Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
Week Ending October 30: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
We all know that the British as a nation are avid social media users; “tweeting” this, “liking” that, we are simply a nation that is obsessed with the interconnectivity that Social Media provides us. The question poses itself ….how do we compare to the rest of Europe? Last year We are Social published its “Social Media and mobile report” , which shows how the growing epidemic of social media has affected Europe as a whole.
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
Week Ending October 30: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
We all know that the British as a nation are avid social media users; “tweeting” this, “liking” that, we are simply a nation that is obsessed with the interconnectivity that Social Media provides us. The question poses itself ….how do we compare to the rest of Europe? Last year We are Social published its “Social Media and mobile report” , which shows how the growing epidemic of social media has affected Europe as a whole.
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
Week Ending October 9: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
Week Ending October 9: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Homeless in a heatwave | PR moments: using cultural trends and seasonal event...CharityComms
Laura McLellan, head of business development, Evolve Housing + Support and Kate Beard, account director, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
International Media Image Survey (I-MIS) - HighlightsBelinda Barker
These are the highlights from the first I-MIS survey. In the media sector, reputation plays a hugely important role in selecting the right media partner. This survey was co-authored by BSBMedia and The Vision Network and was supported by Warc, the International Advertising Association, InSites Consulting and Loudmouth PR.
This first annual benchmarking survey assess the perceptions of 13 international network media agencies and 61 international media brands.
COVID-19 // Media Consumption Report Vol.2 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fifth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Similar to Mediai Friday News Round-Up - Week Ending Nov 27 (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Money Maker Club – von Gunnar Kessler digital.
Mediai Friday News Round-Up - Week Ending Nov 27
1. Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over
2,350 who subscribe to MediaScope’s Friday morning newsletter…
Each Friday MediaScope produces
a weekly news round-up for the
Media i network which is
broadcast in over 50 media
agencies & major publishers…
2. Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over
2,350 who subscribe to MediaScope’s Friday morning newsletter…
2015 Mobile Ratings Report…
…shows for the first time that Australian’s 18+ are
spending more time on tablets than PC
- The average time per person on a tablet was
reported at 25 hours 59 mins, with the PC edging
close with 25 hours 25 mins
3. Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over
2,350 who subscribe to MediaScope’s Friday morning newsletter…
Market moves this week…
- SBS TV partners with TubeMogul to sell
some inventory programmatically
- IAB & the AANA create guidelines around native
advertising for both advertisers & publishers
- Nickelodeon launches new app aimed at kids called –
Nick Play
4. Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over
2,350 who subscribe to MediaScope’s Friday morning newsletter…
Market moves this week…
- Media agency Atomic 212 has banned internal
email communication in a bid to get its staff talking
- Bauer Media is rumored to be offering $1 billion for
Southern Cross Austereo
- The Content Guide featuring Australian content
launches on the YouTube Kids app
5. Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over
2,350 who subscribe to MediaScope’s Friday morning newsletter…
People moves this week…
- MediaCom appoints Willie Pang as chief digital officer
- Marc Barnett joins Bohemia as chief operating officer
- Tom Andrews joins Carat Melb as group business director
- Chris Johnston moves to Slingshot as head of digital & data
