Boots: Hair Care Sales Promotion ; This presentation will give you an insight the brand BOOTS and will also help you in understanding ways to tackle critical marketing issues without giving up on the brand's image
Similar to Mediai Friday News Round-Up - Week Ending Nov 13 (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Each
Friday
MediaScope
produces
a
weekly
news
round-‐up
for
the
Media
i
network
which
is
broadcast
in
over
50
media
agencies
&
major
publishers…
2. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
this
week…
-‐
NewsLifeMedia
launches
the
delicious.com.au
website
-‐
Ooh
Media
launches
44
screens
at
airport
luggage
carousels
in
four
capital
city
desFnaFons
-‐
MediaCom
Melbourne
has
been
appointed
to
the
Tempur
MaIress
account
3. Media
News:
Weekly
Round
Up
Peggy’s
List
launches
in
the
Australian
market…
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Aiming
to
increase
the
visibility
of
women
at
industry
events,
conferences
&
in
trade
media
arFcles.
Over
90
women
appear
on
Peggy’s
List
already
See
MediaScope
for
details
-‐
&
to
get
involved…
4. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
this
week…
-‐
Fairfax
Media
and
News
Corp
both
reveal
declining
print
adverFsing
revenue
in
the
first
quarter
of
the
2015-‐16
financial
year
-‐
The
Vic
Taxi
Industry
asks
for
feedback
through
the
#Yourtaxis
hashtag
–
which
has
been
proclaimed
as
the
‘markeFng
fail
of
the
year’
5. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
this
week…
-‐
Annick
Perrin
departs
Starcom
for
a
role
as
with
Fairfax’s
Macquarie
Radio.
Toby
Barbour
steps
into
her
role
-‐
Katy
Parry
returns
to
Adshel
as
QLD
State
Sales
Manager
with
MaI
Adams
moving
to
Vic
Group
Sales
Manager
-‐
MEC
in
Melbourne
promotes
Jenny
Pham
to
Managing
Partner
6. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
of
the
week...
-‐
PharmaceuFcal
firm
iNova
appoints
Vizeum
to
its
media
account
-‐
Ubank
moves
its
media
buying
to
Bohemia
-‐
Bauer
Media
launches
The
Edit
sample
boxes
where
adverFsers
will
be
able
to
offer
products
directly
to
readers
7. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
this
week…
-‐
Michael
Selden
is
appointed
NaFonal
Trading
Director
for
Fairfax’s
Publishing
Media
division
-‐
Adrian
Epstein
joins
Salmat
as
head
of
search
-‐
ACMA
is
extending
bans
across
gambling
ads
through
Commercial
Television
Industry
Code
of
PracFce
8. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
of
the
week…
-‐
The
global
Mobile
MarkeFng
AssociaFon
launches
in
the
Australian
&
NZ
markets
-‐
Macquarie
Radio
Network
changes
to
Macquarie
Media
Limited
-‐
Short
film
fesFval
–
Tropfest
-‐
has
been
cancelled
this
year
ciFng
financial
issues