Each Friday MediaScope shares news of the week through the Media i agency and publisher news network.

1. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Each
Friday
MediaScope
produces
a
weekly
news
round-­‐up
for
the
Media
i
network
which
is
broadcast
in
over
50
media
agencies
&
major
publishers…

2. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
this
week…
-­‐
Venessa
Hunt
moves
to
GroupM
as
head
of
mobile
-­‐
Carat
appoints
Sam
Hegg
as
chief
strategy
officer,
Adriana
Colaneri
moves
to
chief
markeIng
officer,
Sarah
James
becomes
chief
digital
officer
&
Ashley
Earnshaw
joins
as
chief
investment
officer

3. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
this
week…
-­‐
Allen
Scash
comes
out
of
reIrement
to
take
on
the
role
of
Non-­‐ExecuIve
Chairman
of
Mediacom
Melbourne
-­‐
Bohemia
hires
Sean
Richardson
as
its
new
Strategy
Director

4. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
this
week…
-­‐
Sizmek
appoints
Imran
Masood
as
Sales
Director
-­‐
Alice
Almeida
moves
to
Hitwise
as
InnovaIon
&
Insights
Manager
-­‐
Mediacom
Melb
appoints
Fiona
Meldrum
Director
of
Strategy
&
Labs

5. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Super
Bowl
50
by
the
numbers…
-­‐ Ave
cost
of
30sec
TVC
$US4.8
million,
-­‐ 111.9million
viewers
watched
on
TV
-­‐ 200million
Facebook
comments
&
likes
on
Facebook
-­‐ 27million
tweets
-­‐
Total
ad
spend
approx
$US377
million

6. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
this
week…
Industry
associaIon
ADMA…
-­‐
Acquires
recently
liquidated
part-­‐compeItor
industry
organisaIon
AIMIA
-­‐
ADMA
also
launches
new
industry
educaIon
&
training
curriculum
-­‐
ADMA
IQ

7. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
this
week…
-­‐
WIN
launches
legal
acIon
against
Nine
over
its
decision
to
begin
live
streaming
channels
into
regional
areas
-­‐
Seven
announces
plans
to
launch
new
film
&
entertainment
channel
–
7flix
-­‐
Facebook
launches
new
features
for
video
adverIsers

8. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
this
week…
-­‐
PacMags
launches
2
new
sites:
BEAUTYcrew
&
StyledBy
marie
claire
-­‐
Twiger
introduces
more
algorithmic
Imeline
through
‘while
you
were
away
feature’
-­‐
SCA
launches
‘The
Studio’
for
creaIve
talent
to
work
directly
with
clients

9. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,500
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Join
MediaScope
today
at
midday
where
we’re
streaming
a
live
chat
with
FoundaIon’s
Rachael
Lonergan
&
Steve
Sinha…
Today
we’re
talking
about
the
benefits
of
walking
meeIngs,
flexible
workplaces
–
&
we’ll
cover
the
news
of
our
media
week
Go
to
MediaScope
–
&
click
on
‘Live
Friday
Chat’
for
details…